Get your industry’s AI rankings every Monday. Track it →
Found
/
The List
/
Swimwear
/

Fella

Fella

AI visibility and ranking for Swimwear: Australia

Swimwear [AU]
Visit website ↗

Sydney swim label built on pared-back cuts and no padding, run direct-to-consumer with a single boutique.

Fella
appears in
7.0
% of measured AI answers in this industry and market.

Found score

Track Fella’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 11, 2026

Updated

October 11, 2026

Latest scan visibility

8.8

October 11, 2026

Overall visibility

7.0

27 September – 11 October 2026 (scan 3 of 4)

Industry rank

9

Within this industry and market

Published scan history

Across 11 recorded scans from 16 August 2026 to 11 October 2026, Fella's single-scan score moved from 7.7% to 8.8%, up 1.1 percentage points. Latest recorded scan 8.8% on 11 October 2026; combined-window score 7.0%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 7.0% over 27 September – 11 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
16 August 20267.7%
19 August 202611.1%
22 August 20269.3%
25 August 20268.8%
30 August 20266.8%
6 September 20268.6%
13 September 20266.2%
20 September 20265.1%
27 September 20265.5%
4 October 20266.6%
11 October 20268.8%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

13.0%

Perplexity Logo

Perplexity

6.6%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

1.3%

27 September – 11 October 2026 (scan 3 of 4)

Claude LogoDeep Seek LogoGrok Logo

See insights from more platforms.

Track your brand everywhere its mentioned with Lift.

Explore Lift →

ChatGPT names Fella most often.

It appears in 13.0% of collected ChatGPT answers and 1.3% of Google AI Overviews answers: a difference of 11.7 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 38 of 151 questions.

Fella appears in at least one collected answer to 25.2% of the tracked questions. That is question coverage; the 7.0% visibility score measures its share of individual answers.

Across 11 published scans, visibility ranged from 5.1% to 11.1%. The latest scan was 8.8% on 11 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

27 September – 11 October 2026 (scan 3 of 4)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best Australian alternative to Triangl
  • Best Australian bikini brands
  • Best Australian made swimwear
  • Best Australian swimwear brands
  • Best Australian swimwear for Bali holiday
  • Best Australian swimwear stocked overseas

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best bikinis Australia (Zulu & Zephyr, Seafolly, Sommer Swim)
  • Best Australian swimwear vs international swimwear (Seafolly, Baku, Bondi Born)
  • Best swimwear brands worn by celebrities Australia (Bondi Born, Sommer Swim, TJ Swim)
  • Best swimwear for mums Australia (Capriosca, Active Truth, Jets)
  • Best underwire bikini top Australia (Seafolly, Kulani Kinis, Capriosca)
  • Best alternative to Seafolly (Baku, Seafolly, Sea Level Australia)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best designer bikinis Australia

From the recorded answer

FELLA Swim …
Read recorded answer

Recorded answer text · Google AI Overviews · 11 October 2026

Australia is home to several top designer and luxury swimwear brands known for quality construction, sustainable materials, and flattering fits.

### Top Australian Designer Bikini Brands

- FELLA Swim - Style: Retro nostalgia, crisp lines, and hyperfeminine balconette and triangle tops. - Highlights: Known for textured and fine Italian fabrics, sophisticated color palettes, and underwire/halter options. - Artesands - Style: Supportive, curve-sculpting, and inclusive sizing (typically AU 12 to 22, up to G-cup). - Price Range: Around $209.95 AUD for sets like the O'Keefe Green Geo. - Highlights: Features signature tubular crinkle knit fabrics, wirefree comfort, and power-net shaping. - BAKU Swimwear - Style: Born on Sydney's beaches with a focus on boho-luxe and timeless prints. - Price Range: Bottoms and tops average around $84.95 AUD. - Highlights: Uses Italian-developed fabrics and power-mesh tummy control. - ALT Swim - Style: Luxury minimalist and crochet-accented two-pieces. - Price Range: Bikini tops and bottoms range from $81 AUD to $167 AUD. - Highlights: Features custom hardware accents and bridal-ready or monogram options. - VDM The Label - Style: Reversible, eco-conscious swimwear made from regenerated materials like ECONYL. - Price Range: Tops and bottoms range from roughly $89.95 AUD to $129.95 AUD. - Highlights: Hand-crafted in limited runs with biodegradable packaging. - Hakea Swim - Style: Surf-friendly, high-waisted, and active-ready luxury swimwear. - Highlights: Designed for ocean movement while maintaining a clean, high-fashion aesthetic.

