Umberto Giannini

AI visibility and ranking for Haircare: United Kingdom

Haircare [UK]

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B Corp-certified UK curl-care brand.

Umberto Giannini

appears in

10.7

% of measured AI answers in this industry and market.

Found score

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AI visibility scores and ranking

Data through

October 4, 2026

Updated

October 4, 2026

Latest scan visibility

12.2

October 4, 2026

Overall visibility

10.7

21 August 2026 – 4 October 2026 (scans 1–8)

Industry rank

Within this industry and market

Published scan history

Across 8 recorded scans from 21 August 2026 to 4 October 2026, Umberto Giannini's single-scan score moved from 11.1% to 12.2%, up 1.1 percentage points. Latest recorded scan 12.2% on 4 October 2026; combined-window score 10.7%.

View recorded scan history

Individual recorded scans. Each row is one scan on one date. The published combined-window score is 10.7% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan date	Single-scan score
21 August 2026	11.1%
24 August 2026	12.4%
30 August 2026	10.2%
6 September 2026	10.0%
13 September 2026	9.1%
20 September 2026	10.2%
27 September 2026	10.2%
4 October 2026	12.2%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

ChatGPT

16.9%

Perplexity

7.1%

AI Overviews

8.1%

21 August 2026 – 4 October 2026 (scans 1–8)

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ChatGPT names Umberto Giannini most often.

It appears in 16.9% of collected ChatGPT answers and 7.1% of Perplexity answers: a difference of 9.8 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 57 of 150 questions.

Umberto Giannini appears in at least one collected answer to 38.0% of the tracked questions. That is question coverage; the 10.7% visibility score measures its share of individual answers.

Across 8 published scans, visibility ranged from 9.1% to 12.4%. The latest scan was 12.2% on 4 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 4 October 2026 (scans 1–8)

Philip Kingsley

14.7

Umberto Giannini

10.7

Faith in Nature

6.6

Boucleme

5.9

Noughty

5.0

Share of collected answers naming each brand

Explore other markets.

Australia United States United Kingdom

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

Best British hair brands
Best British hair care line
Best British haircare brands
Best British made shampoo
Best British owned haircare brands
Best affordable British haircare brands

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

Best independent British haircare brands (Hair Syrup, Only Curls, Boucleme)
Best boutique haircare brands UK (Philip Kingsley, Boucleme, Only Curls)
Best natural haircare brands UK (Faith in Nature, Only Curls, Afrocenchix)
Best new British haircare brands (Percy & Reed, Philip Kingsley, Hair Syrup)
Best sea salt spray Britain (Fudge Professional, Hair by Sam McKnight, Percy & Reed)
Best British alternative to Moroccanoil (Boucleme, Percy & Reed)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

4 October 2026

The question asked

Best British owned haircare brands

From the recorded answer

Umberto Giannini, Percy & Reed, and Champo are among the top British-owned haircare brands.

Read recorded answer

Recorded answer text · Google AI Overviews · 4 October 2026

Umberto Giannini, Percy & Reed, and Champo are among the top British-owned haircare brands.

### Top British-Owned Haircare Brands

- Umberto Giannini: A 100% vegan, cruelty-free British brand famous for accessible styling and curl care, best known for products like the Umberto Giannini Curl Jelly. - Percy & Reed: Founded by top London salon stylists, this salon-quality brand crafts luxury shampoos, conditioners, and gloss treatments like the I Need A Hero! collection designed to handle British weather and pollution. - Champo: A trichology-inspired, London-based brand focusing on root-cause hair health, celebrated for its targeted volume and thinning hair systems (such as the Pitta range). - Afrocenchix: A pioneering British, Black-owned natural haircare brand offering safe, ethically made, and effective products formulated specifically for afro and curly hair textures. - Faith in Nature: A long-standing sustainable brand based in the UK offering naturally derived, budget-friendly shampoos and scalp-care bars and bottles using organic ingredients.

If you let me know your hair type (e.g., curly, fine, color-treated, or dry) and main concern (e.g., volume, frizz, or hair thinning), I can recommend the exact brand and product match for you.

ChatGPT

4 October 2026

The question asked

Best British haircare brands

From the recorded answer

A current UK haircare ranking also places Philip Kingsley, Umberto Giannini, Faith in Nature, Bouclème, Only Curls, Noughty, Hair by Sam McKnight and Percy & Reed among the leading names.

