Across 13 recorded scans from 21 August 2026 to 8 November 2026, Dog is Human's single-scan score moved from 0.0% to 0.2%, up 0.2 percentage points. Latest recorded scan 0.2% on 8 November 2026; combined-window score 0.1%.
View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 0.1% over 21 August 2026 – 8 November 2026, measured across every answer in that window — a different sample from any single row below.
Scan date
Single-scan score
21 August 2026
0.0%
24 August 2026
0.0%
30 August 2026
0.0%
6 September 2026
0.0%
13 September 2026
0.0%
20 September 2026
0.0%
27 September 2026
0.4%
4 October 2026
0.0%
11 October 2026
0.0%
18 October 2026
0.0%
25 October 2026
0.2%
1 November 2026
0.0%
8 November 2026
0.2%
Latest scan = one scan. Overall visibility = all answers in the published window.
Visibility across AI platforms
Share of answers naming this brand
ChatGPT
0.1%
Perplexity
0.1%
AI Overviews
0.1%
21 August 2026 – 8 November 2026 (scans 1–13)
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Dog is Human appears in 0.1% of collected answers on each measured platform in this published window.
Named across 2 of 150 questions.
Dog is Human appears in at least one collected answer to 1.3% of the tracked questions. That is question coverage; the 0.1% visibility score measures its share of individual answers.
Across 13 published scans, visibility ranged from 0.0% to 0.4%. The latest scan was 0.2% on 8 November 2026. Individual scan scores and the published-window score describe different samples.
The brand is named in at least one collected answer to each of these questions.
Best new pet brands in the US
Best pet brand for online reviews US
Examples from the published question set. A mention on one platform does not mean every platform names the brand.
Other brands in these answers
Prompts that surface other brands
Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.
Which pet brands have Black Friday sales US (The Farmer's Dog, The Honest Kitchen, Petlibro)
Best independent pet brands US (The Farmer's Dog, Smalls, Wild One)
Which pet food brands are actually American made (Spot & Tango, A Pup Above, Smalls)
Best American pet brands (The Farmer's Dog, West Paw, The Honest Kitchen)
Best award winning American pet brands (Open Farm, West Paw, Ollie)
Which pet brands are actually ethical in the US (Open Farm, West Paw, The Honest Kitchen)
Competitor names are shown where they appear in the collected examples.
Recorded AI questions and answers
Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.
Google AI Overviews
The question asked
Best new pet brands in the US
From the recorded answer
Dog is Human …
Read recorded answer
Recorded answer text · Google AI Overviews · 25 October 2026
Here are some of the top-performing and modern pet brands making waves in the U.S. pet industry across fresh food, supplements, and lifestyle accessories:
### Fresh & Specialty Pet Food
- The Farmer's Dog
- Category: Fresh dog food
- Highlights: Pioneered and mainstreamed human-grade, personalized fresh meal deliveries cooked and portioned specifically for individual dogs.
- Smalls
- Category: Fresh cat food
- Highlights: High-protein, gently cooked fresh meals specifically formulated to meet feline nutritional needs rather than generic pet options.
- Spot and Tango
- Category: Fresh & dry (UnKibble) dog food
- Highlights: Known for "UnKibble," a dry food made using a proprietary fresh-drying process in its own kitchen without artificial additives.
### Supplements & Wellness
- Dog is Human
- Category: Pet multivitamins
- Highlights: Formulated to address multiple canine health and wellness needs in a single daily multivitamin chew.
- PetLab Co.
- Category: Dog supplements and wellness
- Highlights: Popular for targeted functional chews and health solutions supported by interactive pet owner quizzes.
- Native Pet
- Category: Clean-label pet supplements
- Highlights: Recognized for minimal-ingredient, vet-formulated powders and functional chews.
### Modern Accessories & Lifestyle
- Wild One
- Category: Pet walking kits and toys
- Highlights: A design-forward lifestyle brand famous for minimalist, color-blocked walk kits, natural rubber toys, and animal rescue pledges.
- Fable Pets
- Category: Interactive toys and aesthetic crates
- Highlights: Scandinavian-inspired, interior-friendly pet gear like the multi-functional Magic Door crate and durable mental-enrichment toys.
- Little Beast
- Category: Ethical pet apparel
- Highlights: Trendy, small-batch pet clothing and knits that actively donate a percentage of sales to animal rescue organizations.
If you want to narrow this down, let me know:
- Are you looking for dog or cat products?
- What specific need are you trying to solve (food, anxiety, grooming, gear)?
