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Haircare
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OSMO

OSMO

AI visibility and ranking for Haircare: United Kingdom

Haircare [UK]
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UK-formulated professional haircare brand distributed internationally.

OSMO
appears in
0.9
% of measured AI answers in this industry and market.

Found score

Track OSMO’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 25, 2026

Updated

October 25, 2026

Latest scan visibility

0.9

October 25, 2026

Overall visibility

0.9

21 August 2026 – 25 October 2026 (scans 1–11)

Industry rank

19

Within this industry and market

Published scan history

Across 11 recorded scans from 21 August 2026 to 25 October 2026, OSMO's single-scan score moved from 0.7% to 0.9%, up 0.2 percentage points. Latest recorded scan 0.9% on 25 October 2026; combined-window score 0.9%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 0.9% over 21 August 2026 – 25 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20260.7%
24 August 20260.7%
30 August 20261.3%
6 September 20261.6%
13 September 20261.6%
20 September 20260.4%
27 September 20261.1%
4 October 20260.2%
11 October 20260.7%
18 October 20260.4%
25 October 20260.9%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

1.5%

Perplexity Logo

Perplexity

0.4%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

0.7%

21 August 2026 – 25 October 2026 (scans 1–11)

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ChatGPT names OSMO most often.

It appears in 1.5% of collected ChatGPT answers and 0.4% of Perplexity answers: a difference of 1.1 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 22 of 150 questions.

OSMO appears in at least one collected answer to 14.7% of the tracked questions. That is question coverage; the 0.9% visibility score measures its share of individual answers.

Across 11 published scans, visibility ranged from 0.2% to 1.6%. The latest scan was 0.9% on 25 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 25 October 2026 (scans 1–11)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best British alternative to Olaplex
  • Best barber recommended products Britain
  • Best blow dry cream Manchester
  • Best clay for men's hair UK
  • Best conditioner for colour treated hair UK
  • Best conditioner for curly hair UK

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best British hair brands (Philip Kingsley, Boucleme, Only Curls)
  • Best British haircare brands (Philip Kingsley, Only Curls, Umberto Giannini)
  • Best British owned haircare brands (Philip Kingsley, Charlotte Mensah, Boucleme)
  • Best British hair care line (Philip Kingsley, Percy & Reed, Boucleme)
  • Best independent British haircare brands (Afrocenchix, Philip Kingsley, Boucleme)
  • Which British haircare brands are actually good (Philip Kingsley, Boucleme, Umberto Giannini)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best British alternative to Olaplex

From the recorded answer

[[OSMO Chromaplex]( …
Read recorded answer

Recorded answer text · Google AI Overviews · 11 October 2026

The best British-born and UK-formulated alternatives to Olaplex target hair bonds, strength, and damage repair at a fraction of the cost:

### 1. [Revolution Haircare Plex (Plex 3 Bond Restore Treatment) ](

- What it is: A budget-friendly, pre-shampoo conditioning and restoring treatment that mimics the multi-step bonding concept of Olaplex No. 3. - How it works: Uses a triple-weight molecular plant protein system that penetrates different layers of the hair fiber to repair heat- and bleach-damaged tresses. - Origin & Ethics: Created in the UK by Revolution Beauty, 100% vegan, and PETA cruelty-free. Available widely at UK high-street stockists like Superdrug and Home Bargains.

### 2. [Løre Originals (Legend Intensive Hair Mask) ](

- What it is: A luxury, multi-award-winning vegan hair mask developed alongside the international team at London's Taylor Taylor salon. - How it works: Packed with amino acids, vegetable proteins, and volcanic marine bio-cultures to rebuild core hair integrity, improve elasticity, and protect against urban air pollution and thermal stress. - Origin & Ethics: Designed and produced in the UK, 100% vegan, and unisex. Available at UK stockists including Liberty London.

