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& Other Stories

& Other Stories

AI visibility and ranking for Womenswear: United Kingdom

Womenswear [UK]
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Stockholm-headquartered H&M Group brand with ateliers in Paris, Stockholm and Los Angeles.

& Other Stories
appears in
4.9
% of measured AI answers in this industry and market.

Found score

Track & Other Stories’s AI visibility weekly →

AI visibility scores and ranking

Data through

November 1, 2026

Updated

November 2, 2026

Latest scan visibility

6.2

November 1, 2026

Overall visibility

4.9

16 October 2026 – 1 November 2026 (scans 1–4)

Industry rank

25

Within this industry and market

Published scan history

Across 4 recorded scans from 16 October 2026 to 1 November 2026, & Other Stories's single-scan score moved from 4.7% to 6.2%, up 1.5 percentage points. Latest recorded scan 6.2% on 1 November 2026; combined-window score 4.9%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 4.9% over 16 October 2026 – 1 November 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
16 October 20264.7%
18 October 20264.7%
25 October 20264.0%
1 November 20266.2%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

4.8%

Perplexity Logo

Perplexity

8.5%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

1.3%

16 October 2026 – 1 November 2026 (scans 1–4)

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Perplexity names & Other Stories most often.

It appears in 8.5% of collected Perplexity answers and 1.3% of Google AI Overviews answers: a difference of 7.2 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 41 of 150 questions.

& Other Stories appears in at least one collected answer to 27.3% of the tracked questions. That is question coverage; the 4.9% visibility score measures its share of individual answers.

Across 4 published scans, visibility ranged from 4.0% to 6.2%. The latest scan was 6.2% on 1 November 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

16 October 2026 – 1 November 2026 (scans 1–4)

Share of collected answers naming each brand

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best Ascot dresses UK
  • Best Scandi style women's clothing UK
  • Best affordable women's fashion brands UK
  • Best boho women's clothing brands UK
  • Best bridesmaid dresses UK
  • Best chunky knit jumpers for women UK

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best British womenswear brands (Whistles, Reiss, Jigsaw)
  • Best women's clothing brands for women over 40 UK (Marks & Spencer, Boden, ME+EM)
  • Best women's clothing brands like a stylist would recommend UK (COS, Arket, Reiss)
  • Most popular women's clothing brands UK right now (Next, Marks & Spencer, Zara)
  • Best women's clothing brands for women over 50 UK (Marks & Spencer, Boden, ME+EM)
  • Where to buy good quality women's clothes online UK (COS, Marks & Spencer, Reiss)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best chunky knit jumpers for women UK

From the recorded answer

For high-quality knitwear recommendations, most users on AskUK agree that brands like Woolovers, Mint Velvet, Uniqlo, and & Other Stories are reliable go-tos for durable, cozy sweaters.If you'd like to narrow down the options, let me know: - Your budget (high street vs. investment wool) - Your preferred neckline (crew neck, V-neck, or high/roll neck) - Whether you want 100% natural wool/cashmere or a **syn …
Read recorded answer

Recorded answer text · Google AI Overviews · 1 November 2026

The best chunky knit jumpers for women available in the UK span high-street favorites, quality wool specialists, and budget-friendly picks:

### Top High-Street & Wool Picks ![Paul James Knitwear - Chunky Merino Wool Cable Jumper Paul James Knitwear - Chunky Merino Wool Cable Jumper | Paul James Knitwear | 4.8(25)](

- Details: Made in Leicestershire using 100% heavy-weight Andean Merino wool, featuring a relaxed boxy fit and traditional cable design. - Best for: Pure, warm, heritage-quality wool.

![Tu Clothing at Sainsbury's - Chunky Oversized Cable Jumper Tu Clothing at Sainsbury's - Chunky Oversized Cable Jumper | Tu Clothing& more](

Tu Clothing at Sainsbury's - Chunky Oversized Cable Jumper (£30) [0.6.1)

- Details: A relaxed crew-neck cable knit with a touch of wool for added warmth. - Best for: Affordable, easy everyday layering.

![La Redoute - Oversized High Neck Jumper in Chunky Knitwear La Redoute - Oversized High Neck Jumper in Chunky Knitwear | La Redoute | 4.5(2)](

- Details: Features a high neck, raglan sleeves, and a soft blend including recycled polyester and wool (OEKO-TEX certified). - Best for: Budget-friendly volume and high-neck warmth.

![Saint Tropez (via John Lewis) - Manda V-Neck Chunky Knit Jumper Saint Tropez (via John Lewis) - Manda V-Neck Chunky Knit Jumper | John Lewis | 5.0(2)](

- Details: A rich fudge-melange shade with refined cable detailing and a V-neckline. - Best for: Smart-casual autumn and winter styling.

![Hush - Cora Relaxed Chunky Cashmere Crew Jumper Hush - Cora Relaxed Chunky Cashmere Crew Jumper | Hush& more](

- Details: Frequently highlighted by British fashion editors as a premier investment knit for superior thickness and plush softness. - Best for: Luxury investment piece.

Show more

### Popular Brand Consensus For high-quality knitwear recommendations, most users on AskUK agree that brands like Woolovers, Mint Velvet, Uniqlo, and & Other Stories are reliable go-tos for durable, cozy sweaters.If you'd like to narrow down the options, let me know:

- Your budget (high street vs. investment wool) - Your preferred neckline (crew neck, V-neck, or high/roll neck) - Whether you want 100% natural wool/cashmere or a synthetic blend

ChatGPT

The question asked

Best womenswear brands UK

From the recorded answer

!20 New-In Buys From & Other Stories To Add To Your Autumn Capsule | British Vogue …
Read recorded answer

Recorded answer text · ChatGPT · 1 November 2026

The UK has some brilliant womenswear brands, from affordable everyday fashion to premium contemporary labels and luxury British designers. Here's my shortlist of brands worth knowing in 2026, grouped by style and price point.

