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Mint Velvet

Mint Velvet

AI visibility and ranking for Womenswear: United Kingdom

Womenswear [UK]
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High Wycombe womenswear retailer co-founded by Liz Houghton and owned by the Lewis Trust Group.

Mint Velvet
appears in
5.8
% of measured AI answers in this industry and market.

Found score

Track Mint Velvet’s AI visibility weekly →

AI visibility scores and ranking

Data through

November 1, 2026

Updated

November 2, 2026

Latest scan visibility

4.2

November 1, 2026

Overall visibility

5.8

16 October 2026 – 1 November 2026 (scans 1–4)

Industry rank

21

Within this industry and market

Published scan history

Across 4 recorded scans from 16 October 2026 to 1 November 2026, Mint Velvet's single-scan score moved from 5.1% to 4.2%, down 0.9 percentage points. Latest recorded scan 4.2% on 1 November 2026; combined-window score 5.8%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 5.8% over 16 October 2026 – 1 November 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
16 October 20265.1%
18 October 20267.1%
25 October 20266.7%
1 November 20264.2%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

5.8%

Perplexity Logo

Perplexity

5.5%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

6.0%

16 October 2026 – 1 November 2026 (scans 1–4)

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Google AI Overviews names Mint Velvet most often.

It appears in 6.0% of collected Google AI Overviews answers and 5.5% of Perplexity answers: a difference of 0.5 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 39 of 150 questions.

Mint Velvet appears in at least one collected answer to 26.0% of the tracked questions. That is question coverage; the 5.8% visibility score measures its share of individual answers.

Across 4 published scans, visibility ranged from 4.2% to 7.1%. The latest scan was 4.2% on 1 November 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

16 October 2026 – 1 November 2026 (scans 1–4)

Share of collected answers naming each brand

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best British womenswear brands
  • Best chunky knit jumpers for women UK
  • Best classic timeless womenswear brands UK
  • Best denim skirts UK
  • Best dresses for a holiday UK
  • Best high waisted jeans for women UK

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best womenswear brands UK (Whistles, Reiss, ME+EM)
  • Best British womenswear brands (Whistles, Reiss, Jigsaw)
  • Best women's dress brands UK (Rixo, Never Fully Dressed, Kitri)
  • Most popular women's clothing brands UK right now (Next, Marks & Spencer, Zara)
  • Best investment pieces for a women's wardrobe UK (COS, Hobbs, Reiss)
  • Which women's clothing brands run small UK (Zara, ASOS, Mango)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Which British women's fashion labels are actually good

From the recorded answer

On community forums like Reddit, a consensus points toward brands like Whistles, Reiss, Toast, and Mint Velvet for holding up well over time compared to fast-fashion alternatives.If you'd like to narrow this down, tell me: - What's your budget or price range? (e.g., everyday high-street vs. investment pieces) - What kind of clothing do you need? (e.g., office wear, casual basics, or …
Read recorded answer

Recorded answer text · Google AI Overviews · 1 November 2026

British women's fashion labels span a wide range of price points, ethics, and quality levels. Deciding which ones are "actually good" depends on whether you are looking for investment tailoring, slow-fashion basics, or standout occasion wear:

### 1. Contemporary & High-Street Staples (Reliable Quality)

- Whistles: Known for clean-cut workwear, streamlined silhouettes, and smart capsule-wardrobe pieces that balance modern trends with longevity. - Reiss: A long-standing staple for sleek, sophisticated tailoring, smart separates, and event-ready dresses with an upscale feel. - Boden: Famous for vibrant color, signature prints, and reliable construction (such as reinforced seams and durable cottons), particularly praised for tailored blazers and dresses. - Marks & Spencer (Autograph / M&S): Widely rated as a high-street standout for value, offering solid fabric choices and everyday wardrobe foundations.

### 2. Slow Fashion & Everyday Basics (Ethical & Made-to-Last)

- Lavender Hill Clothing: A top pick for high-grade, ultra-soft everyday women's T-shirts and layering basics. - Brora: A specialist in luxurious cashmere and heritage knitwear designed to last for years. - Community Clothing: Focused specifically on supporting and utilizing local British manufacturing for honest, everyday clothing. - Baukjen: A contemporary, ethical brand known for responsible production and refined everyday womenswear.

