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Navygrey

Navygrey

AI visibility and ranking for Womenswear: United Kingdom

Womenswear [UK]
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London knitwear label founded by Rachel Carvell-Spedding, making jumpers and cardigans from traceable natural wool.

Navygrey
appears in
0.5
% of measured AI answers in this industry and market.

Found score

Track Navygrey’s AI visibility weekly →

AI visibility scores and ranking

Data through

November 1, 2026

Updated

November 2, 2026

Latest scan visibility

0.4

November 1, 2026

Overall visibility

0.5

16 October 2026 – 1 November 2026 (scans 1–4)

Industry rank

37

Within this industry and market

Published scan history

Across 4 recorded scans from 16 October 2026 to 1 November 2026, Navygrey's single-scan score moved from 0.2% to 0.4%, up 0.2 percentage points. Latest recorded scan 0.4% on 1 November 2026; combined-window score 0.5%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 0.5% over 16 October 2026 – 1 November 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
16 October 20260.2%
18 October 20260.2%
25 October 20261.1%
1 November 20260.4%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

0.8%

Perplexity Logo

Perplexity

0.7%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

0.0%

16 October 2026 – 1 November 2026 (scans 1–4)

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ChatGPT names Navygrey most often.

It appears in 0.8% of collected ChatGPT answers and 0.0% of Google AI Overviews answers: a difference of 0.8 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 4 of 150 questions.

Navygrey appears in at least one collected answer to 2.7% of the tracked questions. That is question coverage; the 0.5% visibility score measures its share of individual answers.

Across 4 published scans, visibility ranged from 0.2% to 1.1%. The latest scan was 0.4% on 1 November 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

16 October 2026 – 1 November 2026 (scans 1–4)

Share of collected answers naming each brand

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best independent women's fashion labels UK
  • Best women's blazers for the office UK
  • Best women's knitwear brands UK
  • Which British women's fashion labels are actually good

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best women's clothing brands online UK (Marks & Spencer, Next, COS)
  • Best womenswear brands UK (Whistles, Reiss, ME+EM)
  • Best British womenswear brands (Whistles, Reiss, Jigsaw)
  • Best women's clothing brands for women in their 30s UK (Whistles, Reiss, ME+EM)
  • Best mid-range women's clothing brands UK (COS, Whistles, Jigsaw)
  • Best women's clothing brands for women over 40 UK (Marks & Spencer, Boden, ME+EM)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

ChatGPT

The question asked

Best women's knitwear brands UK

From the recorded answer

1\. Navygrey* …
Read recorded answer

Recorded answer text · ChatGPT · 1 November 2026

The UK has some excellent women's knitwear brands, ranging from affordable everyday cashmere to beautiful independent British labels and luxury investment pieces.

I've shortlisted the brands I'd particularly recommend for quality, design, natural fibres and longevity.

## 15 of the best women's knitwear brands

### British brands and independent labels

!A woman wearing a beige oversized knit sweater with ribbed hem and neckline, paired with blue jeans.

1\. Navygrey

Beautiful understated British wool knitwear. Particularly good for classic navy jumpers, relaxed shapes and timeless wardrobe staples.

(Best for understated luxury)

Shop Navygrey

---

!&Daughter - Foundational knitwear for modern life.

2\. &Daughter

Exceptional craftsmanship, traditional knitting techniques and gorgeous colours. A lovely investment brand.

Shop &Daughter

---

!Brora Wavy Stripe Pure Cashmere Cardigan, Multi

3\. Brora

Gorgeous Scottish cashmere, Fair Isle patterns and feminine classic styles. Particularly good for colourful, characterful knitwear.

Shop Brora

---

![Shop All Womenswear

- HERD](

4\. HERD

Beautifully considered British wool knitwear, with a focus on traceability, local sourcing and traditional craftsmanship.

Shop HERD

---

![The Olann Sweater in Ecru - OUBAS](

5\. Oubas

Small independent label making beautiful knitwear in Cumbria. Excellent for distinctive, traditional wool pieces.

Shop Oubas

---

!John Smedley - Blue Mallery wool golf MALLERY - shop with European delivery at Symbol

6\. John Smedley

A heritage British brand. Superb fine-gauge merino wool, elegant lightweight jumpers and beautifully made basics.

Shop John Smedley

---

!CHINTI & PARKER Rainbow Stripe Wool-Cashmere Sweater | endource

7\. Chinti & Parker

Playful, colourful and feminine. Great for statement jumpers, interesting patterns and cashmere.

Shop Chinti & Parker

### Contemporary, luxury and everyday brands

!Women's Knitwear | COS

8\. COS

Modern, architectural silhouettes, lovely chunky knits and minimalist cashmere.

Shop COS

---

!My Favorite Winter Sweaters from Sezane to Shop Right Now

9\. Sézane

Beautiful Parisian-inspired knitwear, gorgeous cardigans, feminine details and lovely colour combinations.

Shop Sézane

---

![Women's Cashmere Merino Saddle Sleeve Crew Neck Jumper - Twine - Rise & Fall](

10\. Rise & Fall

Particularly good for cashmere, merino and alpaca. A strong option for understated luxury without designer prices.

