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Emma Sleep

Emma Sleep

AI visibility and ranking for Homewares & Bedding: United Kingdom

Homewares & Bedding [UK]
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German-founded mattress-in-a-box brand with a large UK presence.

Emma Sleep
appears in
9.4
% of measured AI answers in this industry and market.

Found score

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AI visibility scores and ranking

Data through

October 4, 2026

Updated

October 4, 2026

Latest scan visibility

9.3

October 4, 2026

Overall visibility

9.4

21 August 2026 – 4 October 2026 (scans 1–8)

Industry rank

5

Within this industry and market

Published scan history

Across 8 recorded scans from 21 August 2026 to 4 October 2026, Emma Sleep's single-scan score moved from 10.2% to 9.3%, down 0.9 percentage points. Latest recorded scan 9.3% on 4 October 2026; combined-window score 9.4%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 9.4% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 202610.2%
24 August 20268.7%
30 August 20269.8%
6 September 202610.2%
13 September 20268.9%
20 September 20269.6%
27 September 20268.2%
4 October 20269.3%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

11.6%

Perplexity Logo

Perplexity

11.7%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

4.8%

21 August 2026 – 4 October 2026 (scans 1–8)

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Perplexity names Emma Sleep most often.

It appears in 11.7% of collected Perplexity answers and 4.8% of Google AI Overviews answers: a difference of 6.9 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 43 of 150 questions.

Emma Sleep appears in at least one collected answer to 28.7% of the tracked questions. That is question coverage; the 9.4% visibility score measures its share of individual answers.

Across 8 published scans, visibility ranged from 8.2% to 10.2%. The latest scan was 9.3% on 4 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 4 October 2026 (scans 1–8)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best British designed homewares
  • Best British made mattress
  • Best British owned homewares brands
  • Best affordable mattress UK
  • Best all season quilt UK
  • Best award winning British homewares brands

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best boutique bedding brands UK (Piglet in Bed, Secret Linen Store, Bedfolk)
  • Best British bedding brands (The White Company, Piglet in Bed, Christy)
  • Best British sheet brands (The White Company, Soak & Sleep, Rise & Fall)
  • Which British bedding brands are actually good (The White Company, Secret Linen Store, Piglet in Bed)
  • Best luxury bedding brand UK (The White Company, Christy, Bedfolk)
  • Best sustainable bedding brands UK (Piglet in Bed, Panda London, The Wool Room)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best British owned homewares brands

From the recorded answer

Wallace Sewell: A London and Dorset-based weaving studio run by Harriet Wallace-Jones and Emma Sewell, known for geometric, highly colourful woven wool blankets, scarves, and cushions.
Read recorded answer

Recorded answer text · Google AI Overviews · 4 October 2026

The best British-owned homewares brands range from heritage ceramics producers to carbon-neutral print houses and sustainable timber studios.

### Top British-Owned Homewares Brands

- Emma Bridgewater: Famous for handmade and hand-painted cream-coloured earthenware, produced in Stoke-on-Trent, England. Known for classic polka dots, animal motifs, and commemorative mugs. - House of Hackney: A London-based, carbon-neutral print and interiors house offering maximalist wallpapers, statement fabrics, luxurious velvet cushions, and heavy home textiles. - Tom Raffield: Crafting steam-bent, sustainably sourced timber lighting, furniture, and architectural accessories from a workshop in Cornwall. - Feldspar: Based on the edge of Dartmoor, this studio creates fine bone china ceramics finished with hand-painted 24-carat gold rims, designed to be 'objects to last a lifetime'. - Wallace Sewell: A London and Dorset-based weaving studio run by Harriet Wallace-Jones and Emma Sewell, known for geometric, highly colourful woven wool blankets, scarves, and cushions. - Denby: Operating out of the same Derbyshire site since 1809, Denby creates durable, expertly glazed stoneware tableware and kitchenware built for everyday use.

If you'd like to narrow down these choices, let me know:

- What room or category you are shopping for (kitchenware, soft furnishings, lighting, or furniture)? - Your preferred aesthetic (maximalist print, minimalist neutral, or rustic country)?

I can provide more tailored recommendations or care details.

