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Away

AI visibility and ranking for Luggage & Travel Gear: United Kingdom

Luggage & Travel Gear [UK]
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US direct-to-consumer luggage brand with a London store in Covent Garden.

Away
appears in
20.2
% of measured AI answers in this industry and market.

Found score

Track Away’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 4, 2026

Updated

October 4, 2026

Latest scan visibility

19.8

October 4, 2026

Overall visibility

20.2

21 August 2026 – 4 October 2026 (scans 1–8)

Industry rank

3

Within this industry and market

Published scan history

Across 8 recorded scans from 21 August 2026 to 4 October 2026, Away's single-scan score moved from 25.1% to 19.8%, down 5.3 percentage points. Latest recorded scan 19.8% on 4 October 2026; combined-window score 20.2%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 20.2% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 202625.1%
24 August 202620.4%
30 August 202620.2%
6 September 202616.0%
13 September 202617.8%
20 September 202621.6%
27 September 202620.7%
4 October 202619.8%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

15.8%

Perplexity Logo

Perplexity

29.8%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

14.9%

21 August 2026 – 4 October 2026 (scans 1–8)

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Perplexity names Away most often.

It appears in 29.8% of collected Perplexity answers and 14.9% of Google AI Overviews answers: a difference of 14.9 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 118 of 150 questions.

Away appears in at least one collected answer to 78.7% of the tracked questions. That is question coverage; the 20.2% visibility score measures its share of individual answers.

Across 8 published scans, visibility ranged from 16.0% to 25.1%. The latest scan was 19.8% on 4 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 4 October 2026 (scans 1–8)

Share of collected answers naming each brand

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best 4 wheel suitcase UK
  • Best British luggage brands
  • Best British made luggage
  • Best British owned luggage brands
  • Best Samsonite alternative UK
  • Best alternative to Rimowa UK

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best travel gear brands UK (Antler, Samsonite, Rimowa)
  • Best travel gear brands Birmingham (Samsonite, Peak Design, TUMI)
  • Best luggage deals UK (Samsonite, Eastpak, it Luggage)
  • Best suitcase wheels that don't break (Samsonite, Eastpak, Antler)
  • Best travel accessories brands UK (Antler, Cabin Max, Go Travel)
  • Best boutique luggage brands UK (Carl Friedrik, Globe-Trotter, Samsonite)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best luggage brands UK

From the recorded answer

Best Direct-to-Consumer / Stylish: Away …
Read recorded answer

Recorded answer text · Google AI Overviews · 4 October 2026

The best suitcase brand overall in the UK is Antler, balancing durable recycled polycarbonate shells, sleek minimalist design, and a lifetime warranty.

### Top Suitcase Brands in the UK

- Best Overall: Antler - Why buy: A classic British heritage luggage brand known for popular lines like the Icon Stripe and Stamford. They feature lightweight yet tough hardshells, silent 360-degree spinner wheels, and a lifetime warranty on models made after May 2023. - Price range: Medium sizes average around £220. - Best Budget: Tripp - Why buy: Available widely on the UK high street (such as in John Lewis or direct), Tripp's Holiday collections offer incredible value, lightweight polypropylene builds, and dependable everyday durability without breaking the bank. - Price range: Large cases start around £70. - Best Mid-Range & Lightweight: Samsonite - Why buy: A global heavyweight famous for extremely resilient materials like its proprietary Roxkin (found in the Proxis line) that flexes under pressure and bounces back. They offer smooth maneuverability and strong multi-year warranties. - Price range: Around £180-£300 depending on the collection. - Best Direct-to-Consumer / Stylish: Away - Why buy: Beloved for clean modern aesthetics, clever internal compression systems, and durable polycarbonate shells. Their large bags are spacious, highly rated for frequent fliers, and backed by a limited lifetime warranty. - Price range: Around £350 for larger checked sizes. - Best Luxury / Investment: Rimowa - Why buy: The ultimate status symbol in luggage, famous for high-end grooved aluminium and premium polycarbonate cases. They are exceptionally robust and built to last generations, though notably heavy and expensive. - Price range: £700 to over £1,000. - Best Soft-Shell Durability: Eastpak - Why buy: Users on Reddit reach a consensus that Eastpak soft-shell suitcases (like the Transit'R ) are exceptionally long-lasting, backed by a robust 30-year warranty against manufacturing defects.

If you'd like to narrow down your choice, please tell me:

- Are you looking for a cabin bag or a checked suitcase? - Do you prefer a hard-shell or soft-shell design? - What is your approximate budget?

