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Joules

Joules

AI visibility and ranking for Womenswear: United Kingdom

Womenswear [UK]
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Market Harborough clothing and homeware brand led by Tom Joule, inspired by British country life.

Joules
appears in
1.4
% of measured AI answers in this industry and market.

Found score

Track Joules’s AI visibility weekly →

AI visibility scores and ranking

Data through

November 1, 2026

Updated

November 2, 2026

Latest scan visibility

1.3

November 1, 2026

Overall visibility

1.4

16 October 2026 – 1 November 2026 (scans 1–4)

Industry rank

35

Within this industry and market

Published scan history

Across 4 recorded scans from 16 October 2026 to 1 November 2026, Joules's single-scan score moved from 1.8% to 1.3%, down 0.5 percentage points. Latest recorded scan 1.3% on 1 November 2026; combined-window score 1.4%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 1.4% over 16 October 2026 – 1 November 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
16 October 20261.8%
18 October 20260.9%
25 October 20261.8%
1 November 20261.3%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

1.5%

Perplexity Logo

Perplexity

2.2%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

0.7%

16 October 2026 – 1 November 2026 (scans 1–4)

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Perplexity names Joules most often.

It appears in 2.2% of collected Perplexity answers and 0.7% of Google AI Overviews answers: a difference of 1.5 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 11 of 150 questions.

Joules appears in at least one collected answer to 7.3% of the tracked questions. That is question coverage; the 1.4% visibility score measures its share of individual answers.

Across 4 published scans, visibility ranged from 0.9% to 1.8%. The latest scan was 1.3% on 1 November 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

16 October 2026 – 1 November 2026 (scans 1–4)

Share of collected answers naming each brand

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best chunky knit jumpers for women UK
  • Best everyday dresses with pockets UK
  • Best floral dresses UK
  • Best lightweight jacket for women for autumn UK
  • Best shirt dresses UK
  • Best women's clothing brands for women over 50 UK

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best women's clothing brands online UK (Marks & Spencer, Next, COS)
  • Best womenswear brands UK (Whistles, Reiss, ME+EM)
  • Best British womenswear brands (Whistles, Reiss, Jigsaw)
  • Best women's clothing brands for women in their 30s UK (Whistles, Reiss, ME+EM)
  • Best mid-range women's clothing brands UK (COS, Whistles, Jigsaw)
  • Best women's clothing brands for women over 40 UK (Marks & Spencer, Boden, ME+EM)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best women's knit vests and sleeveless jumpers UK

From the recorded answer

![Joules Holly Knitted Tank Top …
Read recorded answer

Recorded answer text · Google AI Overviews · 25 October 2026

Top women's knit vests and sleeveless jumpers available in the UK across popular styles and price points:

### Top Picks & Styles ![La Redoute Anette Signature Sleeveless Crew Neck Jumper in Alpaca Blend La Redoute Anette Signature Sleeveless Crew Neck Jumper in Alpaca Blend | La Redoute | 4.2(75)](

- Material: 50% alpaca, 35% polyamide, 15% wool - Style: Chunky knit round-neck pullover; great for layering over blouses. - Price: Around £23.19 (discounted from £57.99)

![Joules Holly Knitted Tank Top Joules Holly Knitted Tank Top | John Lewis | 4.6(135)](

Joules Holly Knitted Tank Top (available at John Lewis)

- Material: 55% recycled polyester, 17% polyester, 11% nylon, 10% acrylic, 4% wool, 3% elastane - Style: Classic ribbed neck, hem, and armholes; versatile for warm or cool weather. - Price: £40.00

![Seasalt Cornwall Dawson Pick Fair Isle Sweater Vest Seasalt Cornwall Dawson Pick Fair Isle Sweater Vest | Seasalt Cornwall& more | 4.8(27)](

- Material: 70% RWS-certified Merino wool and 30% recycled nylon - Style: Traditional Fair Isle stitch with rustic charm. - Price: Around £60.76 (discounted from £75.95)

![Next Cotton Scarf Layer Sleeveless Jumper Next Cotton Scarf Layer Sleeveless Jumper | Next | 4.4(7)](

