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Seafolly

Seafolly

AI visibility and ranking for Swimwear: Australia

Swimwear [AU]
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Long-running Sydney swim brand recognised as a household name across Australian summers.

Seafolly
appears in
40.3
% of measured AI answers in this industry and market.

Found score

Track Seafolly’s AI visibility weekly →

AI visibility scores and ranking

Data through

November 1, 2026

Updated

November 1, 2026

Latest scan visibility

38.2

November 1, 2026

Overall visibility

40.3

25 October – 1 November 2026 (scan 2 of 4)

Industry rank

1

Within this industry and market

Published scan history

Across 14 recorded scans from 16 August 2026 to 1 November 2026, Seafolly's single-scan score moved from 41.1% to 38.2%, down 2.9 percentage points. Latest recorded scan 38.2% on 1 November 2026; combined-window score 40.3%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 40.3% over 25 October – 1 November 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
16 August 202641.1%
19 August 202643.6%
22 August 202643.7%
25 August 202643.7%
30 August 202641.9%
6 September 202640.8%
13 September 202641.7%
20 September 202638.9%
27 September 202639.1%
4 October 202636.0%
11 October 202634.0%
18 October 202635.8%
25 October 202642.4%
1 November 202638.2%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

50.3%

Perplexity Logo

Perplexity

42.1%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

28.5%

25 October – 1 November 2026 (scan 2 of 4)

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ChatGPT names Seafolly most often.

It appears in 50.3% of collected ChatGPT answers and 28.5% of Google AI Overviews answers: a difference of 21.8 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 106 of 151 questions.

Seafolly appears in at least one collected answer to 70.2% of the tracked questions. That is question coverage; the 40.3% visibility score measures its share of individual answers.

Across 14 published scans, visibility ranged from 34.0% to 43.7%. The latest scan was 38.2% on 1 November 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

25 October – 1 November 2026 (scan 2 of 4)

Share of collected answers naming each brand

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best Australian alternative to Triangl
  • Best Australian bikini brands
  • Best Australian made swimwear
  • Best Australian swimwear brands
  • Best Australian swimwear for Bali holiday
  • Best Australian swimwear stocked overseas

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best boutique bikini brands Australia (Fella, Matteau, Ziah)
  • Best female founded swimwear brands Australia (Baiia, Fella, Saint Somebody)
  • Best luxury swimwear Australia (Bondi Born, Matteau, Fella)
  • Best swimwear Gold Coast brands (Myraswim, Capriosca, Curvy Swimwear Australia)
  • Best swimwear made from recycled materials Australia (Baiia, Matteau, Camp Cove)
  • Best Australian alternative to Triangl (Triangl, Bamba Swim, Kulani Kinis)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best Australian swimwear brands

From the recorded answer

Seafolly: Australia's most iconic and enduring swimwear label, offering classic-to-contemporary prints, great mix-and-match pieces, and reliable fits primarily suited for A-C cup sizes.[]( …
Read recorded answer

Recorded answer text · Google AI Overviews · 1 November 2026

Australia is globally renowned for its beach culture and standout swimwear labels. Whether you are looking for timeless minimalism, supportive construction, or bold prints, these top Australian swimwear brands cover every style:

### Classic & Everyday Essentials

- Seafolly: Australia's most iconic and enduring swimwear label, offering classic-to-contemporary prints, great mix-and-match pieces, and reliable fits primarily suited for A-C cup sizes. - Baku: Founded in Sydney in 1969, Baku blends European fabrics with smart engineering, specializing in cup-sized underwire tops and flattering, on-trend silhouettes.

### Minimalist & Luxury Fashion

- Matteau: Widely celebrated as a top minimalist Australian label, known for ultra-clean lines, timeless color palettes, and understated, eco-conscious design. - SIR.: Famous for its ready-to-wear romantic style, its swimwear collection brings clean cuts, nostalgic 90s-inspired aesthetics, and chic resort appeal. - Bond-Eye: Famous for its signature one-size crinkle-textured fabric and high-cut, 80s-inspired minimal silhouettes that mold easily to the body.

### Support, Curvy & D+ Cup Specialists

- Sea Level: Designed specifically for larger busts (D-G cups), offering structured underwire, full-coverage one-pieces, and thoughtful options like post-mastectomy pocket designs. - Form and Fold: A standout choice for D-cup and larger sizing, engineered to provide high-end architectural support without sacrificing sleek modern design. - Sunseeker: A trusted staple for curvy and full-figure frames (sizes 10-24) with built-in tummy control, ruching, and supportive construction. - Marvell Lane: Based in Byron Bay, this label crafts stylish, supportive bikinis and one-pieces specifically for fuller busts ranging from sizes 8D to 16J.

### Sustainable & Print-Forward Labels

- Peony: Loved for its romantic floral prints and strong commitment to sustainability, utilizing recycled and regrown eco-conscious fabrics. - Faithfull The Brand: Recognized for breezy, vacation-ready resort wear and artistic hand-painted prints. - Liandra Swim: An eco-conscious First Nations label founded by Liandra Gaykamangu, featuring bold, storytelling prints inspired by Australian desert flora.

If you'd like to narrow down the options, let me know:

- What style or cut you prefer (one-piece, high-waisted bikini, string bikini, etc.) - Your size or support needs (such as a specific cup size) - Your budget range

I can give you more tailored recommendations!

ChatGPT

The question asked

Best Australian bikini brands

From the recorded answer

!Seafolly 'Passport to Summer' 2024 Swimwear Campaign Follows the Sun to Sicily - Anne of Carversville …
Read recorded answer

Recorded answer text · ChatGPT · 1 November 2026

Australia has some amazing bikini brands\! If you're after stylish, flattering bikinis with that effortless Australian beach aesthetic, these are the brands I'd put at the top of your list.

