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Phase Eight

Phase Eight

AI visibility and ranking for Womenswear: United Kingdom

Womenswear [UK]
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London womenswear brand owned by The Foschini Group, selling dresses, bridalwear, shoes and accessories.

Phase Eight
appears in
7.8
% of measured AI answers in this industry and market.

Found score

Track Phase Eight’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 16, 2026

Updated

October 17, 2026

Latest scan visibility

7.8

October 16, 2026

Overall visibility

7.8

16 October 2026 (scan 1)

Industry rank

17

Within this industry and market

Published scan history

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 7.8% over 16 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
16 October 20267.8%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

11.3%

Perplexity Logo

Perplexity

10.0%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

2.0%

16 October 2026 (scan 1)

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ChatGPT names Phase Eight most often.

It appears in 11.3% of collected ChatGPT answers and 2.0% of Google AI Overviews answers: a difference of 9.3 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 29 of 150 questions.

Phase Eight appears in at least one collected answer to 19.3% of the tracked questions. That is question coverage; the 7.8% visibility score measures its share of individual answers.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

16 October 2026 (scan 1)

Share of collected answers naming each brand

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best Ascot dresses UK
  • Best British womenswear brands
  • Best black tie dresses UK
  • Best cocktail dresses UK
  • Best dresses for a christening UK
  • Best evening gowns UK

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best women's clothing brands for women in their 30s UK (Boden, Hush, Nobody's Child)
  • Best women's clothing brands that last UK (Toast, People Tree, Seasalt Cornwall)
  • Best women's clothing brands like a stylist would recommend UK (COS, Arket, Whistles)
  • Best mid-range women's clothing brands UK (Whistles, COS, Reiss)
  • Best classic timeless womenswear brands UK (Jigsaw, Hobbs, Whistles)
  • Best women's fashion brands for a capsule wardrobe UK (ME+EM, COS, Arket)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best women's wool coat UK

From the recorded answer

Phase Eight: Features a large range of smart, classic silhouettes like the Darcy Revere Collar Belted Coat and Aurelie Wool Peacoat, ranging from £89 to £279.
Read recorded answer

Recorded answer text · Google AI Overviews · 16 October 2026

Top women's wool coats available in the UK combine quality wool-blend or 100% wool construction with classic tailoring and modern silhouettes:

### Top Picks & Brands in the UK

- ARKET: Known for structured, heavy-weight wool and wool-mix overcoats (such as their double-breasted tailored maxi coats and funnel-neck options, around £269). - COS: Offers minimalist, architectural designs crafted with recycled or RWS-certified wool blends (such as their tailored double-breasted long coats around £269-£299). - Phase Eight: Features a large range of smart, classic silhouettes like the Darcy Revere Collar Belted Coat and Aurelie Wool Peacoat, ranging from £89 to £279. - Karen Millen: Specializes in heritage-inspired and elongated long wool coats using wool twill, merino, and structured details (available via Karen Millen Long Wool Coats). - Welligogs: Features luxury 100% soft wool options like the Elizabeth Wool Coat (£555) with signature moleskin detailing and tailored waistlines. - Barbour: Offers traditional British craftsmanship including the Melody Wool Duffle Coat and Aggy Wool Coat (£369-£449) (view the collection on Barbour Women's Wool Coats & Jackets). - Mango & ASOS: Great for mid-range, trendy wool-mix wrap and dad coats priced between £129 and £179 (explored via ASOS Fashion Feed).

### What to Look For

- Wool Content: Aim for at least a 50% to 70%+ wool composition (or 100% virgin/recycled wool) for genuine warmth rather than pure synthetic faux-wool. - Lining: Viscose, polyester, or quilted linings help the coat glide smoothly over winter sweaters and block the wind. - Length: Maxi and knee-length cuts provide maximum coverage against UK chill, while mid-thigh peacoats offer a sharper, more compact silhouette.

To help narrow down the best option, let me know:

- What is your budget range? - Do you prefer an oversized, belted, or tailored fit? - Do you need a knee-length, midi, or maxi cut?

