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TOAST

TOAST

AI visibility and ranking for Homewares & Bedding: United Kingdom

Homewares & Bedding [UK]
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Clothing brand with a well-known home and bed linen line.

TOAST
appears in
2.4
% of measured AI answers in this industry and market.

Found score

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AI visibility scores and ranking

Data through

October 4, 2026

Updated

October 4, 2026

Latest scan visibility

2.4

October 4, 2026

Overall visibility

2.4

21 August 2026 – 4 October 2026 (scans 1–8)

Industry rank

15

Within this industry and market

Published scan history

Across 8 recorded scans from 21 August 2026 to 4 October 2026, TOAST's single-scan score moved from 2.2% to 2.4%, up 0.2 percentage points. Latest recorded scan 2.4% on 4 October 2026; combined-window score 2.4%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 2.4% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20262.2%
24 August 20262.2%
30 August 20262.4%
6 September 20262.4%
13 September 20262.2%
20 September 20263.3%
27 September 20262.2%
4 October 20262.4%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

4.0%

Perplexity Logo

Perplexity

2.3%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

1.0%

21 August 2026 – 4 October 2026 (scans 1–8)

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ChatGPT names TOAST most often.

It appears in 4.0% of collected ChatGPT answers and 1.0% of Google AI Overviews answers: a difference of 3.0 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 31 of 150 questions.

TOAST appears in at least one collected answer to 20.7% of the tracked questions. That is question coverage; the 2.4% visibility score measures its share of individual answers.

Across 8 published scans, visibility ranged from 2.2% to 3.3%. The latest scan was 2.4% on 4 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 4 October 2026 (scans 1–8)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best British bedding brands
  • Best British designed homewares
  • Best British homewares brands
  • Best British homewares stocked internationally
  • Best British linen brand comparison
  • Best British owned homewares brands

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Which bedding brands have Black Friday sales UK (The White Company, Dunelm, Simba Sleep)
  • Best boutique bedding brands UK (Piglet in Bed, Secret Linen Store, Bedfolk)
  • Top British DTC bedding brand vs its closest competitor (The White Company, Piglet in Bed, Simba Sleep)
  • Best British bedding brands (The White Company, Piglet in Bed, Christy)
  • Best British sheet brands (The White Company, Soak & Sleep, Rise & Fall)
  • What bedding brands do Brits actually buy (Dunelm, The White Company, Simba Sleep)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best British designed homewares

From the recorded answer

TOAST UK Made: Offers small-batch, handcrafted stoneware, wool blankets, and ceramics made by independent local craftspeople.
Read recorded answer

Recorded answer text · Google AI Overviews · 4 October 2026

British-designed homewares combine centuries of heritage craftsmanship with contemporary artistry, spanning iconic prints, handcrafted ceramics, and bespoke textiles.

### Top British Design Brands & Collections

- House of Hackney: Known for maximalist, carbon-neutral prints and opulent textiles like their cotton velvet cushions. - Emma Bridgewater: Famous for hand-painted, classic British earthenware crafted in Stoke-on-Trent. - John Lewis x Sanderson: Celebrates archival botanical illustrations and timeless heritage prints on soft furnishings. - TOAST UK Made: Offers small-batch, handcrafted stoneware, wool blankets, and ceramics made by independent local craftspeople. - Feldspar: Creates exquisite, slip-cast fine bone china ceramics out of Dartmoor.

### Where to Shop

- Liberty London: Curates an exceptional collection of homegrown British design talent and independent makers. - John Lewis: A dependable high-street staple offering versatile, well-crafted British homewares and exclusive designer collaborations.

If you'd like to narrow down these recommendations, please let me know:

- What specific room or item you are shopping for (e.g., kitchenware, bedding, lighting) - Your preferred design style (e.g., modern minimalist, bold maximalist, traditional heritage) - Your approximate budget range

ChatGPT

The question asked

Best wedding registry homewares UK

From the recorded answer

### [Emma Bridgewater Black Toast Mr & Mrs Mugs]() …
Read recorded answer

Recorded answer text · ChatGPT · 4 October 2026

If you mean the best UK wedding gift-list/registry options for homewares, I'd shortlist these:

### 🏆 Best overall: John Lewis John Lewis Wedding Gifts

Probably the safest all-round choice: excellent kitchenware, tableware, bedding, glassware and appliances, with a very broad price range. Their current wedding collection includes everything from £30-£50 keepsakes to larger cookware and dinnerware sets. www.johnlewis.com

### ✨ Best for luxury: The White Company The White Company Wedding List

Ideal if you want a beautiful, cohesive home rather than lots of random gifts. Particularly strong for bed linen, towels, throws, glassware, tableware and home fragrance. Their wedding list can also be combined with gifts from 300+ other brands via The Wedding Shop. www.thewhitecompany.com

