What is 's AI visibility score?

's AI Visibility Score is out of 100 in the Australian AI Visibility Index by Flux, measured by asking ChatGPT, Perplexity and Google AI Overviews the same fixed questions every day across a full scan window.

Does ChatGPT recommend ?

Across the latest scan window, appeared in of the AI answers measured across ChatGPT, Perplexity and Google AI Overviews, hitting of the 10 tracked questions, for a Visibility Score of out of 100.

How often does AI recommend in Australia?

AI assistants named in answers on days of the scan window, giving it a Visibility Score of out of 100 among Australian brands.

THE AI VISIBILITY INDEX / AUSTRALIA

Fella

Rank

Paddington, NSW

11.9

VISIBILITY SCORE

Appearances

Prompts hit, of 10

Days seen

3.5

Average position

WHERE THE SCORE COMES FROM

Perplexity 0.7% · ChatGPT 16.6% · AI Overviews 0.7%

Fella has an AI Visibility Score of 11.9 in the AU Swimwear AI Visibility Index. In scan 1 of 4 (16 August 2026), we put the same 151 questions Australian swimwear shoppers actually ask to Perplexity, ChatGPT and Google's AI Overviews. Fella was named 54 times across 453 answers, in 25 of the 151 questions, at an average position of 3.5 among the Australian brands mentioned.

What moves this

THE LADDER

Where this sits

Seafolly

107.7

Matteau

49.4

Bondi Born

37.3

Sea Level Australia

21.2

Capriosca

16.3

Kulani Kinis

12.4

Fella

11.9

Curvy Swimwear Australia

11.3

Baku

10.8

Triangl

9.9

See the full index

YOUR NUMBER EXISTS

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