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Only Curls

Only Curls

AI visibility and ranking for Haircare: United Kingdom

Haircare [UK]
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London curly-hair specialist.

Only Curls
appears in
4.9
% of measured AI answers in this industry and market.

Found score

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AI visibility scores and ranking

Data through

October 4, 2026

Updated

October 4, 2026

Latest scan visibility

5.6

October 4, 2026

Overall visibility

4.9

21 August 2026 – 4 October 2026 (scans 1–8)

Industry rank

6

Within this industry and market

Published scan history

Across 8 recorded scans from 21 August 2026 to 4 October 2026, Only Curls's single-scan score moved from 4.7% to 5.6%, up 0.9 percentage points. Latest recorded scan 5.6% on 4 October 2026; combined-window score 4.9%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 4.9% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20264.7%
24 August 20263.3%
30 August 20265.8%
6 September 20265.3%
13 September 20265.6%
20 September 20265.1%
27 September 20263.8%
4 October 20265.6%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

7.0%

Perplexity Logo

Perplexity

4.4%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

3.2%

21 August 2026 – 4 October 2026 (scans 1–8)

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ChatGPT names Only Curls most often.

It appears in 7.0% of collected ChatGPT answers and 3.2% of Google AI Overviews answers: a difference of 3.8 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 26 of 150 questions.

Only Curls appears in at least one collected answer to 17.3% of the tracked questions. That is question coverage; the 4.9% visibility score measures its share of individual answers.

Across 8 published scans, visibility ranged from 3.3% to 5.8%. The latest scan was 5.6% on 4 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 4 October 2026 (scans 1–8)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best British hair brands
  • Best British hair care line
  • Best British haircare brands
  • Best British owned haircare brands
  • Best boutique haircare brands UK
  • Best conditioner for curly hair UK

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best affordable British haircare brands (Faith in Nature, Umberto Giannini, Charles Worthington)
  • What haircare brands do Brits actually use (Batiste, Charles Worthington, Umberto Giannini)
  • Best haircare brands UK (Charlotte Mensah, Philip Kingsley, Umberto Giannini)
  • Best haircare brands sold at Boots (Umberto Giannini, Philip Kingsley, Charles Worthington)
  • Best products for thick hair Britain (OSMO, Boucleme, Umberto Giannini)
  • Best British made shampoo (Percy & Reed, Faith in Nature, Umberto Giannini)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best products for wavy hair Britain

From the recorded answer

Why it works for waves: User reviews on Only Curls highlight that the formulas are lightweight, free of silicones and heavy sulphates, and define waves without leaving a sticky or greasy residue.[]( …
Read recorded answer

Recorded answer text · Google AI Overviews · 4 October 2026

The best products for wavy hair in Britain balance light hydration with flexible hold so waves do not get weighed down or greasy.

### Top Wavy Hair Kits and Products in the UK

- Price: Around £65 - Details: A full-size collection made in the UK that includes the All Curl Cleanser, All Curl Conditioner, Hydrating Curl Creme, and Mega Hold Curl Gel. - Why it works for waves: User reviews on Only Curls highlight that the formulas are lightweight, free of silicones and heavy sulphates, and define waves without leaving a sticky or greasy residue.

- Price: Around £35 - Details: A wash, care, and style set specifically tailored for Type 2a-2c (wavy) hair, featuring Thirsty Curls Shampoo and Conditioner alongside a detangler and air-dry cream. - Why it works for waves: Buyer feedback on Amazon UK emphasizes that the products do not weigh fine hair down, successfully combat frizz, and smell pleasant.

- Price: Around £65 - Details: A multi-step starter kit designed to encourage natural wave formation and reduce frizz. - Why it works for waves: According to Merwave, the routine focuses on lightweight hydration, though some users note that proper application is vital to avoid any heavy residue.

Show more

### Essential Tips for Wavy Hair Care

- Skip heavy creams: Traditional thick curl creams meant for tight coils can flatten loose waves. Opt for lighter gels, mousses, or gel-cream hybrids. - Detangle wet: Use a flexible brush or wide-tooth comb only when your hair is soaking wet and saturated with conditioner. - Switch to microfiber: Swap standard terrycloth towels for a microfiber towel or cotton t-shirt when scrunching or plopping your wet hair to minimize frizz.

If you'd like to narrow down these options, tell me:

- Is your hair fine, medium, or thick? - Does it tend to get frizzy or weighed down easily? - What is your preferred budget?