- Material: 100% cotton - Style: Preppy cable-knit tank featuring an integrated scarf layer and contrast tipping. - Price: Around £14.00 (discounted from £36.00)

![Quince Australian Merino Wool Cable Sweater Vest Quince Australian Merino Wool Cable Sweater Vest | Quince UK | 4.8(1.2k)](

- Material: Australian Merino wool - Style: Chunky cable knit with a soft, temperature-regulating feel. - Price: £55.00

Show more

### Budget & High Street Alternatives

- WoolOvers: Offers edge-to-edge and Fairisle button waistcoats, cotton styles, and cashmere-blend tanks (ranging from about £14.50 to £99.00). - Tu Clothing (Sainsbury's): Features budget-friendly knitted vests, pointelle styles, and cable knits (ranging from roughly £3.00 to £12.60 on sale). - Zara: Offers trendy high-neck, argyle, and oversized wool-blend waistcoats (ranging from roughly £22.99 to £49.99). - Primark: Features affordable argyle and tie-neck knitted tank options (ranging from about £6.00 to £20.00).

ChatGPT

The question asked

Best lightweight jacket for women for autumn UK

From the recorded answer

!Joules Women's Kenley Showerproof Padded Coat - Navy | British Attire …
Read recorded answer

Recorded answer text · ChatGPT · 1 November 2026

For autumn in the UK, I'd recommend a lightweight quilted jacket or a stylish showerproof jacket\. You want something warm enough for chilly mornings, comfortable for everyday wear, and not too bulky.

I've found some lovely options across different budgets for autumn 2026.

## My top 8 women's lightweight jacket picks

UK prices shown at the time of search; they may change.

!Joules Women's Kenley Showerproof Padded Coat - Navy | British Attire

1\. Next Shower Resistant Quilted Jacket

(Best everyday choice)

£52 · Next

Lightweight, smart and easy to wear with jeans, jumpers and trainers.

4.3/5 · 211 reviews

Shop at Next

---

!Travellia Lightweight Showerproof Padded Jacket Navy | Weird Fish

2\. Weird Fish Travellia Lightweight Padded Jacket

(Best casual option)

£48 · Mountain Warehouse

A lovely option for everyday autumn walks and casual outfits.

4.5/5 · 105 reviews

Shop jacket

---

!Craven Womens Lightweight Waterproof Jacket | TOG24

3\. TOG24 Craven Waterproof Jacket £37.50 · TOG24

Great budget option for windy, rainy autumn days.

4.8/5 · 555 reviews

Shop at TOG24

---

![Palmer Womens Shower Resistant Insulated Jacket - Washed Black - TOG24](

4\. TOG24 Palmer Padded Jacket £59 · TOG24

A good choice if you want a little extra warmth without a heavy winter coat.

4.6/5 · 97 reviews

Shop at TOG24

---

!Regatta Orla Kiely Womens Quilted Reversible Midi Jacket - Run Charlie

5\. Regatta Orla Mid-Length Quilted Jacket £79.80 · Debenhams

A longer silhouette for a slightly smarter autumn look.

Shop jacket

---

!Shea Womens Waterproof Trench Coat | Decathlon

6\. TOG24 Shea Waterproof Trench Coat £105 · Next

Smart and feminine, ideal if you prefer a coat-style jacket.

4.5/5 · 17 reviews

Shop at Next

---

!Buy Tog 24 Black Alva Waterproof Trench Coat from the Next UK online shop

7\. TOG24 Alva Waterproof Jacket £125 · Next

Stylish waterproof option for unpredictable British weather.

4.6/5 · 301 reviews

Shop at Next

---

!Trespass Women's Clea Waterproof Parka - Black | Rackhams

8\. Trespass Clea Waterproof Parka £39.40 · Amazon

A practical hooded option for cooler, wet days.

4.2/5 · 808 reviews

Shop jacket

## Which style would I choose?

For everyday autumn wear, I'd narrow it down to the Next quilted jacket or Weird Fish Travellia. For regular rain, I'd choose the TOG24 Craven instead.

