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The Honest Kitchen

The Honest Kitchen

AI visibility and ranking for Pet: United States

Independent maker of dehydrated, human-grade pet food.

The Honest Kitchen
appears in
7.1
% of measured AI answers in this industry and market.

Found score

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AI visibility scores and ranking

Data through

October 4, 2026

Updated

October 4, 2026

Latest scan visibility

7.1

October 4, 2026

Overall visibility

7.1

21 August 2026 – 4 October 2026 (scans 1–8)

Industry rank

4

Within this industry and market

Published scan history

Across 8 recorded scans from 21 August 2026 to 4 October 2026, The Honest Kitchen's single-scan score moved from 9.1% to 7.1%, down 2.0 percentage points. Latest recorded scan 7.1% on 4 October 2026; combined-window score 7.1%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 7.1% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20269.1%
24 August 20267.8%
30 August 20267.8%
6 September 20267.3%
13 September 20267.3%
20 September 20266.2%
27 September 20264.4%
4 October 20267.1%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

9.3%

Perplexity Logo

Perplexity

6.2%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

5.8%

21 August 2026 – 4 October 2026 (scans 1–8)

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ChatGPT names The Honest Kitchen most often.

It appears in 9.3% of collected ChatGPT answers and 5.8% of Google AI Overviews answers: a difference of 3.5 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 40 of 150 questions.

The Honest Kitchen appears in at least one collected answer to 26.7% of the tracked questions. That is question coverage; the 7.1% visibility score measures its share of individual answers.

Across 8 published scans, visibility ranged from 4.4% to 9.1%. The latest scan was 7.1% on 4 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 4 October 2026 (scans 1–8)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best American cat food brands
  • Best American dog food brands
  • Best American made dog food brand
  • Best American made pet products
  • Best American pet brand that ships internationally
  • Best American pet brands

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best new pet brands in the US (Spot & Tango, Ollie, Wild One)
  • Best pet brand packaging US (The Farmer's Dog, Bark, Ollie)
  • Best fresh dog food delivery US (The Farmer's Dog, Nom Nom, A Pup Above)
  • Best award winning American pet brands (The Farmer's Dog, Open Farm, Maev)
  • Which pet brands have Black Friday sales US (Bark, Outward Hound, Ollie)
  • Best dog food delivery subscription US (The Farmer's Dog, Ollie, Nom Nom)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best grain free dog food US

From the recorded answer

… he top-rated grain-free dog foods available in the US include options like [Taste of the Wild High Prairie]( and [[The Honest Kitchen Whole Food Clusters]( …
Read recorded answer

Recorded answer text · Google AI Overviews · 4 October 2026

The top-rated grain-free dog foods available in the US include options like [Taste of the Wild High Prairie]( and [The Honest Kitchen Whole Food Clusters](, though veterinarians generally recommend grain-free diets only for dogs with confirmed grain allergies.

### Top-Rated Grain-Free Dog Food Options Taste Of The Wild High Prairie Adult Grain-Free Recipe

- Price: Around $38.99 for a 14-lb bag (via Chewy.com) - Key Ingredients: Roasted bison, roasted venison, sweet potatoes, and peas. - Highlights: High protein content (32%), made in the USA with K9 Strain probiotics for digestion. Free of corn and by-product meals.

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- Price: Around $7.99 for a 1-lb bag (via Chewy.com ); larger 5-lb and 20-lb bags available. - Key Ingredients: Hormone- and antibiotic-free chicken, sweet potatoes, and real vegetables. - Highlights: Human-grade, minimal processing, slow-roasted in small batches, and formulated with veterinary nutritionists.

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- Price: Ranging from $28.99 to $104.99 depending on bag size and protein selection. - Key Ingredients: Traceable single-animal proteins (like grass-fed beef or wild-caught salmon), pumpkin, and chicory root. - Highlights: Highly transparent sourcing, excellent for sensitive stomachs, and packed with omega-3 fatty acids for skin and coat support.

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### Veterinary Context and Safety Most veterinarians advise caution with grain-free diets unless an allergy has been clinically diagnosed. A consensus on platforms like Reddit notes that veterinarians often monitor grain-free formulas closely due to past FDA investigations regarding potential links between certain legume-heavy grain-free diets and canine heart conditions like dilated cardiomyopathy (DCM). Always consult your veterinarian before transitioning your dog to a grain-free formulation.Could you tell me your dog's breed, age, and if they have any diagnosed food allergies or sensitivities so I can recommend the most appropriate recipe?

ChatGPT

The question asked

Best American pet brands

From the recorded answer

| The Honest Kitchen | 🥩 Premium food | Human-grade positioning and U.S. production. trulyamericanmade.com | …
Read recorded answer

