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People Tree

People Tree

AI visibility and ranking for Womenswear: United Kingdom

Womenswear [UK]
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London fashion brand founded by Safia Minney, making fair trade and organic cotton clothing.

People Tree
appears in
3.4
% of measured AI answers in this industry and market.

Found score

Track People Tree’s AI visibility weekly →

AI visibility scores and ranking

Data through

November 1, 2026

Updated

November 2, 2026

Latest scan visibility

4.0

November 1, 2026

Overall visibility

3.4

16 October 2026 – 1 November 2026 (scans 1–4)

Industry rank

31

Within this industry and market

Published scan history

Across 4 recorded scans from 16 October 2026 to 1 November 2026, People Tree's single-scan score moved from 3.8% to 4.0%, up 0.2 percentage points. Latest recorded scan 4.0% on 1 November 2026; combined-window score 3.4%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 3.4% over 16 October 2026 – 1 November 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
16 October 20263.8%
18 October 20263.8%
25 October 20262.2%
1 November 20264.0%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

1.3%

Perplexity Logo

Perplexity

5.7%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

3.3%

16 October 2026 – 1 November 2026 (scans 1–4)

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Perplexity names People Tree most often.

It appears in 5.7% of collected Perplexity answers and 1.3% of ChatGPT answers: a difference of 4.4 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 18 of 150 questions.

People Tree appears in at least one collected answer to 12.0% of the tracked questions. That is question coverage; the 3.4% visibility score measures its share of individual answers.

Across 4 published scans, visibility ranged from 2.2% to 4.0%. The latest scan was 4.0% on 1 November 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

16 October 2026 – 1 November 2026 (scans 1–4)

Share of collected answers naming each brand

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best B Corp women's fashion brands UK
  • Best British womenswear brands
  • Best boho women's clothing brands UK
  • Best ethical womenswear brands UK
  • Best minimalist women's clothing brands UK
  • Best natural fibre women's clothing brands UK

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best women's clothing brands for women in their 30s UK (Whistles, Reiss, ME+EM)
  • Best mid-range women's clothing brands UK (COS, Whistles, Jigsaw)
  • Best women's clothing brands for women over 40 UK (Marks & Spencer, Boden, ME+EM)
  • Best women's clothing brands like a stylist would recommend UK (COS, Arket, Reiss)
  • Best women's dress brands UK (Rixo, Never Fully Dressed, Kitri)
  • Most popular women's clothing brands UK right now (Next, Marks & Spencer, Zara)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best sustainable women's clothing brands UK

From the recorded answer

People Tree: A pioneer in fair-trade fashion, working with artisans and farmers in developing countries using GOTS-certified organic cotton and sustainable materials.
Read recorded answer

Recorded answer text · Google AI Overviews · 1 November 2026

Top sustainable and ethical women's clothing brands available in the UK focus on eco-friendly materials, fair labor practices, and circular design.

### Leading Sustainable Brands in the UK

- People Tree: A pioneer in fair-trade fashion, working with artisans and farmers in developing countries using GOTS-certified organic cotton and sustainable materials. - Thought Clothing: Known for timeless everyday wear crafted from sustainable and regenerative natural fibers like hemp, bamboo, and organic cotton. - KOMODO: Offers a wide collection of women's apparel-from dresses to outerwear-using organic cotton, linen, Tencel, modal, and eco-friendly wool blends. - Bibico: A boutique ethical brand partnering with WFTO-certified Fair Trade cooperatives, using organic cotton and sustainably sourced wool for cozy, classic pieces. - Nomads Clothing: A Cornwall-based brand creating colorful, classic designs using GOTS-certified organic cotton, viscose, and cruelty-free wool in SEDEX-certified factories. - Boody UK: Specializes in comfortable everyday basics and activewear made from bamboo lyocell with B Corp certification. - Rapanui: A circular-economy brand based on the Isle of Wight that designs products from organic and recycled cotton to be remade when worn out.

### Where to Discover More Brands

- You can browse and filter ethical labels by material or certifications using the Project Cece Sustainable Fashion Search Engine. - For second-hand and circular shopping alternatives to reduce waste, check platforms like Vinted UK or Depop.

If you'd like to narrow down these options, let me know:

- What type of clothing you are looking for (e.g., everyday office wear, activewear, knitwear, or dresses) - Your budget or preferred price range - Whether you have a preference for natural vs. recycled fabrics

ChatGPT

The question asked

Best organic cotton women's clothing UK

From the recorded answer

![Femmes - People Tree …
Read recorded answer

Recorded answer text · ChatGPT · 1 November 2026

If you're looking for women's clothing made from organic cotton in the UK, I'd recommend starting with these brands. I've included options ranging from affordable everyday basics to more premium, beautifully designed pieces.

