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Nulo

Nulo

AI visibility and ranking for Pet: United States

Austin-based independent kibble and wet food brand.

Nulo
appears in
1.0
% of measured AI answers in this industry and market.

Found score

Track Nulo’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 4, 2026

Updated

October 4, 2026

Latest scan visibility

0.9

October 4, 2026

Overall visibility

1.0

21 August 2026 – 4 October 2026 (scans 1–8)

Industry rank

18

Within this industry and market

Published scan history

Across 8 recorded scans from 21 August 2026 to 4 October 2026, Nulo's single-scan score moved from 1.1% to 0.9%, down 0.2 percentage points. Latest recorded scan 0.9% on 4 October 2026; combined-window score 1.0%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 1.0% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20261.1%
24 August 20261.3%
30 August 20260.9%
6 September 20260.9%
13 September 20261.3%
20 September 20261.3%
27 September 20260.4%
4 October 20260.9%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

1.1%

Perplexity Logo

Perplexity

1.7%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

0.3%

21 August 2026 – 4 October 2026 (scans 1–8)

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Perplexity names Nulo most often.

It appears in 1.7% of collected Perplexity answers and 0.3% of Google AI Overviews answers: a difference of 1.4 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 16 of 150 questions.

Nulo appears in at least one collected answer to 10.7% of the tracked questions. That is question coverage; the 1.0% visibility score measures its share of individual answers.

Across 8 published scans, visibility ranged from 0.4% to 1.3%. The latest scan was 0.9% on 4 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 4 October 2026 (scans 1–8)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best American cat food brands
  • Best American dog food brands
  • Best award winning American pet brands
  • Best dog food for fussy eaters US
  • Best dog food for puppies US
  • Best dog food in America

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best new pet brands in the US (Spot & Tango, Ollie, Wild One)
  • Best Instagram famous pet brand US (The Farmer's Dog, Spot & Tango, The Honest Kitchen)
  • Best female founded pet brands US (The Honest Kitchen, Open Farm, Maev)
  • Best independent pet brands US (Smalls, Maev, The Honest Kitchen)
  • Best fresh dog food delivery US (The Farmer's Dog, Nom Nom, A Pup Above)
  • Best American pet brands (The Farmer's Dog, Stella & Chewy's, West Paw)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best wet dog food US

From the recorded answer

**[Nulo Signature Stews]( …
Read recorded answer

Recorded answer text · Google AI Overviews · 20 September 2026

The best wet dog food options in the U.S. balance veterinary-backed nutrition, high-quality named proteins, and strong palatability for different life stages and dietary needs.

### Top Vet-Recommended & Overall Picks

- Purina Pro Plan (Savor / Focus) - Evidence of Quality: Widely praised by veterinarians as the most research-backed mainstream brand available without a prescription. Purina employs veterinary nutritionists and conducts AAFCO feeding trials rather than relying on nutrient calculations alone. - Key Benefits: Real meat as the first ingredient; specialized lines available for sensitive skin and stomachs (such as the Salmon & Rice Entrée ) featuring prebiotic inulin fiber. - Price Range: Around $3.00 per 13 oz can (e.g., at Blain's Farm & Fleet ) or roughly $15.50-$32.00 for multi-can bundles on Chewy. - Hill's Science Diet (Adult / Sensitive Stomach) - Evidence of Quality: Frequently ranks as a #1 veterinarian-recommended brand, formulated alongside veterinary nutritionists using rigorous clinical research. - Key Benefits: Precise control of sodium and phosphorus for long-term organ health, antioxidant-rich recipes for immune support, and smooth textures ideal for digestion. - Price Range: Around $44.00-$59.00 for 12-packs of larger cans (12.5 oz) on Chewy.

### Best Natural & Human-Grade Options

- Open Farm (Rustic Stews / Pâté) - Evidence of Quality: Highlighted by expert reviewers at Forbes Vetted as a top choice for clean hydration. - Key Benefits: Uses 100% human-grade, ethically sourced meats (like grass-fed beef or wild-caught salmon) paired with non-GMO superfoods like pumpkin, carrots, and spinach. Completely free of artificial fillers or mystery by-products. - Price Range: Varies by recipe, typically starting around $3.50-$4.50 per individual Tetra Pak or can on the Open Farm Official Site. - Nulo Signature Stews (Small Breed Variety Pack) - Evidence of Quality: Highly rated by pet owners (averaging 4.5 out of 5 stars) for high palatability among picky small dogs. - Key Benefits: Grain-free bone broth-based stews enriched with functional ingredients like salmon oil and coconut oil to support a healthy coat and skin. - Price Range: Around $24.00 for a case of twelve 2.8-oz cups on Chewy.

### Best for Small Breeds & Convenience Add to list

- Evidence of Quality: Scores an average of 4.5 out of 5 stars on Chewy with high approval from small-dog owners for mess-free portioning. - Key Benefits: Grain-free single-serve pouches packed with shredded proteins (chicken, turkey, or lamb) in a savory gravy without meat by-products, corn, wheat, or soy. - Price Range: Around $20.00 for a 12-pack of 3-oz pouches on Chewy or PetSmart.

