Noughty

Recorded answer text · Google AI Overviews · 25 October 2026

- Afrocenchix: Founded in London in 2010, this independent brand specializes in natural, vegan, and cruelty-free solutions formulated specifically for Afro-textured and curly hair. Key lines focus on deep moisture, hydration, and scalp health, available through stockists like Superdrug. - Noughty: A UK-owned independent natural haircare brand offering targeted vegan and cruelty-free ranges for various hair needs-including To The Rescue for dry hair, Wave Hello for curls, and Get Set, Grow for thinning hair. Products are widely available via the Noughty Haircare official site and major retailers. - Percy & Reed: An independent British salon and haircare brand created by London stylists Paul Percival and Adam Reed. Known for award-winning formulas like the Wonder Shampoo and Conditioner and Shine Serum, it focuses on weightless balance and pollution protection. Products can be explored directly through Percy & Reed. - Faith in Nature: Based in the UK, this independent eco-friendly brand is celebrated for ethical, biodegradable, and cruelty-free plant-based shampoos, conditioners, and solid shampoo bars. It provides high-value, natural formulations accessible via ethical retailers like Ethical Superstore. - Umberto Giannini: An independent British salon-born brand famous for its curl-friendly ranges (such as the cult-favorite Curl Jelly ) and 100% vegan, cruelty-free formulas. It is stocked across major UK beauty spaces including Boots.

If you share your hair type or specific concern (such as curls, damage repair, or scalp care), I can recommend the best exact product from these brands to start with.

Recorded answer text · ChatGPT · 25 October 2026

# Best British haircare brands

Britain has some excellent haircare brands, from luxury salon treatments and science-led formulas to botanical shampoos and affordable everyday essentials. The best choice depends on your hair type, budget and whether you're looking for repair, hydration, scalp care, styling or natural ingredients.

Here are the British brands I'd put on your shortlist, based on their specialities and overall appeal.

## 10 British haircare brands worth knowing

!Elasticizer Deep Conditioning Hair Mask | Dry Hair Treatment

1\. Philip Kingsley

(Best for hair and scalp care)

A heritage London-founded brand with a trichology-led approach. Particularly worth exploring for dry, damaged or fine hair, and targeted scalp-care routines.

Hero product: Elasticizer pre-shampoo treatment.

Shop Philip Kingsley

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!Curly Hair Routine - The Ultimate Kit | Bouclème

2\. Bouclème

(Best for curls)

A specialist British curl-care brand offering cleansing, conditioning and styling products designed to help define waves, curls and coils.

Explore: Curl cleansers, curl cream and defining gel.

Shop Bouclème

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![Umberto Giannini - Produse ingrijire par cret - Tuju](

3\. Umberto Giannini

(Best affordable curl care)

A great high-street option for textured hair, with accessible products for curl definition, frizz management and styling.

Hero product: Curl Jelly styling range.

Shop Umberto Giannini

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!Charlotte Mensah Manketti Hair Oil 100 ml. | Dermstore

4\. Charlotte Mensah

(Best luxury textured-hair care)

Created by the acclaimed British hairstylist, this brand is especially known for nourishing oils and products for Afro-textured hair.

Hero product: Manketti Hair Oil.

Shop Charlotte Mensah

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!Color Wow Dream Coat Supernatural Spray 200 ml | Shop at Counter Culture Store

5\. Color Wow

(Best for frizz and shine)

Famous for products that help create a sleek, glossy finish and protect against humidity. A useful styling choice for people who regularly blow-dry their hair.

Hero product: Dream Coat Supernatural Spray.

Note: a British-founded/founded-in-Britain association should not be assumed; this is a popular UK-market brand, not a strictly British-origin pick.

Shop Color Wow

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!Award Winning British Haircare, Styling & Salons | Percy & Reed

6\. Percy & Reed

(Best all-round salon-style care)

A British salon-inspired brand with shampoos, conditioners, masks and styling products. A good place to start if you want a polished, professional-feeling routine.

Explore: Totally TLC Hydrating Mask and styling products.

Shop Percy & Reed

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!Lavender & Geranium Shampoo & Conditioner | Aluminium Refill Set

7\. Faith in Nature

(Best botanical everyday care)

A long-established British brand with plant-inspired formulations, a broad range of shampoos and conditioners, and refill options.

