Get your industry’s AI rankings every Monday. Track it →
Found
/
The List
/
Haircare
/

Hair by Sam McKnight

Hair by Sam McKnight

AI visibility and ranking for Haircare: United Kingdom

Haircare [UK]
Visit website ↗

London product line from hairstylist Sam McKnight.

Hair by Sam McKnight
appears in
4.4
% of measured AI answers in this industry and market.

Found score

Track Hair by Sam McKnight’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 4, 2026

Updated

October 4, 2026

Latest scan visibility

2.7

October 4, 2026

Overall visibility

4.4

21 August 2026 – 4 October 2026 (scans 1–8)

Industry rank

8

Within this industry and market

Published scan history

Across 8 recorded scans from 21 August 2026 to 4 October 2026, Hair by Sam McKnight's single-scan score moved from 5.8% to 2.7%, down 3.1 percentage points. Latest recorded scan 2.7% on 4 October 2026; combined-window score 4.4%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 4.4% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20265.8%
24 August 20265.8%
30 August 20264.7%
6 September 20264.0%
13 September 20264.9%
20 September 20264.4%
27 September 20262.9%
4 October 20262.7%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

3.1%

Perplexity Logo

Perplexity

7.3%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

2.8%

21 August 2026 – 4 October 2026 (scans 1–8)

Claude LogoDeep Seek LogoGrok Logo

See insights from more platforms.

Track your brand everywhere its mentioned with Lift.

Explore Lift →

Perplexity names Hair by Sam McKnight most often.

It appears in 7.3% of collected Perplexity answers and 2.8% of Google AI Overviews answers: a difference of 4.5 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 28 of 150 questions.

Hair by Sam McKnight appears in at least one collected answer to 18.7% of the tracked questions. That is question coverage; the 4.4% visibility score measures its share of individual answers.

Across 8 published scans, visibility ranged from 2.7% to 5.8%. The latest scan was 2.7% on 4 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 4 October 2026 (scans 1–8)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best British alternative to Moroccanoil
  • Best British hair brands
  • Best British hair care line
  • Best British haircare brands
  • Best British owned haircare brands
  • Best boutique haircare brands UK

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best British owned haircare brands (Umberto Giannini, Percy & Reed, Philip Kingsley)
  • Which British haircare brands are actually good (Philip Kingsley, Percy & Reed, Boucleme)
  • Best affordable British haircare brands (Faith in Nature, Umberto Giannini, Charles Worthington)
  • Best British hair care line (Philip Kingsley, Only Curls, Percy & Reed)
  • Best curly hair brand UK (Only Curls, Boucleme, Umberto Giannini)
  • Best curly hair products UK (Only Curls, Boucleme, Umberto Giannini)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best texturising spray UK

From the recorded answer

Best for Undone Waves: **[Hair by Sam McKnight Cool Girl Texture Mist]( …
Read recorded answer

Recorded answer text · Google AI Overviews · 4 October 2026

The best overall texturising spray in the UK is the Oribe Dry Texturizing Spray, priced around £47 for 300ml, which delivers incredible volume and absorbs oil without stiffness.

### Top Texturising Sprays in the UK

- Best Overall: Oribe Dry Texturizing Spray (£47) - A cult luxury favorite that plumps strands, adds a light shine, and doubles as a dry shampoo. Most users on Reddit agree it is worth the high price for fine or straight hair because it doesn't crunch or flake. - Best for Undone Waves: Hair by Sam McKnight Cool Girl Texture Mist (£29) - Lightweight and matte, perfect for effortless, piecey texture and fine hair. - Best for Coloured & Heat Styling: Color Wow Style on Steroids Texturizing Spray (£28) - Doubles as a heat protectant while adding grit and volume that works on dyed or thick hair without dulling color. - Best Mid-Range: Moroccanoil Dry Texture Spray (£20.50 for 205ml) - Infused with argan oil to provide touchable, flexible hold and dimension. - Best Budget Buy: Fudge Professional Texture Spray (£9.99 for 250ml) - An affordable supermarket staple that provides great definition and all-day hold without stickiness.

If you'd like, let me know:

- Your hair type (fine, thick, straight, or curly) - Your budget (high-end or budget-friendly) - The finish you prefer (matte or shiny)

I can recommend the exact spray that fits your hair routine.

ChatGPT

The question asked

Best British haircare brands

From the recorded answer

A current UK haircare ranking also places Philip Kingsley, Umberto Giannini, Faith in Nature, Bouclème, Only Curls, Noughty, Hair by Sam McKnight and Percy & Reed among the leading names.
Read recorded answer

Recorded answer text · ChatGPT · 4 October 2026

If you're looking for the best British haircare brands, these are the ones I'd put at the top of the list. A current UK haircare ranking also places Philip Kingsley, Umberto Giannini, Faith in Nature, Bouclème, Only Curls, Noughty, Hair by Sam McKnight and Percy & Reed among the leading names. flux.agencywww.percyandreed.com

### 🇬🇧 Best British haircare brands

| Brand | Best for | My take | |---|---|---| | Philip Kingsley | Hair/scalp health, thinning, damaged hair | ⭐ Best overall | | Umberto Giannini | Curls, waves, frizz | ⭐ Best affordable | | Bouclème | Curly/coily hair | ⭐ Best for curls | | Only Curls | Curly & wavy hair | ⭐ Excellent curl-focused range | | Percy & Reed | Volume, styling, damaged/fine hair | ⭐ Best salon-style | | Hair by Sam McKnight | Styling & luxury haircare | ⭐ Best luxury | | Faith in Nature | Natural/accessible haircare | ⭐ Best budget/natural | | Noughty | Vegan-friendly, affordable care | ⭐ Best value | | Bleach London | Coloured/bleached hair | ⭐ Best for colour | | Charlotte Mensah | Textured, curly & coily hair | ⭐ Best luxury textured-hair care |

