Found
/
The List
/
Womenswear
/

Toast

Toast

AI visibility and ranking for Womenswear: United Kingdom

Womenswear [UK]
Visit website ↗

Swansea-headquartered clothing and homeware brand founded in Wales by Jamie and Jessica Seaton, owned by Bestseller.

Toast
appears in
4.9
% of measured AI answers in this industry and market.

Found score

Track Toast’s AI visibility weekly →

AI visibility scores and ranking

Data through

November 1, 2026

Updated

November 2, 2026

Latest scan visibility

4.2

November 1, 2026

Overall visibility

4.9

16 October 2026 – 1 November 2026 (scans 1–4)

Industry rank

24

Within this industry and market

Published scan history

Across 4 recorded scans from 16 October 2026 to 1 November 2026, Toast's single-scan score moved from 6.0% to 4.2%, down 1.8 percentage points. Latest recorded scan 4.2% on 1 November 2026; combined-window score 4.9%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 4.9% over 16 October 2026 – 1 November 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
16 October 20266.0%
18 October 20265.6%
25 October 20263.8%
1 November 20264.2%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

6.3%

Perplexity Logo

Perplexity

5.3%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

3.0%

16 October 2026 – 1 November 2026 (scans 1–4)

Claude LogoDeep Seek LogoGrok Logo

See insights from more platforms.

Track your brand everywhere its mentioned with Lift.

Explore Lift →

ChatGPT names Toast most often.

It appears in 6.3% of collected ChatGPT answers and 3.0% of Google AI Overviews answers: a difference of 3.3 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 29 of 150 questions.

Toast appears in at least one collected answer to 19.3% of the tracked questions. That is question coverage; the 4.9% visibility score measures its share of individual answers.

Across 4 published scans, visibility ranged from 3.8% to 6.0%. The latest scan was 4.2% on 1 November 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

16 October 2026 – 1 November 2026 (scans 1–4)

Share of collected answers naming each brand

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best British made women's clothing
  • Best British womenswear brands
  • Best UK women's labels that ship internationally
  • Best affordable women's fashion brands UK
  • Best classic timeless womenswear brands UK
  • Best ethical womenswear brands UK

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best women's clothing brands online UK (Marks & Spencer, Next, COS)
  • Best women's clothing brands for women in their 30s UK (Whistles, Reiss, ME+EM)
  • Best mid-range women's clothing brands UK (COS, Whistles, Jigsaw)
  • Best women's clothing brands for women over 40 UK (Marks & Spencer, Boden, ME+EM)
  • Best women's clothing brands like a stylist would recommend UK (COS, Arket, Reiss)
  • Best women's dress brands UK (Rixo, Never Fully Dressed, Kitri)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best womenswear brands UK

From the recorded answer

Most users on Reddit agree that labels like Arket, COS, Toast, Fat Face, and Lucy & Yak offer great quality, with many recommending second-hand platforms like Vinted for higher-priced pieces.For a complete breakdown of top-performing British labels, check out the guide on [Woman & Home]( …
Read recorded answer

Recorded answer text · Google AI Overviews · 1 November 2026

The UK women's fashion landscape ranges from high-street mainstays to elevated everyday labels known for craftsmanship and style.

### Top UK Women's Clothing Brands

- Marks & Spencer (M&S): A reigning high-street favorite, especially celebrated for its Autograph line and contemporary capsule wardrobe pieces. - ME+EM: Known for sharp, luxury tailoring, smart-casual wear, and elevated everyday staples that punch above standard high-street quality. - Nobody's Child: A go-to for eco-conscious, feminine dresses, printed separates, and modern everyday wear. - Boden: Famous for a rich heritage aesthetic, colorful prints, and classic British styling. - Phase Eight & Whistles: Stocked widely (such as through John Lewis & Partners ), offering polished occasion dresses, smart workwear, and seasonal tailoring. - COS & Sea Salt Cornwall: Frequently highlighted for superior construction, natural fibers, and long-lasting value compared to fast-fashion alternatives.

Most users on Reddit agree that labels like Arket, COS, Toast, Fat Face, and Lucy & Yak offer great quality, with many recommending second-hand platforms like Vinted for higher-priced pieces.For a complete breakdown of top-performing British labels, check out the guide on Woman & Home.To help you narrow down the best brand, let me know:

- What is your budget range per item? - What occasion or style are you shopping for (e.g., daily workwear, casual weekend, or a special event)?

