Seafolly

AI visibility and ranking for Swimwear: Australia

Swimwear [AU]

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Long-running Sydney swim brand recognised as a household name across Australian summers.

Seafolly

appears in

36.4

% of measured AI answers in this industry and market.

Found score

Track Seafolly’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 11, 2026

Updated

October 11, 2026

Latest scan visibility

34.0

October 11, 2026

Overall visibility

36.4

27 September – 11 October 2026 (scan 3 of 4)

Industry rank

Within this industry and market

Published scan history

Across 11 recorded scans from 16 August 2026 to 11 October 2026, Seafolly's single-scan score moved from 41.1% to 34.0%, down 7.1 percentage points. Latest recorded scan 34.0% on 11 October 2026; combined-window score 36.4%.

View recorded scan history

Individual recorded scans. Each row is one scan on one date. The published combined-window score is 36.4% over 27 September – 11 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan date	Single-scan score
16 August 2026	41.1%
19 August 2026	43.6%
22 August 2026	43.7%
25 August 2026	43.7%
30 August 2026	41.9%
6 September 2026	40.8%
13 September 2026	41.7%
20 September 2026	38.9%
27 September 2026	39.1%
4 October 2026	36.0%
11 October 2026	34.0%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

ChatGPT

48.8%

Perplexity

35.3%

AI Overviews

24.9%

27 September – 11 October 2026 (scan 3 of 4)

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ChatGPT names Seafolly most often.

It appears in 48.8% of collected ChatGPT answers and 24.9% of Google AI Overviews answers: a difference of 23.9 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 109 of 151 questions.

Seafolly appears in at least one collected answer to 72.2% of the tracked questions. That is question coverage; the 36.4% visibility score measures its share of individual answers.

Across 11 published scans, visibility ranged from 34.0% to 43.7%. The latest scan was 34.0% on 11 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

27 September – 11 October 2026 (scan 3 of 4)

Seafolly

36.4

Bondi Born

19.6

Matteau

14.6

Sea Level Australia

11.6

Capriosca

9.8

Share of collected answers naming each brand

Explore other markets.

Australia United States United Kingdom

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

Best Australian alternative to Triangl
Best Australian bikini brands
Best Australian made swimwear
Best Australian swimwear brands
Best Australian swimwear for Bali holiday
Best Australian swimwear stocked overseas

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

Best independent swimwear labels Australia (Fella, Saint Somebody, Matteau)
Best female founded swimwear brands Australia (Fella, Saint Somebody, Bondi Born)
Best new Australian swimwear brands (Saint Somebody, Bondi Born, Baiia)
Best swimwear made from recycled materials Australia (Matteau, Baiia, Sea Level Australia)
Best eco friendly swimwear brands Australia (Baiia, Camp Cove, Bondi Born)
Best inclusive swimwear sizing Australia (Saint Somebody, Curvy Swimwear Australia, Active Truth)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

11 October 2026

The question asked

Best Australian swimwear brands

From the recorded answer

Seafolly - An iconic Australian staple since 1975 offering classic, comfortable, and joyful prints that cater to a wide range of body types.

Read recorded answer

Recorded answer text · Google AI Overviews · 11 October 2026

Australia's top swimwear brands stand out for quality craftsmanship, size inclusivity, and eco-friendly materials:

- Matteau - Best known for minimalist, timeless one-pieces and chic shapes crafted with clean lines. - Seafolly - An iconic Australian staple since 1975 offering classic, comfortable, and joyful prints that cater to a wide range of body types. - Form and Fold - Celebrated as a top choice for support and D+ bust sizing, offering structured comfort from sizes 8 to 20. - Cotton On - The go-to option for budget-friendly and mix-and-match separates, frequently featuring multi-buy deals. - Bond-Eye - Famous for its signature recycled crinkle-stretch fabric that hugs and adapts to diverse shapes. - Baiia - Renowned for its cult-favorite, reversible, multi-way wrap suits made from post-consumer recycled materials. - UNE PIECE - Recognized for its flattering, high-coverage classic square-neck one-pieces with built-in tummy control. - Liandra Swim - An eco-conscious, Indigenous-founded label creating bold, storytelling prints from regenerated ocean plastics.

