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Antler

AI visibility and ranking for Luggage & Travel Gear: United Kingdom

Luggage & Travel Gear [UK]
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Long-established British luggage brand with a substantial UK retail presence.

Antler
appears in
45.1
% of measured AI answers in this industry and market.

Found score

Track Antler’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 25, 2026

Updated

October 25, 2026

Latest scan visibility

46.3

October 25, 2026

Overall visibility

45.1

21 August 2026 – 25 October 2026 (scans 1–11)

Industry rank

1

Within this industry and market

Published scan history

Across 11 recorded scans from 21 August 2026 to 25 October 2026, Antler's single-scan score moved from 46.7% to 46.3%, down 0.4 percentage points. Latest recorded scan 46.3% on 25 October 2026; combined-window score 45.1%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 45.1% over 21 August 2026 – 25 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 202646.7%
24 August 202643.3%
30 August 202647.1%
6 September 202645.8%
13 September 202645.9%
20 September 202646.7%
27 September 202642.2%
4 October 202643.6%
11 October 202644.4%
18 October 202644.6%
25 October 202646.3%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

54.1%

Perplexity Logo

Perplexity

44.8%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

36.4%

21 August 2026 – 25 October 2026 (scans 1–11)

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ChatGPT names Antler most often.

It appears in 54.1% of collected ChatGPT answers and 36.4% of Google AI Overviews answers: a difference of 17.7 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 128 of 150 questions.

Antler appears in at least one collected answer to 85.3% of the tracked questions. That is question coverage; the 45.1% visibility score measures its share of individual answers.

Across 11 published scans, visibility ranged from 42.2% to 47.1%. The latest scan was 46.3% on 25 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 25 October 2026 (scans 1–11)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best 4 wheel suitcase UK
  • Best British luggage brands
  • Best British made luggage
  • Best British owned luggage brands
  • Best Samsonite alternative UK
  • Best TSA approved luggage locks UK

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best aluminium suitcase UK (Rimowa, Carl Friedrik, Samsonite)
  • Best luggage for surviving budget airlines (Cabin Zero, Cabin Max, Samsonite)
  • Best minimalist business travel luggage (Monos, TUMI, Rimowa)
  • Best suitcase wheels that don't break (Eastpak, Samsonite, Away)
  • Best fun colourful suitcase for kids (Away, Trunki, Samsonite)
  • Best lightweight suitcase for kids to carry (it Luggage, American Tourister, Away)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best luggage brands UK

From the recorded answer

### Best Overall & British Heritage: Antler …
Read recorded answer

Recorded answer text · Google AI Overviews · 25 October 2026

The top luggage brands available in the UK cater to different budgets, styles, and travel needs:

### Best Overall & British Heritage: Antler

- Why buy: A classic British brand known for stylish, minimalist hardshell and softshell cases. - Top models: Antler Icon Stripe, Antler Single Stripe. - Price / Warranty: Around £200-£230; backed by a lifetime warranty.

### Best Budget & High-Street Value: Tripp

- Why buy: Frequently rated as the best high-street value brand in the UK for durable polypropylene and polycarbonate bags without a massive price tag. - Top models: Tripp Holiday 6 / Holiday 8 Large. - Price / Warranty: Around £70; includes a 5-year guarantee.

### Best Lightweight & Durable: Samsonite

- Why buy: A global leader specializing in ultra-lightweight, resilient materials like Roxkin that flex and bounce back from heavy airport impacts. - Top models: Samsonite Proxis Spinner, Samsonite C-Lite. - Price / Warranty: Varies by collection (~£200-£500+); typically comes with a 10-year warranty.

### Best Investment & Lifetime Repair: Briggs & Riley

- Why buy: Famous for smart organizational features and a "simple as that" lifetime warranty that covers even airline damage. - Top models: Briggs & Riley Baseline Expandable Spinner. - Price / Warranty: Around £789; lifetime guarantee.

