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OSMO

OSMO

AI visibility and ranking for Haircare: United Kingdom

Haircare [UK]
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UK-formulated professional haircare brand distributed internationally.

OSMO
appears in
0.9
% of measured AI answers in this industry and market.

Found score

Track OSMO’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 4, 2026

Updated

October 4, 2026

Latest scan visibility

0.2

October 4, 2026

Overall visibility

0.9

21 August 2026 – 4 October 2026 (scans 1–8)

Industry rank

17

Within this industry and market

Published scan history

Across 8 recorded scans from 21 August 2026 to 4 October 2026, OSMO's single-scan score moved from 0.7% to 0.2%, down 0.5 percentage points. Latest recorded scan 0.2% on 4 October 2026; combined-window score 0.9%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 0.9% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20260.7%
24 August 20260.7%
30 August 20261.3%
6 September 20261.6%
13 September 20261.6%
20 September 20260.4%
27 September 20261.1%
4 October 20260.2%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

1.8%

Perplexity Logo

Perplexity

0.2%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

0.9%

21 August 2026 – 4 October 2026 (scans 1–8)

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ChatGPT names OSMO most often.

It appears in 1.8% of collected ChatGPT answers and 0.2% of Perplexity answers: a difference of 1.6 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 18 of 150 questions.

OSMO appears in at least one collected answer to 12.0% of the tracked questions. That is question coverage; the 0.9% visibility score measures its share of individual answers.

Across 8 published scans, visibility ranged from 0.2% to 1.6%. The latest scan was 0.2% on 4 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 4 October 2026 (scans 1–8)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best barber recommended products Britain
  • Best blow dry cream Manchester
  • Best clay for men's hair UK
  • Best conditioner for colour treated hair UK
  • Best hair repair treatment Manchester
  • Best hair styling products UK

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best British hair brands (Philip Kingsley, Trevor Sorbie, Lee Stafford)
  • Best British owned haircare brands (Umberto Giannini, Percy & Reed, Philip Kingsley)
  • Best British haircare brands (Philip Kingsley, Umberto Giannini, Faith in Nature)
  • Best independent British haircare brands (Hair Syrup, Only Curls, Boucleme)
  • Best boutique haircare brands UK (Philip Kingsley, Boucleme, Only Curls)
  • Which British haircare brands are actually good (Philip Kingsley, Percy & Reed, Boucleme)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best purple shampoo Manchester

From the recorded answer

Best for Intense Neutralising: **[Osmo Super Silver No Yellow Shampoo (300ml)]( …
Read recorded answer

Recorded answer text · Google AI Overviews · 27 September 2026

The best overall purple shampoo available around Manchester and online is the [Olaplex No.4P Blonde Enhancer Toning Shampoo](, which is stocked locally in Manchester at Manchester Hair Products (1001 Stockport Road).

### Top Purple Shampoos Available in Manchester

- Best for Damaged or Bleached Hair: **[Olaplex No.4P Blonde Enhancer Toning Shampoo (250ml)]( - Why it's great: Reviewers on Revive Hair Artists note that it repairs bonds and strengthens bleached hair while neutralising brassy, yellow tones. - Local availability: Available for physical pickup or online order via Manchester Hair Products. - Best High-Potency / Budget Pick: **[Fudge Professional Clean Blonde Violet Toning Shampoo (250ml)]( - Why it's great: Highlighted by Marie Claire editors as a top de-brassing pick that instantly delivers an icy, bright look using heavy-hitting violet pigments. - Where to buy: Widely available online via My Hair and Beauty and Amazon UK. - Best Value / High Street Pick: **[L'Oréal Paris Elvive Colour Protect Anti-Brassiness Purple Shampoo (200ml)]( - Why it's great: Praised by the Independent as the best affordable choice that performs just as well as luxury brands without breaking the bank. - Where to buy: Available at high-street chemists like Boots and Lookfantastic. - Best for Intense Neutralising: Osmo Super Silver No Yellow Shampoo (300ml) - Why it's great: Formulated with strong violet pigments to eliminate stubborn yellow tones in grey, lightened, or bleached hair. - Local availability: Also stocked in-store at Manchester Hair Products.

To help narrow down the best option for you, tell me:

- Your hair type or shade (platinum, dark blonde, highlighted, or grey) - Whether your hair is dry or damaged - Your budget preference

I can give you a more specific recommendation or check for local salon stock near your specific area in Manchester.

ChatGPT

The question asked

Best products for thick hair Britain

From the recorded answer

### [Osmo Deep Moisture Shampoo Conditioner Duo]() …
Read recorded answer

Recorded answer text · ChatGPT · 4 October 2026

If by “thick hair” you mean hair that is dense/coarse, often frizzy or difficult to manage, these are some of the better options currently available in Britain.