To help narrow down the best option for you, let me know:

- What style you prefer (one-piece, bikini, or rash guard) - What features matter most (tummy control, extra bust support, or sustainable materials) - Your approximate budget

ChatGPT

11 October 2026

The question asked

Best Australian bikini brands

From the recorded answer

!Westfield Australia | Seafolly …

Read recorded answer

Recorded answer text · ChatGPT · 11 October 2026

If you're looking for the best Australian bikini brands, I'd start with labels that nail fit, flattering cuts, quality fabrics and that effortless Aussie beach aesthetic. The best choice depends on whether you want minimalist luxury, cute and colourful bikinis, cheeky cuts or more supportive styles.

## 10 Australian bikini brands worth shopping

A mix of premium designers, cult favourites and more accessible swimwear labels, based on current Australian fashion roundups. www.marieclaire.com.auwww.broadsheet.com.auwww.elle.com.auwww.theurbanlist.com

![Everlasting Balconette - peony AUS](

1\. Peony

(Best feminine luxury)

Romantic prints, soft colours, pretty textures and elevated bikini sets. Great for a feminine, understated holiday look.

Price: Premium

Shop Peony ↗

---

!New Arrivals | FELLA SWIM

2\. FELLA

(Best chic and minimal)

Sleek silhouettes, sophisticated colours and retro-inspired cuts. A strong pick for a polished, editorial beach aesthetic.

Price: Premium

Shop FELLA ↗

---

!The Palermo Bikini Top in Azania - Bydee AU

3\. Bydee

(Best playful prints)

Bright patterns, flattering shapes and mix-and-match options. Ideal if you want bikinis that stand out on a tropical holiday.

Price: Mid-range to premium

Shop Bydee ↗

---

![Palma Top - Espresso/Ivory - Monday Swimwear](

4\. Monday Swimwear

Timeless bikinis, neutral shades and cuts designed with fit and support in mind. A good option for everyday beachwear that still feels luxe.

Price: Premium

Shop Monday Swimwear ↗

---

!The world's most popular bikini: Meet Triangl the swimwear brand selling 1,500 bikinis a day | The Independent | The Independent

5\. Triangl

Known for bold colours, distinctive fabrics and sporty, structured bikini sets. Worth a look if you like a more statement-making style.

Price: Mid-range to premium

Shop Triangl ↗

---

![The Authentic Crinkle™

- bond-eye Australia](

6\. Bond-Eye

Famous for stretchy crinkle fabric and distinctive, often one-size styles. A fun choice if you prefer texture and a flexible fit.

Price: Mid-range to premium

Shop Bond-Eye ↗

---

!Westfield Australia | Seafolly

7\. Seafolly

An established Aussie favourite with a wide range of bikini styles, adjustable designs and more supportive options. Great for practical beach days.

Price: Accessible to premium

Shop Seafolly ↗

---

!Matteau - High-Waisted Bikini Bottoms - Black | Smallable

8\. Matteau

Clean lines, classic shapes and muted colours. Best if you want an expensive-looking, timeless bikini rather than a trend-driven one.

Price: Luxury

Shop Matteau ↗

---

!The Line Black Top - D+ Cup Bikini - Form and Fold Larger Bust Swimwear

9\. Form and Fold

Designed with fuller busts in mind, with a fashion-forward look alongside more considered bust support and fit.

Price: Premium

Shop Form and Fold ↗

---

!Women's Swimwear | Bikinis & Beachwear | Cotton On Body

10\. Cotton On Body

Affordable bikinis, seasonal colours and easy everyday styles. Ideal for trying new trends without spending designer prices.

Price: Budget-friendly

Shop Cotton On ↗

## My top picks by style

| If you want… | Start with | |--------|--------| | Expensive-looking, minimalist bikinis | Matteau or FELLA | | Pretty, feminine bikinis | Peony | | Colourful, trendy bikinis | Bydee or Triangl | | Cheeky, fashion-forward cuts | FELLA or Bond-Eye | | Fuller-bust support | Form and Fold | | Reliable everyday swimwear | Seafolly | | Affordable options | Cotton On Body |

These picks align with recent Australian swimwear roundups from Marie Claire Australia and Urban List\. www.marieclaire.com.auwww.broadsheet.com.auwww.elle.com.auwww.theurbanlist.com

My personal shortlist\: Peony, FELLA, Bydee and Matteau would be my first four to browse if you're after stylish, premium-looking bikinis.

