Across 8 recorded scans from 21 August 2026 to 4 October 2026, Hershesons's single-scan score moved from 0.7% to 0.0%, down 0.7 percentage points. Latest recorded scan 0.0% on 4 October 2026; combined-window score 0.3%.
View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 0.3% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan date
Single-scan score
21 August 2026
0.7%
24 August 2026
0.2%
30 August 2026
0.4%
6 September 2026
0.7%
13 September 2026
0.2%
20 September 2026
0.2%
27 September 2026
0.0%
4 October 2026
0.0%
Latest scan = one scan. Overall visibility = all answers in the published window.
Visibility across AI platforms
Share of answers naming this brand
ChatGPT
0.1%
Perplexity
0.7%
AI Overviews
0.2%
21 August 2026 – 4 October 2026 (scans 1–8)
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It appears in 0.7% of collected Perplexity answers and 0.1% of ChatGPT answers: a difference of 0.6 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.
Named across 6 of 150 questions.
Hershesons appears in at least one collected answer to 4.0% of the tracked questions. That is question coverage; the 0.3% visibility score measures its share of individual answers.
Across 8 published scans, visibility ranged from 0.0% to 0.7%. The latest scan was 0.0% on 4 October 2026. Individual scan scores and the published-window score describe different samples.
The brand is named in at least one collected answer to each of these questions.
Best British hair brands
Best British haircare brands
Best anti frizz products Britain
Best boutique haircare brands UK
Best products for coarse frizzy hair UK
Best products to smooth frizz without weighing hair down UK
Examples from the published question set. A mention on one platform does not mean every platform names the brand.
Other brands in these answers
Prompts that surface other brands
Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.
Best British hair brands (Philip Kingsley, Trevor Sorbie, Lee Stafford)
Best British owned haircare brands (Umberto Giannini, Percy & Reed, Philip Kingsley)
Best British haircare brands (Philip Kingsley, Umberto Giannini, Faith in Nature)
Best independent British haircare brands (Hair Syrup, Only Curls, Boucleme)
Best boutique haircare brands UK (Philip Kingsley, Boucleme, Only Curls)
Which British haircare brands are actually good (Philip Kingsley, Percy & Reed, Boucleme)
Competitor names are shown where they appear in the collected examples.
Recorded AI questions and answers
Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.
Google AI Overviews
The question asked
Best British haircare brands
From the recorded answer
Hershesons: Born out of the cool London blow-dry bars, focusing on multi-tasking, low-fuss styling products.[]( …
Read recorded answer
Recorded answer text · Google AI Overviews · 21 August 2026
Top British haircare brands include heritage trichological experts like Philip Kingsley, salon-founded favorites like Percy & Reed and [Umberto Giannini], high-end fashion styling ranges like Hair by Sam McKnight, and natural everyday ranges like [Faith In Nature].Trichology and Scalp Health
- Philip Kingsley: Famous for the iconic pre-shampoo Elasticizer treatment, built on over 60 years of scalp and hair science.[](
Salon and Performance
- Percy & Reed: Created by top London stylists, offering effortless, award-winning shampoos, conditioners, and the popular Wonder Balm.
- Umberto Giannini: Known for accessible, vegan, and cruelty-free styling and curl-care solutions found on high street shelves.[](
Editorial and Styling
- Hair by Sam McKnight: Founded by the legendary fashion-show stylist, famous for lightweight texture mists and dry shampoos.
- Hershesons: Born out of the cool London blow-dry bars, focusing on multi-tasking, low-fuss styling products.[](
Natural and Ethical
- Faith In Nature: A budget-friendly, ethically sourced staple across the UK offering natural, vegan, and large refill-size botanical hair washes.
If you share your hair type (such as fine, curly, or damaged) and your budget, I can recommend the best specific brand and product for you.