### My top picks

### [OUAI Thick Hair Shampoo & Conditioner]() £46.00

### [Moroccanoil Moisture Repair Shampoo]() £13.54

### [Pureology Hydrate Shampoo & Conditioner]() £34.10

### [John Frieda Frizz Ease Weightless Wonder Smoothing Crème]() £8.32

### [Osmo Deep Moisture Shampoo Conditioner Duo]() £21.54

- Best overall: OUAI Thick Hair Shampoo & Conditioner - specifically designed for thick hair and a good choice if yours feels heavy, unruly or dry. - Best for dry/damaged thick hair: Moroccanoil Moisture Repair Shampoo - particularly good if heat styling or colouring has left your hair rough. - Best premium hydration: Pureology Hydrate - useful for thick hair that is dry and needs softness without sacrificing manageability. - Best affordable smoothing product: John Frieda Frizz Ease Weightless Wonder Smoothing Crème - good for taming frizz and flyaways without a heavy finish. - Best budget moisture duo: Osmo Deep Moisture - a relatively inexpensive option if your main problem is dryness.

### If your thick hair is frizzy/coarse I'd especially look at Color Wow Color Security Conditioner for Normal-to-Thick Hair. Boots specifically describes it as suitable for thick, coarse and frizzy hair, with moisturising avocado oil and heat protection up to 230°C. www.boots.com

### If your thick hair is dry A weekly hair mask can make a surprisingly big difference. Boots recommends deep-conditioning treatments as a regular part of caring for dry/damaged hair. www.boots.com

My simple routine: moisturising shampoo → rich conditioner → weekly mask → leave-in/smoothing cream → heat protectant if blow-drying.

If you tell me whether your thick hair is straight, wavy or curly, and whether it's dry, frizzy, oily at the roots, or damaged, I can narrow this down to the 5 best products under £50 in the UK.

Perplexity

The question asked

Best professional haircare you can buy online UK

From the recorded answer

Curly hair: Bumble and bumble and OSMO both appear in UK professional-care recommendations, with OSMO specifically highlighted for curl care.
Read recorded answer

Recorded answer text · Perplexity · 6 September 2026

If you want the best professional haircare to buy online in the UK, the strongest all-round names are Kérastase, L'Oréal Professionnel, Olaplex, Oribe, and Moroccanoil-they're repeatedly featured by UK beauty editors and professional retailers as top salon-grade options.

A practical short list by need:

- Damage repair / bleached hair: Olaplex and Kérastase are the most obvious picks, with Olaplex widely associated with bond repair and Kérastase offering best-selling strengthening serums and treatments. - Salon-grade all-round care: L'Oréal Professionnel is a strong choice because it has a large professional range and is stocked through specialist UK beauty retailers. - Luxury performance: Oribe is frequently singled out by UK beauty editors as a standout premium brand. - Smoothness and shine: Moroccanoil is commonly included in UK “best hair products” roundups and is a popular professional-style option. - Curly hair: Bumble and bumble and OSMO both appear in UK professional-care recommendations, with OSMO specifically highlighted for curl care.

If you want the safest buy-online UK options, I'd start with these specific products/categories:

- Kérastase Resistance / Genesis / Nutritive for breakage, thinning-looking hair, and dryness. - L'Oréal Professionnel Serie Expert treatments and shampoos for repair and routine maintenance. - Olaplex No. 3-style bond repair treatments if your hair is chemically treated or heat-damaged. - Oribe Gold Lust-type restorative treatments if you want a premium finish and are willing to pay more. - Moroccanoil treatment and smoothing products if frizz and dullness are your main issues.

For where to buy online in the UK, specialist retailers like LOOKFANTASTIC, Sally Beauty, and brand-owned UK sites carry professional ranges, and editorial recommendations frequently point to those channels for availability and price comparisons.

If you want, I can narrow this to the best professional haircare by hair type-for example fine hair, curly hair, coloured hair, or dry/frizzy hair.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

OSMO

Haircare

21 August 2026 – 4 October 2026 (scans 1–8)

0.9

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

34

Answers naming the brand

3600

Answers collected

0.9

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, OSMO ranks #17 among 34 tracked brands for Haircare · United Kingdom (21 August 2026 – 4 October 2026). Its visibility is 0.9%. It was named in 34 of 3,600 AI answers across 18 of 150 tracked questions, averaging position 1.3 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 0.9% AI visibility for OSMO in Haircare · United Kingdom, measured over 21 August 2026 – 4 October 2026. It ranks #17 among 34 tracked brands.

How often does AI mention this brand?

OSMO was named in 34 of 3,600 collected AI answers, across 18 of 150 tracked questions, for Haircare · United Kingdom (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming OSMO by all 3,600 answers in the published Haircare · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
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