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People Tree

People Tree

AI visibility and ranking for Womenswear: United Kingdom

Womenswear [UK]
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London fashion brand founded by Safia Minney, making fair trade and organic cotton clothing.

People Tree
appears in
3.8
% of measured AI answers in this industry and market.

Found score

Track People Tree’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 16, 2026

Updated

October 17, 2026

Latest scan visibility

3.8

October 16, 2026

Overall visibility

3.8

16 October 2026 (scan 1)

Industry rank

28

Within this industry and market

Published scan history

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 3.8% over 16 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
16 October 20263.8%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

1.3%

Perplexity Logo

Perplexity

6.0%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

4.0%

16 October 2026 (scan 1)

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Perplexity names People Tree most often.

It appears in 6.0% of collected Perplexity answers and 1.3% of ChatGPT answers: a difference of 4.7 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 11 of 150 questions.

People Tree appears in at least one collected answer to 7.3% of the tracked questions. That is question coverage; the 3.8% visibility score measures its share of individual answers.

How this brand compares.

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Industry list

In the same market.

Compare brands using the same question set and published window.

16 October 2026 (scan 1)

Share of collected answers naming each brand

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best B Corp women's fashion brands UK
  • Best ethical womenswear brands UK
  • Best minimalist women's clothing brands UK
  • Best natural fibre women's clothing brands UK
  • Best slow fashion brands for women UK
  • Best sustainable women's clothing brands UK

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best women's clothing brands for women in their 30s UK (Boden, Hush, Nobody's Child)
  • Best women's clothing brands for women over 40 UK (Reiss, & Other Stories, Whistles)
  • Best women's clothing brands like a stylist would recommend UK (COS, Arket, Whistles)
  • Best women's dress brands UK (Reiss, Phase Eight, Hobbs)
  • Best womenswear brands for a smart casual style UK (Mint Velvet, Hobbs, Whistles)
  • Best mid-range women's clothing brands UK (Whistles, COS, Reiss)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best sustainable women's clothing brands UK

From the recorded answer

People Tree: A long-standing pioneer in Fairtrade-certified fashion partnering with artisans and farmers on ethical garments.
Read recorded answer

Recorded answer text · Google AI Overviews · 16 October 2026

Top sustainable women's clothing brands in the UK include:

### Top UK Sustainable Brands

- Baukjen: A certified B Corp, carbon-negative brand offering versatile everyday wear and statement pieces with transparent European manufacturing. - Finisterre: Known for outdoor wear and knitwear made with sustainable, responsible materials and a strong focus on circularity and ocean protection. - Community Clothing: A social enterprise focused on rebuilding UK textile manufacturing to create durable, affordable, everyday staples. - Rapanui: An Isle of Wight-based brand specializing in circular, organic, and recycled cotton basics designed to be sent back and remade when worn out. - Lucy & Yak: Famous for colourful dungarees, casual wear, and relaxed silhouettes made with organic and low-impact fabrics. - Thought Clothing: Uses mindful materials like bamboo, hemp, and organic cotton for slow-fashion everyday collections. - Komodo: Pioneer in slow fashion using organic cotton, hemp, and solar-knitted wool with plastic-free packaging. - People Tree: A long-standing pioneer in Fairtrade-certified fashion partnering with artisans and farmers on ethical garments.

### Affordable & Secondhand Options

- Yes Friends: Focuses on low-cost, high-transparency Fairtrade and organic basics. - Bam Clothing: Specializes in comfortable bamboo-blend activewear and everyday wear. - Resale & Thrift Platforms: Platforms like Vinted, Depop, and White Rose (a charity retailer supporting Aegis Trust) offer lower-impact secondhand options.

If you'd like to narrow down the list, let me know:

- What type of clothing you are looking for (e.g., workwear, casual, activewear, dresses) - Your budget or price range - Whether you prefer UK-made or specific eco-certifications (like GOTS or B Corp)

ChatGPT

The question asked

Which women's fashion brands are actually sustainable UK

From the recorded answer

![Femmes - People Tree …
Read recorded answer

Recorded answer text · ChatGPT · 16 October 2026

If you want women's fashion brands that are genuinely sustainable in the UK, I'd look beyond green marketing and focus on brands that can show evidence of better materials, fair working conditions, supply-chain transparency and clothes designed to last.

