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Not Basics

Not Basics

AI visibility and ranking for Activewear: United Kingdom

Activewear [UK]
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Sustainable UK activewear and basics brand.

Not Basics
appears in
0.1
% of measured AI answers in this industry and market.

Found score

Track Not Basics’s AI visibility weekly →

AI visibility scores and ranking

Data through

November 8, 2026

Updated

November 8, 2026

Latest scan visibility

0.2

November 8, 2026

Overall visibility

0.1

21 August 2026 – 8 November 2026 (scans 1–13)

Industry rank

29

Within this industry and market

Published scan history

Across 13 recorded scans from 21 August 2026 to 8 November 2026, Not Basics's single-scan score moved from 0.0% to 0.2%, up 0.2 percentage points. Latest recorded scan 0.2% on 8 November 2026; combined-window score 0.1%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 0.1% over 21 August 2026 – 8 November 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20260.0%
24 August 20260.0%
30 August 20260.0%
6 September 20260.0%
13 September 20260.0%
20 September 20260.0%
27 September 20260.0%
4 October 20260.2%
11 October 20260.0%
18 October 20260.0%
25 October 20260.2%
1 November 20260.7%
8 November 20260.2%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

0.1%

Perplexity Logo

Perplexity

0.2%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

0.0%

21 August 2026 – 8 November 2026 (scans 1–13)

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Perplexity names Not Basics most often.

It appears in 0.2% of collected Perplexity answers and 0.0% of Google AI Overviews answers: a difference of 0.2 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 4 of 150 questions.

Not Basics appears in at least one collected answer to 2.7% of the tracked questions. That is question coverage; the 0.1% visibility score measures its share of individual answers.

Across 13 published scans, visibility ranged from 0.0% to 0.7%. The latest scan was 0.2% on 8 November 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 8 November 2026 (scans 1–13)

Share of collected answers naming each brand

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best British made activewear
  • Best independent activewear brands Britain
  • Best sustainable activewear brands UK
  • Which activewear brands are actually ethical UK

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best gym wear brands Britain (Gymshark, Sweaty Betty, Nike)
  • Best new British activewear brands (Gymshark, Sweaty Betty, Adanola)
  • Best British made activewear (Scultura, Soma Sportswear, Contur)
  • Best fitness apparel brands UK (Gymshark, Sweaty Betty, Adanola)
  • Best boutique activewear brands UK (Gymshark, Adanola, Lululemon)
  • Best online activewear stores UK (Sweaty Betty, Adanola, Gymshark)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

ChatGPT

The question asked

Best British made activewear

From the recorded answer

Not Basics - Organic cotton leggings, cycling shorts and tops.
Read recorded answer

Recorded answer text · ChatGPT · 1 November 2026

If you're looking for genuinely British-made activewear, rather than just British-owned brands that manufacture overseas, there are some lovely independent labels worth looking at.

I've prioritised brands that manufacture in the UK, particularly those making leggings, sports bras, gymwear and premium athleisure.

## Best British-made activewear brands

![Celebration Collection leggings

- Lola Starr](

1\. Lola Starr

(Made in UK)

Premium women's activewear, including leggings and sports bras. Designed in Liverpool, working with specialist UK manufacturers.

urlShop Lola Starrturn899748search7

Best for: premium gymwear and matching sets.

---

![High Waisted Leggings - Marl Black - Sōma Sportswear](

2\. Sōma Sportswear

(Made in London)

Luxury, ethically produced sportswear, with manufacturing entirely in London.

Explore Sōma

Best for: understated luxury and sustainability.

---

!Women's Clothing | Ethical Fashion | WE-AR

3\. WE ARE AEVA

(Designed and manufactured in UK)

Technical performance fabrics made using recycled yarn, with leggings and coordinated activewear.

urlShop WE ARE AEVAturn899748search8

Best for: performance-focused, contemporary women's gymwear.

---

![FINDRA Outdoor Clothing | Style, Comfort, Performance - FINDRA Clothing](

4\. FINDRA

(Partly UK-made)

Scottish outdoor activewear brand. More than half its collection is manufactured in Scotland and England.

Shop FINDRA

Best for: walking, cycling and outdoor fitness.

---

!Sub Zero Factor 1 Plus Womens Long Sleeve Base Layer Thermal Tops

5\. Sub Zero

(Made in Leicestershire)

British-manufactured technical base layers, mid-layers and outdoor performance clothing.

