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Charles Worthington

Charles Worthington

AI visibility and ranking for Haircare: United Kingdom

Haircare [UK]
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UK haircare brand.

Charles Worthington
appears in
1.2
% of measured AI answers in this industry and market.

Found score

Track Charles Worthington’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 25, 2026

Updated

October 25, 2026

Latest scan visibility

1.6

October 25, 2026

Overall visibility

1.2

21 August 2026 – 25 October 2026 (scans 1–11)

Industry rank

16

Within this industry and market

Published scan history

Across 11 recorded scans from 21 August 2026 to 25 October 2026, Charles Worthington's single-scan score moved from 0.4% to 1.6%, up 1.2 percentage points. Latest recorded scan 1.6% on 25 October 2026; combined-window score 1.2%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 1.2% over 21 August 2026 – 25 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20260.4%
24 August 20261.3%
30 August 20260.9%
6 September 20260.9%
13 September 20260.9%
20 September 20260.7%
27 September 20260.7%
4 October 20262.2%
11 October 20261.3%
18 October 20261.8%
25 October 20261.6%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

1.1%

Perplexity Logo

Perplexity

2.0%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

0.4%

21 August 2026 – 25 October 2026 (scans 1–11)

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Perplexity names Charles Worthington most often.

It appears in 2.0% of collected Perplexity answers and 0.4% of Google AI Overviews answers: a difference of 1.6 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 20 of 150 questions.

Charles Worthington appears in at least one collected answer to 13.3% of the tracked questions. That is question coverage; the 1.2% visibility score measures its share of individual answers.

Across 11 published scans, visibility ranged from 0.4% to 2.2%. The latest scan was 1.6% on 25 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 25 October 2026 (scans 1–11)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best British hair brands
  • Best British hair care line
  • Best British haircare brands
  • Best British owned haircare brands
  • Best affordable British haircare brands
  • Best drugstore haircare brands UK

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best British hair brands (Philip Kingsley, Boucleme, Only Curls)
  • Best British owned haircare brands (Philip Kingsley, Charlotte Mensah, Boucleme)
  • Best British hair care line (Philip Kingsley, Percy & Reed, Boucleme)
  • Best independent British haircare brands (Afrocenchix, Philip Kingsley, Boucleme)
  • Best boutique haircare brands UK (Philip Kingsley, Charlotte Mensah, Boucleme)
  • Best new British haircare brands (Josh Wood Colour, Afrocenchix, Hair Syrup)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best drugstore haircare brands UK

From the recorded answer

Batiste & Charles Worthington: Go-tos for refreshers like dry shampoos and color-plex or grow-strong treatments.[]( …
Read recorded answer

Recorded answer text · Google AI Overviews · 25 October 2026

The top-rated drugstore and high-street haircare brands available in the UK, broken down by hair concern and type:

### Best Overall & Repair

- L'Oréal Paris: Famous for the Elvive range (including Hydra Hyaluronic, Bond Repair, and Dream Lengths ), offering targeted solutions for damaged, dehydrated, and weak hair. - Dove: Noted for the Intensive Repair and Bond Strength collections, which provide affordable moisture and daily damage defense.

### Best for Hydration & Moisture

- Garnier Ultimate Blends: Known for its popular Hair Food 3-in-1 masks and Pineapple/Banana lines, delivering deep nourishment with natural ingredients. - Aussie: A staple for dry or thirsty hair, with the Miracle Moist and Bouncy Curls series powered by botanical oils like jojoba and macadamia. - Monday Haircare: Recognized for sleek pink bottles and budget-friendly, SLS-free moisturizing formulas.

### Best for Volume, Texture & Fine Hair

- John Frieda: Trusted for specialized sub-ranges like Frizz Ease and Profiller+/Volume Lift to add body and tame flyaways. - Pantene: A classic high-street favorite for Volume & Body and daily Pro-V moisture recharge. - Umberto Giannini: Vegan and cruelty-free brand great for Curl Jelly, texture-boosting sprays, and beach waves.

### Best for Curls, Coils & Scalp Care

- SheaMoisture: Widely available for textured, curly, and coily hair needing deep strengthening and moisture. - Noughty: Natural, vegan-friendly line celebrated for To The Rescue dry hair care and leave-in conditioners. - Aveeno Haircare: Great for sensitive scalps and clarifying, particularly the Apple Cider Vinegar and oat-milk ranges. - Batiste & Charles Worthington: Go-tos for refreshers like dry shampoos and color-plex or grow-strong treatments.

If you share your hair type (e.g., fine, curly, color-treated, oily scalp) and your main goal (repair, volume, dandruff control), I can recommend a specific shampoo and conditioner pairing.

ChatGPT

The question asked

Best affordable British haircare brands

From the recorded answer

!Charles Worthington Grow Strong Protein Conditioner 250ml | Hair | Superdrug …
Read recorded answer

Recorded answer text · ChatGPT · 25 October 2026

If you're looking for affordable British haircare brands, there are some excellent options for shampoo, conditioner, hair masks and styling products without spending salon-brand prices. I'd focus on British-founded brands that are easy to buy in the UK, with options for different hair types and budgets.

## Best affordable British haircare brands

!Justmylook - Free delivery on your favourite beauty essentials

## 1\. Noughty

Typical budget: £5-£10 per product

A great all-rounder for affordable, vegan haircare. Has ranges for curls, dryness, damage and scalp care, with many formulas featuring a high proportion of naturally derived ingredients. flux.agency

Best for\: Everyday care, curls and dry hair.

