NAIA Active

Recorded answer text · Google AI Overviews · 13 September 2026

The best new and emerging British activewear brands include TALA, Adanola, and Oner Active, which have quickly gained popularity for blending modern style with functional performance.[](

### Top Emerging British Activewear Brands

- TALA: Founded by Grace Beverley in 2019, this London-based label focuses on fashion-forward gym wear made from recycled, upcycled, and sustainable materials.[]( - Adanola: Known as a staple of the "clean girl" aesthetic in the UK, Adanola offers minimalist, high-quality leggings, tanks, and everyday athleisure pieces in neutral, mix-and-match colourways.[]( - Oner Active: Created by fitness influencer Krissy Cela, this brand specializes in flattering, squat-proof seamless leggings and supportive gym wear designed specifically for weightlifting and intense workouts.[]( - Naia Active: Co-founded by Tess Daly and Gayle Lawton, this newer British label delivers soft, lightweight fabrics with practical pockets and matching sets tailored for Pilates, yoga, and gym sessions.[]( - Yana Active: An independent UK brand focused on luxury activewear that transitions smoothly from outdoor outings to workout classes while prioritizing durable, long-lasting fabrics.[](

If you'd like to narrow down your choices, let me know:

- What type of workout you plan to do (gym/weights, running, yoga/Pilates) - Your budget range - Any preference for fit or style (seamless, oversized, minimalist neutrals)

Recorded answer text · ChatGPT · 11 October 2026

If you're looking beyond the usual Gymshark and Sweaty Betty, the British activewear scene has some great newer labels worth discovering in 2026 - from understated Pilates sets to technical running kit and sculpting gymwear. Recent UK fashion round-ups highlight both emerging names and established brands that are still worth knowing. www.countryandtownhouse.comwww.glamourmagazine.co.ukwww.womanandhome.com

## 7 British activewear brands to have on your radar

![All - Pruzan](

## 1\. Pruzan

(Best for running)

Technical running clothes with a refined, fashion-led aesthetic. A good one to explore if you want elevated running kit rather than traditional logo-heavy sportswear. pruzanrunning.compruzanrunning.com

Shop: pruzanrunning.com

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!Afresh Crop Top - Know The Origin.

## 2\. CONTUR

(Best for sustainable gymwear)

Sculpting leggings, coordinated crops and statement colour combinations. Its collections use regenerated ECONYL® nylon, and the brand says its garments are made in London. conturuk.comconturuk.com

Shop: conturuk.com

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![Align Label | Pilates & Lifestyle

- Align Label | Self-Love Sale, save up to 40%](

## 3\. Naia Active

(Worth exploring)

A name to investigate if you're looking for a more contemporary, women-focused activewear label. I'd check the current range and brand credentials before buying, as independent information is limited.

Brand coverage: www.countryandtownhouse.comwww.glamourmagazine.co.ukwww.womanandhome.com

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!Sculpt Seamless UltraSculpt Legging - Dark Truffle - TALA

## 4\. TALA

(Best all-rounder)

Founded by Grace Beverley, TALA offers sculpting leggings, sports bras and matching sets, with an emphasis on recycled and natural materials. It's more established than a start-up, but still a strong choice for modern gymwear. www.wearetala.comwww.independent.co.ukwww.countryandtownhouse.com

Shop: wearetala.com

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![Piper Legging - Preppy Geo Floral - Carbon38](

## 5\. Pocket Sport

Best for colourful matching sets

A fashion-conscious label with bold colours, flattering cuts and pieces designed to work both in the studio and outside it. Worth a look if minimalist beige sets aren't your thing. www.independent.co.uk

Shop: pocket-sport.com

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!Atelier Management - News - Photography by Derek Kettela for Silou London

## 6\. Silou

Best for understated luxury

Premium, minimalist studio wear with a sustainability-conscious ethos. Think polished silhouettes and a more elevated price point than mainstream gymwear. Check its current ordering status before shopping. www.vogue.co.uksiloulondon.com

Shop: siloulondon.com

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!Adanola Leggings Review: The Activewear Brand It Girls Love

## 7\. Adanola

Best for off-duty style

Not a new launch, but a major name in the newer wave of British athleisure. Great for neutral-coloured leggings, oversized sweatshirts and matching sets that look as good for coffee as they do for Pilates. www.countryandtownhouse.comwww.glamourmagazine.co.ukwww.womanandhome.comwww.independent.co.uk

Shop: adanola.com

## My shortlist

- Most interesting emerging label\: Pruzan - For sustainable, sculpting sets\: CONTUR - For everyday Pilates and gym outfits\: TALA or Adanola - For premium studio wear\: Silou - For colourful, fashion-led activewear\: Pocket Sport

One distinction worth making: some of these are genuinely smaller or emerging labels, while others are established brands that feel current. I've included both, rather than presenting every brand as newly launched.

What kind of activewear are you looking for? I can narrow this down to the coolest smaller brands with the aesthetic you want.

Recorded answer text · Perplexity · 18 October 2026

Here are the best newer British activewear brands to know in 2026, selected for design, performance and current momentum:

- Adanola - Manchester-founded and especially strong for minimalist, fashion-led athleisure: oversized sweatshirts, sculpting leggings and versatile everyday layers. - TALA - Founded by Grace Beverley, with a focus on recycled fabrics, flattering silhouettes and accessible pricing. Best for gym-to-street outfits. - R.A.D - A UK brand founded in 2020, aimed at serious training, functional fitness and running. Its clothing is notably more technical and hard-wearing than typical athleisure. - Varley - Best for polished studio wear, travel outfits and premium layering pieces, particularly knitwear, half-zips and soft performance fabrics. - NAIA Active - A newer British label created by Tess Daly and Gayle Lawton, offering feminine, lifestyle-oriented sportswear. - Sundried - A good choice for practical running, cycling and outdoor training kit, with a strong emphasis on sustainability. - AYBL - Popular for affordable, body-conscious gym sets and resistance-training clothing, with frequent new colour drops. - Castore - Best for performance-focused sportswear, particularly running, tennis, football and team sports; less suited to relaxed athleisure. - Satisfy - A premium London-linked running label known for lightweight technical pieces and distinctive, fashion-conscious design.

### Quick picks

- Best overall: Adanola - Best sustainable option: TALA - Best for serious training: R.A.D - Best for studio and travel: Varley - Best budget-friendly gym sets: AYBL - Best for running: Satisfy or R.A.D

For the most genuinely “new” British names, start with Adanola, R.A.D, NAIA Active and TALA; Sweaty Betty remains excellent but is now an established rather than emerging brand.