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Fella

Fella

AI visibility and ranking for Swimwear: Australia

Swimwear [AU]
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Sydney swim label built on pared-back cuts and no padding, run direct-to-consumer with a single boutique.

Fella
appears in
11.4
% of measured AI answers in this industry and market.

Found score

Track Fella’s AI visibility weekly →

AI visibility scores and ranking

Data through

November 1, 2026

Updated

November 1, 2026

Latest scan visibility

14.1

November 1, 2026

Overall visibility

11.4

25 October – 1 November 2026 (scan 2 of 4)

Industry rank

4

Within this industry and market

Published scan history

Across 14 recorded scans from 16 August 2026 to 1 November 2026, Fella's single-scan score moved from 7.7% to 14.1%, up 6.4 percentage points. Latest recorded scan 14.1% on 1 November 2026; combined-window score 11.4%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 11.4% over 25 October – 1 November 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
16 August 20267.7%
19 August 202611.1%
22 August 20269.3%
25 August 20268.8%
30 August 20266.8%
6 September 20268.6%
13 September 20266.2%
20 September 20265.1%
27 September 20265.5%
4 October 20266.6%
11 October 20268.8%
18 October 202610.2%
25 October 20268.6%
1 November 202614.1%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

16.2%

Perplexity Logo

Perplexity

13.9%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

4.0%

25 October – 1 November 2026 (scan 2 of 4)

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What the results show

ChatGPT names Fella most often.

It appears in 16.2% of collected ChatGPT answers and 4.0% of Google AI Overviews answers: a difference of 12.2 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 46 of 151 questions.

Fella appears in at least one collected answer to 30.5% of the tracked questions. That is question coverage; the 11.4% visibility score measures its share of individual answers.

Across 14 published scans, visibility ranged from 5.1% to 14.1%. The latest scan was 14.1% on 1 November 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

25 October – 1 November 2026 (scan 2 of 4)

Share of collected answers naming each brand

Explore other markets.

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best Australian alternative to Triangl
  • Best Australian bikini brands
  • Best Australian made swimwear
  • Best Australian swimwear brands
  • Best Australian swimwear for Bali holiday
  • Best Australian swimwear stocked overseas

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best swimwear for broad shoulders Australia (Sea Level Australia, Jets, Une Piece)
  • Which Australian swimwear brands ship internationally (Kulani Kinis, Bondi Born, Seafolly)
  • Best supportive bikini top Australia (Une Piece, Jets, Seafolly)
  • Best swimwear for curvy body Australia (Baiia, Curvy Swimwear Australia, Jets)
  • Best swimwear for small bust Australia (Baku, Seafolly, Sea Level Australia)
  • Best swimwear with the best fit Australia (Sea Level Australia, Seafolly, Baiia)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best swimsuits Australia

From the recorded answer

Best Mix-and-Match / Trendy: Bydee and Fella - Known for customisable separates, rich color palettes, and chic detailing.
Read recorded answer

Recorded answer text · Google AI Overviews · 1 November 2026

Australia has some of the finest swimwear labels in the world, ranging from classic beach staples and supportive cup-sized fits to luxury and sustainable designs.

### Top Australian Swimwear Brands by Category

- Best Overall & Minimalist: Matteau - Famous for clean lines, understated luxury, and timeless silhouettes. - Best Iconic / Classic Beach Style: Seafolly - Australia's most famous swimwear house, offering joyful prints, reliable fits, and flattering cuts for A-C cups. - Best for Larger Busts & Support: Sea Level - Widely praised for D-G cup sizing, structured underwire tops, and full-coverage support. - Best for Curvy & Plus-Size: Sunseeker - Specializes in sizes 10-24 with strong tummy control, ruching, and supportive D+ cups. - Best Sustainable & Eco-Conscious: Peony and Hakea - Craft romantic and earth-toned pieces using recycled and low-impact fabrics. - Best Value / Affordable: Cotton On - Budget-friendly and trendy options across an extensive size range. - Best Mix-and-Match / Trendy: Bydee and Fella - Known for customisable separates, rich color palettes, and chic detailing.

On the community forum Reddit (AusFemaleFashion), users generally consensus that brands like Baiia, Bydee, Jets, and Capriosca are standout choices for quality construction and thoughtful fits.To help narrow down the best option for you, let me know:

- What style do you prefer (bikini, one-piece, or swim shorts)? - What is your fit or support priority (e.g., larger bust, tummy control, or minimalist)? - What is your budget range?

ChatGPT

The question asked

Best Australian swimwear brands

From the recorded answer

!FELLA SWIM | Get $20 off on Fella Swimwear - Beach Luxe …
Read recorded answer

Recorded answer text · ChatGPT · 1 November 2026

Australia has some incredible swimwear labels, from understated luxury and European-inspired bikinis to flattering, supportive bathers and playful prints.

Here are my picks for the best Australian swimwear brands in 2026, including some fashion favourites and lesser-known labels.

## 12 Australian swimwear brands worth knowing

!Petite Square Maillot - Deep Black - Matteau

1\. Matteau

(Best understated luxury)

Minimalist, sophisticated swimwear with beautiful cuts, earthy colours and timeless silhouettes.

Premium · Minimalist · Timeless

Shop Matteau

---

!Victoria One Piece in Black | BONDI BORN® | One Piece Swimwear

2\. Bondi Born

(Best luxury swimwear)

Elegant, sculptural one-pieces and bikinis with beautiful fabrics and a refined aesthetic.

Luxury · Sustainable focus · Sophisticated

Shop Bondi Born

---

![Halcyon - peony AUS](

3\. Peony Feminine, romantic swimwear with delicate prints, beautiful detailing and recycled fabrics.