ChatGPT

The question asked

Best women's clothing brands for women over 40 UK

From the recorded answer

British fashion recommendations for autumn 2026 highlight brands such as Boden, ME+EM, M&S, Nobody's Child and Phase Eight, with options ranging from affordable everyday basics to premium investment pieces.
Read recorded answer

Recorded answer text · ChatGPT · 16 October 2026

# Best women's clothing brands for women over 40 in the UK

If you're over 40 and want clothes that feel modern, flattering and stylish without looking either too young or too frumpy, there are some brilliant UK brands worth exploring. My advice is to focus on great cuts, quality fabrics and pieces that work for your lifestyle, rather than choosing clothes based on age.

British fashion recommendations for autumn 2026 highlight brands such as Boden, ME+EM, M&S, Nobody's Child and Phase Eight, with options ranging from affordable everyday basics to premium investment pieces. www.womanandhome.comwww.womanandhome.com

## My top 10 brands to try

![Boden Mode für Damen & Kinder | Boden DE](

1\. Boden - best all-rounder

(Best overall)

Colourful dresses, flattering jeans, lovely knitwear and smart coats. Great if you like classic British style with a contemporary twist.

Price: ££ · Style: polished, colourful, timeless

Shop Boden

---

!Women's Designer Fashion & Luxury Clothing | ME+EM

2\. ME+EM - best for looking expensive

Beautiful tailoring, sophisticated trousers, elevated basics and versatile pieces that transition from work to dinner. Ideal for a refined, modern wardrobe.

Price: £££ · Style: understated luxury

Shop ME+EM

---

!Mint Velvet Mid Rise Wide Leg Jeans, Black

3\. Mint Velvet - best for effortless chic

Relaxed blazers, stylish denim, soft knitwear and wearable evening outfits. A good choice if you want to look put-together without looking overly formal.

Price: ££-£££ · Style: relaxed, feminine, contemporary

Shop Mint Velvet

---

!Checked Wool Blend Blazer by Autograph at M&S

4\. M&S Autograph - best value for money

A particularly good place to look for tailored trousers, elegant coats, quality-looking knitwear and smart everyday essentials. The Autograph collection is a strong option for a more premium high-street look. www.womanandhome.comwww.womanandhome.com

Price: £-££ · Style: modern, practical, polished

Shop M&S

---

!Ivory Classic Silk Shirt | WHISTLES | Whistles UK |

5\. Whistles - best for modern minimalism

Sleek dresses, contemporary separates, smart coats and pieces that feel fashionable without following every trend.

Price: ££-£££ · Style: understated, sophisticated

Shop Whistles

---

![Double Faced Tailored Coat | Mole

- Jigsaw](

6\. Jigsaw - best for timeless wardrobe staples

Smart trousers, classic shirts, elegant knitwear and sophisticated everyday outfits. Worth exploring if you prefer simple shapes over bold prints.

Price: ££-£££ · Style: classic, understated

Shop Jigsaw

---

!Pure Cotton Striped Midaxi Shirt Dress by Seasalt Cornwall at M&S

7\. Seasalt Cornwall - best for comfortable everyday wear

Easy dresses, linen pieces, striped tops and relaxed separates. Particularly good if comfort and practical clothes matter as much as style.

Price: £-££ · Style: relaxed, coastal, casual

Shop Seasalt

---

!Women's Clothing & Occasionwear | Nobody's Child

8\. Nobody's Child - best for feminine dresses

Midi dresses, flattering shapes and pretty prints that work for brunch, weekends, holidays and casual occasions.

Price: £-££ · Style: feminine, youthful, easy to wear

Shop Nobody's Child

---

!Karlee Textured Occasion Jacket | Phase Eight UK |

9\. Phase Eight - best for occasions

Elegant dresses, wedding guest outfits, occasionwear and smart jackets. A great starting point for events where you want to feel polished.

Price: ££-£££ · Style: elegant, feminine, occasion-ready

Shop Phase Eight

---

!Women's Suits & Tailoring | COS

10\. COS - best for contemporary style

Wide-leg trousers, structured shirts, sculptural dresses and minimalist knitwear. Excellent if you like a clean, fashion-forward look.

Price: ££-£££ · Style: minimalist, modern, architectural

Shop COS

## Which brands suit your personal style?

!The Executive Suit in Soft Neutral - EDKAY COLLECTION UK

For a chic, expensive-looking wardrobe

ME+EM, Mint Velvet, Whistles and COS.

