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Kurgo

Kurgo

AI visibility and ranking for Pet: United States

Massachusetts-based pet car-travel and outdoor gear brand.

Kurgo
appears in
2.3
% of measured AI answers in this industry and market.

Found score

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AI visibility scores and ranking

Data through

October 4, 2026

Updated

October 4, 2026

Latest scan visibility

1.6

October 4, 2026

Overall visibility

2.3

21 August 2026 – 4 October 2026 (scans 1–8)

Industry rank

12

Within this industry and market

Published scan history

Across 8 recorded scans from 21 August 2026 to 4 October 2026, Kurgo's single-scan score moved from 2.2% to 1.6%, down 0.6 percentage points. Latest recorded scan 1.6% on 4 October 2026; combined-window score 2.3%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 2.3% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20262.2%
24 August 20262.2%
30 August 20262.7%
6 September 20263.1%
13 September 20262.4%
20 September 20263.1%
27 September 20261.3%
4 October 20261.6%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

4.4%

Perplexity Logo

Perplexity

1.5%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

1.1%

21 August 2026 – 4 October 2026 (scans 1–8)

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ChatGPT names Kurgo most often.

It appears in 4.4% of collected ChatGPT answers and 1.1% of Google AI Overviews answers: a difference of 3.3 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 16 of 150 questions.

Kurgo appears in at least one collected answer to 10.7% of the tracked questions. That is question coverage; the 2.3% visibility score measures its share of individual answers.

Across 8 published scans, visibility ranged from 1.3% to 3.1%. The latest scan was 1.6% on 4 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 4 October 2026 (scans 1–8)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best American pet brand that ships internationally
  • Best car seat for dogs US
  • Best dog accessories US
  • Best dog brand for active dogs US
  • Best dog carrier US
  • Best dog coat for winter US

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Which pet food brands are actually American made (The Honest Kitchen, Stella & Chewy's, Spot & Tango)
  • Best new pet brands in the US (Spot & Tango, Ollie, Wild One)
  • Best Instagram famous pet brand US (The Farmer's Dog, Spot & Tango, The Honest Kitchen)
  • Best female founded pet brands US (The Honest Kitchen, Open Farm, Maev)
  • Best independent pet brands US (Smalls, Maev, The Honest Kitchen)
  • Best pet brand packaging US (The Farmer's Dog, Bark, Ollie)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best dog raincoat US

From the recorded answer

Most Durable: **[[Kurgo Halifax Dog Rain Shell]( …
Read recorded answer

Recorded answer text · Google AI Overviews · 4 October 2026

!What are good dog raincoats and booties for Havanese in PNW? The Non-stop [Dogwear Fjord Raincoat 2.0]( is the best overall dog raincoat for weather protection and fit.

### Top Dog Raincoats

- Best Overall: **[Non-stop Dogwear Fjord Raincoat 2.0]( ($95-$100) - Features a 3-layer polyester membrane, extensive sizing (back length 8.7-37.8 in), superior neck/hip coverage, and unrestrictive stride. - Best Value / Hiking: **[Ruffwear Sun Shower Dog Raincoat]( ($75) - Built from lightweight waterproof ripstop nylon with leg loops and a harness portal. Available at Ruffwear USA. - Best Mud & Weather Protection: **[Hurtta Monsoon II ECO]( (~$65-$98) - Made with 100% recycled materials, a high water-column rating (>10,000 mm), taped seams, and a wide belly band. Available at Chewy.com. - Best Budget / Small Dogs: **[Spark Paws Breatheshield]( (~$32) - Lightweight, breathable, and soft material favored for small-to-medium everyday walks. Available at Spark Paws. - Most Durable: **[Kurgo Halifax Dog Rain Shell]( ($45-$59) - PU-coated ripstop polyester designed for rugged or bramble-heavy trails.

### Quick Comparison Table | Coat | Best For | Material | Back Length Range | Price (USD) | |---|---|---|---|---| | **[Non-stop Fjord 2.0]( | Overall performance | Polyester 3L membrane | 8.7-37.8 in | $95-$100 | | **[Ruffwear Sun Shower]( | Hiking & value | Ripstop nylon | 12-34.5 in | ~$75 | | **[Hurtta Monsoon II ECO]( | Mud & heavy rain | 100% Recycled / Taped | Varies / wide sizes | $65-$98 | | **[Spark Paws Breatheshield]( | Casual / small dogs | Nylon & mesh | Small sizing | ~$32 | | **[Kurgo Halifax]( | Rough terrain | PU-coated ripstop | 10.75-30 in | $45-$59 |

### How to Choose

- Measure your dog: Measure back length (base of neck to base of tail), chest girth, and neck opening. Do not rely on weight alone. - Check harness/leash access: Ensure the coat has a back-access slit or portal if your dog wears a harness underneath. - Coverage vs. mobility: Full-body suits keep legs clean (great for long-hair or muddy areas), while cape/jacket styles are easier to put on-off and cool in warmer rain.