ChatGPT

The question asked

Best mattress UK

From the recorded answer

| £400-£700 | Simba Hybrid Essential / Emma Original | …
Read recorded answer

Recorded answer text · ChatGPT · 4 October 2026

If you want a great all-round mattress in the UK, my shortlist for 2026 is:

### [Simba Hybrid Pro Mattress]() £899.00

### [Simba Hybrid Essential Mattress]() £699.00

### [Simba Hybrid Luxe Mattress]() £1,249.00

### [TEMPUR Pro Air Plus SmartCool Medium Firm]() £1,949.00

### [Jay-Be 2000 Hybrid e-Pocket Eco Truecore Mattress]() £349.00

### 🏆 My picks

1. Best overall - Simba Hybrid Pro A particularly strong choice if you want a medium-firm hybrid, good pressure relief and temperature regulation. Expert Reviews currently ranks it as its best premium bed-in-a-box mattress, while House & Garden names the Hybrid Pro its overall UK winner. www.expertreviews.co.uk

2. Best value - Simba Hybrid Essential A cheaper route into Simba's hybrid design. Current product results show it around £549-£699, depending on the offer/size. www.t3.com

3. Best luxury - Simba Hybrid Luxe If budget isn't a major concern, this is arguably the standout. The Independent currently rates it best overall, praising its medium-firm full-body support, suitability for multiple sleeping positions and temperature regulation. www.independent.co.uk

4. Best for that classic memory-foam feel - TEMPUR Pro Air Plus Very expensive, but worth considering if you specifically like the deep, contouring feel of TEMPUR rather than a springier hybrid.

5. Best budget alternative - Jay-Be 2000 Hybrid A much more affordable option if you're trying to stay around £300-£400. Current listings show it around £279-£349 for some sizes.

### What I'd buy

| Budget | I'd choose | |---|---| | Under £400 | Jay-Be 2000 Hybrid | | £400-£700 | Simba Hybrid Essential / Emma Original | | £700-£1,200 | Simba Hybrid Pro ⭐ | | £1,200+ | Simba Hybrid Luxe | | Luxury / deep foam | TEMPUR |

Emma is also worth considering: its current UK range has discounts and a 200-night trial, with the Emma Original currently around £458 for a double in one October 2026 promotion. www.t3.com

If you tell me your budget (e.g. £500), mattress size, sleeping position (side/back/front), and whether you sleep hot, I can find the 3 best mattresses for you and compare their current UK prices.

Perplexity

The question asked

Best mattress in a box UK

From the recorded answer

Best for hot sleepers: Emma Hybrid ThermoSync - designed to improve temperature regulation, according to GQ's testing.
Read recorded answer

Recorded answer text · Perplexity · 4 October 2026

For most UK sleepers, the Simba Hybrid Luxe is the strongest all-round mattress-in-a-box choice: it combines supportive pocket springs with foam, performed highly in testing, and scored 92/100 from Good Housekeeping. If you want a cheaper or more tailored option, consider these alternatives:

- Best overall: Simba Hybrid Luxe - supportive hybrid design; a good choice for couples and mixed sleeping positions. - Best for hot sleepers: Emma Hybrid ThermoSync - designed to improve temperature regulation, according to GQ's testing. - Best for couples: Nectar Premier Hybrid - a strong option for motion isolation and shared beds. - Best for side sleepers: Simba Hybrid Mattress - offers a balance of pressure relief and support. - Best value: Emma Original - simpler all-foam construction and often heavily discounted; it has also been recommended as a leading boxed mattress by UK reviewers. - Best alternative to the major brands: Nectar Premier Hybrid - named the top online choice by WIRED's UK mattress guide.

Buying advice: choose a hybrid if you want stronger edge support, easier movement and better airflow; choose all-foam if pressure relief and low cost matter most. Check the trial period, return fees, warranty, firmness rating and delivery restrictions before ordering, since these can vary by UK retailer.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Emma Sleep

Homewares & Bedding

21 August 2026 – 4 October 2026 (scans 1–8)

9.4

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

337

Answers naming the brand

3600

Answers collected

9.4

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Emma Sleep ranks #5 among 39 tracked brands for Homewares & Bedding · United Kingdom (21 August 2026 – 4 October 2026). Its visibility is 9.4%. It was named in 337 of 3,600 AI answers across 43 of 150 tracked questions, averaging position 1.9 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 9.4% AI visibility for Emma Sleep in Homewares & Bedding · United Kingdom, measured over 21 August 2026 – 4 October 2026. It ranks #5 among 39 tracked brands.

How often does AI mention this brand?

Emma Sleep was named in 337 of 3,600 collected AI answers, across 43 of 150 tracked questions, for Homewares & Bedding · United Kingdom (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Emma Sleep by all 3,600 answers in the published Homewares & Bedding · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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