Best for: everyday washing and a more refill-conscious routine.

Shop Faith in Nature

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!Noughty 97% Natural To The Rescue Anti-Frizz, Smoothing and Hydrating Hair Serum with Sweet Almond and Argan Oil, 2.5 fl oz - Walmart.com

8\. Noughty

(Best affordable treatments)

A British haircare brand with accessible vegan options, including moisturising shampoos, conditioners and intensive treatments.

Explore: To The Rescue range for dry or damaged hair.

Shop Noughty

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!Hair by Sam McKnight Cool Girl Barely There Texture Mist 250ml | Cult Beauty

9\. Hair by Sam McKnight

(Best premium styling)

Created by a leading British session hairstylist, with products aimed at effortless texture, volume and editorial-inspired finishes.

Hero product: Cool Girl Barely There Texture Mist.

Shop Hair by Sam McKnight

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!Only Curls Curly Bundle

10\. Only Curls

(Best curl-focused routine)

A London-founded brand focused on curl-friendly cleansing, conditioning and styling, with products for different curl patterns.

Explore: Hydrating Curl Creme and Enhancing Curl Gel.

Shop Only Curls

These recommendations reflect different specialities rather than a laboratory-tested ranking. The brands also vary in price, ownership and where their products are manufactured. www.boots.comflux.agencyflux.agencyflux.agency

## Which would I choose?

| If your priority is… | Start with… | |--------|--------| | Luxury hair treatments | Philip Kingsley | | Dry, damaged hair | Philip Kingsley or Noughty | | Frizz and glossy blow-dries | Color Wow | | Natural-looking curls | Bouclème or Only Curls | | Afro-textured hair | Charlotte Mensah | | Affordable everyday haircare | Umberto Giannini or Noughty | | Botanical formulas and refills | Faith in Nature | | Premium styling and volume | Hair by Sam McKnight |

## Let me narrow it down for you

Are you looking for the best British brands to buy for yourself, or are you researching British haircare brands as a business, retailer or potential brand to launch? I can tailor the shortlist accordingly.

Recorded answer text · Perplexity · 25 October 2026

Here are some of the best British-owned or British-founded haircare brands, grouped by hair type and need:

- Philip Kingsley - Excellent for scalp concerns, dandruff, thinning, and damaged hair; its trichology-led approach is a major strength. - Charlotte Mensah - Premium products for textured, curly, and coily hair, especially the acclaimed Manketti oil. - Bouclème - Specialist curlcare for wavy, curly, and coily hair, with cleansers, conditioners, stylers, and refresh products. - Imbue - Accessible, vegan curlcare for wavy, curly, and coily textures. - Faith in Nature - A long-established British, vegan-focused brand with naturally inspired formulas and refill options. - Noughty - Affordable vegan and cruelty-free shampoos, conditioners, and treatments. - Hair by Sam McKnight - Luxury styling products for volume, texture, and polished finishes. - Neal & Wolf - Salon-style products focused on smoothing, conditioning, and finishing. - Grow Gorgeous - Best suited to hair-density routines, scalp care, and strengthening. - Flora & Curl - Black-owned British haircare designed for curls, coils, and textured hair, with plant-focused formulas. - Trepadora - UK-based, vegan curlcare brand with silicone-, sulfate-, and mineral-oil-free options. - Slick Gorilla - British-born styling brand, particularly strong for men's grooming, barbering, and hold-focused products.

### Quick recommendations

| Need | Best options | |---|---| | Curly, coily, or textured hair | Charlotte Mensah, Bouclème, Imbue, Flora & Curl | | Scalp or thinning concerns | Philip Kingsley, Grow Gorgeous | | Vegan or naturally inspired products | Faith in Nature, Noughty, Imbue | | Luxury styling | Hair by Sam McKnight, Charlotte Mensah | | Affordable everyday haircare | Noughty, Faith in Nature | | Men's styling | Slick Gorilla |

For the strongest all-round shortlist: Philip Kingsley for scalp health, Bouclème for curls, Charlotte Mensah for textured hair, and Faith in Nature for affordable natural-leaning products.