## Best UK organic cotton women's clothing brands

!Remi Organic Cotton Dress In White | Beaumont Organic

1\. Beaumont Organic

(Best premium choice)

- Beautiful minimalist, contemporary clothing. - GOTS-certified organic cotton, linen and other natural fabrics. - Tops, trousers, dresses and knitwear. - Price: £££

Shop Beaumont Organic

---

!Thought Erin Organic Cotton Jersey Wrap Dress - Forest Green - Thought

2\. Thought Clothing

(Best everyday wardrobe)

- Lovely feminine, relaxed designs. - Organic cotton, hemp and other lower-impact fabrics. - Dresses, tops, trousers and knitwear. - Price: ££

Shop Thought

---

!Seasalt Cornwall Mainland Dress - QVC UK

3\. Seasalt Cornwall

- Relaxed, colourful and practical clothing. - GOTS-certified organic cotton options. - Particularly good for dresses, tops and casualwear. - Sizes up to UK 28 in some styles. - Price: £-££

Shop Seasalt

---

![Femmes - People Tree - YCCA](

4\. People Tree

- Pioneer of ethical and Fair Trade fashion. - Organic cotton and natural fabrics. - Lovely dresses, skirts, tops and everyday pieces. - Price: ££

Shop People Tree

---

!AKINA - Embroidered Organic Cotton Dress Navy | Vegan | Sustainable Fashion | Komodo

5\. Komodo

- Relaxed, contemporary and slightly bohemian. - GOTS-certified organic cotton options. - Great for trousers, dresses and casual separates. - Price: ££

Shop Komodo

---

![Ethical & Sustainable Women's Clothing | Certified Fairtrade & Organic Cotton

- Yes Friends](

6\. Yes Friends

(Best affordable option)

- Bristol-based ethical clothing brand. - GOTS-certified organic cotton. - T-shirts, sweatshirts and wardrobe basics. - Price: £

Shop Yes Friends

---

![Arlo - Cotton Wide Leg Dungarees in Black - Lucy & Yak](

7\. Lucy & Yak

- Colourful, relaxed and distinctive designs. - Organic cotton dungarees, trousers and casualwear. - Good if you like comfortable, individual styles. - Price: ££

Shop Lucy & Yak

moralfibres.co.ukwww.thegoodtrade.comtheplainthread.commoralfibres.co.uk

## My favourite individual pieces to explore

Beaumont Organic striped cotton top

## £56

Premium everyday top

Nomads organic cotton wrap dress

## £29.75

Affordable feminine dress

Lucy & Yak Ashby trousers

## £59

Relaxed organic cotton trousers

## What to look for when buying

I'd prioritise GOTS certification rather than relying on a brand simply describing its clothing as sustainable.

GOTS covers organic fibre requirements as well as environmental and social criteria across textile processing. Also check the individual garment composition: not everything sold by an organic clothing brand is necessarily organic cotton.

## A question to narrow it down

What sort of style are you looking for?

1\. Preferred style

Natural, elegant and minimalist

Relaxed, casual and comfortable

Feminine, pretty and bohemian

Modern, stylish and contemporary

Classic timeless capsule wardrobe

---

2\. Budget per item

Under £30

£30-£80

£80-£150

£150+ for exceptional quality

---

3\. Fabric preference

100% organic cotton wherever possible

Organic cotton, linen and other natural fibres

Natural fibres only, avoiding polyester and synthetics

[Find my best brands]

I can then narrow this down to some genuinely lovely brands, rather than just basic organic cotton T-shirts.

Perplexity

The question asked

Best British womenswear brands

From the recorded answer

Best sustainable choices: Baukjen, People Tree, Ninety Percent and Thought; check each brand's current materials and supply-chain information.
Read recorded answer

Recorded answer text · Perplexity · 1 November 2026

Here's a strong shortlist of British womenswear brands, organized by style and budget:

- Best all-rounder: Whistles - polished, modern wardrobe staples. - Best workwear and tailoring: Reiss - sharp, contemporary tailoring and occasionwear. - Best everyday premium: Jigsaw - understated, well-made essentials. - Best smart-casual: ME+EM - practical, flattering separates for work and weekends. - Best colourful classics: Boden - wearable dresses, knitwear and relaxed tailoring. - Best vintage-inspired dresses: Rixo - distinctive prints and elegant, fluid silhouettes. - Best minimalist basics: COS - clean, architectural pieces; Arket is another good option. - Best contemporary shirts: With Nothing Underneath - especially strong for relaxed, high-quality shirts. - Best statement fashion: Simone Rocha - romantic, sculptural and highly distinctive designs. - Best luxury womenswear: Victoria Beckham, Erdem, Emilia Wickstead and Stella McCartney. - Best heritage outerwear: Barbour - particularly strong for waxed jackets and knitwear. - Best sustainable choices: Baukjen, People Tree, Ninety Percent and Thought; check each brand's current materials and supply-chain information. - Best affordable options: Marks & Spencer, Nobody's Child, Monsoon and Phase Eight.

Best overall five: Whistles, Reiss, Rixo, ME+EM and Boden-a balanced mix of tailoring, dresses, everyday pieces and British design character.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

People Tree

Womenswear

16 October 2026 – 1 November 2026 (scans 1–4)

3.4

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

62

Answers naming the brand

1800

Answers collected

3.4

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, People Tree ranks #31 among 37 tracked brands for Womenswear · United Kingdom (16 October 2026 – 1 November 2026). Its visibility is 3.4%. It was named in 62 of 1,800 AI answers across 18 of 150 tracked questions, averaging position 3.9 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 3.4% AI visibility for People Tree in Womenswear · United Kingdom, measured over 16 October 2026 – 1 November 2026. It ranks #31 among 37 tracked brands.

How often does AI mention this brand?

People Tree was named in 62 of 1,800 collected AI answers, across 18 of 150 tracked questions, for Womenswear · United Kingdom (16 October 2026 – 1 November 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming People Tree by all 1,800 answers in the published Womenswear · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
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