Across 8 recorded scans from 21 August 2026 to 4 October 2026, it Luggage's single-scan score moved from 12.9% to 11.8%, down 1.1 percentage points. Latest recorded scan 11.8% on 4 October 2026; combined-window score 10.7%.
View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 10.7% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan date
Single-scan score
21 August 2026
12.9%
24 August 2026
14.0%
30 August 2026
10.9%
6 September 2026
10.2%
13 September 2026
8.9%
20 September 2026
9.8%
27 September 2026
6.9%
4 October 2026
11.8%
Latest scan = one scan. Overall visibility = all answers in the published window.
Visibility across AI platforms
Share of answers naming this brand
ChatGPT
17.3%
Perplexity
7.6%
AI Overviews
7.1%
21 August 2026 – 4 October 2026 (scans 1–8)
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It appears in 17.3% of collected ChatGPT answers and 7.1% of Google AI Overviews answers: a difference of 10.2 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.
Named across 79 of 150 questions.
it Luggage appears in at least one collected answer to 52.7% of the tracked questions. That is question coverage; the 10.7% visibility score measures its share of individual answers.
Across 8 published scans, visibility ranged from 6.9% to 14.0%. The latest scan was 11.8% on 4 October 2026. Individual scan scores and the published-window score describe different samples.
The brand is named in at least one collected answer to each of these questions.
Best 4 wheel suitcase UK
Best British luggage brands
Best British made luggage
Best Samsonite alternative UK
Best TSA approved luggage locks UK
Best affordable British luggage brands
Examples from the published question set. A mention on one platform does not mean every platform names the brand.
Other brands in these answers
Prompts that surface other brands
Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.
Best travel gear brands UK (Antler, Samsonite, Rimowa)
Best luggage brands London (Antler, Away, Carl Friedrik)
Best luggage brands UK (Antler, Samsonite, Eastpak)
Best alternative to Rimowa UK (Rimowa, Samsonite, Carl Friedrik)
Best luggage brand for teenagers UK (Eastpak, Antler, Cabin Max)
Best professional looking suitcase UK (Antler, Carl Friedrik, Away)
Competitor names are shown where they appear in the collected examples.
Recorded AI questions and answers
Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.
Google AI Overviews
The question asked
Best online luggage stores UK
From the recorded answer
Argos (Argos UK ) is ideal for affordable, highly-rated everyday hardshell and softshell cases like it Luggage with rapid click-and-collect or home delivery.
Read recorded answer
Recorded answer text · Google AI Overviews · 4 October 2026
When shopping for luggage online in the UK, the best store depends on whether you want specialist choice, department-store convenience, or budget-friendly sets.
- Luggage Superstore (LuggageSuperstore.co.uk ) is the best specialist online retailer for huge brand variety, stocking top-tier names like Samsonite with reliable next-day and fast free delivery options.
- John Lewis (John Lewis ) offers an excellent curated selection of premium and mid-range luggage lines (such as American Tourister and native British favorites), backed by strong customer service and seasonal sales.
- Argos (Argos UK ) is ideal for affordable, highly-rated everyday hardshell and softshell cases like it Luggage with rapid click-and-collect or home delivery.
- Amazon UK (Amazon UK ) is the top destination for budget-conscious buyers looking for value multi-piece luggage sets and quick delivery from brands like Wittchen and Oypla.
If you'd like to narrow down your choice, tell me:
- Are you looking for a cabin bag or a large checked suitcase?
- Do you prefer hardshell or softshell cases?
- What is your approximate budget?
ChatGPT
The question asked
Best luggage UK
From the recorded answer
### [IT Luggage World's Lightest Suitcase]() …
Read recorded answer
Recorded answer text · ChatGPT · 4 October 2026
If you're looking for the best luggage in the UK right now, these are the standouts I'd consider:
- Best overall cabin: Antler Soft Stripe 2.0 - £180. Stylish, good organisation and a strong all-round choice.