### 🎁 Best flexible registry: Prezola Prezola

My pick if you want to mix homewares + cash/honeymoon contributions + gifts from different retailers. You can add products they don't directly stock, and guests can group together towards expensive gifts. www.prezola.comweddingshub.co.uk

### 🏠 What I'd actually put on a homeware registry

### [The White Company Stemless Champagne Flutes]() £50.00

### [LSA International Water & Wine Carafe Set]() £99.00

### [John Lewis Paloma Crystal Glass Decanter]() £35.00

### [Emma Bridgewater Black Toast Mr & Mrs Mugs]() £50.00

### [Wedgwood Vera Wang With Love Toasting Flute]() £100.00

### [M&S Sommelier's Edit Champagne Flutes]() £45.00

For a stylish but genuinely useful registry, I'd prioritise:

- 🍽️ Dinnerware - a really good everyday set - 🥂 Glassware - wine glasses + champagne flutes - 🍳 Cookware - Le Creuset, KitchenAid, etc. - 🛏️ Bed linen & towels - especially good if you're upgrading your home - ☕ Coffee/tea equipment - 🧀 Serving pieces - boards, platters, carafes - 🕯️ Home fragrance & candles - good lower-price options for guests - 💷 A few £20-£50 gifts alongside £100-£300+ items so guests have different budgets

My verdict: John Lewis for the easiest traditional UK registry, The White Company for a sophisticated/luxury home, and Prezola if you want maximum flexibility. www.prezola.comweddingshub.co.uk

If you tell me your style (classic / modern / Scandi / country / luxury) and approximate budget, I can also build you a 20-item UK wedding registry shortlist with prices.

Perplexity

The question asked

Best British homewares brands

From the recorded answer

Toast - Quiet, tactile home textiles and lifestyle pieces with a natural, understated aesthetic.
Read recorded answer

Recorded answer text · Perplexity · 4 October 2026

The best British homewares brands depend on whether you want heritage craftsmanship, contemporary design, sustainability, or value. A strong shortlist is:

- Emma Bridgewater - Cheerful, hand-decorated pottery and kitchenware; especially good for gifts and everyday crockery. - Denby - Durable, practical stoneware made for daily use, with understated contemporary designs. - Neptune - Timeless furniture, lighting, textiles, and accessories inspired by traditional interiors. - The White Company - Refined, minimalist bedding, towels, fragrance, and soft furnishings. - Sophie Allport - Illustrated mugs, tableware, textiles, and accessories, often featuring animals and countryside themes. - Piglet in Bed - Relaxed linen bedding and home textiles, with an emphasis on natural materials. - Dunelm - One of the best choices for affordable furniture, curtains, bedding, lighting, and decorative accessories. - OKA - High-end furniture and accessories with an eclectic, globally inspired English-country-house style. - Rockett St George - Bold, playful, maximalist furniture and décor. - Cox & Cox - Stylish contemporary lighting, furniture, garden pieces, and decorative accessories. - The Conran Shop - Design-led modern furniture and objects, including distinctive pieces from international designers. - Molly Mahon - Colourful block-printed fabrics, wallpapers, and homeware inspired by the British countryside. - Linley - Luxury British furniture and interiors, known for elaborate marquetry and bespoke craftsmanship. - Gergei Erdei - Art-inspired, handcrafted and hand-painted homeware with a highly distinctive decorative style. - Toast - Quiet, tactile home textiles and lifestyle pieces with a natural, understated aesthetic.

Best overall picks: - Best crockery: Denby or Emma Bridgewater - Best affordable range: Dunelm - Best luxury interiors: OKA or Linley - Best bedding: Piglet in Bed or The White Company - Best traditional style: Neptune - Best colourful décor: Molly Mahon or Rockett St George - Best gifts: Emma Bridgewater or Sophie Allport

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

TOAST

Homewares & Bedding

21 August 2026 – 4 October 2026 (scans 1–8)

2.4

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

88

Answers naming the brand

3600

Answers collected

2.4

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, TOAST ranks #15 among 39 tracked brands for Homewares & Bedding · United Kingdom (21 August 2026 – 4 October 2026). Its visibility is 2.4%. It was named in 88 of 3,600 AI answers across 31 of 150 tracked questions, averaging position 2.1 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 2.4% AI visibility for TOAST in Homewares & Bedding · United Kingdom, measured over 21 August 2026 – 4 October 2026. It ranks #15 among 39 tracked brands.

How often does AI mention this brand?

TOAST was named in 88 of 3,600 collected AI answers, across 31 of 150 tracked questions, for Homewares & Bedding · United Kingdom (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming TOAST by all 3,600 answers in the published Homewares & Bedding · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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