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Hobbs

Hobbs

AI visibility and ranking for Womenswear: United Kingdom

Womenswear [UK]
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London womenswear brand founded in Hampstead, known for tailoring and owned by The Foschini Group.

Hobbs
appears in
14.3
% of measured AI answers in this industry and market.

Found score

Track Hobbs’s AI visibility weekly →

AI visibility scores and ranking

Data through

November 1, 2026

Updated

November 2, 2026

Latest scan visibility

14.7

November 1, 2026

Overall visibility

14.3

16 October 2026 – 1 November 2026 (scans 1–4)

Industry rank

9

Within this industry and market

Published scan history

Across 4 recorded scans from 16 October 2026 to 1 November 2026, Hobbs's single-scan score moved from 15.1% to 14.7%, down 0.4 percentage points. Latest recorded scan 14.7% on 1 November 2026; combined-window score 14.3%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 14.3% over 16 October 2026 – 1 November 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
16 October 202615.1%
18 October 202613.1%
25 October 202614.2%
1 November 202614.7%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

20.2%

Perplexity Logo

Perplexity

14.3%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

8.3%

16 October 2026 – 1 November 2026 (scans 1–4)

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ChatGPT names Hobbs most often.

It appears in 20.2% of collected ChatGPT answers and 8.3% of Google AI Overviews answers: a difference of 11.9 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 68 of 150 questions.

Hobbs appears in at least one collected answer to 45.3% of the tracked questions. That is question coverage; the 14.3% visibility score measures its share of individual answers.

Across 4 published scans, visibility ranged from 13.1% to 15.1%. The latest scan was 14.7% on 1 November 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

16 October 2026 – 1 November 2026 (scans 1–4)

Share of collected answers naming each brand

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best Ascot dresses UK
  • Best British womenswear brands
  • Best Royal Ascot outfits for women
  • Best UK women's labels that ship internationally
  • Best black tie dresses UK
  • Best bridesmaid dresses UK

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best women's dress brands UK (Rixo, Never Fully Dressed, Kitri)
  • Which women's clothing brands run small UK (Zara, ASOS, Mango)
  • Best women's clothing under £100 UK (Marks & Spencer, Nobody's Child, Lucy & Yak)
  • Best women's jumpsuits UK (ASOS, Hush, Phase Eight)
  • Which British women's fashion labels are actually good (ME+EM, Whistles, Rixo)
  • Best online clothes shops for women UK (ASOS, Marks & Spencer, Next)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best British womenswear brands

From the recorded answer

Hobbs: Known for structured blazers, classic shift dresses, and refined occasion wear with strong construction.
Read recorded answer

Recorded answer text · Google AI Overviews · 1 November 2026

!British Made Women's Clothing - Buy From UK-Made Brands The best British clothing brands for women range from elevated high-street staples to sustainable labels and heritage design houses.

### Everyday & High-Street Favorites

- Marks & Spencer (M&S): Widely praised for reliable quality, great knitwear, and modern capsule-wardrobe pieces (especially via its Autograph line). - Nobody's Child: A go-to eco-conscious brand known for feminine midi dresses, floral prints, and ethical production. - White Stuff: Famous for relaxed, feel-good everyday wear, distinct patterns, and comfortable jersey and corduroy pieces. - Seasalt Cornwall: Loved for durable, maritime-inspired casualwear, organic cotton, and weather-ready staples.

### Elevated & Contemporary Style

- ME+EM: A favorite for sharp tailoring, luxury fabrics, and contemporary smart-casual workwear. - Hobbs: Known for structured blazers, classic shift dresses, and refined occasion wear with strong construction. - TOAST: Ideal for slow fashion, relaxed loungewear, artisanal knitwear, and timeless denim. - Damson Madder: Popular for trendy, vibrant designs crafted from organic and recycled materials.

### Heritage & Luxury Icons

- Barbour: The gold standard for waxed cotton country jackets and practical outdoor heritage. - Mulberry: Renowned for iconic British leather craftsmanship and certified B Corp status. - Burberry: The classic choice for luxury trench coats and iconic British heritage style. - Community Clothing: Founded by Patrick Grant to support local British factories with durable, honest everyday garments.

To help you narrow down the best option, tell me:

- What is your budget or price range? - What type of clothing are you looking for (e.g., everyday workwear, casual weekend pieces, or a special occasion dress)?

ChatGPT

The question asked

Best womenswear brands UK

From the recorded answer

| Hobbs | Classic elegance | …
Read recorded answer

Recorded answer text · ChatGPT · 1 November 2026

The UK has some brilliant womenswear brands, from affordable everyday fashion to premium contemporary labels and luxury British designers. Here's my shortlist of brands worth knowing in 2026, grouped by style and price point.

## Best UK womenswear brands

### 1\. Premium contemporary - polished, timeless and stylish

(My top category)

!The February Collection | ME+EM

ME+EM

Clever tailoring, beautiful basics and elevated everyday pieces.

£££

!Green Penny Belted Dress | WHISTLES | Whistles UK |

Whistles

Understated, modern and sophisticated.

££-£££

!REISS Womenswear, Menswear, Childrenswear & Accessories

Reiss

Sharp tailoring, dresses and workwear.

££-£££

![The Art of Spring

- Jigsaw](

Jigsaw

Quality wardrobe staples and timeless style.

££-£££

### 2\. Contemporary and fashion-forward

!18 New-Season Heroes At ALIGNE | SheerLuxe

ALIGNE

Modern tailoring, statement blazers and versatile separates.