ChatGPT
The question asked
Best British hair brands
From the recorded answer
Hershesons - ⭐ Best for modern London styling. Their styling products are particularly good for effortless, blow-dried and undone looks; Hershesons products were also highlighted by British Vogue stylists in 2026. British Vogue …
Read recorded answer
Recorded answer text · ChatGPT · 6 September 2026
If you mean British-founded haircare brands, these are among the best:
- Philip Kingsley - ⭐ Best for hair health. Excellent for damaged, dry, fine or thinning hair; particularly strong on scalp-focused care. Philip Kingsley The Times
- Percy & Reed - ⭐ Best all-rounder. Great shampoos, conditioners and styling products, with a particularly good range for volume, frizz and heat protection. The products are made in the UK. Percy & Reed Percy & Reed
- Hair by Sam McKnight - ⭐ Best for styling. Fantastic if you want that polished-but-effortless salon/editorial look; Cool Girl and Modern Hairspray are standouts. British Vogue Who What Wear
- Josh Wood Colour - ⭐ Best for colour. Particularly good for at-home permanent colour, glosses and maintaining colour between salon visits. Who What Wear
- Umberto Giannini - ⭐ Best affordable option, especially worth looking at if you have curls/waves or want accessible everyday haircare.
- Hershesons - ⭐ Best for modern London styling. Their styling products are particularly good for effortless, blow-dried and undone looks; Hershesons products were also highlighted by British Vogue stylists in 2026. British Vogue
### My top 3
Philip Kingsley for genuinely improving hair condition → Percy & Reed for everyday luxury → Sam McKnight for styling.
If you tell me your hair type (fine/thick, straight/wavy/curly), main problem (frizz, dryness, thinning, damage, volume), and budget, I can narrow it down to the best 3 British brands + specific products for you.
Perplexity
The question asked
Best products for coarse frizzy hair UK
From the recorded answer
Hershesons Almost Everything Cream - called out as a reliable hero cream for frizz.
Read recorded answer
Recorded answer text · Perplexity · 20 September 2026
For coarse frizzy hair in the UK, the best product types are usually rich creams, nourishing oils, and smoothing serums because thicker strands need extra moisture and frizz control. If you want the shortest answer: start with a smoothing cream for styling, then add a serum or oil for finishing and humidity protection.
Good UK options highlighted in recent reviews include:
- Redken Frizz Dismiss - a strong pick if you want a frizz-busting cream with heat protection.
- John Frieda All-in-1 Extra Strength Serum - specifically recommended for thick, coarse hair.
- Kérastase Elixir Ultime hair oil - named a top hair oil for frizzy hair.
- Hershesons Almost Everything Cream - called out as a reliable hero cream for frizz.
- Living Proof Instant De-Frizzer - praised for being easy to use in a routine.
- Olaplex No. 6 - featured by Vogue as a best anti-frizz option for damaged hair, which can help if coarse hair is also dry or chemically treated.
What to look for in products:
- Moisturising/nourishing formulas: coarse hair usually does better with richer creams and oils.
- Ingredients like shea butter, coconut oil, argan oil, and castor oil: these are commonly recommended for thicker, frizz-prone hair.
- Heat protection if you blow-dry or straighten, since styling can worsen frizz.
If you want, I can narrow this down to:
- best budget picks
- best for curly coarse hair
- best shampoo + conditioner + leave-in routine
- best products available at Boots/Superdrug/Lookfantastic
Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.
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Product fit
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This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.
Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.
In the Found by Flux AI Visibility Index, Hershesons ranks #27 among 34 tracked brands for Haircare · United Kingdom (21 August 2026 – 4 October 2026). Its visibility is 0.3%. It was named in 11 of 3,600 AI answers across 6 of 150 tracked questions, averaging position 2.4 when mentioned.
Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.
The scores, explained.
The scope, scores and comparisons behind this brand profile.
What is this brand’s AI Visibility Score?
Found by Flux records 0.3% AI visibility for Hershesons in Haircare · United Kingdom, measured over 21 August 2026 – 4 October 2026. It ranks #27 among 34 tracked brands.
How often does AI mention this brand?
Hershesons was named in 11 of 3,600 collected AI answers, across 6 of 150 tracked questions, for Haircare · United Kingdom (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.
How is the AI Visibility Score calculated?
Found divides the number of collected answers naming Hershesons by all 3,600 answers in the published Haircare · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.
