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& Other Stories

& Other Stories

AI visibility and ranking for Womenswear: United Kingdom

Womenswear [UK]
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Stockholm-headquartered H&M Group brand with ateliers in Paris, Stockholm and Los Angeles.

& Other Stories
appears in
4.7
% of measured AI answers in this industry and market.

Found score

Track & Other Stories’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 16, 2026

Updated

October 17, 2026

Latest scan visibility

4.7

October 16, 2026

Overall visibility

4.7

16 October 2026 (scan 1)

Industry rank

26

Within this industry and market

Published scan history

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 4.7% over 16 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
16 October 20264.7%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

6.0%

Perplexity Logo

Perplexity

7.3%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

0.7%

16 October 2026 (scan 1)

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Perplexity names & Other Stories most often.

It appears in 7.3% of collected Perplexity answers and 0.7% of Google AI Overviews answers: a difference of 6.6 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 17 of 150 questions.

& Other Stories appears in at least one collected answer to 11.3% of the tracked questions. That is question coverage; the 4.7% visibility score measures its share of individual answers.

How this brand compares.

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Industry list

In the same market.

Compare brands using the same question set and published window.

16 October 2026 (scan 1)

Share of collected answers naming each brand

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best Scandi style women's clothing UK
  • Best affordable women's fashion brands UK
  • Best investment pieces for a women's wardrobe UK
  • Best mid-range women's clothing brands UK
  • Best midi dresses UK
  • Best party dresses for Christmas UK

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best women's clothing brands that last UK (Toast, People Tree, Seasalt Cornwall)
  • Best women's dress brands UK (Reiss, Phase Eight, Hobbs)
  • Best womenswear brands for a smart casual style UK (Mint Velvet, Hobbs, Whistles)
  • Best classic timeless womenswear brands UK (Jigsaw, Hobbs, Whistles)
  • Most popular women's clothing brands UK right now (Next, Marks & Spencer, Zara)
  • Best online clothes shops for women UK (ASOS, Next, Marks & Spencer)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best mid-range women's clothing brands UK

From the recorded answer

COS & & Other Stories: Contemporary, minimalist cuts and quality fabrics that sit neatly between fast fashion and luxury price points.
Read recorded answer

Recorded answer text · Google AI Overviews · 16 October 2026

The best mid-range women's clothing brands in the UK combine quality, contemporary design, and accessible pricing across the high street and contemporary market:

### Top Mid-Range UK Brands

- Rixo: Famed for vintage-inspired midi dresses and bold prints, ideal for weddings, events, and elevated daywear (expanding up to UK size 20). - Me+Em: Known for tailored, modern, and high-substance wardrobe staples, trousers, and coats with a growing celebrity and A-list following. - Whistles & Hobbs: Reliable high-street pillars for smart-casual separates, workwear, and well-cut everyday dresses. - Reiss: A go-to for sleek, contemporary tailoring, feminine silhouettes, knitwear, and structured occasion pieces. - Boden: Celebrated for classic British style, great-quality knitwear (including cashmere), and a large selection of petite and regular fits. - Nobody's Child: An eco-conscious and trend-led option known for signature floral midi dresses, with prices typically ranging from £59 to £150 in sizes UK 4-18. - Sezane: Popular among young professionals in the UK for French-chic knitwear, blouses, and feminine tailoring. - Seasalt Cornwall: A certified B-Corp offering durable organic cotton, Breton tops, and structured everyday dresses (sizes UK 6-28). - COS & & Other Stories: Contemporary, minimalist cuts and quality fabrics that sit neatly between fast fashion and luxury price points.

If you'd like to narrow this down, let me know:

- What occasion or setting you are shopping for (e.g., work, casual everyday, or a wedding/event)? - Your budget range per item? - Any specific size or fit needs (such as petite, tall, or mid-size/plus)?

ChatGPT

The question asked

Best women's clothing brands online UK

From the recorded answer

!30 New-In Pieces From Zara, & Other Stories and COS I Love | Who What Wear …
Read recorded answer

Recorded answer text · ChatGPT · 16 October 2026

If you're shopping for women's clothing online in the UK, the best brands depend on your style, budget and whether you're looking for everyday basics, office wear, dresses or premium fashion.

Here are the brands I'd start with, from affordable high-street favourites to elevated contemporary labels.

## Best women's clothing brands online in the UK

!11 Anti-Trend Items From the COS Capsule Wardrobe Collection | Who What Wear

1\. COS

(Best overall for chic basics)

Modern, understated clothing, structured trousers, quality-looking knitwear and oversized tailoring. Great for a sophisticated capsule wardrobe.

Price: ££-£££

Shop COS

---

!El abrigo camel y su encanto atemporal: cómo llevarlo para acertar este otoño

2\. Mango

Best for elegant, contemporary outfits without designer prices. Look for blazers, matching sets, dresses, coats and smart casual wear.

Price: ££-£££

Shop Mango

---

!Cotton Shirt - White - Women - ARKET WW

3\. ARKET

Ideal for timeless Scandinavian style, everyday shirts, knitwear, simple dresses and neutral wardrobe staples.

Price: ££-£££

Shop ARKET

---

!30 New-In Pieces From Zara, & Other Stories and COS I Love | Who What Wear

4\. Zara

Best for trend-led fashion, statement jackets, going-out outfits, modern dresses and designer-inspired looks.