Shop Noughty

---

![](

## 2\. Umberto Giannini

Typical budget: £5-£12 per product

Trend-led, salon-inspired haircare with a particularly good selection for curls, waves, frizz and damaged-looking lengths.

Best for\: Curly hair, definition and styling.

Shop Umberto Giannini

---

!Charles Worthington Grow Strong Protein Conditioner 250ml | Hair | Superdrug

## 3\. Charles Worthington

Typical budget: £6-£12 per product

A good option if you want a more salon-style routine without premium prices. Its ranges include products for strengthening, smoothing and adding volume. www.marieclaire.co.uk

Best for\: Fine, weak or breakage-prone hair.

Browse at Boots

---

![Coco Loco Shampoo & Conditioner Duo

- Lee Stafford UK](

## 4\. Lee Stafford

Typical budget: £5-£12 per product

Offers targeted ranges for scalp care, moisture, volume and styling, making it useful if you prefer choosing products for a particular concern. www.whowhatwear.com

Best for\: Targeted treatments and styling on a budget.

Browse at Boots

---

!Lavender & Geranium Shampoo & Conditioner | Aluminium Refill Set

## 5\. Faith in Nature

Typical budget: £4-£10 per product

Worth considering if you prefer nature-inspired formulas, larger bottles and refill options. It's also a useful choice for reducing packaging waste. www.ethicalconsumer.org

Best for\: Simple everyday washing and refill-friendly routines.

Shop Faith in Nature

---

!Hair Syrup The Original | bol

## 6\. Hair Syrup

Budget: varies by treatment

A UK brand worth exploring if you're more interested in pre-wash oiling than conventional shampoo and conditioner. These treatments can help lubricate hair and reduce friction-related breakage.

Best for\: Dry lengths, pre-wash treatments and hair-care rituals.

Shop Hair Syrup

## Which would I choose?

| If you want… | My pick | |--------|--------| | Best all-round affordable range | Noughty | | Curls and waves | Umberto Giannini | | Salon-style products for less | Charles Worthington | | Targeted scalp and styling products | Lee Stafford | | Natural-inspired and refill options | Faith in Nature | | Pre-wash hair oils | Hair Syrup |

Prices are indicative UK retail ranges rather than live-verified prices; offers and bottle sizes can make a difference.

One important distinction\: These are British brands or UK-founded brands, not necessarily all British-owned today.

If you tell me your hair type, I can narrow this down to the three best brands for your hair, rather than recommending products you might not need.

Perplexity

The question asked

Best British haircare brands

From the recorded answer

Charles Worthington - Reliable, accessible products for everyday care, including strengthening and volume ranges.
Read recorded answer

Recorded answer text · Perplexity · 25 October 2026

The best British haircare brands depend on your hair type and budget, but these are excellent starting points:

- Philip Kingsley - Premium, scalp-focused care; particularly strong for fine, thinning, damaged, or problem hair. Its Body-Building range is highly regarded for adding softness and volume. - Only Curls - One of the strongest British choices for curly and wavy hair, with products focused on hydration, definition, and gentle cleansing. - Umberto Giannini - Affordable, vegan, cruelty-free products, especially popular for curls and waves; the Curl Jelly range is a standout. - Trepadora - Premium curl care combining botanical ingredients with clinically tested formulas for moisture and definition. - Arkive Headcare - Modern, affordable salon-inspired haircare created by hairstylist Adam Reed. - Hair by Sam McKnight - Luxury styling and treatment products from the renowned British session stylist; a strong option for polished, editorial-looking hair. - Charles Worthington - Reliable, accessible products for everyday care, including strengthening and volume ranges. - Faith in Nature - Affordable, environmentally minded haircare with a long-standing UK presence. - Green People - A good option for sensitive scalps, with certified-organic formulas made without SLS, parabens, or synthetic fragrance. - Imbue Curls - British, vegan, curl-focused care designed for waves, curls, and coils. - Bleach London - Best known for colour care, toning, and maintaining vivid or bleached hair. - Tootilab - An emerging British brand that won “Best New British Hair Brand” at the 2025 Marie Claire UK Hair Awards.

### Quick picks

| Need | Best choice | |---|---| | Overall premium care | Philip Kingsley | | Curly or wavy hair | Only Curls | | Affordable curls | Umberto Giannini | | Sensitive scalp | Green People | | Fine or limp hair | Philip Kingsley | | Colour-treated hair | Bleach London | | Affordable everyday care | Charles Worthington | | Sustainable formulas | Faith in Nature | | Luxury styling | Hair by Sam McKnight |

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Charles Worthington

Haircare

21 August 2026 – 25 October 2026 (scans 1–11)

1.2

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

57

Answers naming the brand

4941

Answers collected

1.2

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Charles Worthington ranks #16 among 34 tracked brands for Haircare · United Kingdom (21 August 2026 – 25 October 2026). Its visibility is 1.2%. It was named in 57 of 4,941 AI answers across 20 of 150 tracked questions, averaging position 2.6 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 1.2% AI visibility for Charles Worthington in Haircare · United Kingdom, measured over 21 August 2026 – 25 October 2026. It ranks #16 among 34 tracked brands.

How often does AI mention this brand?

Charles Worthington was named in 57 of 4,941 collected AI answers, across 20 of 150 tracked questions, for Haircare · United Kingdom (21 August 2026 – 25 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Charles Worthington by all 4,941 answers in the published Haircare · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
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