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Phase Eight

Phase Eight

AI visibility and ranking for Womenswear: United Kingdom

Womenswear [UK]
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London womenswear brand owned by The Foschini Group, selling dresses, bridalwear, shoes and accessories.

Phase Eight
appears in
7.8
% of measured AI answers in this industry and market.

Found score

Track Phase Eight’s AI visibility weekly →

AI visibility scores and ranking

Data through

November 1, 2026

Updated

November 2, 2026

Latest scan visibility

8.4

November 1, 2026

Overall visibility

7.8

16 October 2026 – 1 November 2026 (scans 1–4)

Industry rank

18

Within this industry and market

Published scan history

Across 4 recorded scans from 16 October 2026 to 1 November 2026, Phase Eight's single-scan score moved from 7.8% to 8.4%, up 0.6 percentage points. Latest recorded scan 8.4% on 1 November 2026; combined-window score 7.8%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 7.8% over 16 October 2026 – 1 November 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
16 October 20267.8%
18 October 20267.3%
25 October 20267.6%
1 November 20268.4%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

11.2%

Perplexity Logo

Perplexity

8.2%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

4.0%

16 October 2026 – 1 November 2026 (scans 1–4)

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ChatGPT names Phase Eight most often.

It appears in 11.2% of collected ChatGPT answers and 4.0% of Google AI Overviews answers: a difference of 7.2 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 49 of 150 questions.

Phase Eight appears in at least one collected answer to 32.7% of the tracked questions. That is question coverage; the 7.8% visibility score measures its share of individual answers.

Across 4 published scans, visibility ranged from 7.3% to 8.4%. The latest scan was 8.4% on 1 November 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

16 October 2026 – 1 November 2026 (scans 1–4)

Share of collected answers naming each brand

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best Ascot dresses UK
  • Best British womenswear brands
  • Best Royal Ascot outfits for women
  • Best UK women's labels that ship internationally
  • Best black tie dresses UK
  • Best bridesmaid dresses UK

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best women's clothing brands for women in their 30s UK (Whistles, Reiss, ME+EM)
  • Best mid-range women's clothing brands UK (COS, Whistles, Jigsaw)
  • Best women's clothing brands like a stylist would recommend UK (COS, Arket, Reiss)
  • Most popular women's clothing brands UK right now (Next, Marks & Spencer, Zara)
  • Best investment pieces for a women's wardrobe UK (COS, Hobbs, Reiss)
  • Best women's fashion brands for a capsule wardrobe UK (COS, Arket, Marks & Spencer)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best womenswear brands UK

From the recorded answer

Phase Eight & Whistles: Stocked widely (such as through John Lewis & Partners ), offering polished occasion dresses, smart workwear, and seasonal tailoring.
Read recorded answer

Recorded answer text · Google AI Overviews · 1 November 2026

The UK women's fashion landscape ranges from high-street mainstays to elevated everyday labels known for craftsmanship and style.

### Top UK Women's Clothing Brands

- Marks & Spencer (M&S): A reigning high-street favorite, especially celebrated for its Autograph line and contemporary capsule wardrobe pieces. - ME+EM: Known for sharp, luxury tailoring, smart-casual wear, and elevated everyday staples that punch above standard high-street quality. - Nobody's Child: A go-to for eco-conscious, feminine dresses, printed separates, and modern everyday wear. - Boden: Famous for a rich heritage aesthetic, colorful prints, and classic British styling. - Phase Eight & Whistles: Stocked widely (such as through John Lewis & Partners ), offering polished occasion dresses, smart workwear, and seasonal tailoring. - COS & Sea Salt Cornwall: Frequently highlighted for superior construction, natural fibers, and long-lasting value compared to fast-fashion alternatives.

Most users on Reddit agree that labels like Arket, COS, Toast, Fat Face, and Lucy & Yak offer great quality, with many recommending second-hand platforms like Vinted for higher-priced pieces.For a complete breakdown of top-performing British labels, check out the guide on Woman & Home.To help you narrow down the best brand, let me know:

- What is your budget range per item? - What occasion or style are you shopping for (e.g., daily workwear, casual weekend, or a special event)?

ChatGPT

The question asked

Best women's clothing brands for women over 40 UK

From the recorded answer

!Akira Lace Dress | Phase Eight UK | …
Read recorded answer

Recorded answer text · ChatGPT · 1 November 2026

There are some fantastic women's clothing brands in the UK for women over 40. My recommendation is to look for brands that offer modern, flattering, elegant clothes without being frumpy, overly trendy or too young-looking.

I've put together a shortlist for 2026, covering affordable high street fashion through to more luxurious investment pieces.

# Best women's clothing brands for women over 40 in the UK

## 1\. Best overall brands

!Mint Velvet Pleat Detail Midi Skirt, Brown Camel

1\. Mint Velvet

Relaxed luxury, stylish knitwear, lovely jeans, jackets and everyday outfits. Great for understated sophistication.

My top pick for everyday style

Shop Mint Velvet

---

![Octavia Cotton Dress - Multi Ikat Dream | Boden UK](

2\. Boden

Beautiful dresses, colourful knitwear, flattering trousers and classic prints. Great for adding personality.

Shop Boden

---

!The Suit Lab | Why We're The Tailoring Experts | ME+EM

3\. ME+EM

Beautiful tailoring, elevated basics, stylish trousers and timeless pieces. Particularly good for a polished wardrobe.

Shop ME+EM

---

!Meera Belted Dress | Hobbs UK |

4\. Hobbs

Elegant dresses, beautiful coats, smart trousers and sophisticated everyday fashion.