### Best Luxury & Status: RIMOWA

- Why buy: Iconic aluminum and high-performance polycarbonate suitcases designed for frequent flyers who want high-end engineering and aesthetics. - Top models: RIMOWA Essential Sleeve Cabin, RIMOWA Classic. - Price / Warranty: Around £835+; lifetime warranty.

### Other Popular Options

- Away: Loved for sleek polycarbonate designs and smart modular storage (The Large is a common editor pick). - Eastpak: Consensus choice on platforms like Reddit for rugged, long-lasting softside bags with a generous 30-year warranty. - Horizn Studios & Carl Friedrik: Great premium European brands focusing on sleek lines and front-pocket accessibility.

You can browse a curated selection of tested top-tier options via CN Traveller.To help you narrow down the best choice, tell me:

- What type of trips do you take most often (short city breaks, long-haul flights, or business)? - Do you prefer a hard-shell or soft-shell case? - What is your budget range?

ChatGPT

The question asked

Best suitcase brands UK

From the recorded answer

The best suitcase brand depends on whether you want something lightweight, hard-wearing, stylish, or good value for money. For most UK travellers, I'd start by comparing Samsonite, Antler, American Tourister, Travelpro and July\.
Read recorded answer

Recorded answer text · ChatGPT · 25 October 2026

# Best suitcase brands in the UK

The best suitcase brand depends on whether you want something lightweight, hard-wearing, stylish, or good value for money. For most UK travellers, I'd start by comparing Samsonite, Antler, American Tourister, Travelpro and July\.

Here's how I'd shortlist them for different budgets and travel styles.

## My top 7 suitcase brands

!TRANSIT'R 4 L

### 1\. Eastpak

(Best for durability)

Typical large-case spend: around £125

Tough construction, practical storage and excellent owner feedback. Eastpak topped Which?'s 2026 survey, with an 85% customer score. www.which.co.ukwww.cntraveller.comwww.which.co.ukwww.independent.co.uk

Shop Eastpak

---

!Samsonite C-Lite Spinner 69 black 1228601041 | Travelbags.nl

### 2\. Samsonite

Typical large-case spend: around £175

Best all-round premium choice for frequent travellers who prioritise dependable wheels, durability and a broad range of sizes. It scored 80% in Which?'s survey. www.which.co.ukwww.cntraveller.com

Shop Samsonite

---

![Large Suitcase in Antler Green - Icon Stripe | Lightweight & Hard Shell Suitcase - Antler Global](

### 3\. Antler

Typical large-case spend: around £163

Best for stylish, understated luggage. A strong British option with attractive colours, thoughtful interiors and a premium feel. www.which.co.ukwww.cntraveller.com

Shop Antler

---

!Tripp Holiday 8 Dark Sea Blue Large Suitcase

### 4\. Tripp

(Best budget choice)

Typical large-case spend: around £75

A very sensible choice for holidays and occasional trips. It received a 79% customer score and five stars for value for money in the Which? survey. www.which.co.ukwww.cntraveller.comwww.which.co.ukwww.independent.co.uk

Shop Tripp

---

![American Tourister Spinner with 4 wheels 67cm EXP SoundBox M 71.5 liters - Manufacturer color: Golden Yellow | Size: 71.5 liters](

### 5\. American Tourister

Typical large-case spend: around £120

Good value for families and holidaymakers. Offers colourful hard-shell cases and expandable designs without the usual premium-brand price tag. www.which.co.ukwww.cntraveller.comwww.which.co.ukwww.independent.co.uk

Shop American Tourister

---

!John Lewis Lisbon 4-Wheel 72cm Hard Shell Large Suitcase, Black

### 6\. John Lewis

Typical large-case spend: around £122

A good mid-range option if you want simple styling, practical features and a dependable retailer. Its luggage achieved an 83% customer score in the survey. www.which.co.ukwww.cntraveller.comwww.which.co.ukwww.independent.co.uk

Shop John Lewis

---

!Oslo 4 Wheel Hard Shell Large Suitcase | M&S | M&S

### 7\. M&S

Typical large-case spend: around £75

Worth considering for everyday holiday luggage at a sensible price. It scored 77% in the large-suitcase survey and performed well in the cabin-bag survey too. www.which.co.ukwww.which.co.uk

Shop M&S

Prices above are approximate average prices paid by survey respondents for large suitcases, not guaranteed current retail prices. Individual models and sizes vary.