ChatGPT

The question asked

Best British womenswear brands

From the recorded answer

| Toast | Relaxed, artistic minimalism | …
Read recorded answer

Recorded answer text · ChatGPT · 1 November 2026

British womenswear has a fantastic mix of understated luxury, heritage tailoring, contemporary design and independent labels. If you're looking for brands with beautiful fabrics, flattering cuts and a more considered aesthetic, these are the ones I'd put on your radar.

I've grouped them by style and price point, from premium high street to designer.

## 1\. Premium British brands - understated luxury

Polished, timeless, sophisticated and wearable.

!Royal-Favorite Brand Me+Em Opens New Storefront in Soho

ME+EM

Beautiful tailoring, elevated basics, knitwear and versatile investment pieces.

£££ · meandem.com

Shop ME+EM

---

!Autumn Winter 2023 | Inspiration | WHISTLES |

Whistles

Modern minimalism, elegant dresses, contemporary separates and great everyday pieces.

££-£££

Shop Whistles

---

!Buy Women's Clothing Jigsaw Formal Linen Online | Next USA

Jigsaw

Understated British style, lovely coats, knitwear and sophisticated everyday clothing.

££-£££

Shop Jigsaw

---

!Suiting | The Fold | thefoldlondon.com

The Fold

Exceptional workwear, beautifully cut dresses and sophisticated tailoring.

£££

Shop The Fold

---

!A Good Coat Campaign | Behind the Collection | Hobbs |

Hobbs

Classic, feminine dressing, excellent coats, occasionwear and smart separates.

££-£££

Shop Hobbs

## 2\. Fashion-forward British brands

More personality, interesting silhouettes and statement pieces.

![All Clothing | Explore the Full RIXO Collection | RIXO ⋆](

RIXO

Vintage-inspired prints, beautiful dresses and feminine silhouettes.

Shop RIXO

!Leia Floral Print Midi Dress | KITRI Studio

KITRI

Playful prints, colourful tailoring and distinctive pieces.

Shop KITRI

!Damson Madder Pre Spring 2026 (Various Campaigns)

Damson Madder

Creative prints, interesting proportions and contemporary casualwear.

Shop Damson Madder

!ALIGNE x LUCY BRONZE | SS26 Collection

ALIGNE

Modern tailoring, statement blazers and flattering shapes.

Shop ALIGNE

!How This Nobody's Child Dress Became A Fashion Editor Favourite

Nobody's Child

Pretty dresses, contemporary prints and accessible prices.

Shop Nobody's Child

!Hush | Women's Clothing & Accessories | Free Delivery Options Available

HUSH

Relaxed luxury, casual layers and effortless everyday dressing.

Shop HUSH

## 3\. British luxury designer brands

Designer craftsmanship, distinctive aesthetics and investment dressing.

!Victoria Beckham Fall 2024 Ready-to-Wear Collection | Vogue

Victoria Beckham

Sleek tailoring, elegant dresses and refined minimalism.

Shop Victoria Beckham

!Erdem Fall 2024 Ready-to-Wear Collection | Vogue

Erdem

Romantic prints, intricate fabrics and exquisite dresses.

Shop Erdem

!Gracia Dress In Red Moire Mikado | Emilia Wickstead

Emilia Wickstead

Beautifully structured feminine dresses and occasionwear.

Shop Emilia Wickstead

!Lookbook Winter 2024 Runway Collection

Stella McCartney

Contemporary luxury with a strong sustainability focus.

Shop Stella McCartney

![Autumn/Winter 2018 Collection - Simone Rocha](

Simone Rocha

Artistic, romantic and unconventional fashion.

Shop Simone Rocha

!【時尚長知識】揭開Burberry經典風衣5大不減魅力的秘密!

Burberry

Iconic trench coats, outerwear and British heritage.

Shop Burberry

## 4\. More British brands worth discovering

| Brand | Particularly good for | |--------|--------| | Toast | Relaxed, artistic minimalism | | Boden | Colourful everyday dressing | | Reiss | Tailoring and occasionwear | | Holland Cooper | Country luxury and coats | | With Nothing Underneath | Beautiful shirts | | Ghost | Elegant dresses and satin | | Baukjen | Considered everyday clothing | | Rise & Fall | Premium basics and cashmere |

These are also reflected in recent British fashion round-ups from urlWoman & Hometurn130428search0, urlGlamour UKturn130428search3 and urlCountry & Town Houseturn130428search2\.

---

## My shortlist

If I were narrowing this down to 8 brands to explore first\:

1. ME+EM 2. Whistles 3. Jigsaw 4. RIXO 5. The Fold 6. ALIGNE 7. TOAST 8. Victoria Beckham

One question\: What sort of British womenswear are you most interested in?

