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Nulo

Nulo

AI visibility and ranking for Pet: United States

Austin-based independent kibble and wet food brand.

Nulo
appears in
1.0
% of measured AI answers in this industry and market.

Found score

Track Nulo’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 25, 2026

Updated

October 25, 2026

Latest scan visibility

1.1

October 25, 2026

Overall visibility

1.0

21 August 2026 – 25 October 2026 (scans 1–11)

Industry rank

18

Within this industry and market

Published scan history

Across 11 recorded scans from 21 August 2026 to 25 October 2026, Nulo's single-scan score moved from 1.1% to 1.1%, unchanged (0.0 percentage points). Latest recorded scan 1.1% on 25 October 2026; combined-window score 1.0%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 1.0% over 21 August 2026 – 25 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20261.1%
24 August 20261.3%
30 August 20260.9%
6 September 20260.9%
13 September 20261.3%
20 September 20261.3%
27 September 20260.4%
4 October 20260.9%
11 October 20260.4%
18 October 20260.7%
25 October 20261.1%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

0.8%

Perplexity Logo

Perplexity

1.5%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

0.5%

21 August 2026 – 25 October 2026 (scans 1–11)

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Perplexity names Nulo most often.

It appears in 1.5% of collected Perplexity answers and 0.5% of Google AI Overviews answers: a difference of 1.0 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 19 of 150 questions.

Nulo appears in at least one collected answer to 12.7% of the tracked questions. That is question coverage; the 1.0% visibility score measures its share of individual answers.

Across 11 published scans, visibility ranged from 0.4% to 1.3%. The latest scan was 1.1% on 25 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 25 October 2026 (scans 1–11)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best American cat food brands
  • Best American dog food brands
  • Best award winning American pet brands
  • Best dog food for fussy eaters US
  • Best dog food for puppies US
  • Best dog food in America

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best new pet brands in the US (The Farmer's Dog, Sundays for Dogs, Jinx)
  • Best American pet brands (The Farmer's Dog, West Paw, Stella & Chewy's)
  • Which pet food brands are actually American made (Stella & Chewy's, Spot & Tango, A Pup Above)
  • Best American sourced pet food (A Pup Above, The Farmer's Dog, Spot & Tango)
  • Best Instagram famous pet brand US (Spot & Tango, Bark, The Farmer's Dog)
  • Best female founded pet brands US (The Honest Kitchen, Stella & Chewy's, Ollie)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best American dog food brands

From the recorded answer

Stella & Chewy's & Nulo (Best High-Protein / Raw-Coated): Popular for high-protein kibbles and freeze-dried raw options that support active dogs.
Read recorded answer

Recorded answer text · Google AI Overviews · 25 October 2026

The best dog food in the USA varies depending on your dog's specific age, health needs, and lifestyle, though several veterinarian-backed and top-rated brands lead the market:

### Top-Rated Dog Food Brands & Formulas

- Open Farm (Best Overall / Sustainable Sourcing): Frequently praised for ethical ingredient transparency, animal welfare-certified proteins, and options like Open Farm Grass-Fed Beef & Ancient Grains. - The Honest Kitchen (Best Human-Grade / Dehydrated): Known for human-grade, whole-food recipes such as The Honest Kitchen Dehydrated Whole Grain Dog Food and their whole-food clusters. - Veterinarian-Recommended "Big Four" (Best for Science-Backed Nutrition): Organizations often highlight Hill's Science Diet, Royal Canin, Purina Pro Plan, and Iams for meeting strict AAFCO standards and offering targeted life-stage and breed formulas. - Stella & Chewy's & Nulo (Best High-Protein / Raw-Coated): Popular for high-protein kibbles and freeze-dried raw options that support active dogs.

### Where to Shop You can browse a wide selection of dry, wet, grain-free, and limited-ingredient diets through retailers like Chewy.If you'd like a more tailored recommendation, tell me:

- Your dog's age and breed size (puppy, adult, senior, small, or large) - Any health or stomach sensitivities (allergies, grain-free preference, weight management) - Your preferred budget or food type (dry kibble, wet food, raw, or fresh)

ChatGPT

The question asked

Best grain free dog food US

From the recorded answer

!FreeStyle High-Protein Kibble Salmon & Peas Recipe | Nulo …
Read recorded answer

Recorded answer text · ChatGPT · 11 October 2026

# Best grain-free dog food in the US (2026)

If you're looking for high-quality grain-free dog food in the United States, I'd compare the options below based on protein sources, nutritional balance, your dog's needs, and price-not just how much meat appears on the label.

