Percy & Reed

Recorded answer text · Google AI Overviews · 4 October 2026

The UK is home to world-renowned salon and indie haircare lines known for targeted treatments, innovative styling, and ethical formulations.

### Top British Haircare Brands

- Philip Kingsley - Best for: Deep conditioning and structural repair. - Standout product: Philip Kingsley Elasticizer Deep Conditioning Treatment - An iconic, award-winning pre-shampoo treatment created originally for Audrey Hepburn that restores elasticity, bounce, and shine to dry or damaged hair. - Percy & Reed - Best for: Salon-quality everyday care, volume, and frizz control. - Standout product: I Need A Hero! Wonder Balm Hair Primer - A multi-award-winning lightweight balm that smooths cuticles and delivers up to 72 hours of humidity and frizz protection. - Watermans - Best for: Scalp health and combating hair thinning. - Standout product: Grow Me® Shampoo - A vegan, sulphate-free formula packed with caffeine, biotin, rosemary, and argan oil designed to refresh the scalp and fortify fragile strands. - FFØR - Best for: Sustainable, vegan, and PETA-certified cruelty-free professional results. - Standout product: Purify:Scalp Cleanse - Uses natural, sustainably sourced extracts like organic bergamot and detoxifying volcanic ash to clear buildup.

If you tell me your hair type (fine, thick, curly, or coloured) and your main hair goal (volume, damage repair, or frizz control), I can recommend the exact brand and product for your routine.

Recorded answer text · ChatGPT · 4 October 2026

If by “British made” you mean actually manufactured in the UK, rather than simply a British-owned brand, these are the strongest options I found:

### 🇬🇧 Best British-made shampoos

1. Percy & Reed - my top overall pick Percy & Reed explicitly says its haircare is designed, formulated and manufactured in the UK. Its shampoos are also sulphate- and paraben-free. www.percyandreed.com Best for: salon-quality, everyday haircare.

2. Faith in Nature - best value/natural option A long-established British brand with shampoos made in the UK, including its popular botanical ranges. buybritain.com

### [Faith In Nature Grapefruit & Orange Shampoo]() £8.99

3. The Highland Soap Company - best Scottish option Its Hebridean Seaweed shampoo is organic and made by a Scottish company. Good choice if you want a more natural, botanical formulation.

### [Highland Soap Company Hebridean Seaweed Organic Shampoo]() £11.75

4. Bain & Savon - best shampoo bar A family-run UK business making its shampoo bars in Britain; one UK-focused review rated it particularly highly. ecohomelife.co.uk

5. Odylique - best for a sensitive scalp A British natural/organic-focused brand worth considering if you want a gentler formulation. It is also recommended among ethical shampoo brands. www.ethicalconsumer.org

### My shortlist

| If you want… | I'd choose | |---|---| | 🏆 Best overall | Percy & Reed | | 🌿 Natural + good value | Faith in Nature | | 🧴 Sensitive scalp | Odylique | | 🏴 Scottish-made | Highland Soap Company | | ♻️ Plastic-free | Bain & Savon shampoo bar | | 💇 Salon-quality | Percy & Reed |

If you tell me your hair type (fine/thick, dry/oily, straight/curly, coloured or not), I can narrow this down to the best 3 British-made shampoos for your hair, including current UK prices.

Recorded answer text · Perplexity · 4 October 2026

The strongest British haircare brands are Philip Kingsley, Percy & Reed, Bouclème, Faith in Nature, Umberto Giannini, and Afroani-but the best choice depends on your hair and scalp rather than the brand alone.

- Philip Kingsley - Best for scalp problems, dandruff, fine hair, and clinically minded formulas. Its products are frequently recommended for irritated or flaky scalps, and its Body Building range performs well for fine hair. - Percy & Reed - Best all-rounder for dry, frizzy, or damaged hair. Its sulphate-free shampoo and styling products are particularly well regarded. - Bouclème - Best for curly and coily hair. It offers a focused curl routine with cleansers, conditioners, gels, and leave-ins rather than generic “curl” marketing. - Umberto Giannini - Best affordable option for waves and curls, especially if you want accessible supermarket products. - Faith in Nature - Best for straightforward, plant-based everyday cleansing and refillable options. Choose carefully if your scalp is fragrance-sensitive, since many products are highly scented. - Afroani - Best for textured hair and solid shampoo bars; its shampoo bar has been noted as a gentle option for Afro hair. - Shea Decadence - Worth considering for kinky, curly, and multi-textured hair; it is a London-based brand built around natural or naturally derived ingredients. - Tootilab - An interesting newer British brand; it won “Best new British hair brand” at the 2025 Marie Claire UK Hair Awards.

Best picks by need:

| Need | Brand to try | |---|---| | Flaky or irritated scalp | Philip Kingsley | | Fine, flat hair | Philip Kingsley | | Dry or frizzy hair | Percy & Reed | | Wavy or curly hair | Bouclème or Umberto Giannini | | Afro/textured hair | Afroani or Shea Decadence | | Affordable everyday care | Faith in Nature | | Natural-leaning formulas | Faith in Nature | | Newer independent brand | Tootilab |

A practical starting point would be Philip Kingsley for scalp care, Bouclème for curls, Percy & Reed for general repair and smoothness, and Umberto Giannini for a cheaper curl routine. Avoid choosing solely because a product says “natural” or “British”: ingredients, hair type, fragrance tolerance, and whether your scalp is oily or dry matter more.