NAIA Active

Recorded answer text · Google AI Overviews · 13 September 2026

The best new and emerging British activewear brands include TALA, Adanola, and Oner Active, which have quickly gained popularity for blending modern style with functional performance.[](

### Top Emerging British Activewear Brands

- TALA: Founded by Grace Beverley in 2019, this London-based label focuses on fashion-forward gym wear made from recycled, upcycled, and sustainable materials.[]( - Adanola: Known as a staple of the "clean girl" aesthetic in the UK, Adanola offers minimalist, high-quality leggings, tanks, and everyday athleisure pieces in neutral, mix-and-match colourways.[]( - Oner Active: Created by fitness influencer Krissy Cela, this brand specializes in flattering, squat-proof seamless leggings and supportive gym wear designed specifically for weightlifting and intense workouts.[]( - Naia Active: Co-founded by Tess Daly and Gayle Lawton, this newer British label delivers soft, lightweight fabrics with practical pockets and matching sets tailored for Pilates, yoga, and gym sessions.[]( - Yana Active: An independent UK brand focused on luxury activewear that transitions smoothly from outdoor outings to workout classes while prioritizing durable, long-lasting fabrics.[](

If you'd like to narrow down your choices, let me know:

- What type of workout you plan to do (gym/weights, running, yoga/Pilates) - Your budget range - Any preference for fit or style (seamless, oversized, minimalist neutrals)

Recorded answer text · ChatGPT · 1 November 2026

If you're looking beyond Gymshark and Sweaty Betty, there are some really interesting British activewear labels worth knowing in 2026. The strongest emerging names are mixing premium gymwear, Pilates aesthetics, technical performance and everyday fashion.

Here are my picks, prioritising newer and more fashion-forward brands.

## 8 British activewear brands to know

!Pruzan Running Apparel

1\. Pruzan

(One to watch)

Minimalist, understated and premium. Stylish fitted separates, running pieces and studio-to-street clothing. Particularly good if you like a sophisticated aesthetic.

Founded 2022 · London

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!Sculpt Seamless Scrunch Black Marl Leggings | TALA

2\. TALA

(Best all-rounder)

Flattering sculpting leggings, matching sets and beautiful colours. Founded by Grace Beverley, with an emphasis on recycled and lower-impact materials.

Founded 2019 · London

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!EnhanceLift Seamless Leggings in Black | Oner Active UK

3\. CONTUR Clean, sculpting gymwear with a sleek, minimal look. Worth exploring if you like coordinated sets without excessive branding.

Emerging-label recommendation

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!NAIA Active | Luxury Women's Activewear Coming Soon

4\. NAIA Active Feminine, lifestyle-led sportswear. A name to investigate if you want something a little different from traditional gym brands.

Newer British label

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!Adanola: From Niche to Necessity - The Modern Muse

5\. Adanola Arguably one of the best for the Pilates-to-coffee look. Neutral colours, oversized sweatshirts, leggings and effortless everyday basics.

Founded 2015 · Manchester

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!R.A.D® - Performance products Tuned For Training

6\. R.A.D More performance-driven. Great for strength training, functional fitness and people who want technical gym clothing rather than just pretty matching sets.

Founded 2020 · UK

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![247 Technical Numbers Collection | Hybrid activewear | REPRESENT](

7\. Represent 247 Premium, streetwear-inspired gym clothing. Relaxed silhouettes, oversized tees and elevated training essentials.

Manchester-founded fashion brand

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!The All Seasons Set | Activewear photoshoot, Sportswear photoshoot, Activewear editorial

8\. LNDR Premium technical activewear with a refined aesthetic. Particularly good for high-quality gym, spin and studio clothing.

London-founded

Sources: urlBritish Vogue - female-led sportswear brandsturn554999search1 · urlCountry & Town House - British activewear brands 2026turn554999search0 · urlEmerging activewear brand shortlistturn554999search4\.

## My favourites by aesthetic

| If you like… | Look at | |--------|--------| | Minimalist, expensive-looking gymwear | Pruzan, Adanola | | Sculpting matching sets | TALA, CONTUR | | Pilates and wellness aesthetic | Adanola, LNDR | | Technical performance | R.A.D, LNDR | | Premium streetwear gymwear | Represent 247 |

## Let's narrow down the really interesting ones

I'm particularly interested in finding brands that have the potential to become the next Adanola or Gymshark, rather than just established names.

What sort of activewear are you interested in?

Premium, minimalist, fashion-led

Sculpting gym sets and leggings

Pilates, yoga and wellness aesthetic

Performance running and technical sportswear

Streetwear-inspired gymwear

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Who is it for?

Women's

Men's

Unisex

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What are you looking to discover?

Smaller, emerging independent brands

Established brands with exciting new collections

Potential competitors and brands to watch

[Find my brands]

Recorded answer text · Perplexity · 8 November 2026

The best newer British activewear brands to know are:

- Adanola - Best overall for minimalist, fashion-led gym, Pilates and everyday wear. Manchester-founded, with muted colours and versatile cuts. - TALA - Best for sustainability. Founded by Grace Beverley, it focuses on stylish performance clothing using recycled, upcycled and natural materials. - R.A.D - Best for serious training, functional fitness and running. Its gear is notably technical and hard-wearing. - Oner Active - Best for affordable, trend-driven gym sets and flattering fits. - Varley - Best for premium studio wear, travel and polished layering, particularly half-zips, knitwear and soft performance fabrics. - NAIA Active - Best for feminine, lifestyle-oriented sportswear that works outside the gym; it was launched by Tess Daly and Gayle Lawton. - Sundried - Best for practical running, cycling and outdoor-training kit, with sustainability as a focus. - AYBL - Best for budget-friendly matching sets and accessible, fashion-forward gym wear.

Quick shortlist: choose Adanola for style, TALA for sustainability, R.A.D for performance, and Varley for premium studio-to-street clothing. Sweaty Betty, Gymshark and Castore are excellent British brands, but they are now more established than new.