One important distinction: sustainable doesn't automatically mean ethical, and organic doesn't automatically mean low-impact. A brand can do well on one measure and poorly on another. There is no universally agreed label that certifies a fashion brand as completely sustainable.

Here are the brands I'd investigate first, with an emphasis on practical, wearable women's clothing rather than just expensive eco-fashion.

## The UK brands I'd put on your shortlist

Based on independent ratings, materials, labour practices and circular-fashion initiatives. These are better options, not claims of zero environmental impact.

![Femmes - People Tree - YCCA](

1\. People Tree

(Strong ethical credentials)

Best for: everyday dresses, tops and timeless casualwear.

Good On You rates it Great overall, citing a high proportion of lower-impact materials, Fair Wear and GOTS involvement in much of its supply chain, and evidence of living-wage commitments. Check current stock and availability before planning a wardrobe around it. directory.goodonyou.eco

Shop / research: People Tree · Independent rating

---

![Una - Cotton Dungarees in Purple Orchid - Lucy & Yak](

2\. Lucy & Yak

(Good independent rating)

Best for: dungarees, relaxed trousers, colourful casualwear and inclusive sizing.

Good On You rates it Good\. Its strengths include organic cotton, some renewable energy in its supply chain, garment recycling and audited final-stage production. The caveat: the assessor found no evidence that workers throughout its supply chain are paid living wages. directory.goodonyou.eco

Shop: Lucy & Yak

---

!Women's Skirt Edit - Community Clothing

3\. Community Clothing

Best for: practical wardrobe basics, knitwear and British-made pieces.

Its model focuses on making clothes in UK factories and supporting domestic manufacturing. Its range includes organic cotton, wool and linen. Worth considering if traceable British production matters to you. www.ethicalconsumer.orggoodonyou.ecowww.fashioninform.co.uk

Shop: Community Clothing

---

![Sonia Linen Blazer - Baukjen](

4\. Baukjen

Best for: polished workwear, dresses, tailoring and understated everyday outfits.

A certified B Corp with a focus on responsible materials and longer-lasting styles. A useful option if you want contemporary, grown-up clothing rather than a distinctly bohemian eco look. B Corp certification is a useful signal, but not proof that every garment is sustainable. www.fashioninform.co.ukgoodonyou.ecowww.ethicalconsumer.org

Shop: Baukjen

---

!Finisterre - Bolster Full Zip Fleece - Womens

5\. Finisterre

Best for: durable outerwear, fleeces, knitwear and practical layers.

Particularly worth considering for clothes you intend to wear for years. Its B Corp credentials, product-supplier transparency and focus on repair and resale give it a stronger case than a brand relying on recycled-fabric claims alone. www.fashioninform.co.ukgoodonyou.ecowww.ethicalconsumer.org

Shop: Finisterre

---

!Women's Nature Sweatshirt | Sustainable Crew Neck | Rapanui

6\. Rapanui

Best for: T-shirts, sweatshirts, underwear and simple everyday basics.

A practical choice for replacing worn-out staples. It uses organic and recycled cotton and has a circular production model intended to make garments easier to return and remake. www.fashioninform.co.ukgoodonyou.ecowww.ethicalconsumer.org

Shop: Rapanui

---

!Women's Clothing Collection - Seasalt Cornwall

7\. Seasalt Cornwall

Best for: everyday dresses, colourful prints, knitwear and coats.

A more familiar high-street-style option, with a broad womenswear range and B Corp certification. However, its material mix includes both lower-impact fibres and animal-derived materials, so I would assess individual garments rather than assume the entire collection is equally sustainable. www.fashioninform.co.ukgoodonyou.ecowww.ethicalconsumer.org

Shop: Seasalt Cornwall

## What I'd choose for different needs

| If you're looking for… | Start with | |--------|--------| | Stronger ethical and environmental credentials | People Tree | | Colourful, casual everyday clothing | Lucy & Yak | | British-made clothing | Community Clothing | | Smart, minimalist womenswear | Baukjen | | Long-lasting outdoor layers | Finisterre | | More straightforward basics | Rapanui | | Dresses and familiar high-street styles | Seasalt Cornwall |

These are category recommendations, not a definitive ranking of overall sustainability.