### 3. Statement & Occasion Wear (Cult Favorites)

- Rixo: Famed for vintage-inspired, hand-painted printed midi dresses and easy-to-wear statement pieces. - Nobody's Child: A certified B-Corp bridging accessible high-street pricing with responsible manufacturing, popular for floral dresses and casual staples. - Damson Madder: An independent label recognized for bold, joyful prints, playful details, and a clear focus on sustainability reports. - Rat & Boa: A cult favorite for bias-cut silk slip dresses, resort wear, and dramatic evening pieces.

### 4. Heritage & Luxury Houses

- Barbour: Iconic for practical, weather-resistant quilted and waxed jackets that combine country-heritage durability with modern styling. - Burberry: The definitive name in British luxury outerwear, trench coats, and classic checks. - Alexander McQueen: Renowned for dramatic, avant-garde silhouettes and precision tailoring.

On community forums like Reddit, a consensus points toward brands like Whistles, Reiss, Toast, and Mint Velvet for holding up well over time compared to fast-fashion alternatives.If you'd like to narrow this down, tell me:

- What's your budget or price range? (e.g., everyday high-street vs. investment pieces) - What kind of clothing do you need? (e.g., office wear, casual basics, or party dresses)

ChatGPT

The question asked

Best mid-range women's clothing brands UK

From the recorded answer

!Elevated Autumn Staples at Mint Velvet | SheerLuxe …
Read recorded answer

Recorded answer text · ChatGPT · 1 November 2026

If you're looking for mid-range women's clothing brands in the UK - stylish, good quality, contemporary and a step above fast fashion without paying designer prices - these are the brands I'd recommend.

I've focused on brands where you can find pieces roughly between £40 and £200, with some more expensive investment pieces.

## My top 15 mid-range women's clothing brands

!COS コス レディース カプセルワードローブ|COS コス 公式オンラインストア

1\. COS

(Best overall)

Modern, minimalist, understated style. Excellent for trousers, knitwear, coats, shirts and dresses.

Approx. £40-£180

Shop COS

---

!Green Flora Slim Tailored Pant | WHISTLES | Whistles UK |

2\. Whistles Elegant, sophisticated and wearable. Particularly good for tailoring, dresses, blouses and knitwear.

Approx. £60-£200

Shop Whistles

---

!MASSIMO DUTTI 100% Wool Blazer With Pocket Detail in Natural | Lyst UK

3\. Massimo Dutti Expensive-looking, refined fashion. Great for leather, knitwear, smart trousers, coats and elevated basics.

Approx. £40-£200

Shop Massimo Dutti

---

!Elevated Autumn Staples at Mint Velvet | SheerLuxe

4\. Mint Velvet Relaxed luxury. Lovely everyday outfits, jeans, jackets, knitwear and smart-casual pieces.

Approx. £50-£200

Shop Mint Velvet

---

!ARKET Kleidung und Accessoires für Damen - ARKET CH

5\. ARKET Beautiful Scandinavian-inspired basics, quality-looking knitwear, shirts and everyday essentials.

Approx. £25-£150

Shop ARKET

---

!Reiss Linen-Blend Wide-Leg Trousers in Neutral | REISS

6\. Reiss Polished, sophisticated fashion. Especially good for workwear, coats, dresses and occasionwear.

Approx. £70-£250

Shop Reiss

---

!All Womenswear | Luxury British Clothing | Jigsaw

7\. Jigsaw Timeless, understated and grown-up. Good for quality knitwear, tailoring and wardrobe staples.

Approx. £50-£200

Shop Jigsaw

---

!& Other Stories | King's Cross

8\. & Other Stories Fashionable but wearable. Great dresses, blouses, jeans and accessories.

Approx. £35-£150

Shop & Other Stories

---

!Quiet Luxury Brand Spotlight: ME+EM

9\. ME+EM Beautifully considered pieces, flattering silhouettes and versatile outfits. More expensive, but worth exploring in sales.

Approx. £90-£300+

Shop ME+EM

---

!Clothing | Hush

10\. Hush Relaxed, comfortable, stylish clothing. Excellent for casual chic, knitwear and everyday outfits.

Approx. £40-£150

Shop Hush

---

!7 of the Best Premium High-Street Brands to Shop in 2024 | Who What Wear

11\. Aligne Modern, feminine tailoring, statement skirts, waistcoats and dresses.

