The question asked
Best new pet brands in the US
From the recorded answer
Smalls …
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Recorded answer text · Google AI Overviews · 25 October 2026
Here are some of the top-performing and modern pet brands making waves in the U.S. pet industry across fresh food, supplements, and lifestyle accessories:
### Fresh & Specialty Pet Food
- The Farmer's Dog - Category: Fresh dog food - Highlights: Pioneered and mainstreamed human-grade, personalized fresh meal deliveries cooked and portioned specifically for individual dogs. - Smalls - Category: Fresh cat food - Highlights: High-protein, gently cooked fresh meals specifically formulated to meet feline nutritional needs rather than generic pet options. - Spot and Tango - Category: Fresh & dry (UnKibble) dog food - Highlights: Known for "UnKibble," a dry food made using a proprietary fresh-drying process in its own kitchen without artificial additives.
### Supplements & Wellness
- Dog is Human - Category: Pet multivitamins - Highlights: Formulated to address multiple canine health and wellness needs in a single daily multivitamin chew. - PetLab Co. - Category: Dog supplements and wellness - Highlights: Popular for targeted functional chews and health solutions supported by interactive pet owner quizzes. - Native Pet - Category: Clean-label pet supplements - Highlights: Recognized for minimal-ingredient, vet-formulated powders and functional chews.
### Modern Accessories & Lifestyle
- Wild One - Category: Pet walking kits and toys - Highlights: A design-forward lifestyle brand famous for minimalist, color-blocked walk kits, natural rubber toys, and animal rescue pledges. - Fable Pets - Category: Interactive toys and aesthetic crates - Highlights: Scandinavian-inspired, interior-friendly pet gear like the multi-functional Magic Door crate and durable mental-enrichment toys. - Little Beast - Category: Ethical pet apparel - Highlights: Trendy, small-batch pet clothing and knits that actively donate a percentage of sales to animal rescue organizations.
If you want to narrow this down, let me know:
- Are you looking for dog or cat products? - What specific need are you trying to solve (food, anxiety, grooming, gear)?






