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Puma

Puma

AI visibility and ranking for Activewear: United Kingdom

Activewear [UK]
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Global sportswear brand with a strong UK retail presence.

Puma
appears in
2.1
% of measured AI answers in this industry and market.

Found score

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AI visibility scores and ranking

Data through

October 4, 2026

Updated

October 4, 2026

Latest scan visibility

2.4

October 4, 2026

Overall visibility

2.1

21 August 2026 – 4 October 2026 (scans 1–8)

Industry rank

14

Within this industry and market

Published scan history

Across 8 recorded scans from 21 August 2026 to 4 October 2026, Puma's single-scan score moved from 2.2% to 2.4%, up 0.2 percentage points. Latest recorded scan 2.4% on 4 October 2026; combined-window score 2.1%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 2.1% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20262.2%
24 August 20262.0%
30 August 20262.7%
6 September 20261.6%
13 September 20262.0%
20 September 20262.2%
27 September 20261.6%
4 October 20262.4%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

2.2%

Perplexity Logo

Perplexity

2.8%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

1.2%

21 August 2026 – 4 October 2026 (scans 1–8)

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Perplexity names Puma most often.

It appears in 2.8% of collected Perplexity answers and 1.2% of Google AI Overviews answers: a difference of 1.6 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 29 of 150 questions.

Puma appears in at least one collected answer to 19.3% of the tracked questions. That is question coverage; the 2.1% visibility score measures its share of individual answers.

Across 8 published scans, visibility ranged from 1.6% to 2.7%. The latest scan was 2.4% on 4 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 4 October 2026 (scans 1–8)

Share of collected answers naming each brand

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best Father's Day activewear gifts Britain
  • Best activewear brands Birmingham
  • Best activewear brands for men Britain
  • Best activewear deals UK
  • Best activewear under £50 UK
  • Best affordable activewear brands UK

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best new British activewear brands (Adanola, Gymshark, Sweaty Betty)
  • Best British activewear labels (Sweaty Betty, LNDR, Gymshark)
  • Best British activewear brands (Sweaty Betty, Gymshark, Tala)
  • Best British made activewear (Soma Sportswear, Yana Active, Contur)
  • Best boutique activewear brands UK (Nike, Adanola, LNDR)
  • Best fitness apparel brands UK (Gymshark, Tala, Sweaty Betty)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best breathable activewear for running Britain

From the recorded answer

**[[Puma Velocity Short Sleeve Mens Running Top]( …
Read recorded answer

Recorded answer text · Google AI Overviews · 4 October 2026

!Best reflective running gear for women 2023 - Women's Fitness The [ONER PrecisionMove Drop Armhole Vest]( is a top breathable choice for running in changeable British weather, featuring sweat-wicking mesh and bonded zero-chafing seams.

### Top Breathable Running Picks in the UK

- Tops: - **[ONER PrecisionMove Drop Armhole Vest]( (Women's): Made from a breathable mesh construction with dropped armholes and a split hem for high-intensity movement and cooling airflow. - **[Puma Velocity Short Sleeve Mens Running Top](: Available via Start Fitness, utilizing lightweight polyester designed for optimal breathability and sweat-wicking on runs. - Bottoms: - **[Women's Decathlon KIPRUN Run 100 Running Shorts](: Highly rated by users on Decathlon UK for being lightweight, cool, and moisture-wicking. - Under Armour Launch Unlined Men's 7" Running Shorts: Sold directly through Under Armour UK, featuring ultralight stretch-woven fabric for unrestricted movement and superior breathability.

### Key Features for the British Climate

- Moisture management: Look for technical polyester-spandex blends that pull sweat away rather than retaining dampness in humid or rainy spells. - Ventilation: Mesh panels under the arms or across the back prevent overheating during harder efforts. - Anti-chafe: Bonded or flatlock seams protect against irritation caused by wet weather and repetitive motion.

If you share your gender preference, target budget, and whether you need items for warm summer days or wet winter miles, I can tailor these recommendations further.