I've split them by style so you can find something that suits your taste.

## Best Australian bikini brands

!Our Top 4 Picks From Bydee's New European Summer-Inspired Swimwear Collection

1\. Bydee

(Best overall bikini styles)

Feminine prints, flattering cuts, gorgeous colours and cute matching sets. Great for a European summer aesthetic.

Mid-range to premium

Shop Bydee

---

!FELLA SWIM | Get $20 off on Fella Swimwear - Beach Luxe

2\. Fella Swim Minimalist, sophisticated bikinis with beautiful cuts. Think neutral tones, timeless shapes and understated luxury.

Premium

Shop Fella Swim

---

![Everlasting Balconette - peony AUS](

3\. Peony Romantic, feminine and elegant. Beautiful floral prints, soft colours and recycled fabrics.

Premium to luxury

Shop Peony

---

![Kauai Top - Monday Swimwear](

4\. Monday Swimwear Sexy, flattering and wearable bikinis. Great mix-and-match options and different coverage styles.

Mid-range to premium

Shop Monday Swimwear

---

!BONDI BORN® Australia & New Zealand

5\. Bondi Born Understated luxury, sculptural silhouettes and gorgeous fabric. Ideal if you love expensive-looking swimwear.

Luxury

Shop Bondi Born

---

!With Jéan | Swimwear

6\. With Jéan Vintage-inspired, playful and trendy. Think polka dots, cute prints and statement bikini sets.

Mid-range

Shop With Jéan

---

![Taylor Top Violet

- TJ SWIM](

7\. TJ Swim Sexy, cheeky cuts, textured fabrics and gorgeous neutral colours.

Mid-range to premium

Shop TJ Swim

---

!Tri Crop Top - Deep Black - Matteau

8\. Matteau Chic, understated and timeless. Perfect for simple, expensive-looking bikinis without excessive detailing.

Luxury

Shop Matteau

---

!LUNA KINI - WATERMELON

9\. Cleonie Beautiful statement bikinis, bold colours and flattering silhouettes.

Mid-range to premium

Shop Cleonie

---

!Seafolly 'Passport to Summer' 2024 Swimwear Campaign Follows the Sun to Sicily - Anne of Carversville

10\. Seafolly A classic Aussie favourite. Great variety of cuts, prints, support and price points.

Affordable to mid-range

Shop Seafolly

Selections informed by 2026 Australian swimwear roundups from urlMarie Claireturn839987search1, urlSitchuturn839987search4 and urlELLEturn839987search2\.

## My top five for different aesthetics

| If you love... | Try | |--------|--------| | Pretty, feminine bikinis | Bydee | | Classy, minimalist luxury | Matteau | | Sexy, flattering cuts | Monday Swimwear | | Expensive-looking swimwear | Bondi Born | | Trendy, cute prints | With Jéan |

## Let me narrow it down

What sort of bikini aesthetic are you looking for?

1\. What's your preferred style?

---

2\. Budget per bikini set?

---

3\. Preferred bottoms?

[Find my bikini brands]

Perplexity

The question asked

Best swimsuits Australia

From the recorded answer

Best Australian heritage brand: Seafolly - a long-established label with a broad range of one-pieces and bikinis.
Read recorded answer

Recorded answer text · Perplexity · 1 November 2026

Here are strong swimsuit options in Australia, depending on what you need:

- Best for lap swimming: Speedo Endurance+ Medalist - chlorine-resistant, quick-drying and designed for regular pool use. - Best everyday one-piece: Sea Level Australia Twist Front or Cross Front Multifit - supportive, classic and available in versatile cuts. - Best for tummy coverage: Holipick One-Shoulder Keyhole - ruched fabric, full seat coverage and strong customer ratings. - Best for plus sizes: Saint Somebody - stylish one-pieces available up to Australian size 24. - Best Australian heritage brand: Seafolly - a long-established label with a broad range of one-pieces and bikinis. - Best for inclusive, adjustable fits: Bond-Eye - flexible crinkle fabric designed to fit approximately XS-L and A-E cups. - Best for sustainable style: Faithfull or Bond-Eye - both are highlighted for considered materials and lower-waste approaches. - Best for surf and sun protection: Hakea Swim or Active Truth - options include fuller-coverage tops, rash guards and chlorine-resistant styles. - Best fashion-forward brands: Monday Swimwear, Bondi Born, Matteau, Bydee and Peony.

Quick recommendation: choose Sea Level Australia for a flattering everyday one-piece, Speedo for pool training, Saint Somebody for extended sizing, or Seafolly for the widest dependable Australian range. Check the retailer's current size chart before buying, since swimwear sizing varies considerably between brands.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Seafolly

Swimwear

25 October – 1 November 2026 (scan 2 of 4)

40.3

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

365

Answers naming the brand

906

Answers collected

40.3

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Seafolly ranks #1 among 37 tracked brands for Swimwear · Australia (25 October – 1 November 2026). Its visibility is 40.3%. It was named in 365 of 906 AI answers across 106 of 151 tracked questions, averaging position 1.8 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 40.3% AI visibility for Seafolly in Swimwear · Australia, measured over 25 October – 1 November 2026. It ranks #1 among 37 tracked brands.

How often does AI mention this brand?

Seafolly was named in 365 of 906 collected AI answers, across 106 of 151 tracked questions, for Swimwear · Australia (25 October – 1 November 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Seafolly by all 906 answers in the published Swimwear · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
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