Show more To help me narrow down the best specific choice for your dog, please share:

- Your dog's age (puppy, adult, or senior) and size/weight - Any health considerations (sensitive stomach, allergies, weight management) - Your preferred budget or feeding style (complete meal vs. dry food topper)

ChatGPT

The question asked

Best raw dog food US

From the recorded answer

Dog Food Advisor's September 2026 review particularly highlights We Feed Raw, Tally's Ranch, Maev, Open Farm, Nulo and Stella & Chewy's among its top raw/freeze-dried choices. www.dogfoodadvisor.comwww.dogfoodadvisor.com …
Read recorded answer

Recorded answer text · ChatGPT · 4 October 2026

If you mean the best commercially prepared raw dog food in the U.S., my shortlist for 2026 is:

### Instinct FreshRaw Meals Chicken $65.94

### Stella & Chewy's Stella's Super Beef Frozen Raw $52.99

### Primal Raw Pronto Beef $69.99

### Vital Essentials Frozen Raw Turkey $46.99

### 🏆 My top picks

| Rank | Brand | Best for | Why I like it | |---|---|---|---| | 1 | We Feed Raw | Best overall fresh/frozen raw | Strong formulation reputation and excellent meat/organ balance | | 2 | Primal | Best established brand | Excellent ingredient quality and broad protein selection | | 3 | Stella & Chewy's | Best frozen raw/value | 95%+ meat/organs/bone in many formulas and widely available | | 4 | Open Farm | Best traceability | Highly transparent sourcing; its freeze-dried raw line includes meat, organs and bone | | 5 | Instinct | Best easy-to-find option | Available widely, with both frozen and freeze-dried raw | | 6 | Vital Essentials | High-meat formulas | Very meat/organ-focused recipes with relatively simple ingredient lists |

Dog Food Advisor's September 2026 review particularly highlights We Feed Raw, Tally's Ranch, Maev, Open Farm, Nulo and Stella & Chewy's among its top raw/freeze-dried choices. www.dogfoodadvisor.comwww.dogfoodadvisor.com

### What I'd choose

For a healthy adult dog: I'd start with We Feed Raw or Primal frozen raw rather than freeze-dried. Frozen generally gives you the closest commercially prepared option to traditional raw feeding.

For convenience: go freeze-dried, with Primal, Open Farm or Stella & Chewy's being strong choices. Freeze-drying doesn't make raw food sterile, though-bacteria can survive the process, so handling hygiene still matters. bestguide.com

For puppies: be particularly careful to choose a recipe explicitly labeled complete and balanced for growth/all life stages, rather than a raw food intended only as a topper.

One important point: "raw" doesn't automatically mean nutritionally complete. I would prioritize an explicit AAFCO nutritional adequacy statement, appropriate calcium/phosphorus balance, named animal proteins/organs, and a manufacturer's pathogen-control process. www.dogfoodadvisor.com

If you tell me your dog's breed, age, weight, and whether you want frozen or freeze-dried, I can narrow this to the 3 best choices and estimate monthly cost.

Perplexity

The question asked

Which pet food brands are actually American made

From the recorded answer

Nulo - dry food is generally made in the U.S.; some wet foods are made in Thailand.
Read recorded answer

Recorded answer text · Perplexity · 4 October 2026

“American-made” can mean manufactured in the U.S., while ingredients may still come from other countries. The brands below have the strongest U.S.-manufacturing claims; verify the specific product because formulas and facilities can vary.

### Brands generally made in the United States

- Fromm Family Foods - made in Wisconsin; family-owned. - Annamaet - products are made in the U.S. - SquarePet Nutrition - manufactures all products in the U.S. - The Honest Kitchen - its pet food is made in the U.S. - Stella & Chewy's - U.S.-based manufacturing, though some products are co-manufactured. - Merrick - manufactured in Texas; now owned by Nestlé Purina. - Spot & Tango - made at its facility in Allentown, Pennsylvania. - The Farmer's Dog - fresh food made in U.S. facilities. - Nom Nom, Ollie, PetPlate, Maev, and Viva Raw - fresh or frozen foods made in the U.S. - Vital Essentials, Northwest Naturals, Steve's Real Food, Smallbatch, Portland Pet Food, and Pet Tao - U.S.-made foods, with product-specific sourcing differences. - Health Extension - made domestically, with most ingredients sourced from U.S. suppliers. - Purina, Iams, Eukanuba, Nutro, Hill's, Diamond, Taste of the Wild, and Nature's Logic - many products are manufactured in the U.S., but ingredient origins and manufacturing locations vary by recipe.

### Best choices if you also want mostly domestic ingredients

Look first at Fromm, Annamaet, SquarePet, Health Extension, The Farmer's Dog, Spot & Tango, Smallbatch, Northwest Naturals, Vital Essentials, and selected Stella & Chewy's recipes. Some publish more detailed sourcing information than large multinational brands.

### Brands requiring extra label-checking

- Wellness - dry food and some wet foods are made in the U.S., but certain wet-food lines are made in Thailand. - Nulo - dry food is generally made in the U.S.; some wet foods are made in Thailand. - Instinct, Orijen, ACANA, Nature's Logic, Diamond Naturals, Hill's, Nutro, and Pedigree - U.S. manufacturing does not mean all ingredients are U.S.-sourced. - Purina and Merrick - substantial U.S. production, but products and ingredient sources differ across lines.

Check the package for the exact wording “Made in the USA” and the manufacturer's country-of-origin statement. “Made with ingredients from around the world” means the food is made domestically but is not entirely American-sourced.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Nulo

Pet

21 August 2026 – 4 October 2026 (scans 1–8)

1.0

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

37

Answers naming the brand

3600

Answers collected

1.0

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Nulo ranks #18 among 43 tracked brands for Pet · United States (21 August 2026 – 4 October 2026). Its visibility is 1.0%. It was named in 37 of 3,600 AI answers across 16 of 150 tracked questions, averaging position 3.1 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 1.0% AI visibility for Nulo in Pet · United States, measured over 21 August 2026 – 4 October 2026. It ranks #18 among 43 tracked brands.

How often does AI mention this brand?

Nulo was named in 37 of 3,600 collected AI answers, across 16 of 150 tracked questions, for Pet · United States (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Nulo by all 3,600 answers in the published Pet · United States sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
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