Across 8 recorded scans from 21 August 2026 to 4 October 2026, Under Armour's single-scan score moved from 15.3% to 15.8%, up 0.5 percentage points. Latest recorded scan 15.8% on 4 October 2026; combined-window score 15.9%.
View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 15.9% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan date
Single-scan score
21 August 2026
15.3%
24 August 2026
15.1%
30 August 2026
17.3%
6 September 2026
17.3%
13 September 2026
14.9%
20 September 2026
16.0%
27 September 2026
15.6%
4 October 2026
15.8%
Latest scan = one scan. Overall visibility = all answers in the published window.
Visibility across AI platforms
Share of answers naming this brand
ChatGPT
24.0%
Perplexity
14.8%
AI Overviews
9.0%
21 August 2026 – 4 October 2026 (scans 1–8)
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It appears in 24.0% of collected ChatGPT answers and 9.0% of Google AI Overviews answers: a difference of 15.0 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.
Named across 78 of 150 questions.
Under Armour appears in at least one collected answer to 52.0% of the tracked questions. That is question coverage; the 15.9% visibility score measures its share of individual answers.
Across 8 published scans, visibility ranged from 14.9% to 17.3%. The latest scan was 15.8% on 4 October 2026. Individual scan scores and the published-window score describe different samples.
The brand is named in at least one collected answer to each of these questions.
Best British alternative to Under Armour
Best Father's Day activewear gifts Britain
Best Mother's Day activewear gifts UK
Best activewear London
Best activewear UK
Best activewear brands Birmingham
Examples from the published question set. A mention on one platform does not mean every platform names the brand.
Other brands in these answers
Prompts that surface other brands
Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.
Best new British activewear brands (Adanola, Gymshark, Sweaty Betty)
Best British activewear labels (Sweaty Betty, LNDR, Gymshark)
Best British activewear brands (Sweaty Betty, Gymshark, Tala)
Best British made activewear (Soma Sportswear, Yana Active, Contur)
Best boutique activewear brands UK (Nike, Adanola, LNDR)
Best British activewear brand comparisons (Sweaty Betty, Gymshark, Adanola)
Competitor names are shown where they appear in the collected examples.
Recorded AI questions and answers
Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.
Google AI Overviews
The question asked
Best activewear UK
From the recorded answer
Highly praised by users for a soft, flattering, and comfortable fit.Available at Amazon.co.uk, priced around 20.99 GBP. Offers lightweight, sweat-wicking 4-way stretch for unrestricted movement.[]( …
Read recorded answer
Recorded answer text · Google AI Overviews · 4 October 2026
!The 6 best activewear pieces you can wear all day - every day
The [Sweaty Betty Power Leggings]( and Marks & Spencer Goodmove range are top choices for activewear in the UK, balancing high-performance technical fabrics with everyday wearability.
### Top Activewear Brands in the UK
- Sweaty Betty: Known widely for their bum-sculpting [Sweaty Betty Zero Gravity / Power Sculpting leggings](, this London-born brand is a favorite for durable, flattering, and high-performance gear.
- Marks & Spencer (Goodmove): Highly rated by reviewers for offering supportive, high-waisted options with secure phone pockets at an affordable price point, transition seamlessly from workouts to daily errands.
- Gymshark: A dominant British fitness brand known for stylish, contouring seamless sets and trendy gym wear aesthetics.
- Lululemon: Though global, it remains a premier choice in the UK for premium, long-lasting fabrics that hold up exceptionally well through intense training.