### Where to Shop

- Online Multibrand Retailers: You can browse and compare styles from multiple Australian and international designers on THE ICONIC or through specialized boutiques like Carla Swimwear.

To help narrow down the best choice, tell me:

- What style or coverage do you prefer (e.g., triangle, balconette, high-waisted, cheeky)? - Do you have a budget range in mind per set?

ChatGPT

The question asked

Best Australian swimwear brands

From the recorded answer

Recent Australian fashion roundups highlight labels including Peony, Bondi Born, Fella, Form & Fold and Seafolly.
Read recorded answer

Recorded answer text · ChatGPT · 11 October 2026

Australia has some of the best swimwear labels around, from minimalist luxury bikinis to playful prints, sculpting one-pieces and surf-ready styles. For summer 2026, these are the Australian brands I'd put at the top of your list, depending on your style and budget. Recent Australian fashion roundups highlight labels including Peony, Bondi Born, Fella, Form & Fold and Seafolly. www.marieclaire.com.auwww.elle.com.auwww.broadsheet.com.au

## Best Australian swimwear brands to know

![Everlasting Balconette - peony AUS](

1\. Peony - Best for feminine, romantic swimwear

Delicate florals, soft colours, pretty textures and elegant silhouettes. Ideal for a polished, feminine beach look.

Price: Premium · Style: Romantic and timeless

Shop Peony

---

!FELLA SWIM | Get $20 off on Fella Swimwear - Beach Luxe

2\. Fella Swim - Best for understated chic

Clean lines, sculptural shapes and sophisticated colours. A great choice if you love minimalist swimwear that feels editorial rather than trendy.

Price: Premium · Style: Minimalist and modern

Shop Fella Swim

---

!Aerin II One Piece Black - Sculpting Wide-Strap Swimsuit | Bondi Born® - BONDI BORN INTL

3\. Bondi Born - Best for luxe one-pieces

Refined one-pieces, sleek cuts and premium fabrics designed to smooth and sculpt. Excellent for resort holidays and sophisticated poolside style.

Price: Luxury · Style: Elegant and sculptural

Shop Bondi Born

---

!The Palermo Bikini Top in Azania - Bydee AU

4\. Bydee - Best for statement bikinis

Eye-catching prints, vibrant colours and flattering bikini shapes. Perfect if you want something fun, youthful and holiday-ready.

Price: Mid-to-premium · Style: Playful and trend-led

Shop Bydee

---

!Form and Fold | Broadsheet

5\. Form and Fold - Best for fuller busts

Fashion-forward swimwear with cup-focused sizing and supportive designs. Worth exploring if you need more bust support without sacrificing style.

Price: Premium · Style: Supportive and contemporary

Shop Form and Fold

---

!bond-eye swim | Australian Swimwear - Swimsuits & Bikinis

6\. Bond-Eye - Best for textured, versatile styles

Famous for stretchy crinkle fabric, bold colours and designs that adapt to different body shapes. Great if you like distinctive swimwear with a less conventional fit.

Price: Mid-to-premium · Style: Textured and playful

Shop Bond-Eye

---

![Square Neck One Piece Swimsuits | Seafolly Australia

- Seafolly US](

7\. Seafolly - Best all-rounder

A long-established Australian favourite with bikinis, supportive one-pieces, beach cover-ups and a broad range of styles.

Price: Accessible to premium · Style: Classic beachwear

Shop Seafolly

---

!Aussie Swimwear Line Matteau Is All About Simple, Clean Lines-Just Don't Call Them Minimalists

8\. Matteau - Best for quiet luxury

Beautifully simple silhouettes, understated colours and a refined, pared-back aesthetic. Ideal if you want swimwear that won't feel dated next season.

Price: Luxury · Style: Minimal and timeless

Shop Matteau

---

!Classic One Shoulder BLACK - UNE PIECE

9\. Une Piece - Best for flattering one-pieces

Streamlined designs, contouring details and elevated necklines, with styles designed to work across a range of sizes.

Price: Premium · Style: Sculpted and sophisticated

Shop Une Piece

---

!Tropical Bikinis | Women's Tropical Print Swimwear - Kulani Kinis

10\. Kulani Kinis - Best for fun, affordable bikinis

Bright tropical prints, cheeky cuts and playful matching sets. A strong option for younger, more colourful holiday styling.

