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Stella & Chewy's

Stella & Chewy's

AI visibility and ranking for Pet: United States

Raw and freeze-dried pet food brand.

Stella & Chewy's
appears in
4.1
% of measured AI answers in this industry and market.

Found score

Track Stella & Chewy's’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 4, 2026

Updated

October 4, 2026

Latest scan visibility

5.1

October 4, 2026

Overall visibility

4.1

21 August 2026 – 4 October 2026 (scans 1–8)

Industry rank

6

Within this industry and market

Published scan history

Across 8 recorded scans from 21 August 2026 to 4 October 2026, Stella & Chewy's's single-scan score moved from 4.0% to 5.1%, up 1.1 percentage points. Latest recorded scan 5.1% on 4 October 2026; combined-window score 4.1%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 4.1% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20264.0%
24 August 20264.0%
30 August 20265.1%
6 September 20264.0%
13 September 20264.0%
20 September 20263.6%
27 September 20263.3%
4 October 20265.1%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

4.7%

Perplexity Logo

Perplexity

4.2%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

3.5%

21 August 2026 – 4 October 2026 (scans 1–8)

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ChatGPT names Stella & Chewy's most often.

It appears in 4.7% of collected ChatGPT answers and 3.5% of Google AI Overviews answers: a difference of 1.2 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 34 of 150 questions.

Stella & Chewy's appears in at least one collected answer to 22.7% of the tracked questions. That is question coverage; the 4.1% visibility score measures its share of individual answers.

Across 8 published scans, visibility ranged from 3.3% to 5.1%. The latest scan was 5.1% on 4 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 4 October 2026 (scans 1–8)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best American dog food brands
  • Best American made dog food brand
  • Best American pet brands
  • Best Instagram famous pet brand US
  • Best award winning American pet brands
  • Best boutique dog brands in Chicago

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best new pet brands in the US (Spot & Tango, Ollie, Wild One)
  • Best Instagram famous pet brand US (The Farmer's Dog, Spot & Tango, The Honest Kitchen)
  • Best pet brand packaging US (The Farmer's Dog, Bark, Ollie)
  • Best fresh dog food delivery US (The Farmer's Dog, Nom Nom, A Pup Above)
  • Best American sourced pet food (Ollie, Nom Nom, Spot & Tango)
  • Best dog food delivery subscription US (The Farmer's Dog, Ollie, Nom Nom)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best American pet brands

From the recorded answer

… he top American pet brands include major nutrition leaders like Nestlé Purina PetCare and Hill's Pet Nutrition, alongside premium and specialty names like The Farmer's Dog, Stella & Chewy's, and gear innovators like Ruffwear and West Paw. ### Top American Pet Food & Nutrition Brands - Purina (Nestlé Purina PetCare): Based in St. Louis, Missouri, this is America's large …
Read recorded answer

Recorded answer text · Google AI Overviews · 4 October 2026

The top American pet brands include major nutrition leaders like Nestlé Purina PetCare and Hill's Pet Nutrition, alongside premium and specialty names like The Farmer's Dog, Stella & Chewy's, and gear innovators like Ruffwear and West Paw.

### Top American Pet Food & Nutrition Brands

- Purina (Nestlé Purina PetCare): Based in St. Louis, Missouri, this is America's largest pet food company, offering trusted lines like Pro Plan, Purina One, and Beneful backed by extensive veterinary research. - Hill's Pet Nutrition: Headquartered in Topeka, Kansas, Hill's is famous for Science Diet and Prescription Diet, heavily recommended by veterinarians for targeted health needs. - The Farmer's Dog: A popular fresh-food delivery service that cooks human-grade, pre-portioned meals in US kitchens and ships them directly to your door. - Stella & Chewy's: Based in Oak Creek, Wisconsin, this brand specializes in raw-inspired, freeze-dried, and wholesome kibble recipes made with cage-free poultry and grass-fed meats.

### Top American Pet Gear & Accessory Brands

- Ruffwear: Based in Bend, Oregon, Ruffwear designs high-performance outdoor adventure gear for dogs, including durable harnesses, boots, and backpacks. - West Paw: Based in Bozeman, Montana, this eco-friendly company manufactures famously durable, recyclable dog toys (like the Zogoflex line) and beds right in the USA. - Diggs: Known for modern, safety-first home gear, such as the collapsible Evolv and Revol dog crates designed to prevent pinch points and match home decor.

If you'd like, let me know:

- What type of pet you have (dog, cat, etc.) - What kind of product you are looking for (food, toys, crates, or gear) - Any specific dietary or lifestyle needs

I can give you a more tailored recommendation.