ChatGPT

The question asked

Best online luggage stores UK

From the recorded answer

| Away | Premium minimalist luggage | £250-£400+ | …
Read recorded answer

Recorded answer text · ChatGPT · 4 October 2026

If you're looking for good online luggage stores in the UK, these are the ones I'd shortlist based on current 2026 reviews, range, value and customer feedback:

| Store | Best for | Typical price | |---|---|---:| | Antler | Premium British luggage & stylish suitcases | £150-£300+ | | John Lewis | Reliable all-rounder & easy returns | £60-£250 | | Tripp | Best budget/value | £35-£120 | | Samsonite | Durability & frequent travellers | £120-£350+ | | IT Luggage | Cheap, lightweight cases | £40-£100 | | LuggageSuperstore | Huge selection & brand comparison | £50-£300+ | | Nere Travel | Stylish mid-range luggage | £60-£150 | | Away | Premium minimalist luggage | £250-£400+ |

### My top 3

1. Tripp - best value Which? found Tripp particularly strong for value, with an average case price around £70 and a five-star value-for-money rating. www.which.co.uk

### [Tripp Holiday 8 Cabin Suitcase]() £42.00

2. Antler - best premium choice The Independent's 2026 testing named Antler's Icon Stripe its best overall check-in suitcase, praising its light weight, smooth wheels and 122L capacity. www.the-independent.com

### [Antler Cabin Suitcase Icon Stripe]() £185.00

3. John Lewis - best safe all-rounder Which? rated John Lewis a Recommended Brand, highlighting its lightweight cases, good storage and strong guarantee. www.which.co.uk

### [John Lewis Lisbon 4-Wheel Hard Shell Suitcase]() £65.00

### If you want cheap luggage I'd look at Tripp, IT Luggage and John Lewis first. Current examples include the IT Luggage World's Lightest at around £45-£50 and Tripp cabin cases from around £35-£42.

### If you want something that will last Go Antler, Samsonite or Eastpak. Which?'s 2026 survey found Eastpak and Samsonite among the most robust full-sized suitcase brands, while Antler scored well overall. www.which.co.uk

### [Samsonite Essens Spinner Suitcase]() £199.00

### [Samsonite S Cure Spinner]() £122.15

### [Eastpak Transit'R 4-Wheel Extra Large Suitcase]() £155.00

### [IT Luggage Vitalize Suitcase]() £50.00

If you tell me your budget (e.g. under £50 / £100 / £200) and whether you need cabin, medium or large, I can find the 5 best current deals in the UK.

Perplexity

The question asked

Best suitcase brands UK

From the recorded answer

Away - Best for modern design, organisation and premium carry-on luggage; praised for consistent test performance.
Read recorded answer

Recorded answer text · Perplexity · 4 October 2026

The best suitcase brands in the UK depend on your budget and priorities:

- Antler - Best overall for stylish, lightweight suitcases with a strong warranty; frequently rated highly by UK travel editors. - Samsonite - Best all-rounder for durability, broad size options and dependable build quality. - Tripp - Best budget choice, with frequent discounts and good availability through UK retailers. - Away - Best for modern design, organisation and premium carry-on luggage; praised for consistent test performance. - Travelpro - Best for frequent flyers, particularly if you prioritise robust wheels and practical interiors. - Victorinox - Best premium option for refined construction and business travel. - Nortvi - Best for sustainability-focused buyers, with recycled-material designs and a premium finish. - Carl Friedrik - Best luxury choice for distinctive design and high-end materials, though prices are considerably higher.

Quick recommendation: choose Antler for the best balance of style and value, Samsonite for maximum reliability, or Tripp for a lower-cost suitcase. For checked luggage, look for four smooth spinner wheels, a polycarbonate shell, replaceable wheels and a warranty of at least five years.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Away

Luggage & Travel Gear

21 August 2026 – 4 October 2026 (scans 1–8)

20.2

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

727

Answers naming the brand

3599

Answers collected

20.2

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Away ranks #3 among 37 tracked brands for Luggage & Travel Gear · United Kingdom (21 August 2026 – 4 October 2026). Its visibility is 20.2%. It was named in 727 of 3,599 AI answers across 118 of 150 tracked questions, averaging position 2.5 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 20.2% AI visibility for Away in Luggage & Travel Gear · United Kingdom, measured over 21 August 2026 – 4 October 2026. It ranks #3 among 37 tracked brands.

How often does AI mention this brand?

Away was named in 727 of 3,599 collected AI answers, across 118 of 150 tracked questions, for Luggage & Travel Gear · United Kingdom (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Away by all 3,599 answers in the published Luggage & Travel Gear · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Found by Flux
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