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Navygrey

Navygrey

AI visibility and ranking for Womenswear: United Kingdom

Womenswear [UK]
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London knitwear label founded by Rachel Carvell-Spedding, making jumpers and cardigans from traceable natural wool.

Navygrey
appears in
0.2
% of measured AI answers in this industry and market.

Found score

Track Navygrey’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 16, 2026

Updated

October 17, 2026

Latest scan visibility

0.2

October 16, 2026

Overall visibility

0.2

16 October 2026 (scan 1)

Industry rank

37

Within this industry and market

Published scan history

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 0.2% over 16 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
16 October 20260.2%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

0.7%

Perplexity Logo

Perplexity

0.0%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

0.0%

16 October 2026 (scan 1)

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ChatGPT names Navygrey most often.

It appears in 0.7% of collected ChatGPT answers and 0.0% of Google AI Overviews answers: a difference of 0.7 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 1 of 150 questions.

Navygrey appears in at least one collected answer to 0.7% of the tracked questions. That is question coverage; the 0.2% visibility score measures its share of individual answers.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

16 October 2026 (scan 1)

Share of collected answers naming each brand

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best women's knitwear brands UK

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best womenswear brands UK (Whistles, Reiss, Boden)
  • Best women's clothing brands online UK (Damson Madder, Marks & Spencer, Next)
  • Best women's clothing brands for women in their 30s UK (Boden, Hush, Nobody's Child)
  • Best women's clothing brands that last UK (Toast, People Tree, Seasalt Cornwall)
  • Best women's clothing brands for women over 40 UK (Reiss, & Other Stories, Whistles)
  • Best women's clothing brands like a stylist would recommend UK (COS, Arket, Whistles)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

ChatGPT

The question asked

Best women's knitwear brands UK

From the recorded answer

1\. Navygrey* …
Read recorded answer

Recorded answer text · ChatGPT · 16 October 2026

# Best women's knitwear brands in the UK

If you're looking for great women's knitwear brands in the UK, I'd start with a mix of British heritage labels, contemporary premium brands and more affordable high-street options. The best choice depends on whether you want timeless cashmere, chunky wool jumpers, fine merino layers or fashion-led statement knits.

Here are the brands I'd shortlist, from investment pieces to everyday favourites.

## 12 brands worth knowing

!A woman wearing a beige oversized knit sweater with ribbed hem and neckline, paired with blue jeans.

1\. Navygrey

(Best for timeless wool)

Beautiful, understated jumpers in classic colours, with a focus on British wool and long-lasting wardrobe staples. Ideal for a quality navy or grey jumper you'll wear for years.

Price guide: £££

Shop Navygrey

---

!&Daughter - Foundational knitwear for modern life.

2\. &Daughter

Best for premium craftsmanship. Traditional wool and cashmere knits, made in the UK and Ireland, with thoughtful details and a heritage feel. An investment brand rather than a budget option.

Price guide: ££££

Shop &Daughter

---

![Women's Cashmere Crew Neck Jumper - Vicuna - Kiltane](

3\. Kiltane

Best for Scottish cashmere. A particularly good option for classic cashmere jumpers, cable knits and cardigans. Worth considering if you want traditional Scottish knitwear without moving straight into designer prices.

Price guide: ££-£££

Shop Kiltane

---

![Women's Finest Cashmere Mid-Weight Crew Neck Jumper

| Rise & Fall](

4\. Rise & Fall

Best for understated luxury. Minimalist cashmere, merino and alpaca styles with simple silhouettes. A strong choice if you like premium basics without obvious branding.

Price guide: ££-£££

Shop Rise & Fall

---

!COS Dropped The Best Autumn Collection I've Seen Yet-Shop Now | Who What Wear

5\. COS

Best for modern, minimalist style. Sculptural shapes, oversized silhouettes, funnel necks and clean-lined cashmere. Excellent if you prefer contemporary design over traditional knitwear.

Price guide: ££-£££

Shop COS

---

!Whistles Cashmere Funnel Neck Jumper, Oatmeal

6\. Whistles

Best for smart everyday dressing. Relaxed wool jumpers, polished cardigans and elevated neutrals that work well with jeans, tailored trousers and skirts.