## Let me narrow it down for you

I'd love to find something that suits your style rather than just show you outdoor jackets.

1\. What style do you prefer?

Smart casual and stylish

Lightweight quilted jacket

Sporty and waterproof

Elegant, feminine coat style

---

2\. What's your budget?

Under £40

£40-£70

£70-£100

£100-£150

Any budget for the right jacket

---

3\. What length do you like?

Hip length

Mid-thigh

Longline

---

4\. Which colours?

Beige, cream, navy, black

Khaki, olive, burgundy, brown

Open to any colour

[Find my perfect autumn jacket]

Perplexity

The question asked

Best women's clothing brands for women over 50 UK

From the recorded answer

Joules - Best for colourful casualwear, Breton tops, floral prints and comfortable pieces; the brand offers sizes from UK 6 to 26.
Read recorded answer

Recorded answer text · Perplexity · 1 November 2026

The best UK brands for women over 50 combine flattering cuts, comfortable fabrics, reliable sizing and timeless style. These are strong choices across different budgets and aesthetics:

- Marks & Spencer - Best all-rounder for dependable basics, workwear, knitwear, underwear and occasion pieces. Its current collections combine classic styling with more contemporary details. - Boden - Best for colourful dresses, polished separates, attractive prints and flattering casualwear. It is particularly good for adding personality without looking overly trend-led. - ME+EM - Best for premium, modern capsule-wardrobe pieces. Its designs focus on flattering silhouettes, functionality and long-term wear, though prices are higher. - Seasalt Cornwall - Best for relaxed, practical clothing, especially jersey tops, tunics, knitwear and casual dresses. It is a popular choice for comfortable everyday dressing. - White Stuff - Best for easy-going prints, soft fabrics and casual separates with more character than basic high-street clothing. - Joules - Best for colourful casualwear, Breton tops, floral prints and comfortable pieces; the brand offers sizes from UK 6 to 26. - Monsoon - Best for occasionwear, elegant prints, midi dresses, jumpsuits and dressier separates, with sizes reported from UK 8 to 22. - John Lewis - Best for choice and quality across multiple brands, particularly coats, dresses, knitwear and smart-casual clothing. - Winser London - Best for refined, investment-style wardrobe staples such as knitwear, coats and tailored pieces. - Busby & Fox - Best for coordinated capsule wardrobes and relaxed, timeless clothing designed with mature women in mind. - Wallis - Best for affordable tailoring, wearable separates and petite options; its reported size range is UK 8-18. - Cotton Traders - Best for comfortable, relaxed knitwear, trousers, tops and casual dresses. - JD Williams, Yours and Simply Be - Best for extended and plus-size ranges, with a strong focus on comfort and fit.

### Quick recommendations

- Best overall: M&S - Best for stylish prints: Boden - Best for premium quality: ME+EM - Best for casual comfort: Seasalt or White Stuff - Best for occasionwear: Monsoon - Best for petite tailoring: Wallis - Best for plus sizes: Yours, JD Williams or Simply Be - Best for a capsule wardrobe: Busby & Fox or ME+EM

Age is less important than proportion, comfort and personal style, so the most useful approach is to choose brands according to fit-particularly petite, tall, curvy or plus-size ranges-rather than shopping from a “mature” label alone.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Joules

Womenswear

16 October 2026 – 1 November 2026 (scans 1–4)

1.4

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

26

Answers naming the brand

1800

Answers collected

1.4

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Joules ranks #35 among 37 tracked brands for Womenswear · United Kingdom (16 October 2026 – 1 November 2026). Its visibility is 1.4%. It was named in 26 of 1,800 AI answers across 11 of 150 tracked questions, averaging position 3.5 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 1.4% AI visibility for Joules in Womenswear · United Kingdom, measured over 16 October 2026 – 1 November 2026. It ranks #35 among 37 tracked brands.

How often does AI mention this brand?

Joules was named in 26 of 1,800 collected AI answers, across 11 of 150 tracked questions, for Womenswear · United Kingdom (16 October 2026 – 1 November 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Joules by all 1,800 answers in the published Womenswear · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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