ChatGPT

The question asked

Best British haircare brands

From the recorded answer

A current UK haircare ranking also places Philip Kingsley, Umberto Giannini, Faith in Nature, Bouclème, Only Curls, Noughty, Hair by Sam McKnight and Percy & Reed among the leading names.
Read recorded answer

Recorded answer text · ChatGPT · 4 October 2026

If you're looking for the best British haircare brands, these are the ones I'd put at the top of the list. A current UK haircare ranking also places Philip Kingsley, Umberto Giannini, Faith in Nature, Bouclème, Only Curls, Noughty, Hair by Sam McKnight and Percy & Reed among the leading names. flux.agencywww.percyandreed.com

### 🇬🇧 Best British haircare brands

| Brand | Best for | My take | |---|---|---| | Philip Kingsley | Hair/scalp health, thinning, damaged hair | ⭐ Best overall | | Umberto Giannini | Curls, waves, frizz | ⭐ Best affordable | | Bouclème | Curly/coily hair | ⭐ Best for curls | | Only Curls | Curly & wavy hair | ⭐ Excellent curl-focused range | | Percy & Reed | Volume, styling, damaged/fine hair | ⭐ Best salon-style | | Hair by Sam McKnight | Styling & luxury haircare | ⭐ Best luxury | | Faith in Nature | Natural/accessible haircare | ⭐ Best budget/natural | | Noughty | Vegan-friendly, affordable care | ⭐ Best value | | Bleach London | Coloured/bleached hair | ⭐ Best for colour | | Charlotte Mensah | Textured, curly & coily hair | ⭐ Best luxury textured-hair care |

My top 3 overall:

1. Philip Kingsley - particularly strong if your priority is genuinely improving hair and scalp condition. The brand was founded around trichological expertise and has ranges for concerns such as fine hair, frizz, shedding and different hair textures. www.philipkingsley.com 2. Umberto Giannini - fantastic if you want effective products without going too expensive, especially for waves and curls. 3. Percy & Reed - excellent if you want that polished, salon-finished feel. The brand says its products are designed, formulated and manufactured in the UK. www.percyandreed.com

### A couple worth particularly checking out

### [Elasticizer Booster Philip Kingsley]() £19.20

Philip Kingsley Elasticizer is the iconic choice if your hair is dry, damaged or lacking elasticity.

### [Bouclème Intensive Moisture Treatment]() £30.00

Bouclème Intensive Moisture Treatment is a good option if you have curls that need substantial hydration.

If you tell me your hair type (fine/thick, straight/wavy/curly, coloured, dry/oily, frizzy, thinning) and your budget, I can narrow this down to 5 British brands + the exact products I'd buy from each.

Perplexity

The question asked

Best natural haircare brands UK

From the recorded answer

Only Curls - one of the best UK choices for curly and coily hair, with curl cleansers, conditioners and styling products.
Read recorded answer

Recorded answer text · Perplexity · 4 October 2026

Some of the best natural haircare brands available in the UK are:

- Green People - strong all-rounder for organic, vegan-friendly and sensitive-scalp products; its Quinoa & Artichoke range is a highly rated shampoo-and-conditioner option. - Evolve Organic Beauty - premium organic haircare, including its Superfood Shine shampoo, which uses coconut and sugar-based cleansing ingredients. - Only Curls - one of the best UK choices for curly and coily hair, with curl cleansers, conditioners and styling products. - Faith in Nature - affordable, widely available natural shampoos and conditioners with many vegan options. - Dr Organic - good value and easy to find in UK health stores, with aloe vera, argan oil, manuka honey and other botanical ranges. - Kinkind - a strong choice for plastic-free shampoo bars; its UK-made bars are vegan, cruelty-free and free from parabens and silicones. - Paradox - suitable for low-waste shoppers, with plastic-free packaging and organic, cruelty-free ingredients. - Odylique - particularly worth considering for sensitive scalps and fragrance-sensitive users. - British Botanicals - botanical-focused UK haircare aimed at sensitive scalps and holistic, plant-based routines.

Best by need:

| Need | Recommended brand | |---|---| | Best overall natural range | Green People | | Curly or coily hair | Only Curls | | Sensitive scalp | Odylique or Green People | | Organic luxury | Evolve Organic Beauty | | Affordable everyday use | Faith in Nature | | Plastic-free shampoo bars | Kinkind | | Low-waste packaging | Paradox |

“Natural” is not a tightly regulated term, so check the ingredient list rather than relying only on the label. For a genuinely natural routine, look for products free from silicones, sulphates, synthetic fragrance and unnecessary plastic packaging.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Only Curls

Haircare

21 August 2026 – 4 October 2026 (scans 1–8)

4.9

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

176

Answers naming the brand

3600

Answers collected

4.9

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Only Curls ranks #6 among 34 tracked brands for Haircare · United Kingdom (21 August 2026 – 4 October 2026). Its visibility is 4.9%. It was named in 176 of 3,600 AI answers across 26 of 150 tracked questions, averaging position 2.2 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 4.9% AI visibility for Only Curls in Haircare · United Kingdom, measured over 21 August 2026 – 4 October 2026. It ranks #6 among 34 tracked brands.

How often does AI mention this brand?

Only Curls was named in 176 of 3,600 collected AI answers, across 26 of 150 tracked questions, for Haircare · United Kingdom (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Only Curls by all 3,600 answers in the published Haircare · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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