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Homewares & Bedding
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Orla Kiely

Orla Kiely

AI visibility and ranking for Homewares & Bedding: United Kingdom

Homewares & Bedding [UK]
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Heritage British print and design brand whose range includes home textiles.

Orla Kiely
appears in
0.2
% of measured AI answers in this industry and market.

Found score

Track Orla Kiely’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 25, 2026

Updated

October 25, 2026

Latest scan visibility

0.2

October 25, 2026

Overall visibility

0.2

21 August 2026 – 25 October 2026 (scans 1–11)

Industry rank

29

Within this industry and market

Published scan history

Across 11 recorded scans from 21 August 2026 to 25 October 2026, Orla Kiely's single-scan score moved from 0.4% to 0.2%, down 0.2 percentage points. Latest recorded scan 0.2% on 25 October 2026; combined-window score 0.2%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 0.2% over 21 August 2026 – 25 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20260.4%
24 August 20260.4%
30 August 20260.0%
6 September 20260.0%
13 September 20260.0%
20 September 20260.0%
27 September 20260.4%
4 October 20260.0%
11 October 20260.4%
18 October 20260.4%
25 October 20260.2%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

0.5%

Perplexity Logo

Perplexity

0.1%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

0.1%

21 August 2026 – 25 October 2026 (scans 1–11)

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ChatGPT names Orla Kiely most often.

It appears in 0.5% of collected ChatGPT answers and 0.1% of Google AI Overviews answers: a difference of 0.4 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 5 of 150 questions.

Orla Kiely appears in at least one collected answer to 3.3% of the tracked questions. That is question coverage; the 0.2% visibility score measures its share of individual answers.

Across 11 published scans, visibility ranged from 0.0% to 0.4%. The latest scan was 0.2% on 25 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 25 October 2026 (scans 1–11)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best boutique bedding brands UK
  • Best homewares on sale UK
  • Best patterned bedding UK
  • Best placemats UK
  • Best towel set for a gift UK

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best boutique bedding brands UK (Piglet in Bed, Bedfolk, Secret Linen Store)
  • What bedding brands do Brits actually buy (Dunelm, The White Company, Christy)
  • Best bedding brand reviewed by interior designers UK (Rebecca Udall, The White Company, Secret Linen Store)
  • Which bedding brands have Black Friday sales UK (Bedfolk, Yves Delorme, The White Company)
  • Best British bedding brands (The White Company, Christy, Piglet in Bed)
  • Which British bedding brands are actually good (The White Company, Piglet in Bed, Soak & Sleep)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best placemats UK

From the recorded answer

Features: Wide variety of shapes and designer collaborations (including Orla Kiely, LIND DNA, and Sophie Allport) on the John Lewis Placemats page.
Read recorded answer

Recorded answer text · Google AI Overviews · 18 October 2026

The best placemats in the UK combine tabletop protection, easy maintenance, and stylish design, ranging from classic cork-backed heritage prints to budget-friendly woven options.

### Top Placemat Picks & Brands in the UK

- Best Heritage / Cork-Backed: Morris & Co. Strawberry Thief (Pimpernel) - Price: Around £23.99 - £30.00 for sets of 4 to 6 - Features: Heat resistant up to 100°C, cork-backed, stain-resistant, and features iconic William Morris artwork. Available via John Lewis and Amazon.co.uk. - Best Everyday Wipe-Clean: Catherine Lansfield (Larsson Geo / Enchanted Twilight) - Price: Around £8.00 - £18.00 per set - Features: Contemporary patterns, shower-resistant or 100% cotton easy-care fabric, and OEKO-TEX certified human-ecological safety. Found at Wayfair.co.uk and Next. - Best Budget / Natural Woven: IKEA (SOARÉ / LÄTTAD / VÅRARV) - Price: Around £0.50 - £5.00 per mat - Features: Made from water hyacinth, seagrass, or durable cotton blends; great for casual, textured Scandinavian table settings. Available on the IKEA UK Place Mats and Coasters catalog. - Best Classic Department Store Range: John Lewis & Partners Collection - Price: £6.00 - £165.00 depending on material (woven seagrass, faux leather, wood veneer, or cork) - Features: Wide variety of shapes and designer collaborations (including Orla Kiely, LIND DNA, and Sophie Allport) on the John Lewis Placemats page. - Best Specialist Source: Placemats.co.uk - Features: Dedicated UK retailer stocking traditional hardboard, melamine, and cork-backed brands like Pimpernel, Plymouth Pottery, and Lady Clare.