Price: More accessible · Style: Vibrant and youthful

Shop Kulani Kinis

## My shortlist

Based on the different aesthetics, here are the five I'd start with\:

| If you want… | Start with | |--------|--------| | Feminine, pretty bikinis | Peony | | Chic, minimalist swimwear | Fella Swim | | Luxury, sculpting one-pieces | Bondi Born | | Statement prints and colours | Bydee | | Supportive fuller-bust styles | Form and Fold |

These picks reflect the brands' established design identities and recent Australian swimwear editorial coverage. www.broadsheet.com.auwww.marieclaire.com.auwww.whowhatwear.com

What kind of swimwear are you shopping for? I can narrow this down to the best brands for your personal style, including more affordable labels, luxury designer options, or the most flattering bikinis and one-pieces.

Perplexity

The question asked

Best swimsuits Australia

From the recorded answer

Best fashion-forward: Zulu & Zephyr, With Jéan, or Fella - trend-led designs, distinctive prints, and textured fabrics.
Read recorded answer

Recorded answer text · Perplexity · 11 October 2026

For the best swimsuits in Australia, these brands are strong picks by need:

- Best overall: Seafolly - dependable styles, broad availability, and flattering one-pieces; its Mesh Effect V-Neck is a current standout. - Best for fuller busts and supportive fits: Sea Level Australia - known for adjustable, supportive designs and mix-and-match sizing. - Best for inclusive sizing: Saint Somebody and Form & Fold - strong options for extended sizes and body-conscious fits. - Best Australian-made/premium feel: Baku - known for premium fabrics and flattering fits, with prices starting around $54.95 at The Iconic. - Best fashion-forward: Zulu & Zephyr, With Jéan, or Fella - trend-led designs, distinctive prints, and textured fabrics. - Best for lap swimming: Speedo Endurance+ Medalist - chlorine-resistant fabric and a practical athletic cut. - Best for modest or high-coverage styles: Baku, Sea Level Australia, or Active Truth.

Quick buying advice: Choose a chlorine-resistant fabric for regular pool use, adjustable straps and removable cups for more support, and a high-waisted or longline bottom for extra coverage. Wash swimwear according to its care label after every three to five wears to extend its life.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

Your questions. Your market. Your next move.

Track your own prompts with Lift.

Go beyond the public list. Choose questions about your products, competitors and customers, then track how AI answers them over time.

Chat GPT logo

Which running shoes suit wide feet?

Product fit

Perplexity Logo

What are good alternatives to my usual skincare brand?

Comparison

Claude Logo

Which sofa brands deliver to regional Australia?

Market

Deep Seek Logo

Which protein powders contain no dairy?

Product fit

Grok Logo

Is this brand worth the premium?

Brand perception

Chat GPT logo

Which outdoor brands offer repair services?

Purchase intent

Perplexity Logo

What should I compare before buying a home gym?

Discovery

Claude Logo

Which coffee subscription suits a small office?

Audience

Deep Seek Logo

What do shoppers say about this brand’s sizing?

Brand perception

Explore Lift →

Illustrative prompts · tailored to your tracking plan

Pause animation

Found / Brand snapshot

Fella

Swimwear

27 September – 11 October 2026 (scan 3 of 4)

7.0

%

AI visibility

Free industry report

See the bigger picture in your industry

Get the industry report by email. Compare brand rankings and AI platform results in your market, then share the findings with your team.

Industry rankings / Brand visibility / Platform comparisons

Get the free industry report →

A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

95

Answers naming the brand

1359

Answers collected

7.0

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Fella ranks #9 among 37 tracked brands for Swimwear · Australia (27 September – 11 October 2026). Its visibility is 7.0%. It was named in 95 of 1,359 AI answers across 38 of 151 tracked questions, averaging position 2.9 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 7.0% AI visibility for Fella in Swimwear · Australia, measured over 27 September – 11 October 2026. It ranks #9 among 37 tracked brands.

How often does AI mention this brand?

Fella was named in 95 of 1,359 collected AI answers, across 38 of 151 tracked questions, for Swimwear · Australia (27 September – 11 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Fella by all 1,359 answers in the published Swimwear · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

Close
Found by Flux
Get the full AI search report
Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
Where should we send it?
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.