Approx. £50-£180

Shop Aligne

---

![Cecily Cotton Midi Dress - Multi, Dahlia Trail | Boden Global](

12\. Boden Colourful, feminine and classic. Particularly good for dresses, knitwear and everyday clothing.

Approx. £35-£150

Shop Boden

---

!Fall-Winter Archives | Womenswear | Sézane

13\. Sézane Beautiful Parisian style. Lovely blouses, cardigans, denim and feminine everyday pieces.

Approx. £50-£200

Shop Sézane

---

!Nobody's Child | Carefully Crafted Fashion

14\. Nobody's Child Feminine, stylish and more affordable. Particularly good for dresses, skirts and pretty prints.

Approx. £35-£100

Shop Nobody's Child

---

!RIXO x Abi Marvel collab: the best Abisola Omole dresses to buy now

15\. Rixo Standout dresses, beautiful prints and vintage-inspired occasionwear.

Approx. £100-£300

Shop Rixo

These choices are also reflected in recent fashion recommendations from urlThe Independentturn733494search5 and urlWoman & Hometurn733494search6\.

## My shortlist by style

| Style you're after | Brands I'd try | |--------|--------| | Quiet luxury | COS, ARKET, Massimo Dutti | | Classic and elegant | Whistles, Jigsaw, Reiss | | Relaxed chic | Mint Velvet, Hush, ME+EM | | Feminine and stylish | Sézane, Rixo, Boden | | Contemporary fashion | Aligne, & Other Stories | | Affordable but polished | Nobody's Child, ARKET, COS |

## A question to narrow it down

I'd love to narrow this to the brands that are genuinely worth spending money on, rather than just popular high-street names.

Which style best describes what you're looking for?

1\. Your preferred style

---

2\. Typical budget per item

[Find my best brands]

Perplexity

The question asked

Best women's clothing brands online UK

From the recorded answer

Polished workwear: Reiss, Whistles, Phase Eight, Mint Velvet - smart tailoring, dresses, and premium high-street styles.
Read recorded answer

Recorded answer text · Perplexity · 1 November 2026

The best women's clothing brands online in the UK depend on your budget and style. A strong shortlist is:

- Best overall selection: John Lewis - dependable quality, many brands, and convenient returns. - Affordable everyday basics: M&S, Next, Uniqlo, H&M - reliable staples, knitwear, denim, and workwear. - Minimalist and elevated: COS, Arket, & Other Stories - clean lines and well-designed wardrobe essentials. - Trendy and affordable: ASOS, Zara, Mango, River Island - fashion-led pieces across a wide price range. - Polished workwear: Reiss, Whistles, Phase Eight, Mint Velvet - smart tailoring, dresses, and premium high-street styles. - Dresses and occasionwear: Nobody's Child, Coast, Monsoon, Karen Millen, Ghost - particularly strong for wedding-guest and event outfits. - Plus-size fashion: Joanie and Simply Be - broad size options with trend-focused and everyday pieces. - Comfortable, colourful casualwear: Lucy & Yak - known for relaxed, distinctive clothing and dungarees. - More responsible options: OMNES, People Tree, Komodo, Lucy & Yak - brands with stronger sustainability or ethical positioning. - Luxury and designer shopping: Net-a-Porter, Farfetch, Selfridges, Harrods - designer collections and premium labels.

Best starting points: choose M&S or Uniqlo for basics, COS or Arket for minimalist style, ASOS or Zara for trends, and Reiss or Whistles for smarter clothing. Check sizing, fabric composition, delivery fees, and return policies before ordering.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Mint Velvet

Womenswear

16 October 2026 – 1 November 2026 (scans 1–4)

5.8

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

104

Answers naming the brand

1800

Answers collected

5.8

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Mint Velvet ranks #21 among 37 tracked brands for Womenswear · United Kingdom (16 October 2026 – 1 November 2026). Its visibility is 5.8%. It was named in 104 of 1,800 AI answers across 39 of 150 tracked questions, averaging position 5.2 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 5.8% AI visibility for Mint Velvet in Womenswear · United Kingdom, measured over 16 October 2026 – 1 November 2026. It ranks #21 among 37 tracked brands.

How often does AI mention this brand?

Mint Velvet was named in 104 of 1,800 collected AI answers, across 39 of 150 tracked questions, for Womenswear · United Kingdom (16 October 2026 – 1 November 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Mint Velvet by all 1,800 answers in the published Womenswear · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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