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Smalls

Smalls

AI visibility and ranking for Pet: United States

Fresh, human-grade cat food subscription brand.

Smalls
appears in
0.6
% of measured AI answers in this industry and market.

Found score

Track Smalls’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 4, 2026

Updated

October 4, 2026

Latest scan visibility

0.9

October 4, 2026

Overall visibility

0.6

21 August 2026 – 4 October 2026 (scans 1–8)

Industry rank

22

Within this industry and market

Published scan history

Across 8 recorded scans from 21 August 2026 to 4 October 2026, Smalls's single-scan score moved from 0.9% to 0.9%, unchanged (0.0 percentage points). Latest recorded scan 0.9% on 4 October 2026; combined-window score 0.6%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 0.6% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20260.9%
24 August 20260.2%
30 August 20260.7%
6 September 20260.4%
13 September 20260.9%
20 September 20260.7%
27 September 20260.4%
4 October 20260.9%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

0.3%

Perplexity Logo

Perplexity

1.4%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

0.2%

21 August 2026 – 4 October 2026 (scans 1–8)

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Perplexity names Smalls most often.

It appears in 1.4% of collected Perplexity answers and 0.2% of Google AI Overviews answers: a difference of 1.2 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 10 of 150 questions.

Smalls appears in at least one collected answer to 6.7% of the tracked questions. That is question coverage; the 0.6% visibility score measures its share of individual answers.

Across 8 published scans, visibility ranged from 0.2% to 0.9%. The latest scan was 0.9% on 4 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 4 October 2026 (scans 1–8)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best American cat food brands
  • Best award winning American pet brands
  • Best cat food for fussy eaters US
  • Best independent pet brands US
  • Best online pet stores US
  • Best pet brand collabs US

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Which pet food brands are actually American made (The Honest Kitchen, Stella & Chewy's, Spot & Tango)
  • Best new pet brands in the US (Spot & Tango, Ollie, Wild One)
  • Best Instagram famous pet brand US (The Farmer's Dog, Spot & Tango, The Honest Kitchen)
  • Best female founded pet brands US (The Honest Kitchen, Open Farm, Maev)
  • Best pet brand packaging US (The Farmer's Dog, Bark, Ollie)
  • Best fresh dog food delivery US (The Farmer's Dog, Nom Nom, A Pup Above)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best online pet stores US

From the recorded answer

Smalls: Best subscription service specializing in fresh, high-protein, human-grade meals specifically formulated for cats.
Read recorded answer

Recorded answer text · Google AI Overviews · 4 October 2026

Chewy is the top-rated online pet store in the US, known for its massive selection, 24/7 customer service, and auto-ship discount programs.Here are the best online pet stores in the US categorized by what they do best:

### General Supplies & Best Overall

- Chewy: Best for overall value, autoship savings (typically 5% to 10% off recurring orders), and legendary customer support. It carries nearly all major food, toy, and prescription medication brands. - Amazon: Best for fast, free shipping (with Prime) and a massive everyday inventory of niche and name-brand pet accessories. - PetSmart: Best for combining online shopping with physical store pickup options, offering a large selection of supplies, treats, and live goods.

### Natural & Specialty Products

- Only Natural Pet: Best for eco-friendly, natural, and organic pet food, supplements, and holistic remedies. - Value Pet Supplies: Best for buying bulk and wholesale natural dog chews, bully sticks, and training pads.

### Fresh & Specialized Pet Food Delivery

- The Farmer's Dog: Best for human-grade, freshly made-to-order real food customized to your dog's specific nutritional profile. - Smalls: Best subscription service specializing in fresh, high-protein, human-grade meals specifically formulated for cats.