### 3. [OSMO Chromaplex ]( (Fibre Bond System)

- What it is: A professional-strength salon system (Steps 1 through 6) built specifically to safeguard and repair hair during and after lightening or coloring. - How it works: Formulated with OSMO Fibre Bond Technology to actively link and reinforce disulfide and structural bonds within the hair cortex. - Origin & Ethics: A British professional salon brand widely used across UK hairdressing suppliers. Find retail and salon aftercare options through Sally Beauty UK.

If you'd like to narrow down the best pick, tell me:

- What is your hair type (e.g., fine, thick, curly, straight)? - Has it been bleached, dyed, or heat-styled frequently? - What is your budget per product?

ChatGPT

The question asked

Best purple shampoo Manchester

From the recorded answer

Their online shop lists Osmo Super Ice Brightening Shampoo from £10.99, although the product listing currently shows sold out.
Read recorded answer

Recorded answer text · ChatGPT · 25 October 2026

If you want the best purple shampoo in Manchester, I'd choose based on whether your hair is highlighted, bleached blonde, platinum, or naturally grey - and how much brassiness you want to remove.

## My top purple shampoo picks

!Olaplex No.4P Blonde Enhancer Toning Purple Shampoo - Ultimate Hair and Beauty

### 1\. Olaplex No.4P Blonde Enhancer Toning Shampoo

(Best overall)

Best if your blonde is coloured or bleached and you want to reduce yellow tones while helping maintain hair condition. Named best overall in The Independent's 2026 guide. www.independent.co.ukwww.expertreviews.co.uk

Premium price · Best for maintaining cool blonde

---

!Fanola No-Yellow Shampoo - Shampooing déjaunissant à la soie hydrolysée | Makeup.fr

### 2\. Fanola No Yellow Shampoo

(Best for strong toning)

A great option for very light blonde, platinum, bleached or silver hair with stubborn yellow tones. It has strong violet pigments, so use cautiously if your hair is very porous or damaged. fanola.hairwww.expertreviews.co.ukwww.independent.co.uk

Professional-style toning · Use sparingly at first

---

!Fudge Clean Blonde Damage Rewind Shampoo 250ml | LOOKFANTASTIC

### 3\. Fudge Professional Clean Blonde

(Best everyday-value option)

Worth considering if you want to maintain blonde between salon visits without always using an intensely pigmented formula. It was highlighted for everyday use in the 2026 Independent guide. www.independent.co.ukwww.expertreviews.co.uk

Good for regular blonde maintenance

---

!Pro:Voke Touch of Silver Brightening Shampoo 150ml | LloydsPharmacy

### 4\. Pro:Voke Touch of Silver

(Best budget option)

A low-cost choice for keeping blonde, highlighted or grey hair looking brighter. fanola.hairwww.expertreviews.co.ukwww.independent.co.uk

Budget-friendly · Easy to try

## Where to buy purple shampoo in Manchester

!2-2a Wilmslow Road, Manchester, M14 5TP Property - £775,000

MANCHESTER HAIR PRODUCTS

1001 Stockport Road, Manchester M19 2SY

Best first stop for professional haircare. Their online shop lists Osmo Super Ice Brightening Shampoo from £10.99, although the product listing currently shows sold out. manchesterhairproducts.commanchesterhairproducts.com

Browse their purple and silver shampoos

---

!Boots | Beauty, Health, Fragrance, Pharmacy | Manchester Arndale

Boots Manchester Arndale

Manchester city centre

A convenient option for mainstream and professional haircare. Boots lists L'Oréal Professionnel Silver Shampoo, with local stock check available online. manchesterarndale.comwww.boots.com

Check Boots stock

---

!Superdrug - Manchester Arndale

SEPHORA ARNDALE

Manchester Arndale, M4 3AQ

Worth checking for affordable purple shampoo options and beauty advice. Specific product stock isn't confirmed. www.superdrug.com

View store information

## Let me narrow it down for you

What colour is your hair at the moment?