- Best budget/lightweight: IT Luggage World's Lightest - around £50. Excellent if keeping weight down is your priority.
- Best established brand: Samsonite S'Cure - around £118. A dependable option for frequent travel.
- Best premium: Aer 23-inch Spinner - £319. Excellent build and a more premium feel.
- Best for frequent travellers: Peak Design Roller Pro - £499.99. Particularly good if you want clever organisation and rugged construction.
- Best cheap option: Tripp Ultra Lite - around £32. Great if you don't want to spend much.
For UK cabin luggage, size matters as much as quality. The Guardian's 2026 testing picked the July Carry On as its best overall cabin bag, while Tripp's Holiday 8 was its budget winner at about £50. www.theguardian.com Which? also warns that airlines such as Ryanair, easyJet and Wizz Air have particularly important cabin-bag restrictions. www.which.co.uk
If you tell me your budget (£50 / £100 / £200 / £300+) and whether you want cabin or large check-in luggage, I can narrow it down to the best 3 available in the UK.
Perplexity
The question asked
Best luggage brands for frequent flyers UK
From the recorded answer
IT Luggage or Rock - best low-cost UK options. Suitable when low weight and price matter more than maximum durability; both are prominent UK luggage brands.
Read recorded answer
Recorded answer text · Perplexity · 4 October 2026
For frequent flyers in the UK, the strongest luggage brands are:
- Briggs & Riley - best overall for heavy travellers. Its lifetime guarantee covers airline damage, and the expandable compression system is practical for frequent business trips.
- Rimowa - best premium investment. Excellent build quality, distinctive aluminium cases and strong long-term durability; best suited to travellers willing to pay for a luxury case.
- Samsonite - best all-rounder. Broad UK availability, dependable designs and a wide range of prices, sizes and materials.
- Antler - best UK-value premium option. Stylish, relatively lightweight cases at a more accessible price than Rimowa or Briggs & Riley; UK experts rate it as a leading affordable brand.
- Tumi - best for business travel. Well-designed interiors, professional styling and useful organisation, though prices are high.
- American Tourister - best budget choice. A practical option for occasional or cost-conscious flyers, with affordable cases and sets.
- Away - best for organised packing. Its cases include useful design features and compression, making them appealing to frequent travellers.
- IT Luggage or Rock - best low-cost UK options. Suitable when low weight and price matter more than maximum durability; both are prominent UK luggage brands.
## Quick recommendations
| Priority | Brand |
|---|---|
| Maximum durability and warranty | Briggs & Riley |
| Luxury and longevity | Rimowa |
| Reliable everyday use | Samsonite |
| Stylish UK mid-range case | Antler |
| Business travel | Tumi |
| Lowest sensible budget | American Tourister |
| Best packing organisation | Away |
Before buying, check the empty weight, wheel quality, handle stability and the exact cabin dimensions for your airlines. Ryanair and easyJet have particularly restrictive small-bag and cabin allowances, so a case marketed as “cabin size” may not necessarily qualify.
Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.
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This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.
Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.
In the Found by Flux AI Visibility Index, it Luggage ranks #7 among 37 tracked brands for Luggage & Travel Gear · United Kingdom (21 August 2026 – 4 October 2026). Its visibility is 10.7%. It was named in 384 of 3,599 AI answers across 79 of 150 tracked questions, averaging position 2.5 when mentioned.
Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.
The scores, explained.
The scope, scores and comparisons behind this brand profile.
What is this brand’s AI Visibility Score?
Found by Flux records 10.7% AI visibility for it Luggage in Luggage & Travel Gear · United Kingdom, measured over 21 August 2026 – 4 October 2026. It ranks #7 among 37 tracked brands.
How often does AI mention this brand?
it Luggage was named in 384 of 3,599 collected AI answers, across 79 of 150 tracked questions, for Luggage & Travel Gear · United Kingdom (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.
How is the AI Visibility Score calculated?
Found divides the number of collected answers naming it Luggage by all 3,599 answers in the published Luggage & Travel Gear · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.