Recorded answer text · ChatGPT · 4 October 2026

If by “American pet brands” you mean U.S.-based brands with strong reputations, rather than strictly 100% U.S.-made products, these are some of the best:

| Brand | Best for | Why it stands out | |---|---|---| | West Paw | 🐕 Toys & chews | Durable, recyclable toys; made in Montana. allamerican.orgamericanmadehere.com | | KONG | 🐕 Enrichment toys | Classic durable rubber toys and treat-dispensing products. | | The Honest Kitchen | 🥩 Premium food | Human-grade positioning and U.S. production. trulyamericanmade.com | | The Farmer's Dog | 🍖 Fresh dog food | Fresh, pre-portioned meals delivered to your home. flux.agency | | Freshpet | 🥘 Refrigerated food | Fresh refrigerated meals and treats; recognized by ASPCA's Pet Food Progress initiative. www.aspca.org | | Stella & Chewy's | 🥩 Freeze-dried/raw-inspired food | Premium, high-protein food and treats. | | Fromm | 🐕🐈 Dog & cat food | Family-owned U.S. company with domestic manufacturing. allamerican.orgamericanmadehere.com | | Auburn Leathercrafters | 🦮 Collars & leashes | Long-established U.S. maker; products manufactured in New York. allamerican.org | | RuffDawg | 🐕 Tough toys | Solid-rubber toys manufactured in Massachusetts. allamerican.org | | Lupine Pet | 🦮 Collars & leashes | Known for durable gear and its lifetime guarantee. flux.agency | | Kuranda | 🛏️ Dog beds | Elevated, durable beds, particularly good for large/destructive dogs. allamerican.orgamericanmadehere.com | | Big Barker | 🛏️ Large-dog beds | Particularly strong choice for large breeds. flux.agency |

### My top 5 overall 1. West Paw - best American-made toys 2. The Honest Kitchen - best premium food 3. Fromm - best traditional U.S. food maker 4. RuffDawg - best for aggressive chewers 5. Auburn Leathercrafters - best U.S.-made collars/leashes

One important distinction: “American brand” ≠ “made in America.” Some U.S. brands manufacture certain products overseas. If your priority is specifically 100% Made in USA, I'd narrow the list to brands/products with verified domestic manufacturing. allamerican.orgamericanmadehere.com

### The Honest Kitchen Whole Food Clusters $69.99

### Stella & Chewy's Freeze-Dried Patties $35.99

### Freshpet Vital Fresh Dog Food $41.99

### Blue Buffalo Life Protection Formula $67.97

### Purina Pro Plan Complete Essentials $76.99

If you tell me dogs, cats, or both, I can also give you a Top 10 American-made brands ranked by quality, price, and where they're manufactured.

Perplexity

The question asked

Made in USA pet brands worth buying

From the recorded answer

The Honest Kitchen - Dehydrated foods are made in a USDA-regulated human-food facility; look for complete-and-balanced formulas rather than treats or supplements alone.
Read recorded answer

Recorded answer text · Perplexity · 4 October 2026

If you want U.S.-made pet products, these brands are strong starting points-but check the specific product, since a U.S.-based company may still import ingredients or components.

## Pet food and treats

- Fromm Family Foods - Family-owned; its foods are made in Wisconsin. A good option if you value traditional dry and canned recipes. - The Honest Kitchen - Dehydrated foods are made in a USDA-regulated human-food facility; look for complete-and-balanced formulas rather than treats or supplements alone. - Stella & Chewy's - U.S. manufacturing presence in Wisconsin, with freeze-dried, frozen, and kibble options. Verify the label for the exact recipe. - The Farmer's Dog - Fresh, portioned dog food made in the U.S.; best suited to owners comfortable with subscription pricing. - SquarePet Nutrition - Products are manufactured in the United States and include specialized formulas. - Merrick - Many products are manufactured in Texas, although the company is owned by Nestlé Purina; check current sourcing for each recipe.

For food, prioritize an AAFCO nutritional adequacy statement, appropriate calories for your pet, and a formula your veterinarian considers suitable. “Manufactured in the USA” does not necessarily mean every ingredient is domestic.

## Toys, collars, leashes, and bowls

- West Paw - Dog toys made in Bozeman, Montana; a particularly good choice for durable, repairable toys. - KONG - Several well-known toys are made in Golden, Colorado, though not every KONG product should be assumed domestic. - Lupine Pet - Collars and leashes made in New Hampshire, backed by a lifetime guarantee. - Basis Pet - Stainless-steel bowls made from U.S.-sourced 304 stainless steel. - Leather Brothers - Arkansas-made collars, leashes, and accessories, with domestic production dating back to 1976. - Best Shot - Kentucky-based grooming products made domestically.

## How to avoid misleading labels

- Look for “Made in USA” rather than only “designed in the USA,” “packaged in the USA,” or “manufactured for.” - For food, distinguish U.S.-manufactured from U.S.-sourced ingredients. - Check the company's current product page because manufacturing locations and ownership can change. - Be cautious with an American flag alone; it is not proof that the product is entirely domestic. FTC guidance generally requires an unqualified “Made in USA” claim to mean the product is “all or virtually all” made in the United States.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

The Honest Kitchen

Pet

21 August 2026 – 4 October 2026 (scans 1–8)

7.1

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

257

Answers naming the brand

3600

Answers collected

7.1

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, The Honest Kitchen ranks #4 among 43 tracked brands for Pet · United States (21 August 2026 – 4 October 2026). Its visibility is 7.1%. It was named in 257 of 3,600 AI answers across 40 of 150 tracked questions, averaging position 1.8 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 7.1% AI visibility for The Honest Kitchen in Pet · United States, measured over 21 August 2026 – 4 October 2026. It ranks #4 among 43 tracked brands.

How often does AI mention this brand?

The Honest Kitchen was named in 257 of 3,600 collected AI answers, across 40 of 150 tracked questions, for Pet · United States (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming The Honest Kitchen by all 3,600 answers in the published Pet · United States sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
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