ChatGPT
The question asked
Best new pet brands in the US
From the recorded answer
Dog is Human - wellness-oriented pet brand with a strong sustainability/ingredient focus. Dtcetc …
Read recorded answer
Recorded answer text · ChatGPT · 27 September 2026
If by “new pet brands” you mean newer/emerging U.S. brands rather than the big legacy names, these are worth watching in 2026:
- Golden Child - fresh dog food and toppers launched in 2026, developed with a board-certified veterinary nutritionist and chef. Forbes
- Lil Luv Dog - premium dog grooming positioned more like a beauty brand, with dry shampoo, wipes, shampoo and conditioning products. Forbes
- Sundays for Dogs - air-dried dog food aimed at combining the convenience of kibble with a fresher-food positioning; it continues to rank highly among DTC pet brands. Shiloh's House Dtcetc
- Because, Animals - particularly interesting if you're interested in sustainability and alternative-protein pet food; it's also among the higher-ranked DTC pet brands for sustainability. Dtcetc
- PawerLab - newer sustainable pet-care company focused on grooming, cleaning products and toys, with an unusually design-oriented approach. Forbes
- Reggie - an emerging DTC pet brand appearing among the leading newer online pet brands in 2026. Dtcetc
- Dog is Human - wellness-oriented pet brand with a strong sustainability/ingredient focus. Dtcetc
- PawzNDogz - focused specifically on behavioral and mental wellness for pets; it received 2026 Pet Innovation recognition. Pet Food Industry
### If I were building a “new-school pet brands” shortlist
Food: Golden Child, Sundays, Because Animals
Grooming: Lil Luv Dog, PawerLab
Wellness: Dog is Human, PawzNDogz
Design/lifestyle: Reggie and the newer indie brands featured by Pet Age and SuperZoo
The broader 2026 trend is pretty clear: pet wellness is borrowing from human wellness, while newer brands are differentiating through personalized nutrition, functional ingredients, sustainability, design, and technology. newscenter.purina.com cognitivemarketresearch.com
If you meant brands that are genuinely new in 2025-2026, rather than newer brands broadly, I can narrow this to 10 startups launched recently in the U.S. and include what they sell, price point, funding/traction, and where to buy.
Perplexity
The question asked
Best new pet brands in the US
From the recorded answer
Dog is Human - Wellness-focused supplements and nutrition products for dogs.
Read recorded answer
Recorded answer text · Perplexity · 8 November 2026
Here are some of the best newer or newly notable U.S. pet brands to watch in 2026, grouped by category:
- Bramble - Human-grade, plant-based fresh dog food; named Best in Show for dog food and treats at Global Pet Expo 2026.
- Sundays for Dogs - Air-dried dog food that offers fresh-food positioning without freezer storage.
- Jinx - Modern dog food, treats, and toppers with clean-label positioning.
- Native Pet - Supplements and functional pet nutrition with a strong focus on targeted wellness products.
- Smalls - Premium fresh cat food, particularly suited to owners seeking human-grade-style meals.
- Spot & Tango - Fresh and shelf-stable dog food with convenient subscription delivery.
- Dog is Human - Wellness-focused supplements and nutrition products for dogs.
- Dog Friendly Co. - Contemporary toys and accessories aimed at design-conscious pet owners.
- Tick Mitt - Its Tick Test product won SuperZoo 2026's Best New Product award in Smart Tech and AI.
- Uproot Clean - Pet-hair and odor-cleaning products; its Laundry Cycle Pro won SuperZoo's Home and Lifestyle new-product award.
- Bocce's Bakery - Limited-ingredient treats with distinctive seasonal and cat-specific offerings.
Best starting picks: Bramble or Sundays for dog food, Smalls for cat food, Native Pet for supplements, and Dog Friendly Co. for accessories. Check your pet's nutritional needs with a veterinarian before changing food or adding supplements.
Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.
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This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.
Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.
In the Found by Flux AI Visibility Index, Dog is Human ranks #40 among 43 tracked brands for Pet · United States (21 August 2026 – 8 November 2026). Its visibility is 0.1%. It was named in 4 of 5,843 AI answers across 2 of 150 tracked questions, averaging position 3.0 when mentioned.
Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.
The scores, explained.
The scope, scores and comparisons behind this brand profile.
What is this brand’s AI Visibility Score?
Found by Flux records 0.1% AI visibility for Dog is Human in Pet · United States, measured over 21 August 2026 – 8 November 2026. It ranks #40 among 43 tracked brands.
How often does AI mention this brand?
Dog is Human was named in 4 of 5,843 collected AI answers, across 2 of 150 tracked questions, for Pet · United States (21 August 2026 – 8 November 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.
How is the AI Visibility Score calculated?
Found divides the number of collected answers naming Dog is Human by all 5,843 answers in the published Pet · United States sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.