1\. Your hair colour

Highlighted blonde / balayage

Bleached or platinum blonde

Dark blonde / brassy blonde

Grey or silver

---

2\. Your budget

Under £10

£10-£20

£20+ for a premium product

---

3\. Your main goal

Remove yellow tones

Remove orange or brassy tones

Keep my hair icy white or ashy

Tone my hair without drying it out

[Find my best match]

Perplexity

The question asked

Best salon quality haircare UK

From the recorded answer

| Good value | TRESemmé Professional, OSMO, IQ Haircare | Salon-style results at more accessible prices; TRESemmé Professional's UK range targets strengthening, hydration, frizz, shine, colour protection and curls. | …
Read recorded answer

Recorded answer text · Perplexity · 25 October 2026

For salon-quality haircare in the UK, the best choice depends on your hair concern:

| Need | Best options | Why | |---|---|---| | Damaged, bleached or chemically treated hair | Olaplex, K18, Redken Acidic Bonding Concentrate | Bond-repair and strengthening products; Olaplex's shampoo and conditioner remain particularly well regarded in testing. | | Frizz and humidity control | Color Wow, Kérastase Discipline, Living Proof No Frizz | Smoothing and anti-humidity formulas; Color Wow's repair treatment produced a strong visible result in product testing. | | Fine or flat hair | Virtue Full, OUAI Fine Hair, Philip Kingsley Body Building | Lightweight cleansing and volumising formulas designed to avoid weighing hair down. | | Curly or textured hair | Curlsmith, Charlotte Mensah, Bouclème | Moisture-focused products suited to curls, coils and natural textures; Charlotte Mensah also offers specialist textured-hair expertise. | | Colour-treated hair | Kérastase Chroma, Wella Professionals, O&M | Colour-care ranges designed to preserve shine and reduce fading; O&M also offers ammonia-free colour products. | | Premium all-round routine | Kérastase, Davines, Oribe | Consistently luxurious formulas, strong styling performance and broad product ranges. | | Good value | TRESemmé Professional, OSMO, IQ Haircare | Salon-style results at more accessible prices; TRESemmé Professional's UK range targets strengthening, hydration, frizz, shine, colour protection and curls. |

### Best simple routine

- Shampoo and conditioner: Kérastase, Redken or Davines, chosen for your hair type. - Weekly treatment: Olaplex No. 3 for damaged hair, or a hydrating mask for dry hair. - Heat protection: Wella Professionals EIMI Thermal Image or ghd Bodyguard. - Finishing product: Color Wow Dream Coat for frizz, or a lightweight oil such as Moroccanoil Treatment. - For fine hair: Avoid heavy oils and rich masks near the roots; Virtue Full, OUAI Fine Hair and Philip Kingsley Body Building are more suitable.

Best overall recommendation: choose Kérastase for a luxury complete routine, Olaplex for damage repair, Color Wow for frizz, and Philip Kingsley for fine or thinning hair. Buy from authorised UK salons or retailers to reduce the risk of counterfeit products.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

OSMO

Haircare

21 August 2026 – 25 October 2026 (scans 1–11)

0.9

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

43

Answers naming the brand

4941

Answers collected

0.9

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, OSMO ranks #19 among 34 tracked brands for Haircare · United Kingdom (21 August 2026 – 25 October 2026). Its visibility is 0.9%. It was named in 43 of 4,941 AI answers across 22 of 150 tracked questions, averaging position 1.5 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 0.9% AI visibility for OSMO in Haircare · United Kingdom, measured over 21 August 2026 – 25 October 2026. It ranks #19 among 34 tracked brands.

How often does AI mention this brand?

OSMO was named in 43 of 4,941 collected AI answers, across 22 of 150 tracked questions, for Haircare · United Kingdom (21 August 2026 – 25 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming OSMO by all 4,941 answers in the published Haircare · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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