ChatGPT

The question asked

Best workout clothes Britain

From the recorded answer

| Puma | Affordable everyday training | ££ | …
Read recorded answer

Recorded answer text · ChatGPT · 4 October 2026

If you mean the best workout clothes you can buy in Britain/UK right now, these are my top picks by use case:

### 🏆 Best overall: Gymshark Great balance of price, fit and gym-focused performance. Its current UK range includes Vital leggings around £45, high-support sports bras around £35, and men's training shorts from about £22. uk.gymshark.com

### [Gymshark Training Leggings 2.0]() £30.00

### [Gymshark Medium Support Running Sports Bra]() £35.00

### [lululemon Men's Zeroed In Shorts]() £48.00

### [adidas Adizero Run Medium Support Bra]() £38.50

### 💪 Best for serious gym training: Nike Nike's Pro and Pro Sculpt ranges are particularly good for lifting, HIIT and general gym sessions. Current UK prices include Pro leggings from £39.99 and Pro Sculpt leggings from £59.99. www.nike.com

### 🏃 Best for running: lululemon More expensive, but excellent if running is your priority. Its UK running range emphasises lightweight, breathable, sweat-wicking gear; the Fast and Free tights are designed specifically for running. www.lululemon.co.uk

### 💷 Best budget: adidas / Gymshark You can get genuinely good technical kit without spending £70-£100 per item. For example, current adidas and Gymshark options include sports bras around £20-£35 and leggings around £30-£45.

### My quick ranking | Brand | Best for | Price | |---|---|---| | Gymshark | 🏆 Best overall gym wear | ££ | | Nike | Training / HIIT / lifting | £££ | | adidas | Running + versatile training | ££ | | lululemon | Premium running / studio | ££££ | | Puma | Affordable everyday training | ££ |

If you tell me men's or women's, your budget (e.g. under £50 / £100), and gym vs running, I can find the best specific outfits currently available in the UK.

Perplexity

The question asked

What activewear brands do Brits actually wear

From the recorded answer

Under Armour, Puma, Reebok and North Face - still common, particularly for training, outdoor activities and general sportswear.
Read recorded answer

Recorded answer text · Perplexity · 4 October 2026

Brits genuinely wear a mix of mainstream sportswear, British labels and newer athleisure brands:

- Nike and adidas - the safest all-round choices for gym kit, running, football and everyday sportswear; both remain long-standing staples in the UK. - Gymshark - especially common for strength training, leggings, seamless sets and gym wear. It began in a Birmingham garage and has become one of Britain's biggest fitness labels. - Sweaty Betty - a very established British choice for leggings, yoga, running and studio workouts, with shops across the UK. - Adanola - particularly popular for minimalist leggings, oversized tops, sweatshirts and Pilates-to-coffee outfits. - Lululemon - the premium option for yoga, Pilates, running and polished everyday athleisure. - New Balance, ASICS and On - strong choices among runners, especially for technical trainers and performance clothing. - TALA and Oner Active - newer, social-media-friendly British brands popular for stylish gym sets and strength training. - H&M Move, M&S Goodmove and Decathlon - practical, more affordable options that are widely accessible on the high street. - Under Armour, Puma, Reebok and North Face - still common, particularly for training, outdoor activities and general sportswear. - Ronhill, BAM, Le Col and Pruzan - more specialist British choices for running, sustainable activewear and cycling.

The most recognisably British rotation: Gymshark for the gym, Adanola for athleisure, Sweaty Betty for studio wear, and Ronhill or New Balance/ASICS/On for running. Availability and popularity vary by activity and age group, but those are the names most consistently appearing in UK activewear recommendations.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Puma

Activewear

21 August 2026 – 4 October 2026 (scans 1–8)

2.1

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

75

Answers naming the brand

3600

Answers collected

2.1

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Puma ranks #14 among 32 tracked brands for Activewear · United Kingdom (21 August 2026 – 4 October 2026). Its visibility is 2.1%. It was named in 75 of 3,600 AI answers across 29 of 150 tracked questions, averaging position 3.8 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 2.1% AI visibility for Puma in Activewear · United Kingdom, measured over 21 August 2026 – 4 October 2026. It ranks #14 among 32 tracked brands.

How often does AI mention this brand?

Puma was named in 75 of 3,600 collected AI answers, across 29 of 150 tracked questions, for Activewear · United Kingdom (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Puma by all 3,600 answers in the published Activewear · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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