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Lee Stafford

Lee Stafford

AI visibility and ranking for Haircare: United Kingdom

Haircare [UK]
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UK haircare brand with salon-quality-at-home positioning.

Lee Stafford
appears in
1.3
% of measured AI answers in this industry and market.

Found score

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AI visibility scores and ranking

Data through

October 4, 2026

Updated

October 4, 2026

Latest scan visibility

1.8

October 4, 2026

Overall visibility

1.3

21 August 2026 – 4 October 2026 (scans 1–8)

Industry rank

12

Within this industry and market

Published scan history

Across 8 recorded scans from 21 August 2026 to 4 October 2026, Lee Stafford's single-scan score moved from 1.1% to 1.8%, up 0.7 percentage points. Latest recorded scan 1.8% on 4 October 2026; combined-window score 1.3%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 1.3% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20261.1%
24 August 20261.1%
30 August 20262.7%
6 September 20261.3%
13 September 20260.9%
20 September 20260.9%
27 September 20260.9%
4 October 20261.8%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

2.5%

Perplexity Logo

Perplexity

1.2%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

0.3%

21 August 2026 – 4 October 2026 (scans 1–8)

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ChatGPT names Lee Stafford most often.

It appears in 2.5% of collected ChatGPT answers and 0.3% of Google AI Overviews answers: a difference of 2.2 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 25 of 150 questions.

Lee Stafford appears in at least one collected answer to 16.7% of the tracked questions. That is question coverage; the 1.3% visibility score measures its share of individual answers.

Across 8 published scans, visibility ranged from 0.9% to 2.7%. The latest scan was 1.8% on 4 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 4 October 2026 (scans 1–8)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best British hair brands
  • Best British haircare brands
  • Best affordable British haircare brands
  • Best conditioner for curly hair UK
  • Best hair density products UK
  • Best hair gel UK

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best British owned haircare brands (Umberto Giannini, Percy & Reed, Philip Kingsley)
  • Best British haircare brands (Philip Kingsley, Umberto Giannini, Faith in Nature)
  • Best independent British haircare brands (Hair Syrup, Only Curls, Boucleme)
  • Best boutique haircare brands UK (Philip Kingsley, Boucleme, Only Curls)
  • Which British haircare brands are actually good (Philip Kingsley, Percy & Reed, Boucleme)
  • Best British hair care line (Philip Kingsley, Only Curls, Percy & Reed)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best mousse for volume UK

From the recorded answer

Best Double-Blow Option: [Lee Stafford Volumising Mousse]( …
Read recorded answer

Recorded answer text · Google AI Overviews · 4 October 2026

The Wella EIMI Extra Volume Mousse is one of the best overall volumizing hair mousses available in the UK, offering strong hold and built-in heat protection for around £7.70.

### Top Volumizing Mousses in the UK

- Best Budget Choice: Schwarzkopf Styling Volume Mousse (£3.00 for 200ml) - Why buy: Provides a level 4 hold designed specifically for fine or straight hair, preventing blow-dry damage without leaving a sticky residue. - Best Double-Blow Option: Lee Stafford Volumising Mousse (£6.80-£8.50 for 200ml) - Why buy: Specially formulated to be worked into damp hair for a bouncy blow-dry and safely layered again on dry hair for extra padding. - Best Professional Lift: Hair by Sam McKnight Cool Girl Volume Foam (~£26-£28) - Why buy: Delivers a weightless, flexible, salon-quality lift that gives fine hair natural movement without crunchiness.

ChatGPT

The question asked

Best affordable British haircare brands

From the recorded answer

| Lee Stafford | Damage, scalp care, styling | ⭐⭐ Affordable | Best performance for the money | …
Read recorded answer

Recorded answer text · ChatGPT · 4 October 2026

If you mean British-founded/UK brands that are affordable rather than international brands merely sold in Britain, these are my strongest picks:

| Brand | Best for | Typical price/value | My take | |---|---|---|---| | Faith in Nature | Natural, everyday haircare | ⭐ Very affordable | Best overall value | | Charles Worthington | Damaged, dry, mature or treated hair | ⭐⭐ Affordable | Best high-street/salon feel | | Lee Stafford | Damage, scalp care, styling | ⭐⭐ Affordable | Best performance for the money | | Umberto Giannini | Curls, volume, frizz | ⭐⭐ Affordable | Best for curly/wavy hair | | Hairburst | Long/damaged hair & growth-focused routines | ⭐⭐⭐ Mid-range | Good, but less budget-friendly | | Bleach London | Coloured/bleached hair | ⭐⭐ Affordable | Great if you colour your hair |