One important consideration\: grain-free isn't automatically healthier for dogs. The FDA has investigated a possible association between some diets, particularly those high in peas, lentils, and other pulses, and canine dilated cardiomyopathy (DCM), a potentially serious heart condition. The cause hasn't been definitively established. Unless your dog needs a grain-free diet, it's worth discussing the benefits with your veterinarian first. www.fda.govwww.fda.gov

## Top grain-free options to compare

!First-Five Kibble Grain-Free Dry Dog Food Variety 3-Pack - 4lb bags

1\. Redbarn Grain-Free Sky Recipe

(Best dry-food pick to investigate)

Dry kibble · Turkey-based

Contains turkey, chicken and duck proteins, with sweet potato and pea starch as carbohydrate sources. A good candidate to compare if you want a meat-forward grain-free kibble. www.dogfoodadvisor.com

Redbarn official website · Review and analysis

---

!Fresh Beef Dog Food, Human Grade | JustFoodForDogs

2\. JustFoodForDogs Fresh Frozen Beef & Russet Potato

Fresh frozen · Beef-based

Worth considering if you prefer fresh-cooked food instead of kibble. It uses beef, potatoes and vegetables and is formulated for adult maintenance. It requires refrigeration after opening. www.dogfoodadvisor.com

Shop official website

---

!Natural Balance Limited Ingredient Grain Free Dry Dog Food, Chicken & - Petsense

3\. Natural Balance Limited Ingredient Chicken & Sweet Potato

Dry kibble · Limited-ingredient recipe

An option to investigate when you want a simpler ingredient list. It contains chicken, sweet potatoes and potatoes. It is not suitable for a dog with a chicken allergy.

View at Chewy

---

!FreeStyle High-Protein Kibble Salmon & Peas Recipe | Nulo

4\. Nulo FreeStyle Salmon & Peas

Dry kibble · Fish-based

Salmon is the first ingredient, with additional fish and turkey proteins. An option for dogs that prefer fish flavors, although peas are prominent enough to warrant discussion with your veterinarian given the unresolved DCM concerns. www.fda.govwww.fda.govwww.chewy.comwww.petmd.com

View at Chewy

---

!The Honest Kitchen Grain-Free Turkey Whole Food Clusters Dog Food - HEALTHY SPOT

5\. The Honest Kitchen Grain-Free Turkey Clusters

Whole-food clusters · Turkey-based

A premium alternative to conventional kibble, using a cluster-style format. Consider it if you prefer minimally processed-style food and have a higher food budget. Check the exact recipe's nutritional adequacy and suitability for your dog's life stage.

Shop official website

These are options to compare, not a veterinary ranking or a guarantee that a particular formula is safest for every dog. Product prices and formulas can change.

## How to choose the right one

- Look for nutritional adequacy\: the label should say the food is complete and balanced for your dog's specific life stage. - Check the manufacturer\: ask whether it employs qualified veterinary nutritionists, performs feeding trials, and has strong quality-control procedures. - Don't assume grain-free treats allergies\: true grain allergies are uncommon, and a food trial for suspected allergies is best planned with a veterinarian. www.fda.govwww.petmd.com

## Let me narrow it down for your dog

Tell me a little about your dog so I can recommend the best-fitting options available in the US.

1\. Dog's life stage

Puppy

Adult

Senior

---

2\. Approximate weight

Small - under 20 lb

Medium - 20-60 lb

Large - over 60 lb

---

3\. Why grain-free?