![All Clothing | Explore the Full RIXO Collection | RIXO ⋆](

Rixo

Vintage-inspired prints, beautiful dresses and statement pieces.

!Damson Madder Pre Spring 2026 (Various Campaigns)

Damson Madder

Playful prints, interesting silhouettes and distinctive designs.

![Luxury Womenswear Brand | Designed in London - Odd Muse](

Odd Muse

Feminine, structured and elegant statement dressing.

### 3\. Affordable and accessible

!AUTUMN WINTER 2023|COS コス 公式オンラインストア

COS

Minimalist, architectural and understated.

!Women's Clothing & Occasionwear | Nobody's Child

Nobody's Child

Pretty dresses and accessible everyday fashion.

![Women's Clothing | Ladies Fashion Online | | Boden USA](

Boden

Colourful, wearable and classic.

!20 New-In Buys From & Other Stories To Add To Your Autumn Capsule | British Vogue

& Other Stories

Fashion-led pieces, accessories and contemporary basics.

### 4\. Luxury and designer womenswear

![Discover Autumn Winter 2024 - Victoria Beckham](

Victoria Beckham

![Autumn Winter 23 Collection - ERDEM](

Erdem

!Roksanda Takes The Crown For London Fashion Week's Starriest Front-Row Yet | British Vogue

Roksanda

!Simone Rocha Spring 2024 Ready-to-Wear Collection | Vogue

Simone Rocha

### 5\. Other British brands worth exploring

| Brand | Best known for | |--------|--------| | Hobbs | Classic elegance | | Holland Cooper | Country luxe | | The Fold | Premium workwear | | Toast | Relaxed, artistic style | | Ghost | Beautiful dresses | | Hush | Relaxed everyday fashion | | Wyse London | Knitwear and smart casual | | Seasalt Cornwall | Practical, colourful clothing |

These picks are informed by current British fashion coverage from urlWoman & Hometurn348325search0, urlGlamour UKturn348325search8 and urlThe Independentturn348325search1\.

---

## Let's narrow it down

I can make a much more curated list if I know what sort of womenswear you're interested in.

1\. What aesthetic do you prefer?

---

2\. Typical budget per item?

---

3\. What are you shopping for?

[Find my best brands]

Perplexity

The question asked

Best women's clothing brands for women in their 30s UK

From the recorded answer

Workwear: Reiss, ME+EM, Whistles, Hobbs …
Read recorded answer

Recorded answer text · Perplexity · 1 November 2026

For a polished, versatile UK wardrobe in your 30s, start with Whistles, Reiss, ME+EM, COS, Boden and & Other Stories. Add M&S, Uniqlo or Mango for affordable staples, and Rixo or Nobody's Child for dresses.

## Best brands by style

- Whistles - Modern, understated staples, quality knitwear, tailoring and dresses. - Reiss - Smart workwear, occasion outfits, coats and sharp tailoring; a strong choice for a polished wardrobe. - ME+EM - Flattering smart-casual pieces designed for practical everyday wear; particularly good for trousers, knitwear and workwear. - COS - Minimalist, structured basics, relaxed tailoring and contemporary wardrobe staples. - Boden - Colourful, wearable dresses, knitwear and everyday clothing with a more distinctive feel. - & Other Stories - Feminine blouses, knitwear, occasionwear and trend-aware basics. - Jigsaw - Understated, higher-quality essentials and elegant work-to-weekend clothing. - Rixo - Vintage-inspired dresses and distinctive prints for weddings, events and evenings. - Nobody's Child - Accessible dresses, skirts and feminine everyday pieces, with many options around the mid-range price point. - Hush - Relaxed, comfortable clothing such as jersey separates, knitwear and easy dresses. - Mango - Fashion-forward tailoring, dresses and basics at high-street prices. - M&S - Reliable jeans, knitwear, workwear, underwear and wardrobe basics; especially useful for value and inclusive sizing. - Uniqlo - Excellent for affordable, minimalist basics, layering pieces, knitwear, coats and casual clothing. - Aligne - Contemporary tailoring, denim, waistcoats and timeless trend-led pieces.

## A simple shopping formula

- Everyday basics: Uniqlo, M&S, COS - Workwear: Reiss, ME+EM, Whistles, Hobbs - Dresses and occasionwear: Rixo, Nobody's Child, Boden, & Other Stories - Casual clothing: Hush, Mango, FatFace - Investment pieces: Jigsaw, Whistles, Reiss, AllSaints - Colourful or distinctive style: Boden, Rixo, Sister Jane

The best starting combination is Uniqlo or M&S for basics, COS or Mango for modern pieces, and Whistles or Reiss for smarter clothing. Brands such as Aligne, Omnes and Nobody's Child are also worth considering if responsible production and accessible pricing matter to you.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Hobbs

Womenswear

16 October 2026 – 1 November 2026 (scans 1–4)

14.3

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

257

Answers naming the brand

1800

Answers collected

14.3

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Hobbs ranks #9 among 37 tracked brands for Womenswear · United Kingdom (16 October 2026 – 1 November 2026). Its visibility is 14.3%. It was named in 257 of 1,800 AI answers across 68 of 150 tracked questions, averaging position 3.7 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 14.3% AI visibility for Hobbs in Womenswear · United Kingdom, measured over 16 October 2026 – 1 November 2026. It ranks #9 among 37 tracked brands.

How often does AI mention this brand?

Hobbs was named in 257 of 1,800 collected AI answers, across 68 of 150 tracked questions, for Womenswear · United Kingdom (16 October 2026 – 1 November 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Hobbs by all 1,800 answers in the published Womenswear · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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