Price guide: ££-£££

Shop Whistles

---

!Bill Nighy Long Sleeve Polo Shirt | John Smedley

7\. John Smedley

Best for fine-gauge knitwear. Known for refined merino wool and lightweight knitted tops, polos and cardigans. Ideal for layering under jackets or wearing in the office.

Price guide: £££

Shop John Smedley

---

!Buy BRODIE CASHMERE Cashmere Cardigan - Multicolor At 58% Off | Editorialist

8\. Brodie Cashmere

Best for colourful cashmere. A good alternative to plain neutrals, with cashmere jumpers and cardigans in expressive colours and playful designs.

Price guide: ££-£££

Shop Brodie Cashmere

---

!Women's 100% Cashmere Crew Neck Sweater | UNIQLO AU

9\. Uniqlo

Best value for everyday basics. A reliable starting point for merino, lambswool and cashmere in simple shapes. Particularly good for building a collection of wearable colours without overspending.

Price guide: £-££

Shop Uniqlo

---

!Pure Cashmere Crew Neck Jumper by Autograph at M&S

10\. Marks & Spencer

Best affordable cashmere. A useful all-rounder for classic crew necks, V-necks, roll-necks and seasonal textured knitwear. Look at the Autograph range for more premium options.

Price guide: £-££

Shop M&S

---

!Fruity Stripe Jumper II by Seasalt

11\. Seasalt Cornwall

Best for relaxed, characterful knits. Textured jumpers, stripes and practical everyday styles. Worth a look if you prefer a softer, casual aesthetic rather than sleek luxury basics.

Price guide: ££

Shop Seasalt Cornwall

---

![Anastasia Cashmere Sweater - Multi Harlequin Jumper | Boden USA](

12\. Boden

Best for colour and classic femininity. Merino, cashmere and patterned jumpers with brighter colours and more personality than minimalist labels.

Price guide: ££-£££

Shop Boden

This shortlist reflects the brands and styles highlighted in recent British Vogue knitwear coverage and 2026 guides to British knitwear. Prices are approximate tiers, not guaranteed current prices. blog.sothebysrealty.co.ukwww.vogue.co.ukwww.vogue.co.uk

## My top picks by budget

| If you want… | Start with | |--------|--------| | Under £50-£80 | Uniqlo, M&S | | Around £80-£160 | Kiltane, Whistles, Boden | | £150-£300 | Navygrey, Rise & Fall, John Smedley | | £300+ for investment pieces | &Daughter, Navygrey |

## What to look for when buying knitwear

- For warmth\: lambswool, merino and thicker wool knits. - For softness\: cashmere, although quality and fibre length matter. - For layering\: fine merino or lightweight cashmere. - For longevity\: check fibre composition, knit density, construction and care instructions. A high price alone doesn't guarantee quality.

## Let me narrow it down for you

Choose your preferences and I'll create a more targeted shortlist.

1\. Budget per jumper

Under £50

£50-£100

£100-£200

£200+

---

2\. Preferred style

Quiet luxury / minimalist

Classic British heritage

Chunky and cosy

Colourful and distinctive

Smart and elegant

---

3\. Preferred fabric

Cashmere

Merino wool

Lambswool or British wool

Any natural fibre

---

4\. Biggest priority

Quality that lasts

Best value for money

Ethical and UK-made production

Most stylish designs

[Find my best brands]

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Navygrey

Womenswear

16 October 2026 (scan 1)

0.2

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

1

Answers naming the brand

450

Answers collected

0.2

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Navygrey ranks #37 among 37 tracked brands for Womenswear · United Kingdom (16 October 2026). Its visibility is 0.2%. It was named in 1 of 450 AI answers across 1 of 150 tracked questions, averaging position 1.0 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 0.2% AI visibility for Navygrey in Womenswear · United Kingdom, measured over 16 October 2026. It ranks #37 among 37 tracked brands.

How often does AI mention this brand?

Navygrey was named in 1 of 450 collected AI answers, across 1 of 150 tracked questions, for Womenswear · United Kingdom (16 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Navygrey by all 450 answers in the published Womenswear · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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