Skin or food allergies

Sensitive stomach or digestion

Veterinarian recommended it

Personal preference, no known health issue

---

4\. Budget per month (USD)

Budget-friendly

Mid-range

Premium

---

5\. Preferred food type

Dry kibble

Wet food

Fresh food

Any format

[Find the best matches]

Perplexity

The question asked

Which pet brands are actually ethical in the US

From the recorded answer

Large brands including Mars and Nestlé have been criticized for animal-testing involvement, while Animal Equality has flagged brands such as Nom Nom, Nulo, Wellness, Smalls, Farmina, and The Honest Kitchen for lacking or not publicly stating policies against the worst factory-farming abuses. That does not make every product from those companies automatically harmful; it means their overall ethical claims deserve closer scrutiny. ## A practical buying standard Choose products that provide: - Independent certification: Certified …
Read recorded answer

Recorded answer text · Perplexity · 25 October 2026

No pet brand is perfectly ethical, but in the U.S., the strongest choices are brands with independent certifications, transparent sourcing, cruelty-free policies, and credible environmental programs-not merely “natural” or “eco-friendly” marketing.

## Stronger ethical choices

- Open Farm - strong traceability, third-party-certified humane meat options, Seafood Watch-aligned fish sourcing, and non-GMO produce. - Evermore Pet Food - identified by Animal Equality as a leader on farm-animal welfare; it also participated in the ASPCA's higher-welfare initiative. - The Honest Kitchen - a Certified B Corporation with human-grade, minimally processed food and responsibly sourced ingredients. - V-Dog - performs above benchmark in an ethical pet-food assessment and offers plant-based food, which generally reduces reliance on industrial animal agriculture. - Beco - performs well on environmental reporting, fossil-fuel policies, and vegetarian/vegan verification, though its animal-welfare performance is less complete. - West Paw - makes toys in Montana from recyclable Zogoflex material and operates a take-back/remolding program. - The Kind Pet - offers toys made from organic cotton, hemp, and natural rubber, with plastic-reduction and ocean-plastic-removal initiatives. - kin+kind - U.S.-made grooming products with Leaping Bunny cruelty-free certification. - HOWND, WildWash, and Nilaqua Pets - among the strongest-rated grooming brands in The Good Shopping Guide's ethical assessment and hold its Ethical Accreditation.

## Brands worth treating cautiously

“Cruelty-free” does not necessarily mean high animal-welfare standards for food animals, regenerative farming, low environmental impact, or ethical labor. Large brands including Mars and Nestlé have been criticized for animal-testing involvement, while Animal Equality has flagged brands such as Nom Nom, Nulo, Wellness, Smalls, Farmina, and The Honest Kitchen for lacking or not publicly stating policies against the worst factory-farming abuses.

That does not make every product from those companies automatically harmful; it means their overall ethical claims deserve closer scrutiny.

## A practical buying standard

Choose products that provide:

- Independent certification: Certified Humane, Global Animal Partnership, Marine Stewardship Council, USDA Organic, B Corp, or Leaping Bunny. - Specific sourcing details: named farms, fisheries, countries, and welfare standards-not just “responsibly sourced.” - Supply-chain transparency: public sourcing or traceability information. - Lower-impact packaging: recyclable, refillable, compostable, or take-back systems. - No unnecessary health claims: ethical marketing should not replace veterinary nutrition standards. - A complete-and-balanced nutritional statement for food; ethical sourcing is not a substitute for nutritional adequacy.

For food, Open Farm, Evermore, The Honest Kitchen, and V-Dog are among the better-supported options. For toys, West Paw and The Kind Pet stand out. For grooming, prioritize Leaping Bunny-certified products and consider HOWND, WildWash, Nilaqua Pets, or kin+kind.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Nulo

Pet

21 August 2026 – 25 October 2026 (scans 1–11)

1.0

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

47

Answers naming the brand

4946

Answers collected

1.0

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Nulo ranks #18 among 43 tracked brands for Pet · United States (21 August 2026 – 25 October 2026). Its visibility is 1.0%. It was named in 47 of 4,946 AI answers across 19 of 150 tracked questions, averaging position 3.1 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 1.0% AI visibility for Nulo in Pet · United States, measured over 21 August 2026 – 25 October 2026. It ranks #18 among 43 tracked brands.

How often does AI mention this brand?

Nulo was named in 47 of 4,946 collected AI answers, across 19 of 150 tracked questions, for Pet · United States (21 August 2026 – 25 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Nulo by all 4,946 answers in the published Pet · United States sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
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