Haircare AI Visibility Index: UK
We asked ChatGPT, Perplexity and Google's AI Overviews the same 150 questions British haircare shoppers actually ask. That is 2,700 answers analysed.
2700
answers34
brandsThe leaderboard
Every brand in this vertical, scored on the same questions across every surface.
What the data shows
Never named: the brands AI didn't mention.
3 of 34 tracked brands were never named once across the 2,700 answers analysed: Colab, label.m and Big Hair + Beauty.
The ladder so far.
Philip Kingsley leads with a Visibility Score of 15.0 (406 of 2,700 answers, 74 of 150 questions), followed by Umberto Giannini at 10.5 and Faith in Nature at 6.6.
Instagram size doesn't predict AI visibility.
Bleach London has the largest Instagram following in the tracked population (453,894 followers) but ranks #9 on AI visibility (1.8/100), behind Philip Kingsley, which leads the index at 15.0/100.
Common questions
Which Haircare brand does AI recommend most?
Philip Kingsley ranks first in the UK Haircare AI Visibility Index with a Visibility Score of 15.0.
How many Haircare brands does Found measure?
Found measures 34 British Haircare brands, scanned 21 August – 20 September 2026 across ChatGPT, Perplexity and Google AI Overviews.
How is the Haircare Visibility Score calculated?
We asked ChatGPT, Perplexity and Google's AI Overviews the same questions British Haircare shoppers actually ask, scanned 21 August – 20 September 2026, with 2,700 answers analysed. Here is who the machines recommend.
Where can I see the full methodology?
The full method - question selection, scan cadence, population rules and scoring - is published at flux.agency/found/methodology.
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