Shop Hobbs

---

!Brown Camilla Wide Leg Trouser | WHISTLES | Whistles UK |

5\. Whistles

Modern, understated fashion with lovely dresses, denim, knitwear and contemporary tailoring.

Shop Whistles

---

![Double Faced Tailored Coat | Mole

- Jigsaw](

6\. Jigsaw

Quality fabrics, classic styling and understated elegance. Excellent for building a wardrobe that lasts.

Shop Jigsaw

## 2\. Best affordable brands

!Women's Autograph Collection at M&S

M&S

Great everyday basics, knitwear, trousers and coats.

Shop M&S

!Seasalt Cornwall Clothing at M&S

Seasalt Cornwall

Relaxed, colourful, comfortable clothing and lovely prints.

Shop Seasalt

!StylingBook

Uniqlo

Excellent affordable basics, layering pieces and knitwear.

Shop Uniqlo

!White Floral Starlight Puff Sleeve Midi Dress | Nobody's Child

Nobody's Child

Pretty dresses, contemporary prints and feminine styles.

Shop Nobody's Child

!COS Spring Summer 2026 | COS CA

COS

Minimalist, stylish, modern shapes and quality-looking basics.

Shop COS

!MANGO opta por la versatilidad para su nueva colección "Selection". - Maple Space

Mango

Chic, contemporary outfits without designer prices.

Shop Mango

## 3\. Best for a more luxurious, sophisticated look

!Reiss Linen-Blend Wide-Leg Trousers in Neutral | REISS

Reiss

Modern tailoring, smart casual and occasionwear.

!Akira Lace Dress | Phase Eight UK |

Phase Eight

Gorgeous dresses, special occasions and elegant outfits.

!Tania Silk Midi Dress in Blue Miami Floral Emerald | RIXO ⋆

Rixo

Beautiful statement dresses and vintage-inspired fashion.

![Full Length Trench Coats - Holland Cooper ®](

Holland Cooper

Luxury coats, tweed, knitwear and country chic.

These recommendations are consistent with recent UK fashion-editor round-ups, including Woman & Home's September 2026 British brand guide and The Independent's 2026 fashion shopping guide. www.womanandhome.comwww.independent.co.ukwww.womanandhome.com

## My personal shortlist

If I were narrowing it down to five brands to explore first\:

1. Mint Velvet - relaxed, stylish everyday fashion. 2. ME+EM - sophisticated and polished. 3. Hobbs - timeless elegance. 4. Whistles - contemporary and fashionable. 5. Boden - colour, prints and personality.

---

## Let me narrow this down to your style

Women over 40 have very different tastes, so I'd love to make the recommendations more specific.

Which style appeals to you most?

1\. Your preferred style

Modern, classy and sophisticated

Elegant, feminine and timeless

Trendy, fashionable and youthful

Relaxed, casual chic

Luxury designer-inspired style

---

2\. Typical budget per item

Under £40

£40-£100

£100-£200

£200+

---

3\. Your age range

40-49

50-59

60-69

70+

---

4\. Usual clothing size

[Find my best fashion brands]

I can then put together a much more targeted list of brands that look stylish, modern and flattering, rather than simply listing shops that sell older women's clothing.

Perplexity

The question asked

Best British womenswear brands

From the recorded answer

Best affordable options: Marks & Spencer, Nobody's Child, Monsoon and Phase Eight.
Read recorded answer

Recorded answer text · Perplexity · 1 November 2026

Here's a strong shortlist of British womenswear brands, organized by style and budget:

- Best all-rounder: Whistles - polished, modern wardrobe staples. - Best workwear and tailoring: Reiss - sharp, contemporary tailoring and occasionwear. - Best everyday premium: Jigsaw - understated, well-made essentials. - Best smart-casual: ME+EM - practical, flattering separates for work and weekends. - Best colourful classics: Boden - wearable dresses, knitwear and relaxed tailoring. - Best vintage-inspired dresses: Rixo - distinctive prints and elegant, fluid silhouettes. - Best minimalist basics: COS - clean, architectural pieces; Arket is another good option. - Best contemporary shirts: With Nothing Underneath - especially strong for relaxed, high-quality shirts. - Best statement fashion: Simone Rocha - romantic, sculptural and highly distinctive designs. - Best luxury womenswear: Victoria Beckham, Erdem, Emilia Wickstead and Stella McCartney. - Best heritage outerwear: Barbour - particularly strong for waxed jackets and knitwear. - Best sustainable choices: Baukjen, People Tree, Ninety Percent and Thought; check each brand's current materials and supply-chain information. - Best affordable options: Marks & Spencer, Nobody's Child, Monsoon and Phase Eight.

Best overall five: Whistles, Reiss, Rixo, ME+EM and Boden-a balanced mix of tailoring, dresses, everyday pieces and British design character.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Phase Eight

Womenswear

16 October 2026 – 1 November 2026 (scans 1–4)

7.8

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

140

Answers naming the brand

1800

Answers collected

7.8

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Phase Eight ranks #18 among 37 tracked brands for Womenswear · United Kingdom (16 October 2026 – 1 November 2026). Its visibility is 7.8%. It was named in 140 of 1,800 AI answers across 49 of 150 tracked questions, averaging position 4.4 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 7.8% AI visibility for Phase Eight in Womenswear · United Kingdom, measured over 16 October 2026 – 1 November 2026. It ranks #18 among 37 tracked brands.

How often does AI mention this brand?

Phase Eight was named in 140 of 1,800 collected AI answers, across 49 of 150 tracked questions, for Womenswear · United Kingdom (16 October 2026 – 1 November 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Phase Eight by all 1,800 answers in the published Womenswear · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
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