### Popular Individual Pieces
Available at John Lewis, priced around 35 GBP. Highly praised by users for a soft, flattering, and comfortable fit.Available at Amazon.co.uk, priced around 20.99 GBP. Offers lightweight, sweat-wicking 4-way stretch for unrestricted movement.Available at Amazon.co.uk, priced at 20 GBP. An ultra-soft, breathable choice for running and outdoor training.Show more If you want to narrow down the choices, tell me:
- What type of exercise you plan to do (running, yoga, heavy lifting, or general gym sessions)
- Your budget range
- Any specific fit preferences (high-rise, pockets, or compression)
Absolutely. I checked current 2026 UK-focused recommendations and recent activewear testing. The strongest brands depend quite a bit on whether you care most about lifting, running, style, or price. www.gq-magazine.co.ukwww.glamourmagazine.co.ukwww.gq-magazine.co.uk
### 🇬🇧 Best gym clothing brands in the UK
| Brand | Best for | Price | My take |
|---|---|---|---|
| Gymshark | 🏋️ Strength & bodybuilding | ££ | Best overall for gym training |
| Lululemon | 🥇 Premium performance | £££ | Excellent fabrics and fit |
| Nike | 🏃 All-round training | ££-£££ | Reliable for almost everything |
| Sweaty Betty | 👟 Women's training | £££ | Excellent leggings & gymwear |
| AYBL | 🍑 Women's strength training | ££ | Great fit/style for lifting |
| Under Armour | 💪 Performance basics | ££ | Excellent sweat-wicking & baselayers |
| Adidas | ⚽ Versatile sportswear | ££ | Good quality and frequent sales |
| Adanola | ✨ Gym-to-street style | £££ | More fashion-focused |
| TALA | 🌱 Stylish/sustainable | ££ | Good-looking women's activewear |
| H&M Move | 💰 Budget | £ | Surprisingly good value |
My top 5:
1. Gymshark - best choice if you're primarily lifting. Recent UK guides continue to rate it highly for strength training. www.glamourmagazine.co.uk
2. Lululemon - worth paying extra for if you want premium materials, comfort and longevity. www.glamourmagazine.co.ukwww.gq-magazine.co.uk
3. Nike - safest all-rounder, particularly if you mix weights, cardio and sport. www.gq-magazine.co.uk
4. Sweaty Betty - particularly strong for women's leggings and training gear. www.glamourmagazine.co.uk
5. AYBL - a good alternative to Gymshark if you want a more physique-focused aesthetic. www.maleoptimal.co.uk
For men's gymwear specifically, I'd lean Gymshark → Nike → Lululemon → Under Armour → Adidas. British GQ's 2026 testing, for example, highlighted Gymshark tops, Lululemon training shorts and Under Armour baselayers. www.gq-magazine.co.uk
If you tell me your budget (e.g. £100 / £200 / £300) and whether you're male or female, I can find the best specific gym outfits currently available in the UK.
Perplexity
The question asked
Best fitness apparel brands UK
From the recorded answer
Under Armour - Best for hard training, compression layers and sweat-wicking basics.
Read recorded answer
Recorded answer text · Perplexity · 4 October 2026
The best fitness apparel brands in the UK depend on your activity and budget, but these are strong all-round choices:
- Gymshark - Best for strength training, gym workouts and fitted, performance-focused designs. A UK-founded brand with a broad range for men and women.
- Sweaty Betty - Best for premium women's activewear, especially yoga, Pilates, running and versatile everyday pieces. It is frequently praised for quality.
- TALA - Best for flattering, fashion-led gymwear and sustainable-minded collections; a London-based brand founded by Grace Beverley.
- Nike - Best all-rounder for training, running and sportswear, with reliable technical fabrics and extensive sizing.
- Adidas - Best for versatile sportswear, football, running and gym training, often with good outlet and sale availability.
- ASICS - Best for runners, particularly when technical performance and supportive footwear matter most.
- Lululemon - Best for premium yoga, Pilates, running and athleisure; especially strong on fabric feel and fit.
- Under Armour - Best for hard training, compression layers and sweat-wicking basics.
- Decathlon - Best budget option, with good-value ranges across running, gym, cycling, hiking and team sports.
- H&M Move - Best affordable fashion-led activewear; it has been highlighted as a strong budget choice.
- Finisterre - Best for outdoor and water-based activities, including surfing and coastal adventures.
### Quick picks
| Need | Best choice |
|---|---|
| Best overall UK gym brand | Gymshark |
| Best premium women's range | Sweaty Betty |
| Best stylish budget option | TALA or H&M Move |
| Best for running | ASICS or Nike |
| Best for yoga and Pilates | Lululemon or Sweaty Betty |
| Best budget performancewear | Decathlon |
| Best outdoor activewear | Finisterre |
For most people, a practical shortlist would be Gymshark for gym training, ASICS for running, Sweaty Betty or Lululemon for yoga/Pilates, and Decathlon for value.
Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.
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This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.
Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.
In the Found by Flux AI Visibility Index, Under Armour ranks #7 among 32 tracked brands for Activewear · United Kingdom (21 August 2026 – 4 October 2026). Its visibility is 15.9%. It was named in 573 of 3,600 AI answers across 78 of 150 tracked questions, averaging position 2.6 when mentioned.
Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.
The scores, explained.
The scope, scores and comparisons behind this brand profile.
What is this brand’s AI Visibility Score?
Found by Flux records 15.9% AI visibility for Under Armour in Activewear · United Kingdom, measured over 21 August 2026 – 4 October 2026. It ranks #7 among 32 tracked brands.
How often does AI mention this brand?
Under Armour was named in 573 of 3,600 collected AI answers, across 78 of 150 tracked questions, for Activewear · United Kingdom (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.
How is the AI Visibility Score calculated?
Found divides the number of collected answers naming Under Armour by all 3,600 answers in the published Activewear · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.