## Best UK womenswear brands

### 1\. Premium contemporary - polished, timeless and stylish

(My top category)

!The February Collection | ME+EM

ME+EM

Clever tailoring, beautiful basics and elevated everyday pieces.

£££

!Green Penny Belted Dress | WHISTLES | Whistles UK |

Whistles

Understated, modern and sophisticated.

££-£££

!REISS Womenswear, Menswear, Childrenswear & Accessories

Reiss

Sharp tailoring, dresses and workwear.

££-£££

![The Art of Spring

- Jigsaw](

Jigsaw

Quality wardrobe staples and timeless style.

££-£££

### 2\. Contemporary and fashion-forward

!18 New-Season Heroes At ALIGNE | SheerLuxe

ALIGNE

Modern tailoring, statement blazers and versatile separates.

![All Clothing | Explore the Full RIXO Collection | RIXO ⋆](

Rixo

Vintage-inspired prints, beautiful dresses and statement pieces.

!Damson Madder Pre Spring 2026 (Various Campaigns)

Damson Madder

Playful prints, interesting silhouettes and distinctive designs.

![Luxury Womenswear Brand | Designed in London - Odd Muse](

Odd Muse

Feminine, structured and elegant statement dressing.

### 3\. Affordable and accessible

!AUTUMN WINTER 2023|COS コス 公式オンラインストア

COS

Minimalist, architectural and understated.

!Women's Clothing & Occasionwear | Nobody's Child

Nobody's Child

Pretty dresses and accessible everyday fashion.

![Women's Clothing | Ladies Fashion Online | | Boden USA](

Boden

Colourful, wearable and classic.

!20 New-In Buys From & Other Stories To Add To Your Autumn Capsule | British Vogue

& Other Stories

Fashion-led pieces, accessories and contemporary basics.

### 4\. Luxury and designer womenswear

![Discover Autumn Winter 2024 - Victoria Beckham](

Victoria Beckham

![Autumn Winter 23 Collection - ERDEM](

Erdem

!Roksanda Takes The Crown For London Fashion Week's Starriest Front-Row Yet | British Vogue

Roksanda

!Simone Rocha Spring 2024 Ready-to-Wear Collection | Vogue

Simone Rocha

### 5\. Other British brands worth exploring

| Brand | Best known for | |--------|--------| | Hobbs | Classic elegance | | Holland Cooper | Country luxe | | The Fold | Premium workwear | | Toast | Relaxed, artistic style | | Ghost | Beautiful dresses | | Hush | Relaxed everyday fashion | | Wyse London | Knitwear and smart casual | | Seasalt Cornwall | Practical, colourful clothing |

These picks are informed by current British fashion coverage from urlWoman & Hometurn348325search0, urlGlamour UKturn348325search8 and urlThe Independentturn348325search1\.

---

## Let's narrow it down

I can make a much more curated list if I know what sort of womenswear you're interested in.

1\. What aesthetic do you prefer?

---

2\. Typical budget per item?

---

3\. What are you shopping for?

[Find my best brands]

Perplexity

The question asked

Best women's clothing brands online UK

From the recorded answer

Minimalist and elevated: COS, Arket, & Other Stories - clean lines and well-designed wardrobe essentials.
Read recorded answer

Recorded answer text · Perplexity · 1 November 2026

The best women's clothing brands online in the UK depend on your budget and style. A strong shortlist is:

- Best overall selection: John Lewis - dependable quality, many brands, and convenient returns. - Affordable everyday basics: M&S, Next, Uniqlo, H&M - reliable staples, knitwear, denim, and workwear. - Minimalist and elevated: COS, Arket, & Other Stories - clean lines and well-designed wardrobe essentials. - Trendy and affordable: ASOS, Zara, Mango, River Island - fashion-led pieces across a wide price range. - Polished workwear: Reiss, Whistles, Phase Eight, Mint Velvet - smart tailoring, dresses, and premium high-street styles. - Dresses and occasionwear: Nobody's Child, Coast, Monsoon, Karen Millen, Ghost - particularly strong for wedding-guest and event outfits. - Plus-size fashion: Joanie and Simply Be - broad size options with trend-focused and everyday pieces. - Comfortable, colourful casualwear: Lucy & Yak - known for relaxed, distinctive clothing and dungarees. - More responsible options: OMNES, People Tree, Komodo, Lucy & Yak - brands with stronger sustainability or ethical positioning. - Luxury and designer shopping: Net-a-Porter, Farfetch, Selfridges, Harrods - designer collections and premium labels.

Best starting points: choose M&S or Uniqlo for basics, COS or Arket for minimalist style, ASOS or Zara for trends, and Reiss or Whistles for smarter clothing. Check sizing, fabric composition, delivery fees, and return policies before ordering.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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& Other Stories

Womenswear

16 October 2026 – 1 November 2026 (scans 1–4)

4.9

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

88

Answers naming the brand

1800

Answers collected

4.9

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, & Other Stories ranks #25 among 37 tracked brands for Womenswear · United Kingdom (16 October 2026 – 1 November 2026). Its visibility is 4.9%. It was named in 88 of 1,800 AI answers across 41 of 150 tracked questions, averaging position 4.9 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 4.9% AI visibility for & Other Stories in Womenswear · United Kingdom, measured over 16 October 2026 – 1 November 2026. It ranks #25 among 37 tracked brands.

How often does AI mention this brand?

& Other Stories was named in 88 of 1,800 collected AI answers, across 41 of 150 tracked questions, for Womenswear · United Kingdom (16 October 2026 – 1 November 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming & Other Stories by all 1,800 answers in the published Womenswear · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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