My top 3 overall:

1. Philip Kingsley - particularly strong if your priority is genuinely improving hair and scalp condition. The brand was founded around trichological expertise and has ranges for concerns such as fine hair, frizz, shedding and different hair textures. www.philipkingsley.com 2. Umberto Giannini - fantastic if you want effective products without going too expensive, especially for waves and curls. 3. Percy & Reed - excellent if you want that polished, salon-finished feel. The brand says its products are designed, formulated and manufactured in the UK. www.percyandreed.com

### A couple worth particularly checking out

### [Elasticizer Booster Philip Kingsley]() £19.20

Philip Kingsley Elasticizer is the iconic choice if your hair is dry, damaged or lacking elasticity.

### [Bouclème Intensive Moisture Treatment]() £30.00

Bouclème Intensive Moisture Treatment is a good option if you have curls that need substantial hydration.

If you tell me your hair type (fine/thick, straight/wavy/curly, coloured, dry/oily, frizzy, thinning) and your budget, I can narrow this down to 5 British brands + the exact products I'd buy from each.

Perplexity

The question asked

Best boutique haircare brands UK

From the recorded answer

Hair by Sam McKnight - High-end, editorial-style styling products for volume, texture and polished looks.
Read recorded answer

Recorded answer text · Perplexity · 4 October 2026

The best boutique haircare brands in the UK depend on your hair type, but these are excellent places to start:

- Philip Kingsley - London-based trichology brand, particularly strong for scalp care, fine hair and targeted treatments. - Davines - Premium Italian salon brand with attractive, often sustainable formulas for colour-treated, dry and damaged hair; its UK availability is well established. - Pai-Shau - Small luxury brand known for its tea-infused, smoothing and hydrating products. - Fable & Mane - Ayurvedic-inspired products focused on scalp rituals, oils and strengthening dry hair. - Briogeo - Inclusive, clean-leaning range with good options for curls, sensitive scalps and damaged hair. - Bouclème - One of the strongest specialist UK-friendly brands for wavy, curly and coily hair. - Flora & Curl - Black-owned brand offering botanical products designed specifically for textured hair. - Noughty - More affordable vegan and cruelty-free option, with shampoos, conditioners and styling products. - Hair by Sam McKnight - High-end, editorial-style styling products for volume, texture and polished looks. - No Knot Co. - Independent Black-owned brand specialising in tools and accessories for waves, curls, kinks and fros. - Herbstrong - British botanical haircare centred on scalp health, rosemary and strengthening herbal ingredients. - The Inkey List Hair - Good for straightforward, ingredient-led scalp treatments at relatively accessible prices.

### Best by need

| Need | Best picks | |---|---| | Scalp health or thinning concerns | Philip Kingsley, Fable & Mane, Herbstrong | | Curly or coily hair | Bouclème, Flora & Curl, No Knot Co. | | Luxury salon results | Davines, Hair by Sam McKnight, Philip Kingsley | | Dry or damaged hair | Briogeo, Davines, Pai-Shau | | Vegan or botanical formulas | Noughty, Flora & Curl, Herbstrong | | Affordable experimentation | Noughty, The Inkey List Hair |

For a particularly British boutique edit, start with Philip Kingsley, Bouclème, Flora & Curl, Herbstrong and No Knot Co. Availability and pricing can vary by retailer; UK luxury beauty stores currently stock brands including Philip Kingsley and other premium salon lines.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

Your questions. Your market. Your next move.

Track your own prompts with Lift.

Go beyond the public list. Choose questions about your products, competitors and customers, then track how AI answers them over time.

Chat GPT logo

Which running shoes suit wide feet?

Product fit

Perplexity Logo

What are good alternatives to my usual skincare brand?

Comparison

Claude Logo

Which sofa brands deliver to regional Australia?

Market

Deep Seek Logo

Which protein powders contain no dairy?

Product fit

Grok Logo

Is this brand worth the premium?

Brand perception

Chat GPT logo

Which outdoor brands offer repair services?

Purchase intent

Perplexity Logo

What should I compare before buying a home gym?

Discovery

Claude Logo

Which coffee subscription suits a small office?

Audience

Deep Seek Logo

What do shoppers say about this brand’s sizing?

Brand perception

Explore Lift →

Illustrative prompts · tailored to your tracking plan

Pause animation

Found / Brand snapshot

Hair by Sam McKnight

Haircare

21 August 2026 – 4 October 2026 (scans 1–8)

4.4

%

AI visibility

Free industry report

See the bigger picture in your industry

Get the industry report by email. Compare brand rankings and AI platform results in your market, then share the findings with your team.

Industry rankings / Brand visibility / Platform comparisons

Get the free industry report →

A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

158

Answers naming the brand

3600

Answers collected

4.4

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Hair by Sam McKnight ranks #8 among 34 tracked brands for Haircare · United Kingdom (21 August 2026 – 4 October 2026). Its visibility is 4.4%. It was named in 158 of 3,600 AI answers across 28 of 150 tracked questions, averaging position 2.1 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 4.4% AI visibility for Hair by Sam McKnight in Haircare · United Kingdom, measured over 21 August 2026 – 4 October 2026. It ranks #8 among 34 tracked brands.

How often does AI mention this brand?

Hair by Sam McKnight was named in 158 of 3,600 collected AI answers, across 28 of 150 tracked questions, for Haircare · United Kingdom (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Hair by Sam McKnight by all 3,600 answers in the published Haircare · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

Close
Found by Flux
Get the full AI search report
Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
Where should we send it?
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.