The White Company
AI Visibility Score and Ranking for
Homewares & Bedding: United Kingdom
Broad British lifestyle retailer for which bedding and bath is a major category.
The White Company ranks #1 in the UK Homewares & Bedding AI Visibility Index with a Visibility Score of 26.9/100. It was named in 726 of 2,700 AI answers across 96 of 150 tracked questions, averaging position 1.6 when mentioned.
26.9
Visibility score
1
Found Rank
0
Movement vs last window
1.6
Avg. position when mentioned
96
Prompts hit, of 150
The White Company vs Homewares & Bedding
Running at 7.0x the Homewares & Bedding category average — a wide lead over the field.
28
4
Where this brand sits in its industry
How it works
The questions shoppers ask. Every week. Every platform.
1. We ask what shoppers ask
150 questions per industry, drawn from real search and AI query data, not questions a brand would write about itself.
2. We ask every week, on every platform.
ChatGPT, Perplexity and Google's AI Overviews. Weekly scans, accumulated across a rolling scan window. Hundreds of answers per industry.
3. We record who gets named.
Every brand mention, its position in the answer, and which platform said it. The Visibility Score is the share of answers a brand appears in. Nothing weighted, nothing modelled.
How the score is measured
A fixed battery of questions per vertical, asked weekly on ChatGPT, Perplexity and Google AI Overviews and accumulated across the full scan window. Visibility Score is the share of all answers that named the brand. Every population is frozen before scoring, with a documented cut log.
Read the full methodologyFrequently asked questions
What is The White Company's AI Visibility Score?
The White Company has an AI Visibility Score of 26.9 in the UK Homewares & Bedding AI Visibility Index, ranked #1.
How often does AI recommend The White Company?
The White Company was named in 726 of 2,700 AI answers analysed, across 96 tracked questions, averaging position 1.6 when mentioned.
How is the AI Visibility Score calculated?
We asked ChatGPT, Perplexity and Google's AI Overviews the questions British homewares shoppers actually ask, and tracked how often each brand was named. Full methodology at flux.agency/found/methodology.
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