Feminine · Romantic · Premium

Shop Peony

---

!FELLA SWIM | Get $20 off on Fella Swimwear - Beach Luxe

4\. FELLA Swim Cool, sexy and understated. Known for flattering retro-inspired cuts, neutral colours and clean lines.

Chic · Minimalist · Fashion-forward

Shop FELLA

---

!Bydee's Ultra-Colorful New Swimwear Drop Has Everything We Want in a Summer Bikini

5\. Bydee Gorgeous Mediterranean-inspired prints, feminine shapes and playful bikini designs.

Colourful · Trendy · Feminine

Shop Bydee

---

![Bodysuit - Earth Stripe - Zulu & Zephyr](

6\. Zulu & Zephyr Relaxed Australian beach style, earthy colours, interesting textures and flattering silhouettes.

Effortless · Coastal · Contemporary

Shop Zulu & Zephyr

---

!Island In The Sun | Resort 2023 Editorial - Faithfull the Brand

7\. Faithfull The Brand Holiday-inspired swimwear, gorgeous colours, prints and matching resortwear.

Resort style · Prints · Relaxed luxury

Shop Faithfull

---

![All Swimwear - Monday Swimwear](

8\. Monday Swimwear Flattering, feminine bikinis and one-pieces with plenty of mix-and-match options.

Flattering · Versatile · Modern

Shop Monday Swimwear

---

!Form And Fold: Designer Swimwear, Sale & more | David Jones

9\. Form and Fold Beautifully designed swimwear with a particular focus on supportive larger-bust fits.

Supportive · D-G cups · Premium

Shop Form and Fold

---

!Seafolly Swimwear 2020 with Charlee Fraser, Georgia Fowler - Anne of Carversville

10\. Seafolly An Australian classic with a huge range of bikinis, one-pieces and supportive styles.

Classic · Reliable · Wide selection

Shop Seafolly

---

![The Authentic Crinkle™

- bond-eye Australia](

11\. Bond-Eye Famous for its signature crinkle fabric, stretchy fits and distinctive textured designs.

Textured · Statement pieces · Versatile

Shop Bond-Eye

---

!Christopher Esber | Pierced Orbit One Piece Black

12\. Christopher Esber High-fashion swimwear with sculptural details, cut-outs and striking silhouettes.

Designer · Sexy · Statement luxury

Shop Christopher Esber

Selections informed by Marie Claire, Broadsheet and Sitchu's 2026 swimwear round-ups. www.marieclaire.com.auwww.broadsheet.com.ausitchu.com.au

## My top picks by aesthetic

| If you want… | My pick | |--------|--------| | Quiet luxury | Matteau | | Expensive-looking bathers | Bondi Born | | Sexy, understated bikinis | FELLA | | Pretty, feminine prints | Peony | | Mediterranean holiday vibes | Bydee | | Cool coastal style | Zulu & Zephyr | | Fashion statement pieces | Christopher Esber | | Supportive swimwear | Form and Fold |

## A question to narrow it down

What sort of swimwear aesthetic are you most drawn to?

1\. Your preferred style

---

2\. What are you shopping for?

---

3\. Budget per piece

[Find my best swimwear brands]

Perplexity

The question asked

Best Australian bikini brands

From the recorded answer

Fella Swim - Best for mix-and-match separates and sleek, understated styles.
Read recorded answer

Recorded answer text · Perplexity · 1 November 2026

Here are some of the best Australian bikini brands, depending on your style, fit, and budget:

- Bydee - Best overall for feminine silhouettes, flattering cuts, and playful prints; especially strong for classic triangle and cheeky bikinis. - Sommer Swim - Best for statement bikinis, distinctive cuts, bold colours, and a sexier aesthetic. - Matteau - Best for minimalist, timeless swimwear in clean shapes and refined colours. - Bondi Born - Best for elevated basics, sculpting fabrics, and polished, supportive designs. - Fella Swim - Best for mix-and-match separates and sleek, understated styles. - Peony - Best for romantic, sustainable swimwear with feminine details and considered prints. - Form and Fold - Best for larger busts, with supportive bikinis designed for D-cup sizes and above. - Youswim - Best for flexible sizing: its stretchy designs are intended to adapt comfortably across body shapes and size fluctuations. - Baiia - Best for size inclusivity, offering bikinis and versatile wrap styles in sizes 4-26. - Zulu & Zephyr - Best for relaxed, coastal and bohemian-inspired bikinis. - Kulani Kinis - Best for colourful, cheeky, fun styles at a more accessible price point. - Liandra - Best for vibrant prints inspired by First Nations heritage, using recycled and eco-conscious materials. - Zimmermann - Best for luxury resortwear, delicate prints, florals, and polished feminine designs. - Glassons - Best budget option for affordable bikinis in a wide range of cuts and colours.

Quick shortlist: - Most versatile: Bydee - Best minimalist: Matteau - Best luxury: Zimmermann - Best for fuller busts: Form and Fold - Best size-inclusive: Baiia or Youswim - Best bold and sexy: Sommer Swim - Best affordable: Glassons

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Fella

Swimwear

25 October – 1 November 2026 (scan 2 of 4)

11.4

%

AI visibility

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How we measure AI visibility

A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

103

Answers naming the brand

906

Answers collected

11.4

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Fella ranks #4 among 37 tracked brands for Swimwear · Australia (25 October – 1 November 2026). Its visibility is 11.4%. It was named in 103 of 906 AI answers across 46 of 151 tracked questions, averaging position 3.0 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 11.4% AI visibility for Fella in Swimwear · Australia, measured over 25 October – 1 November 2026. It ranks #4 among 37 tracked brands.

How often does AI mention this brand?

Fella was named in 103 of 906 collected AI answers, across 46 of 151 tracked questions, for Swimwear · Australia (25 October – 1 November 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Fella by all 906 answers in the published Swimwear · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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