### 🥇 1. Faith in Nature - best budget choice Faith in Nature is probably where I'd start if price + ingredients + everyday usability matter most. It's UK-made in Manchester, and its shampoos/conditioners are around the £8-£9 mark for 400ml; larger sizes bring the cost per 100ml down substantially. www.faithinnature.co.uk

Current examples:

### [Faith in Nature Dragon Fruit Shampoo]() £4.31

### 🥈 2. Charles Worthington - best affordable "salon" option Charles Worthington is particularly good if you want something that feels more sophisticated than basic supermarket shampoo without paying premium-salon prices. Its Grow Strong range has been highlighted as an affordable option, with shampoo around £7.99 and conditioner around £8.99 in recent UK beauty coverage. www.marieclaire.co.uk

### 🥉 3. Lee Stafford - best for targeted problems Lee Stafford launched in Boots in 2001 and focuses on salon-style products at accessible prices. Its range covers damage, scalp care, volume and styling, making it particularly good if you want to target a specific hair issue rather than just buy a basic shampoo. leestafford.com

### 4. Umberto Giannini - especially good for curls Umberto Giannini is one I'd strongly consider for wavy, curly, frizzy or volume-starved hair. British Vogue recently included its Texture Boost spray among its affordable haircare picks, at £8 in the cited listing. www.vogue.co.uk

### 5. Hairburst - good, but less "budget" Hairburst is worth considering for longer, damaged hair, but I'd put it below the first four if affordability is the priority. Its standard shampoo + conditioner duo is currently showing around £22.50 in shopping results, while its newer Advanced+ products are considerably more expensive. www.thegrocer.co.uk

My ranking for value: Faith in Nature → Lee Stafford → Charles Worthington → Umberto Giannini → Bleach London → Hairburst

If you tell me your hair type (e.g. dry/frizzy, fine, curly, coloured, oily scalp, damaged/bleached), I can narrow this to the 3 best British brands and specific shampoo/conditioner products under £10-£15 each.

Perplexity

The question asked

Best British hair brands

From the recorded answer

Lee Stafford - Affordable, targeted ranges for damaged, coloured, fine, and growing hair.
Read recorded answer

Recorded answer text · Perplexity · 4 October 2026

Here are some of the best British hair brands, grouped by what they do best:

- Philip Kingsley - Expert-led products for scalp health, thinning hair, dandruff, and damaged hair; its Elasticizer treatment is a standout. - GHD - One of Britain's strongest choices for styling tools, especially straighteners, dryers, and hot brushes. - Trevor Sorbie - Professional-quality shampoos, conditioners, and styling products, often at accessible prices. - Lee Stafford - Affordable, targeted ranges for damaged, coloured, fine, and growing hair. - Grow Gorgeous - Popular for fuller-looking hair and scalp-focused treatments; it is frequently recommended for thickness and hair growth concerns. - Imbue - British-founded, vegan haircare designed specifically for curls and coils, including Curly Girl-compatible products. - Noughty - Affordable vegan and cruelty-free haircare with options for hydration, repair, and curls. - Bouclème - Premium curl-focused brand offering gels, creams, conditioners, and refresh products. - Tootilab - An emerging British brand recognised as Marie Claire UK's 2025 winner for Best New British Hair Brand. - Napiers - Botanical and herbal haircare from a British brand with roots dating back to 1860.

Best overall picks: Philip Kingsley for scalp and hair concerns, GHD for tools, Imbue or Bouclème for curls, and Lee Stafford for affordable everyday care.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Lee Stafford

Haircare

21 August 2026 – 4 October 2026 (scans 1–8)

1.3

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

48

Answers naming the brand

3600

Answers collected

1.3

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Lee Stafford ranks #12 among 34 tracked brands for Haircare · United Kingdom (21 August 2026 – 4 October 2026). Its visibility is 1.3%. It was named in 48 of 3,600 AI answers across 25 of 150 tracked questions, averaging position 2.3 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 1.3% AI visibility for Lee Stafford in Haircare · United Kingdom, measured over 21 August 2026 – 4 October 2026. It ranks #12 among 34 tracked brands.

How often does AI mention this brand?

Lee Stafford was named in 48 of 3,600 collected AI answers, across 25 of 150 tracked questions, for Haircare · United Kingdom (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Lee Stafford by all 3,600 answers in the published Haircare · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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