If you tell me your dog's breed/size and primary use case (urban walks vs. rugged hiking), I can recommend the exact size and model.

ChatGPT

The question asked

Best dog coat for winter US

From the recorded answer

### Kurgo Loft Dog Jacket …
Read recorded answer

Recorded answer text · ChatGPT · 4 October 2026

I checked current 2026 options and retailer pricing. For most dogs in a U.S. winter, I'd narrow it to these:

### Ruffwear Powder Hound Waterproof Insulated Jacket $109.95

### Hurtta Expedition Insulated Dog Parka $80.50

### Kurgo Loft Dog Jacket $35.95

### Ruffwear Vert Winter Waterproof Insulated Jacket $99.95

### Hurtta Extreme Warmer III ECO $137.95

### 🥇 Best overall: Ruffwear Powder Hound My top pick for most dogs. It combines substantial insulation with a waterproof/windproof outer shell and good freedom of movement. Ruffwear currently lists the jacket at about $109.99. ruffwear.com

### 🥶 Best for very cold weather: Hurtta Extreme Warmer If your dog gets cold easily, spends significant time outdoors, or you're dealing with serious winter temperatures, this is the one I'd look at first. It's substantially more insulated than a basic puffer. www.hollydogs.org

### 🌧️ Best for cold + wet: Hurtta Expedition Parka A particularly good choice for snow, sleet, wind and wet winter weather. It also comes in a broad range of sizes, which helps with unusual body shapes. mypetworldstore.com

### 💰 Best value: Kurgo Loft At roughly $36-40 in current listings, this is a good everyday coat for moderate winter weather. It's insulated, reversible and water-resistant, but not as protective in prolonged heavy rain/snow as the Ruffwear or Hurtta options. www.petsblueprint.com

One important point: short-haired, small, lean, senior and recently clipped dogs are much more likely to benefit from a coat. Thick double-coated breeds such as Huskies and Malamutes often don't need one. shilohshouse.com

If you tell me your dog's breed, weight, age, and your typical winter temperature (e.g. 20-40°F), I can pick the best specific coat and size for your dog.

Perplexity

The question asked

Best dog leads US

From the recorded answer

Best adjustable: Kurgo Quantum 6-in-1 Leash - useful for hands-free walking, waist attachment, or short-control mode.
Read recorded answer

Recorded answer text · Perplexity · 4 October 2026

For most dogs in the US, choose a 6-foot fixed leash with a comfortable handle, secure metal clip, and strong webbing or rope. The best options by use case are:

- Best everyday: Ruffwear Front Range Leash - durable, comfortable, and suitable for regular walks. - Best premium: LupinePet 6-Foot Original Designs Leash - dependable hardware and a strong lifetime guarantee. - Best for strong pullers: 2 Hounds Design Freedom No-Pull Leash paired with a compatible harness; a sturdy fixed or adjustable lead is generally preferable for dogs that pull. - Best adjustable: Kurgo Quantum 6-in-1 Leash - useful for hands-free walking, waist attachment, or short-control mode. - Best reflective/night walking: Max and Neo Reflective Nylon Leash - reflective stitching improves visibility. - Best training/recall: PetSafe 20-foot Training Lead or a similar long line; training leads are available in lengths from about 15 to 100 feet. - Best waterproof: Biothane long line or leash - especially practical in wet conditions because the material resists moisture and remains grippy when wet.

Buying tips: - Use a 6-foot leash for sidewalks and public areas. - Choose a long line for recall training in open, permitted spaces. - Avoid retractable leads near traffic, crowded paths, or reactive dogs; they provide less immediate control. - Match leash width and clip strength to your dog's size and pulling power. - For a puppy or escape artist, prioritize a locking, corrosion-resistant clip and inspect stitching regularly.

Best single pick: a standard 6-foot nylon or rope leash from Ruffwear, LupinePet, or Max and Neo.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Kurgo

Pet

21 August 2026 – 4 October 2026 (scans 1–8)

2.3

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

84

Answers naming the brand

3600

Answers collected

2.3

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Kurgo ranks #12 among 43 tracked brands for Pet · United States (21 August 2026 – 4 October 2026). Its visibility is 2.3%. It was named in 84 of 3,600 AI answers across 16 of 150 tracked questions, averaging position 1.7 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 2.3% AI visibility for Kurgo in Pet · United States, measured over 21 August 2026 – 4 October 2026. It ranks #12 among 43 tracked brands.

How often does AI mention this brand?

Kurgo was named in 84 of 3,600 collected AI answers, across 16 of 150 tracked questions, for Pet · United States (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Kurgo by all 3,600 answers in the published Pet · United States sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
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