If you tell me the aesthetic you're after - minimal and expensive-looking, tiny/cheeky bikinis, feminine and pretty, or affordable and trendy - I can narrow it down to the best five brands for your style.

Perplexity

11 October 2026

The question asked

Best swimsuits Australia

From the recorded answer

Best overall: Seafolly - dependable styles, broad availability, and flattering one-pieces; its Mesh Effect V-Neck is a current standout.

Read recorded answer

Recorded answer text · Perplexity · 11 October 2026

For the best swimsuits in Australia, these brands are strong picks by need:

- Best overall: Seafolly - dependable styles, broad availability, and flattering one-pieces; its Mesh Effect V-Neck is a current standout. - Best for fuller busts and supportive fits: Sea Level Australia - known for adjustable, supportive designs and mix-and-match sizing. - Best for inclusive sizing: Saint Somebody and Form & Fold - strong options for extended sizes and body-conscious fits. - Best Australian-made/premium feel: Baku - known for premium fabrics and flattering fits, with prices starting around $54.95 at The Iconic. - Best fashion-forward: Zulu & Zephyr, With Jéan, or Fella - trend-led designs, distinctive prints, and textured fabrics. - Best for lap swimming: Speedo Endurance+ Medalist - chlorine-resistant fabric and a practical athletic cut. - Best for modest or high-coverage styles: Baku, Sea Level Australia, or Active Truth.

Quick buying advice: Choose a chlorine-resistant fabric for regular pool use, adjustable straps and removable cups for more support, and a high-waisted or longline bottom for extra coverage. Wash swimwear according to its care label after every three to five wears to extend its life.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Seafolly

Swimwear

27 September – 11 October 2026 (scan 3 of 4)

36.4

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

494

Answers naming the brand

1359

Answers collected

36.4

AI visibility

Answers naming the brand ÷ all collected answers × 100

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

Record each response

Track brand mentions and positions across the published scans.

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Seafolly ranks #1 among 37 tracked brands for Swimwear · Australia (27 September – 11 October 2026). Its visibility is 36.4%. It was named in 494 of 1,359 AI answers across 109 of 151 tracked questions, averaging position 1.7 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 36.4% AI visibility for Seafolly in Swimwear · Australia, measured over 27 September – 11 October 2026. It ranks #1 among 37 tracked brands.

How often does AI mention this brand?

Seafolly was named in 494 of 1,359 collected AI answers, across 109 of 151 tracked questions, for Swimwear · Australia (27 September – 11 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Seafolly by all 1,359 answers in the published Swimwear · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Seafolly

AI visibility and ranking for Swimwear: Australia

Long-running Sydney swim brand recognised as a household name across Australian summers.

AI visibility scores and ranking

Visibility across AI platforms

See insights from more platforms.

What the results show

ChatGPT names Seafolly most often.

Named across 109 of 151 questions.

How this brand compares.

In the same market.

Explore other markets.

Questions & answers

Prompts that surface this brand

Prompts that surface other brands

Recorded AI questions and answers

Best Australian swimwear brands

Best Australian bikini brands

Best swimsuits Australia

Track your own prompts with Lift.

See the bigger picture in your industry

How we measure AI visibility

A clear measure.
An open method.

Ask consistently

Record each response

Compare the same scope

The scores, explained.

What is this brand’s AI Visibility Score?

How often does AI mention this brand?

How is the AI Visibility Score calculated?

Seafolly

AI visibility and ranking for Swimwear: Australia

Long-running Sydney swim brand recognised as a household name across Australian summers.

AI visibility scores and ranking

Visibility across AI platforms

See insights from more platforms.

What the results show

ChatGPT names Seafolly most often.

Named across 109 of 151 questions.

How this brand compares.

In the same market.

Explore other markets.

Questions & answers

Prompts that surface this brand

Prompts that surface other brands

Recorded AI questions and answers

Best Australian swimwear brands

Best Australian bikini brands

Best swimsuits Australia

Track your own prompts with Lift.

See the bigger picture in your industry

How we measure AI visibility

A clear measure.An open method.

Ask consistently

Record each response

Compare the same scope

The scores, explained.

What is this brand’s AI Visibility Score?

How often does AI mention this brand?

How is the AI Visibility Score calculated?

A clear measure.
An open method.