Read recorded answer

Recorded answer text · ChatGPT · 4 October 2026

If you're looking for the best British haircare brands, these are the ones I'd put at the top of the list. A current UK haircare ranking also places Philip Kingsley, Umberto Giannini, Faith in Nature, Bouclème, Only Curls, Noughty, Hair by Sam McKnight and Percy & Reed among the leading names. flux.agencywww.percyandreed.com

### 🇬🇧 Best British haircare brands

| Brand | Best for | My take | |---|---|---| | Philip Kingsley | Hair/scalp health, thinning, damaged hair | ⭐ Best overall | | Umberto Giannini | Curls, waves, frizz | ⭐ Best affordable | | Bouclème | Curly/coily hair | ⭐ Best for curls | | Only Curls | Curly & wavy hair | ⭐ Excellent curl-focused range | | Percy & Reed | Volume, styling, damaged/fine hair | ⭐ Best salon-style | | Hair by Sam McKnight | Styling & luxury haircare | ⭐ Best luxury | | Faith in Nature | Natural/accessible haircare | ⭐ Best budget/natural | | Noughty | Vegan-friendly, affordable care | ⭐ Best value | | Bleach London | Coloured/bleached hair | ⭐ Best for colour | | Charlotte Mensah | Textured, curly & coily hair | ⭐ Best luxury textured-hair care |

My top 3 overall:

1. Philip Kingsley - particularly strong if your priority is genuinely improving hair and scalp condition. The brand was founded around trichological expertise and has ranges for concerns such as fine hair, frizz, shedding and different hair textures. www.philipkingsley.com 2. Umberto Giannini - fantastic if you want effective products without going too expensive, especially for waves and curls. 3. Percy & Reed - excellent if you want that polished, salon-finished feel. The brand says its products are designed, formulated and manufactured in the UK. www.percyandreed.com

### A couple worth particularly checking out

### [Elasticizer Booster Philip Kingsley]() £19.20

Philip Kingsley Elasticizer is the iconic choice if your hair is dry, damaged or lacking elasticity.

### [Bouclème Intensive Moisture Treatment]() £30.00

Bouclème Intensive Moisture Treatment is a good option if you have curls that need substantial hydration.

If you tell me your hair type (fine/thick, straight/wavy/curly, coloured, dry/oily, frizzy, thinning) and your budget, I can narrow this down to 5 British brands + the exact products I'd buy from each.

Perplexity

4 October 2026

The question asked

Best British made shampoo

From the recorded answer

Umberto Giannini Curl Jelly Wash - best for curly or wavy hair; named the best sulphate-free shampoo overall by The Independent.

Read recorded answer

Recorded answer text · Perplexity · 4 October 2026

Best all-round British-made shampoo: Neal's Yard Remedies-a strong choice if you want natural, botanical ingredients and UK production. It is rated the best all-rounder among UK natural and organic shampoo brands.

Other good choices:

- Faith in Nature - best value; offers affordable, plant-based shampoos and shampoo bars. - Eco Warrior Orange & Ginger Shampoo Bar - best low-waste option; rated 96/100 by Yuka and free from sulfates, silicones and parabens. - Umberto Giannini Curl Jelly Wash - best for curly or wavy hair; named the best sulphate-free shampoo overall by The Independent. - Green People - a good option for sensitive scalps and certified-organic preferences.

Check the bottle for “Made in the UK”, since a British-owned brand is not necessarily British-made.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Umberto Giannini

Haircare

21 August 2026 – 4 October 2026 (scans 1–8)

10.7

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

385

Answers naming the brand

3600

Answers collected

10.7

AI visibility

Answers naming the brand ÷ all collected answers × 100

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

Record each response

Track brand mentions and positions across the published scans.

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Umberto Giannini ranks #2 among 34 tracked brands for Haircare · United Kingdom (21 August 2026 – 4 October 2026). Its visibility is 10.7%. It was named in 385 of 3,600 AI answers across 57 of 150 tracked questions, averaging position 1.8 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 10.7% AI visibility for Umberto Giannini in Haircare · United Kingdom, measured over 21 August 2026 – 4 October 2026. It ranks #2 among 34 tracked brands.

How often does AI mention this brand?

Umberto Giannini was named in 385 of 3,600 collected AI answers, across 57 of 150 tracked questions, for Haircare · United Kingdom (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Umberto Giannini by all 3,600 answers in the published Haircare · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Umberto Giannini