## Which one should you buy?

| If your priority is… | My pick | |--------|--------| | Best overall durability | Eastpak | | Premium, frequent travel | Samsonite | | Stylish British design | Antler | | Best value for money | Tripp | | Family holidays | American Tourister | | Mid-range everyday use | John Lewis |

These recommendations are based primarily on Which?'s 2026 survey of 1,568 suitcase owners, alongside travel-editor reviews. www.which.co.ukwww.independent.co.uk

## Let me narrow it down

1\. What type of suitcase?

Cabin suitcase

Medium checked suitcase

Large checked suitcase

Matching suitcase set

---

2\. Budget per suitcase

Under £75

£75-£100

£100-£200

£200+

---

3\. What matters most?

Durability and longevity

Lightweight construction

Looks and design

Best value for money

---

4\. How often will you travel?

One or two holidays a year

Several trips a year

Frequent business or long-haul travel

[Find my best suitcases]

Perplexity

The question asked

Best British luggage brands

From the recorded answer

Antler - best overall: A British heritage brand founded in 1914, known for stylish, practical hard-shell cases and a lifetime warranty. A strong all-round choice for most travellers.
Read recorded answer

Recorded answer text · Perplexity · 25 October 2026

The best British luggage brands depend on your budget and travel style:

- Antler - best overall: A British heritage brand founded in 1914, known for stylish, practical hard-shell cases and a lifetime warranty. A strong all-round choice for most travellers. - Carl Friedrik - best luxury and design: London-based, minimalist luggage with premium materials and polished styling; particularly strong for carry-ons and aluminium cases. - Globe-Trotter - best heritage luxury: Famous for distinctive vintage styling and durable vulcanised-fibreboard cases. Ideal if appearance and tradition matter more than price. - Tripp - best affordable: Practical, colourful suitcases with good durability at relatively low prices; well suited to occasional travellers. - IT Luggage - best value variety: Offers lightweight, colourful designs, generally with long warranties, at accessible prices. - Nortvi - best sustainability-focused option: A contemporary British brand highlighted for sustainable luggage and modern design. - Bennett Winch - best premium soft luggage: Specialises in refined travel bags, holdalls and suit carriers rather than conventional wheeled suitcases.

Best single recommendation: Choose Antler for the best balance of British heritage, design, durability and price. Choose Carl Friedrik for a more luxurious, fashion-led option, or Tripp if keeping costs down.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Antler

Luggage & Travel Gear

21 August 2026 – 25 October 2026 (scans 1–11)

45.1

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

2232

Answers naming the brand

4944

Answers collected

45.1

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Antler ranks #1 among 37 tracked brands for Luggage & Travel Gear · United Kingdom (21 August 2026 – 25 October 2026). Its visibility is 45.1%. It was named in 2,232 of 4,944 AI answers across 128 of 150 tracked questions, averaging position 1.7 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 45.1% AI visibility for Antler in Luggage & Travel Gear · United Kingdom, measured over 21 August 2026 – 25 October 2026. It ranks #1 among 37 tracked brands.

How often does AI mention this brand?

Antler was named in 2,232 of 4,944 collected AI answers, across 128 of 150 tracked questions, for Luggage & Travel Gear · United Kingdom (21 August 2026 – 25 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Antler by all 4,944 answers in the published Luggage & Travel Gear · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Found by Flux
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Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
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