Shop Rise & Fall

---

!Grey Cashmere Cardigan | WHISTLES | Whistles UK |

11\. Whistles

Elegant everyday knitwear, smart cardigans and flattering shapes. Great for work and weekend dressing.

Shop Whistles

---

![Ash Women's Classic Cashmere Roll Neck | Women's Cashmere - Johnstons of Elgin](

12\. Johnstons of Elgin

Serious luxury knitwear and exceptional Scottish cashmere. A brand for pieces you can keep for years.

Shop Johnstons of Elgin

---

!Arket Knitwear Is the Best On the High Street-Shop it Here | Who What Wear

13\. ARKET

Great everyday wool jumpers, classic cuts and pared-back Scandinavian styling.

Shop ARKET

---

![Women's Cashmere Jumpers & Cardigans | Boden UK](

14\. Boden

Good quality everyday knitwear, classic merino and cashmere, with more colour and personality.

Shop Boden

---

!Women's Cashmere at M&S

15\. Marks & Spencer

One of the best options for affordable cashmere and merino basics. Particularly good value.

Shop M&S

These selections are informed by recent British Vogue and Country & Town House knitwear guides. www.vogue.co.ukwww.countryandtownhouse.comwww.vogue.co.uk

## My top five overall

| Brand | Best for | |--------|--------| | &Daughter | Beautiful investment knitwear | | Brora | Cashmere and colour | | Navygrey | Timeless understated style | | John Smedley | Fine-quality basics | | Rise & Fall | Luxury at more accessible prices |

## A question to narrow it down

What sort of knitwear are you most interested in?

1\. Preferred style

---

2\. Budget per jumper

---

3\. Fabric preference

[Find my best brands]

I can then narrow this down to some particularly lovely brands, including smaller independent labels that are less well known than the usual high-street names.

Perplexity

The question asked

Which British women's fashion labels are actually good

From the recorded answer

Navygrey - Specialises in excellent navy knitwear and elevated basics; a good choice for a minimalist wardrobe.
Read recorded answer

Recorded answer text · Perplexity · 25 October 2026

If you mean good design, reliable quality, and clothes you'll actually wear, these British labels are among the safest bets:

- ME+EM - Excellent for polished, practical workwear, flattering trousers, knitwear, and smart separates. Best overall for a grown-up wardrobe. - Toast - Beautiful natural fabrics, relaxed shapes, and understated pieces that improve with age. Expensive, but often genuinely distinctive. - Rixo - The strongest choice for vintage-inspired dresses, expressive prints, and occasion pieces that don't look disposable. - Hobbs - Dependable tailoring, coats, dresses, and wedding-guest clothes; especially good when you want classic rather than fashionable. - Aligne - Contemporary tailoring and denim with a sharper, more directional feel than most mid-market brands. - Boden - Cheerful, wearable dresses, knitwear, and outerwear; particularly good for colour, prints, and family-friendly clothes. - Nobody's Child - One of the better affordable options for dresses, blouses, denim, and everyday pieces, though quality can vary by garment. - Barbour - The obvious choice for durable outerwear, waxed jackets, knitwear, and country-style staples. - Navygrey - Specialises in excellent navy knitwear and elevated basics; a good choice for a minimalist wardrobe. - Sister Jane - Fun, romantic, occasion-friendly pieces with a slightly eccentric, embellished look. - Damson Madder - Playful, casual, and trend-aware, with a focus on practical pieces and recycled or organic fabrics. - With Nothing Underneath - Particularly good for high-quality shirts and wardrobe staples.

### Best by budget

| Budget | Labels worth trying | |---|---| | Affordable | Nobody's Child, Boden, M&S, Damson Madder | | Mid-range | ME+EM, Aligne, Hobbs, Rixo, Barbour | | Premium | Toast, Navygrey, Bella Freud, With Nothing Underneath |

Most reliable shortlist: ME+EM for everyday polish, Toast for fabric and longevity, Rixo for dresses, Hobbs for tailoring, and Barbour for outerwear. Check the individual garment rather than trusting the label blindly-materials, construction, and fit can vary substantially within every brand.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Navygrey

Womenswear

16 October 2026 – 1 November 2026 (scans 1–4)

0.5

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

9

Answers naming the brand

1800

Answers collected

0.5

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Navygrey ranks #37 among 37 tracked brands for Womenswear · United Kingdom (16 October 2026 – 1 November 2026). Its visibility is 0.5%. It was named in 9 of 1,800 AI answers across 4 of 150 tracked questions, averaging position 3.0 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 0.5% AI visibility for Navygrey in Womenswear · United Kingdom, measured over 16 October 2026 – 1 November 2026. It ranks #37 among 37 tracked brands.

How often does AI mention this brand?

Navygrey was named in 9 of 1,800 collected AI answers, across 4 of 150 tracked questions, for Womenswear · United Kingdom (16 October 2026 – 1 November 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Navygrey by all 1,800 answers in the published Womenswear · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
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