ChatGPT

The question asked

Best dog treats US

From the recorded answer

### Stella & Chewy's Chicken Breast …
Read recorded answer

Recorded answer text · ChatGPT · 4 October 2026

If you mean best dog treats you can buy in the U.S., I'd prioritize simple ingredients, appropriate calories, and treats that are easy to break into small portions. For training, low-calorie treats are especially useful.

### 🏆 My top picks

### PureBites Beef Liver Freeze-Dried Treats $12.99

### PureBites Chicken Breast Freeze-Dried Treats $24.99

### Zuke's Mini Naturals Chicken $5.97

### Stella & Chewy's Chicken Breast $14.99

### Pupford Sweet Potato Training Treats $15.99

### Vital Essentials Minnows $22.99

- Best overall: PureBites Beef Liver - single-ingredient, very high-value treat. - Best for training: Zuke's Mini Naturals - small, soft, and about 2 calories each, making them practical for lots of rewards. - Best simple treat: PureBites Chicken Breast - essentially a one-ingredient protein treat. - Best single-ingredient chicken: Stella & Chewy's Chicken Breast - 100% chicken breast. - Best low-fat plant option: Pupford Sweet Potato - single-ingredient sweet potato. - Best fish treat: Vital Essentials Minnows - single-ingredient freeze-dried minnows.

One important tip: treats should generally be a relatively small part of your dog's daily calorie intake. For a dog with allergies, obesity, pancreatitis, kidney disease, or other dietary restrictions, the "best" treat can be very different.

If you tell me your dog's breed, age, weight, and whether you want training treats, dental treats, or healthy everyday treats, I can narrow this to the 3 best choices.

Perplexity

The question asked

Made in USA pet brands worth buying

From the recorded answer

Stella & Chewy's - U.S. manufacturing presence in Wisconsin, with freeze-dried, frozen, and kibble options. Verify the label for the exact recipe.
Read recorded answer

Recorded answer text · Perplexity · 4 October 2026

If you want U.S.-made pet products, these brands are strong starting points-but check the specific product, since a U.S.-based company may still import ingredients or components.

## Pet food and treats

- Fromm Family Foods - Family-owned; its foods are made in Wisconsin. A good option if you value traditional dry and canned recipes. - The Honest Kitchen - Dehydrated foods are made in a USDA-regulated human-food facility; look for complete-and-balanced formulas rather than treats or supplements alone. - Stella & Chewy's - U.S. manufacturing presence in Wisconsin, with freeze-dried, frozen, and kibble options. Verify the label for the exact recipe. - The Farmer's Dog - Fresh, portioned dog food made in the U.S.; best suited to owners comfortable with subscription pricing. - SquarePet Nutrition - Products are manufactured in the United States and include specialized formulas. - Merrick - Many products are manufactured in Texas, although the company is owned by Nestlé Purina; check current sourcing for each recipe.

For food, prioritize an AAFCO nutritional adequacy statement, appropriate calories for your pet, and a formula your veterinarian considers suitable. “Manufactured in the USA” does not necessarily mean every ingredient is domestic.

## Toys, collars, leashes, and bowls

- West Paw - Dog toys made in Bozeman, Montana; a particularly good choice for durable, repairable toys. - KONG - Several well-known toys are made in Golden, Colorado, though not every KONG product should be assumed domestic. - Lupine Pet - Collars and leashes made in New Hampshire, backed by a lifetime guarantee. - Basis Pet - Stainless-steel bowls made from U.S.-sourced 304 stainless steel. - Leather Brothers - Arkansas-made collars, leashes, and accessories, with domestic production dating back to 1976. - Best Shot - Kentucky-based grooming products made domestically.

## How to avoid misleading labels

- Look for “Made in USA” rather than only “designed in the USA,” “packaged in the USA,” or “manufactured for.” - For food, distinguish U.S.-manufactured from U.S.-sourced ingredients. - Check the company's current product page because manufacturing locations and ownership can change. - Be cautious with an American flag alone; it is not proof that the product is entirely domestic. FTC guidance generally requires an unqualified “Made in USA” claim to mean the product is “all or virtually all” made in the United States.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Stella & Chewy's

Pet

21 August 2026 – 4 October 2026 (scans 1–8)

4.1

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

149

Answers naming the brand

3600

Answers collected

4.1

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Stella & Chewy's ranks #6 among 43 tracked brands for Pet · United States (21 August 2026 – 4 October 2026). Its visibility is 4.1%. It was named in 149 of 3,600 AI answers across 34 of 150 tracked questions, averaging position 2.0 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 4.1% AI visibility for Stella & Chewy's in Pet · United States, measured over 21 August 2026 – 4 October 2026. It ranks #6 among 43 tracked brands.

How often does AI mention this brand?

Stella & Chewy's was named in 149 of 3,600 collected AI answers, across 34 of 150 tracked questions, for Pet · United States (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Stella & Chewy's by all 3,600 answers in the published Pet · United States sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
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