Explore Sub Zero

Best for: technical training layers and outdoor activity.

lolastarr.co.ukweareaeva.co.ukwww.britishmadeclothing.co.ukmoralfibres.co.ukmadeingreatbritain.uk

## Other brands worth considering

- WAWWA - Manchester-based, with its own UK factory. More casual athleisure than technical gymwear. Shop WAWWA\. lolastarr.co.ukweareaeva.co.ukwww.britishmadeclothing.co.ukmoralfibres.co.ukmadeingreatbritain.uk - Not Basics - Organic cotton leggings, cycling shorts and tops. A good option for softer, lower-impact everyday activewear. Shop Not Basics\. lolastarr.co.ukweareaeva.co.ukwww.britishmadeclothing.co.ukmoralfibres.co.ukmadeingreatbritain.ukwww.arnoldgymgear.com

## My shortlist

For actual UK manufacturing, I'd start with\:

1. Lola Starr - women's gym sets. 2. Sōma - luxury leggings and sportswear. 3. WE ARE AEVA - technical performance activewear. 4. Sub Zero - British-made technical layers.

One important distinction: brands such as Gymshark, Adanola, Sweaty Betty and TALA are British-founded or British-owned, but that doesn't mean their garments are manufactured in Britain. lolastarr.co.ukweareaeva.co.ukwww.britishmadeclothing.co.ukmoralfibres.co.ukmadeingreatbritain.ukwww.arnoldgymgear.com

## A quick question

What sort of activewear are you most interested in?

1\. Style

Women's leggings, sports bras and matching sets

Men's gymwear

Unisex gymwear

Yoga, Pilates and athleisure

Running and technical sportswear

---

2\. Budget per item

Under £50

£50-£100

£100-£200

No particular budget

---

3\. How important is UK manufacturing?

Must genuinely be made in Britain

Preferably UK-made

British-designed and owned is fine

[Find my best brands]

Perplexity

The question asked

Which activewear brands are actually ethical UK

From the recorded answer

Not Basics - Small British brand offering activewear made from GOTS-certified organic cotton, useful if you want to avoid synthetic fibres.
Read recorded answer

Recorded answer text · Perplexity · 8 November 2026

The strongest UK options are BAM, Findra, TALA, Asquith, Community Clothing, Grit & Grace, and FeelFit-but “ethical” varies by material, worker protections, durability, and transparency.

- BAM - One of the best-established choices for yoga, running, and everyday activewear. It uses bamboo viscose and recycled fibres, works with OEKO-TEX STeP-certified producers, and states commitments to fair wages and reduced waste. - Findra - Scottish brand specialising in women's outdoor and cycling clothing, with an emphasis on responsible production and durable garments. - TALA - Uses recycled nylon, organic cotton, and TENCEL, and reports working with accredited factories. It is a more mainstream option, so check each product's fibre and factory information rather than assuming every item has the same credentials. - Asquith - Particularly suitable for yoga and low-impact exercise; its clothing is reportedly made in a GOTS-certified factory. - Community Clothing - A good choice if UK manufacturing and plastic-free materials matter most; it produces traditional sportswear in the UK. - Grit & Grace - Designs in Leeds, manufactures in London, uses recycled fabrics, and focuses on made-to-order or small-volume production. - FeelFit - UK-based brand using organic cotton, recycled cotton, and ECONYL regenerated nylon; it also reports carbon-neutral operations. - Yes Friends - Affordable, vegan, organic-cotton basics made in a solar-powered Fair Trade-certified factory in India. - Not Basics - Small British brand offering activewear made from GOTS-certified organic cotton, useful if you want to avoid synthetic fibres.

Best overall shortlist: - Best for broad performance wear: BAM - Best for UK production: Community Clothing or Grit & Grace - Best for organic/natural fibres: Asquith or Not Basics - Best budget-friendly ethical option: Yes Friends - Best for technical recycled fabric: FeelFit

No brand is automatically ethical across its entire range. Before buying, check for specific factory disclosure, independent certifications such as GOTS or Fair Trade, recycled-content percentages, repair/returns policies, and realistic claims about carbon neutrality. Recycled polyester and nylon reduce virgin-plastic use but still shed microfibres, while bamboo claims depend heavily on how the viscose is processed.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Not Basics

Activewear

21 August 2026 – 8 November 2026 (scans 1–13)

0.1

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

6

Answers naming the brand

5841

Answers collected

0.1

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Not Basics ranks #29 among 32 tracked brands for Activewear · United Kingdom (21 August 2026 – 8 November 2026). Its visibility is 0.1%. It was named in 6 of 5,841 AI answers across 4 of 150 tracked questions, averaging position 3.3 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 0.1% AI visibility for Not Basics in Activewear · United Kingdom, measured over 21 August 2026 – 8 November 2026. It ranks #29 among 32 tracked brands.

How often does AI mention this brand?

Not Basics was named in 6 of 5,841 collected AI answers, across 4 of 150 tracked questions, for Activewear · United Kingdom (21 August 2026 – 8 November 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Not Basics by all 5,841 answers in the published Activewear · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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