- A. Quiet luxury - understated, expensive-looking, timeless. - B. Contemporary chic - fashionable, sophisticated, wearable. - C. Feminine and elegant - beautiful dresses, skirts and flattering shapes. - D. Premium designer - luxury fabrics, craftsmanship and investment pieces. - E. Independent labels - less obvious brands, emerging designers and hidden gems.

I can then put together a much more curated list of the best British labels, including some lesser-known brands that are genuinely worth discovering.

Perplexity

The question asked

Best minimalist women's clothing brands UK

From the recorded answer

Toast - Best for relaxed, natural minimalism, with loose silhouettes, organic materials and timeless pieces.
Read recorded answer

Recorded answer text · Perplexity · 1 November 2026

The best UK-accessible minimalist womenswear brands depend on your budget and preferred style:

- COS - Best overall for modern minimalism: sculptural silhouettes, clean tailoring, wide-leg trousers, knitwear and understated dresses. Mid-range pricing. - ARKET - Best for everyday wardrobe staples, neutral colours and simple, well-designed basics. - Toast - Best for relaxed, natural minimalism, with loose silhouettes, organic materials and timeless pieces. - Uniqlo - Best affordable option for T-shirts, knitwear, layering pieces, trousers and functional basics; its minimalist positioning and broad size range make it especially practical. - Ninety Percent - Best for minimalist basics with a strong social-impact focus; the brand says it directs 90% of profits to community causes. - Albaray - Best for accessible dresses, practical wardrobe staples and easy-to-wear denim. - Tove - Best for elevated occasionwear: refined dresses, fluid fabrics and understated tailoring. - By Malene Birger - Best for polished Scandinavian minimalism and sophisticated work-to-evening pieces. - Totême - Best luxury choice for an exceptionally pared-back wardrobe, especially coats, knitwear, denim and signature accessories. - The Row - Best for investment-level luxury basics, impeccable tailoring and exceptionally restrained design. - InWear - Best for timeless Danish-style separates designed to work beyond a single season. - Almada the Label - Best for small-brand luxury knitwear, clean lines and classic staples with subtle textural detail.

Best shortlist: start with COS for contemporary style, ARKET for dependable basics, Toast for relaxed natural fabrics, Uniqlo for value, and Totême for luxury investment pieces.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

Your questions. Your market. Your next move.

Track your own prompts with Lift.

Go beyond the public list. Choose questions about your products, competitors and customers, then track how AI answers them over time.

Chat GPT logo

Which running shoes suit wide feet?

Product fit

Perplexity Logo

What are good alternatives to my usual skincare brand?

Comparison

Claude Logo

Which sofa brands deliver to regional Australia?

Market

Deep Seek Logo

Which protein powders contain no dairy?

Product fit

Grok Logo

Is this brand worth the premium?

Brand perception

Chat GPT logo

Which outdoor brands offer repair services?

Purchase intent

Perplexity Logo

What should I compare before buying a home gym?

Discovery

Claude Logo

Which coffee subscription suits a small office?

Audience

Deep Seek Logo

What do shoppers say about this brand’s sizing?

Brand perception

Explore Lift →

Illustrative prompts · tailored to your tracking plan

Pause animation

Found / Brand snapshot

Toast

Womenswear

16 October 2026 – 1 November 2026 (scans 1–4)

4.9

%

AI visibility

Free industry report

See the bigger picture in your industry

Get the industry report by email. Compare brand rankings and AI platform results in your market, then share the findings with your team.

Industry rankings / Brand visibility / Platform comparisons

Get the free industry report →

A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

88

Answers naming the brand

1800

Answers collected

4.9

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Toast ranks #24 among 37 tracked brands for Womenswear · United Kingdom (16 October 2026 – 1 November 2026). Its visibility is 4.9%. It was named in 88 of 1,800 AI answers across 29 of 150 tracked questions, averaging position 4.3 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 4.9% AI visibility for Toast in Womenswear · United Kingdom, measured over 16 October 2026 – 1 November 2026. It ranks #24 among 37 tracked brands.

How often does AI mention this brand?

Toast was named in 88 of 1,800 collected AI answers, across 29 of 150 tracked questions, for Womenswear · United Kingdom (16 October 2026 – 1 November 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Toast by all 1,800 answers in the published Womenswear · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

Close
Found by Flux
Get the full AI search report
Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
Where should we send it?
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.