Price: £-£££

Shop Zara

---

!Desiree Shirt - Ecru - Sézane

5\. Sézane

For feminine Parisian style: beautiful blouses, cardigans, denim, leather accessories and wearable dresses.

Price: ££-£££

Shop Sézane

---

!Women's Merino Sweater | Short Sleeve | UNIQLO US

6\. Uniqlo

One of my top picks for practical everyday essentials, including T-shirts, trousers, layering pieces and knitwear at accessible prices.

Price: £-££

Shop Uniqlo

---

!Reiss Linen-Blend Wide-Leg Trousers in Neutral | REISS

7\. Reiss

Excellent for polished workwear, sophisticated dresses, tailored suits and smart evening outfits.

Price: £££

Shop Reiss

---

!White Floral Starlight Puff Sleeve Midi Dress | Nobody's Child

8\. Nobody's Child

A great option for floral dresses, feminine midi dresses, occasionwear and everyday pieces with a softer aesthetic.

Price: ££

Shop Nobody's Child

---

!20 New-In Buys From & Other Stories To Add To Your Autumn Capsule | British Vogue

9\. & Other Stories

Great for fashionable blouses, standout outerwear, stylish dresses and feminine pieces that feel a little more distinctive.

Price: ££-£££

Shop & Other Stories

---

!tailored trousers | H&M

10\. H&M

Best for affordable everyday clothing, seasonal trends, basics, casual dresses and inexpensive wardrobe updates.

Price: £

Shop H&M

These picks reflect current UK fashion-editor recommendations and the range of styles available online. www.glamourmagazine.co.ukwww.independent.co.ukwww.womanandhome.com

## Which brands should you choose?

| If you want… | Start with | |--------|--------| | Affordable but stylish | H&M, Mango, Zara | | Quiet luxury / expensive-looking outfits | COS, ARKET, Reiss | | Feminine and elegant | Sézane, Nobody's Child | | Everyday quality basics | Uniqlo, COS | | Workwear and smart outfits | Reiss, Mango | | A wide selection in one place | ASOS |

My top three to start with\: COS for minimalist style, Mango for versatility, and Sézane for a more distinctive, feminine wardrobe.

## Let me narrow it down for you

What kind of women's fashion are you mainly looking for?

1\. Preferred style

Classy and expensive-looking

Trendy and fashionable

Feminine and elegant

Minimalist and timeless

Casual and comfortable

---

2\. Budget per item

Under £30

£30-£100

£100-£250

£250+

---

3\. What are you shopping for?

Everyday outfits

Workwear

Dresses and going-out outfits

A complete wardrobe

Premium-quality basics

[Find my best brands]

Perplexity

The question asked

Best womenswear brands UK

From the recorded answer

Best affordable high street: COS, Mango, & Other Stories, Zara, Marks & Spencer …
Read recorded answer

Recorded answer text · Perplexity · 16 October 2026

Here are some of the best UK womenswear brands, grouped by style and budget:

- Best everyday premium: Whistles, Reiss, Jigsaw, ME+EM, Hobbs - Best affordable high street: COS, Mango, & Other Stories, Zara, Marks & Spencer - Best workwear: Reiss, Hobbs, Boden, LK Bennett, Phase Eight - Best minimalist basics: Arket, COS, Toast, With Nothing Underneath - Best dresses and occasionwear: Rixo, Ghost, Kitri, Aimee Kestenberg, Emilia Wickstead - Best modern British style: Rixo, Shrimps, Damson Madder, Stine Goya, Simone Rocha - Best sustainable options: People Tree, Baukjen, Komodo, OMNES, Thought - Best plus-size ranges: Boden, Nobody's Child, Simply Be, Monsoon, Phase Eight - Best luxury British designers: Stella McCartney, Victoria Beckham, Erdem, Emilia Wickstead, Alexander McQueen

Best overall shortlist: 1. Whistles - polished modern wardrobe staples 2. Reiss - sharp tailoring and contemporary workwear 3. Rixo - distinctive vintage-inspired dresses 4. ME+EM - practical, flattering smart-casual clothing 5. Boden - colourful, wearable everyday fashion 6. COS - minimalist, architectural basics 7. Jigsaw - high-quality understated pieces 8. Nobody's Child - accessible dresses and more responsible collections

These brands are frequently highlighted among leading British womenswear labels, while major UK retailers also list Whistles, Hobbs, Mint Velvet, Phase Eight and HUSH among popular women's brands. For more sustainability-focused shopping, OMNES, People Tree and Baukjen are worth considering.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Womenswear

16 October 2026 (scan 1)

4.7

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

21

Answers naming the brand

450

Answers collected

4.7

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, & Other Stories ranks #26 among 37 tracked brands for Womenswear · United Kingdom (16 October 2026). Its visibility is 4.7%. It was named in 21 of 450 AI answers across 17 of 150 tracked questions, averaging position 4.4 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 4.7% AI visibility for & Other Stories in Womenswear · United Kingdom, measured over 16 October 2026. It ranks #26 among 37 tracked brands.

How often does AI mention this brand?

& Other Stories was named in 21 of 450 collected AI answers, across 17 of 150 tracked questions, for Womenswear · United Kingdom (16 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming & Other Stories by all 450 answers in the published Womenswear · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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