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Contur

Contur

AI visibility and ranking for Activewear: United Kingdom

Activewear [UK]
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London luxury activewear label using recycled materials and small-batch UK manufacture.

Contur
appears in
2.5
% of measured AI answers in this industry and market.

Found score

Track Contur’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 25, 2026

Updated

October 25, 2026

Latest scan visibility

3.1

October 25, 2026

Overall visibility

2.5

21 August 2026 – 25 October 2026 (scans 1–11)

Industry rank

13

Within this industry and market

Published scan history

Across 11 recorded scans from 21 August 2026 to 25 October 2026, Contur's single-scan score moved from 1.8% to 3.1%, up 1.3 percentage points. Latest recorded scan 3.1% on 25 October 2026; combined-window score 2.5%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 2.5% over 21 August 2026 – 25 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20261.8%
24 August 20263.1%
30 August 20262.9%
6 September 20261.8%
13 September 20261.8%
20 September 20263.1%
27 September 20261.8%
4 October 20262.2%
11 October 20263.1%
18 October 20262.9%
25 October 20263.1%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

3.8%

Perplexity Logo

Perplexity

1.2%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

2.5%

21 August 2026 – 25 October 2026 (scans 1–11)

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ChatGPT names Contur most often.

It appears in 3.8% of collected ChatGPT answers and 1.2% of Perplexity answers: a difference of 2.6 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 23 of 150 questions.

Contur appears in at least one collected answer to 15.3% of the tracked questions. That is question coverage; the 2.5% visibility score measures its share of individual answers.

Across 11 published scans, visibility ranged from 1.8% to 3.1%. The latest scan was 3.1% on 25 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 25 October 2026 (scans 1–11)

Share of collected answers naming each brand

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Are sustainable activewear brands worth it UK
  • Best British activewear brand comparisons
  • Best British activewear brand for the environment
  • Best British activewear brands
  • Best British activewear for studio classes
  • Best British alternative to Under Armour

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best gym wear brands Britain (Gymshark, AYBL, Adanola)
  • Best online activewear stores UK (Gymshark, Sweaty Betty, Nike)
  • Best British activewear for the gym (Gymshark, Sweaty Betty, Adanola)
  • Best activewear brands UK (Lululemon, Sweaty Betty, Gymshark)
  • What activewear brands do Brits actually wear (Nike, Gymshark, Puma)
  • Best activewear brands Birmingham (Gymshark, Sweaty Betty, Lululemon)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best activewear brands that actually last Britain

From the recorded answer

Contur Clothing: A Manchester- and London-based sustainable brand producing luxury fitness wear using 100% recycled ECONYL yarn derived from repurposed ocean plastics and fishing nets, designed to retain shape and withstand intense workouts.
Read recorded answer

Recorded answer text · Google AI Overviews · 25 October 2026

Top activewear brands available in Britain known for durability, technical performance, and long-lasting quality include:

### British & UK-Grown Brands

- Sweaty Betty: Founded in London in 1998, this is a British staple famous for its signature Power Leggings and high-intensity workout gear. While positioned in a premium price bracket, user reviews and testing confirm genuine technical longevity and squat-proof fabric performance if cared for properly. - TALA: Founded in 2019 by Grace Beverley, this London-based label focuses on sustainable, high-performance gym wear using recycled, upcycled, and natural materials (such as their Daylex collection) designed to outlast fast-fashion alternatives. - Gymshark: Headquartered in the UK, Gymshark is a global powerhouse for weightlifting, training, and seamless workout sets built to handle heavy use in the gym. - Contur Clothing: A Manchester- and London-based sustainable brand producing luxury fitness wear using 100% recycled ECONYL yarn derived from repurposed ocean plastics and fishing nets, designed to retain shape and withstand intense workouts.

### International & Global Brands Popular in the UK

- Lululemon: Widely regarded for its buttery-soft yet resilient athletic and athleisure wear (like the Align and Wunder Train ranges), known to hold up across years of regular studio or gym use. - Adidas: A heritage giant offering durable, everyday-to-performance training apparel, tracksuits, and footwear widely stocked across British high streets and online retailers. - Patagonia: The gold standard for outdoor activewear, hiking, and adventure gear, backed by a strong repair and trade-in ethos that ensures extreme longevity. - Varley: A British-rooted lifestyle and activewear brand bridging the gap between studio performance and refined everyday knitwear and layering.

To help narrow down the best option, tell me:

- What is your main workout or activity (e.g., heavy lifting, running, yoga, or everyday athleisure)? - Do you have a specific budget in mind?

ChatGPT

The question asked

Best British made activewear

From the recorded answer

## 4\. Contur …
Read recorded answer

Recorded answer text · ChatGPT · 25 October 2026

If you're looking for the best British-made activewear, I'd focus on brands that manufacture in the UK, rather than simply British-founded brands that produce overseas. That distinction matters if you want locally made leggings, sports bras, gym tops and matching sets.

I'd compare them on four things: where they manufacture, fabric quality, fit and performance, and value for money - particularly whether the garments are genuinely made in Britain.

## My top British-made activewear brands

![Celebration Collection leggings

- Lola Starr](

## 1\. Lola Starr

(Best overall starting point)

Premium leggings, sports bras and versatile activewear designed and made in the UK, working with specialist British manufacturers. A good option if you want polished, understated pieces with a focus on fit and longevity. lolastarr.co.uk

Best for: premium everyday gymwear and matching sets.