To help narrow down the best choice, let me know:

- What is your budget per set? - Do you prefer wipe-clean hard mats (cork/melamine) or fabric/woven mats? - What style or color scheme matches your dining room?

ChatGPT

The question asked

Best patterned bedding UK

From the recorded answer

## 5\. Orla Kiely Abacus Bedding …
Read recorded answer

Recorded answer text · ChatGPT · 25 October 2026

# Best patterned bedding in the UK

If you want bedding with a bit of personality, the best UK options range from pretty vintage florals and country-house prints to bold designer patterns, gingham and colourful stripes. For 2026, woodblock florals and softer, nostalgic prints are particularly worth looking at. www.idealhome.co.ukwww.idealhome.co.uk

Here's my shortlist, balancing design, fabric, price and how distinctive each option looks.

## The best patterned bedding to shop

!Lynx - Emma J Shipley

## 1\. Emma J Shipley Lynx Bedding Set

(Best statement design)

Luxury · Around £210

An imaginative, maximalist print featuring lynxes, peacock tails and fantastical foliage. Rich colours and an illustrated design make it ideal if you want the bed to be the focal point of the room.

Fabric: 275-thread-count cotton sateen; reversible design.

www.independent.co.ukwww.idealhome.co.ukwww.johnlewis.com

Shop Emma J Shipley

---

!William Morris at Home Strawberry Thief Nettle Duvet Set • Jones and Tomlin

## 2\. Morris & Co. Strawberry Thief Bedding

Heritage · Around £85-£140

Beautiful birds, berries and intricate foliage for a classic English country-house look. Best with antique furniture, painted walls and layered cushions.

Fabric: cotton; several sizes and colourways may be available.

www.johnlewis.comwww.marksandspencer.com

Shop at John Lewis

---

!This William Morris set was the most popular bedding of 2025 | Ideal Home

## 3\. Habitat x Morris & Co. Pimpernel Bedding Set

(Best affordable designer look)

Mid-range · Around £42

A decorative, heritage-inspired print without the price tag of premium designer bedding. A great starting point if you love traditional patterns but don't want to spend a fortune.

www.idealhome.co.ukwww.idealhome.co.ukwww.idealhome.co.ukwww.independent.co.ukwww.johnlewis.com

Shop at Habitat

---

!Frankie Floral Reversible Duvet Cover & Pillowcases | West Elm UK

## 4\. West Elm Frankie Floral Reversible Bedding

Contemporary floral · From around £29

Soft, muted blooms on one side and a subtle check on the reverse. A lovely choice for a relaxed, modern bedroom rather than a very traditional floral look.

Fabric: 100% cotton.

www.independent.co.ukwww.idealhome.co.ukwww.johnlewis.com

Shop at West Elm

---

!Abacus Flower Bed Linen Set - Multi

## 5\. Orla Kiely Abacus Bedding

Retro and graphic · Around £55-£100

A distinctive mid-century-inspired pattern with a more graphic, design-led feel. Particularly good for mustard, olive, rust or teal bedroom accents.

www.johnlewis.comwww.marksandspencer.comwww.independent.co.ukwww.idealhome.co.uk

Browse at John Lewis

## Best buys for smaller budgets

Dunelm Daisy Gingham Ruffle Trim Duvet Cover and Pillowcase …

### £24.00

Dunelm · 4.9/5 from 57 reviews

A cheerful daisy-and-gingham look with frilled detailing. Great for a cottagecore or playful bedroom.