To help narrow down the best store for your specific needs, let me know:

- What type of pet you have (dog, cat, bird, reptile, etc.) - What products you are mainly looking for (prescription food, toys, fresh meals, basic supplies) - Whether you prefer subscription auto-delivery or one-time purchases

ChatGPT

The question asked

Best pet subscription deals US

From the recorded answer

| Smalls | 60% off sitewide through Oct. 7 | Fresh cat food www.coupons.com | …
Read recorded answer

Recorded answer text · ChatGPT · 4 October 2026

I checked current U.S. offers. If by pet subscription you mean recurring food/supply deliveries, these are the strongest deals I found right now:

| Service | Current deal | Best for | |---|---|---| | PetSmart Autoship | 35% off first order + 5% off future orders | Best all-around recurring pet supplies www.petsmart.comwww.coupons.com | | Petco Autoship | 35% off first Autoship (up to $20), then 5% off | Food, litter, meds & treats www.petco.com | | BarkBox | 15% off one box currently listed; other promotions can reach 30%+ | Dog toys/treats www.coupons.com | | Ollie | 70% off orders listed through Oct. 6 | Fresh dog food www.coupons.com | | Spot & Tango | 65% off homemade meals through Oct. 8 | Fresh dog food www.coupons.com | | Smalls | 60% off sitewide through Oct. 7 | Fresh cat food www.coupons.com | | PetMeds | 50% off fresh frozen dog food on first Autoship | Dog food subscription www.coupons.com | | Chewy | $20 gift card for new customers on qualifying $49+ purchase; Autoship generally saves 5% | Broadest selection www.businessinsider.com |

My picks: - 🏆 Best recurring essentials: PetSmart Autoship - 🐶 Best dog subscription box: BarkBox - 🥩 Best fresh dog-food promo: Ollie or Spot & Tango - 🐱 Best fresh cat-food promo: Smalls - 💰 Best if you're buying normal food/litter: PetSmart or Petco Autoship

One timing note: Amazon Prime Big Deal Days runs Oct. 6-7, 2026, while Walmart Deal Days runs Oct. 5-11, so if you aren't in a rush, it may be worth comparing pet-food and supply prices during those sales. www.nbcnews.com

If you tell me dog or cat + food/toys/litter + approximate monthly budget, I can narrow this to the 3 cheapest subscriptions and calculate the likely first-year savings.

Perplexity

The question asked

Best independent pet brands US

From the recorded answer

Smalls - Fresh cat food and treats delivered by subscription.
Read recorded answer

Recorded answer text · Perplexity · 4 October 2026

Here are strong independent or founder-led U.S. pet brands, grouped by category. “Independent” can change over time, so check current ownership before making a purchase.

- Fable - Modern, design-focused dog furniture, crates, leashes, and accessories. - Lambwolf Collective - Enrichment toys and creative dog gear. - Smalls - Fresh cat food and treats delivered by subscription. - Maev - Fresh and raw-inspired dog food, treats, and supplements. - The Honest Kitchen - Human-grade-style dog and cat food, toppers, and treats; it is described as an independent premium brand in industry coverage. - RAWZ - High-meat dog and cat food sold primarily through independent pet retailers. - Earthborn Holistic - Independently owned pet-food brand with dry, wet, and treat lines. - Earthbath - Plant-based dog and cat shampoos, wipes, and grooming products. - Zymox - Ear-care, skin-care, and dental products for dogs and cats. - N-Bone - Dental chews and functional treats for dogs and cats. - West Paw - Durable, enrichment-focused dog toys and beds. - Tall Tails - Beds, blankets, toys, and travel products for dogs and cats. - Cycle Dog - Recycled-material collars, leashes, toys, and bowls. - P.L.A.Y. - Stylish, washable beds and eco-conscious toys. - Open Farm - Traceable pet food and treats, though its ownership status should be checked if strict independence is essential.

For food, prioritize brands that publish complete nutritional information, feeding trials or formulation expertise, sourcing details, and quality-control standards. For pets with medical conditions, have a veterinarian review the diet before switching.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Smalls

Pet

21 August 2026 – 4 October 2026 (scans 1–8)

0.6

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

23

Answers naming the brand

3600

Answers collected

0.6

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Smalls ranks #22 among 43 tracked brands for Pet · United States (21 August 2026 – 4 October 2026). Its visibility is 0.6%. It was named in 23 of 3,600 AI answers across 10 of 150 tracked questions, averaging position 1.5 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 0.6% AI visibility for Smalls in Pet · United States, measured over 21 August 2026 – 4 October 2026. It ranks #22 among 43 tracked brands.

How often does AI mention this brand?

Smalls was named in 23 of 3,600 collected AI answers, across 10 of 150 tracked questions, for Pet · United States (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Smalls by all 3,600 answers in the published Pet · United States sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
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