Shop Lola Starr

---

![High Waisted Leggings - Marl Black - Sōma Sportswear](

## 2\. Sōma Sportswear

Best for minimalist, premium activewear

An independent label reported to manufacture its sportswear in London. Worth exploring for yoga, cycling and sleek athletic basics, especially if sustainability and local production matter to you. madeingreatbritain.ukwww.britishmadeclothing.co.ukwww.britishmadeclothing.co.uk

Best for: understated designs and premium fabrics.

Explore Sōma Sportswear

---

!Gym leggings in rainbow print for vibrant workouts and joyful movement - Llama Leisure

## 3\. Ruby Fury

Best for fit and legging choice

UK-made leggings and shorts in plain colours and bold prints, with different waist heights and leg lengths. The brand also offers made-to-measure options, making it particularly interesting if standard leggings never fit quite right. www.rubyfury.co.uk

Best for: gym sessions, yoga and finding a better fit.

Shop Ruby Fury

---

![DESIGN TYOUR OWN ACTIVEWEAR

- Lola Starr](

## 4\. Contur

Best for sculpted, fashion-led gymwear

A premium London-associated activewear label listed among British-made brands, with leggings, sports bras, shorts and bodysuits. Worth considering if you want a more elevated, coordinated look. madeingreatbritain.ukwww.britishmadeclothing.co.uk

Best for: stylish gym-to-everyday outfits.

Explore Contur

---

!Sub Zero Factor 1 Plus Womens Long Sleeve Base Layer Thermal Tops

## 5\. Sub Zero

Best for outdoor training and cold weather

A Leicestershire manufacturer producing technical base layers and performance clothing. Less focused on fashionable matching sets, but a strong candidate for running, hiking and training outdoors in British weather. madeingreatbritain.ukwww.britishmadeclothing.co.ukwww.britishmadeclothing.co.uk

Explore Sub Zero

## What about the well-known British brands?

Brands such as Gymshark, Sweaty Betty and Adanola are popular, but British heritage does not automatically mean British manufacturing. Check the country of origin on the specific item before buying. www.countryandtownhouse.comwww.womanandhome.com

My recommendation\: Start with Lola Starr for an all-round premium option, Ruby Fury if fit is your priority, and Sōma if you prefer minimalist activewear.

One question so I can narrow this down: what type of activewear are you looking for?

1\. What will you use it for?

Gym, Pilates and weights

Running and outdoor training

Yoga and low-impact exercise

Everyday athleisure and walking

---

2\. Budget per item?

Under £40

£50-£100

£100+ for premium quality

---

3\. How strict is the British-made requirement?

Must be manufactured in the UK

British brand is fine, even if made abroad

Preferably UK-made and sustainable

[Find my best brands]

Perplexity

The question asked

Best British owned activewear brands

From the recorded answer

Contur - Best for luxury British-made activewear. Its London-made collections use recycled Econyl and include leggings, shorts, tops and jumpsuits.
Read recorded answer

Recorded answer text · Perplexity · 25 October 2026

The best British-owned activewear brands depend on your activity and style, but these are strong choices:

- Gymshark - Best for gym training and strength work. Founded in Birmingham in 2012, it offers affordable, performance-focused clothing with extensive men's and women's ranges. - Sweaty Betty - Best for versatile women's activewear, especially leggings, yoga, Pilates, running and studio workouts. It was founded in Notting Hill in 1998. - Adanola - Best for minimalist athleisure and Pilates-inspired outfits. The Manchester-founded label is known for neutral leggings, sweatshirts and polished everyday basics. - TALA - Best for sustainability-conscious shoppers. Founded by Grace Beverley, it focuses on flattering women's activewear and recycled-material collections. - Castore - Best for men's performance sportswear and teamwear. Founded by brothers Tom and Phil Beahon, it produces apparel for football, rugby, cricket, Formula 1 and other sports. - Ronhill - Best for serious runners. Founded by marathon runner Ron Hill in the 1960s, it specialises in technical running clothing and accessories. - LNDR - Best for premium, understated training gear. The London-based label combines minimalist styling with high-performance fabrics. - BAM - Best for bamboo-based, lower-impact activewear, including yoga, outdoor and everyday workout clothing. - Finisterre - Best for surfing and outdoor adventure. The Cornwall-based brand makes clothing for sea-based activities and broader outdoor use. - Contur - Best for luxury British-made activewear. Its London-made collections use recycled Econyl and include leggings, shorts, tops and jumpsuits.

Best overall shortlist: Gymshark for gym training, Sweaty Betty for women's all-round activewear, Adanola for athleisure, Ronhill for running and TALA for sustainability. Note that “British-owned” does not necessarily mean every item is manufactured in Britain.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Contur

Activewear

21 August 2026 – 25 October 2026 (scans 1–11)

2.5

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

124

Answers naming the brand

4945

Answers collected

2.5

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Contur ranks #13 among 32 tracked brands for Activewear · United Kingdom (21 August 2026 – 25 October 2026). Its visibility is 2.5%. It was named in 124 of 4,945 AI answers across 23 of 150 tracked questions, averaging position 3.0 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 2.5% AI visibility for Contur in Activewear · United Kingdom, measured over 21 August 2026 – 25 October 2026. It ranks #13 among 32 tracked brands.

How often does AI mention this brand?

Contur was named in 124 of 4,945 collected AI answers, across 23 of 150 tracked questions, for Activewear · United Kingdom (21 August 2026 – 25 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Contur by all 4,945 answers in the published Activewear · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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