View at Dunelm

---

Dunelm Portloe Woven Gingham 100% Cotton Duvet Cover & Pillo…

### £30.00

Dunelm · 4.6/5 from 499 reviews

A classic woven check that's easy to style with plain white sheets and textured throws.

View at Dunelm

---

Floral Gingham Washed Cotton Duvet Cover by La Redoute

### £25.99

La Redoute · 5/5 from 2 reviews

A pretty floral-meets-gingham print for a relaxed French country look.

View at La Redoute

Prices are indicative and can vary by bed size, colour and current offers. The editorial recommendations above are informed by current UK bedding round-ups and retailer listings. www.independent.co.ukwww.idealhome.co.ukwww.johnlewis.com

## Which style would suit your bedroom?

1\. What sort of pattern do you love?

Florals, ditsy prints and botanical designs

Bold, colourful, maximalist designer prints

Gingham, checks and stripes

Vintage, country-house and William Morris prints

Modern geometric and retro patterns

---

2\. What's your budget for a duvet cover set?

Under £40

£40-£100

£100-£200

£200+ for something special

---

3\. Preferred fabric?

Cotton - breathable and easy to care for

Cotton sateen - smooth and silky

Linen or linen blend - relaxed and textured

Open to anything, as long as it looks lovely

---

4\. Bed size

Single

Double

King

Super king

[Find my perfect bedding]

Perplexity

The question asked

Best boutique bedding brands UK

From the recorded answer

Best designer prints: Liberty, Orla Kiely, William Morris, Sophie Allport, Laura Ashley.
Read recorded answer

Recorded answer text · Perplexity · 24 August 2026

If you want the best boutique bedding brands in the UK, the strongest names from the results are Piglet in Bed, Bedfolk, The White Company, Liberty, Yves Delorme, Christy, and Peter Reed. For a more heritage/luxury angle, Vispring, Savoir, Glencraft, and Harrison Spinks are prominent UK-made premium brands, though they are better known for beds and mattresses than pure bedding.

A practical shortlist by style:

- Best overall boutique feel: Piglet in Bed, Bedfolk, Bed Threads. - Best luxury/heritage: Yves Delorme, The White Company, Peter Reed, Christy. - Best British-made premium: Vispring, Glencraft, Savoir, Harrison Spinks. - Best designer prints: Liberty, Orla Kiely, William Morris, Sophie Allport, Laura Ashley. - Best value with a polished look: Rise & Fall, Bedeck, Dunelm's Dorma range.

If you're choosing, the main trade-off is: - Linen, relaxed, modern boutique aesthetic: Piglet in Bed, Bedfolk, Bed Threads. - Classic hotel-luxury cotton: Christy, The White Company, Yves Delorme. - UK craftsmanship and heritage: Peter Reed, Vispring, Savoir, Glencraft, Harrison Spinks.

If you want, I can turn this into a ranked top 10 with price tier and best for linen/cotton.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Orla Kiely

Homewares & Bedding

21 August 2026 – 25 October 2026 (scans 1–11)

0.2

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

11

Answers naming the brand

4945

Answers collected

0.2

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Orla Kiely ranks #29 among 39 tracked brands for Homewares & Bedding · United Kingdom (21 August 2026 – 25 October 2026). Its visibility is 0.2%. It was named in 11 of 4,945 AI answers across 5 of 150 tracked questions, averaging position 2.2 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 0.2% AI visibility for Orla Kiely in Homewares & Bedding · United Kingdom, measured over 21 August 2026 – 25 October 2026. It ranks #29 among 39 tracked brands.

How often does AI mention this brand?

Orla Kiely was named in 11 of 4,945 collected AI answers, across 5 of 150 tracked questions, for Homewares & Bedding · United Kingdom (21 August 2026 – 25 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Orla Kiely by all 4,945 answers in the published Homewares & Bedding · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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