## How to spot greenwashing

Before buying, I'd check four things\:

- Materials\: Look for GOTS-certified organic cotton, linen, hemp or verified recycled fibres. Check the actual garment composition, not just the brand's headline claim. - Workers\: Look for Fair Wear, Fairtrade, factory disclosure and credible evidence of fair pay. A factory audit alone doesn't guarantee living wages. - Longevity\: Choose good stitching, sturdy fabric, timeless cuts and brands offering repairs or resale. - Specific evidence\: Be sceptical of vague claims such as “conscious collection”, “eco-friendly” or “planet positive” without figures, independent verification or clear explanations.

Ethical Consumer's updated UK sustainable clothing guide is a useful further resource. It evaluates materials, workers' rights, climate impacts and circularity rather than treating one green feature as proof of sustainability. www.ethicalconsumer.orggoodonyou.ecowww.fashioninform.co.uk

My biggest tip\: if you're trying to reduce your fashion footprint without spending a fortune, look for second-hand pieces from these brands first. Buying something already made and wearing it for years can be a better choice than buying a new “sustainable” item you don't really need.

---

If you tell me what sort of clothes you actually wear, I can narrow this down to the most credible brands that suit your style and budget.

Find brands that fit your wardrobe

Choose whatever applies - you can leave any option as it is.

What style do you prefer?

Smart casual / workwear

Minimalist / classic

Colourful casual / relaxed

Feminine dresses / occasionwear

Outdoor / practical

---

Budget per item

Under £30

£30-£80

£80-£150

Flexible, if the quality is worth it

---

Your biggest priority

Fair wages and workers' rights

Lowest environmental impact

Natural and organic fabrics

Durability and value for money

---

Any sizing preference?

Inclusive sizing

Petite sizing

Tall sizing

Standard sizing is fine

[Find my best matches]

Perplexity

The question asked

Best womenswear brands UK

From the recorded answer

Best sustainable options: People Tree, Baukjen, Komodo, OMNES, Thought …
Read recorded answer

Recorded answer text · Perplexity · 16 October 2026

Here are some of the best UK womenswear brands, grouped by style and budget:

- Best everyday premium: Whistles, Reiss, Jigsaw, ME+EM, Hobbs - Best affordable high street: COS, Mango, & Other Stories, Zara, Marks & Spencer - Best workwear: Reiss, Hobbs, Boden, LK Bennett, Phase Eight - Best minimalist basics: Arket, COS, Toast, With Nothing Underneath - Best dresses and occasionwear: Rixo, Ghost, Kitri, Aimee Kestenberg, Emilia Wickstead - Best modern British style: Rixo, Shrimps, Damson Madder, Stine Goya, Simone Rocha - Best sustainable options: People Tree, Baukjen, Komodo, OMNES, Thought - Best plus-size ranges: Boden, Nobody's Child, Simply Be, Monsoon, Phase Eight - Best luxury British designers: Stella McCartney, Victoria Beckham, Erdem, Emilia Wickstead, Alexander McQueen

Best overall shortlist: 1. Whistles - polished modern wardrobe staples 2. Reiss - sharp tailoring and contemporary workwear 3. Rixo - distinctive vintage-inspired dresses 4. ME+EM - practical, flattering smart-casual clothing 5. Boden - colourful, wearable everyday fashion 6. COS - minimalist, architectural basics 7. Jigsaw - high-quality understated pieces 8. Nobody's Child - accessible dresses and more responsible collections

These brands are frequently highlighted among leading British womenswear labels, while major UK retailers also list Whistles, Hobbs, Mint Velvet, Phase Eight and HUSH among popular women's brands. For more sustainability-focused shopping, OMNES, People Tree and Baukjen are worth considering.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

People Tree

Womenswear

16 October 2026 (scan 1)

3.8

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

17

Answers naming the brand

450

Answers collected

3.8

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, People Tree ranks #28 among 37 tracked brands for Womenswear · United Kingdom (16 October 2026). Its visibility is 3.8%. It was named in 17 of 450 AI answers across 11 of 150 tracked questions, averaging position 4.2 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 3.8% AI visibility for People Tree in Womenswear · United Kingdom, measured over 16 October 2026. It ranks #28 among 37 tracked brands.

How often does AI mention this brand?

People Tree was named in 17 of 450 collected AI answers, across 11 of 150 tracked questions, for Womenswear · United Kingdom (16 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming People Tree by all 450 answers in the published Womenswear · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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