!Ella Cardigan | Hobbs UK |

For flattering everyday clothes

Boden, M&S Autograph and Nobody's Child.

!Linen Pants with Sandals Outfits For Women (18 ideas & outfits) | Lookastic

For comfort and relaxed style

Seasalt Cornwall, Boden and Mint Velvet.

!Hochzeitsgast Kleider mit Accessoires kombinieren - 300 komplette Style-Ideen online kaufen | FrauenOutfits.de

For weddings, parties and dressing up

Phase Eight, ME+EM and Whistles.

For more inspiration, Woman & Home has a useful guide to British clothing brands, while The Independent covers contemporary UK fashion retailers including ME+EM, Reiss and Whistles. www.womanandhome.comwww.the-independent.com

## Let me narrow it down for you

The best brands depend much more on your taste, budget and fit preferences than your age.

1\. What look do you love?

Chic and sophisticated

Classic and timeless

Trendy and contemporary

Feminine and elegant

Relaxed and casual

---

2\. What's your budget per item?

Under £50

£50-£150

£150-£300

Happy to invest in quality

---

3\. What are you shopping for?

Everyday wear and going out

Workwear

Jeans and casual basics

Dresses and special occasions

A complete wardrobe refresh

---

4\. Any fit preference? (Optional)

Petite

Regular height

Tall

Plus size / curvy fit

[Find my best brands]

Perplexity

The question asked

Best British womenswear brands

From the recorded answer

Phase Eight - Accessible occasionwear with flattering silhouettes and prints.
Read recorded answer

Recorded answer text · Perplexity · 16 October 2026

Here are standout British womenswear brands, grouped by style and budget:

- Burberry - Heritage outerwear, trench coats, and classic British luxury. - Stella McCartney - Modern luxury with a strong focus on animal-free and more sustainable materials. - Victoria Beckham - Polished tailoring, elegant dresses, and refined minimalism. - RIXO - Vintage-inspired printed dresses and occasionwear; especially strong for distinctive wardrobe pieces. - Emilia Wickstead - Sophisticated, feminine dresses and exceptional occasionwear. - Erdem - Romantic florals, intricate prints, and formal dresses. - Temperley London - Bohemian-luxe eveningwear and bridal styles. - Needle & Thread - Embellished, tulle-heavy party and occasion dresses. - Sister Jane - Playful, trend-led party dresses and statement separates. - Whistles - Contemporary staples, workwear, knitwear, and understated dresses. - Reiss - Sleek tailoring, occasionwear, and smart modern basics. - Jigsaw - High-quality, timeless everyday clothing. - Toast - Relaxed, natural-fabric clothing with an artistic, minimalist feel. - Boden - Colourful, practical dresses, knitwear, and well-made everyday pieces. - Phase Eight - Accessible occasionwear with flattering silhouettes and prints. - River Island - Affordable, trend-focused womenswear, including dresses, knitwear, coats, and swimwear. - Nobody's Child - Feminine, accessible dresses with a growing sustainability focus. - Celtic & Co. - British-made knitwear, sheepskin, and practical cold-weather clothing. - Johnstons of Elgin - Premium cashmere and heritage knitwear. - Vivienne Westwood - Iconic, rebellious tailoring and distinctly British fashion design.

Best overall shortlist: RIXO for dresses, Reiss for tailoring, Toast for understated style, Boden for colourful everyday clothing, Burberry for heritage luxury, and Stella McCartney for contemporary sustainable luxury.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Phase Eight

Womenswear

16 October 2026 (scan 1)

7.8

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

35

Answers naming the brand

450

Answers collected

7.8

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Phase Eight ranks #17 among 37 tracked brands for Womenswear · United Kingdom (16 October 2026). Its visibility is 7.8%. It was named in 35 of 450 AI answers across 29 of 150 tracked questions, averaging position 5.2 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 7.8% AI visibility for Phase Eight in Womenswear · United Kingdom, measured over 16 October 2026. It ranks #17 among 37 tracked brands.

How often does AI mention this brand?

Phase Eight was named in 35 of 450 collected AI answers, across 29 of 150 tracked questions, for Womenswear · United Kingdom (16 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Phase Eight by all 450 answers in the published Womenswear · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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