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Yalumba

Yalumba

AI visibility and ranking for Wine & Spirits: Australia

Wine & Spirits [AU]
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Australia's oldest family-owned winery, established 1849 in the Barossa Valley.

Yalumba
appears in
5.7
% of measured AI answers in this industry and market.

Found score

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AI visibility scores and ranking

Data through

October 11, 2026

Updated

October 11, 2026

Latest scan visibility

6.7

October 11, 2026

Overall visibility

5.7

21 August – 11 October 2026 (scans 1–9)

Industry rank

7

Within this industry and market

Published scan history

Across 9 recorded scans from 21 August 2026 to 11 October 2026, Yalumba's single-scan score moved from 5.8% to 6.7%, up 0.9 percentage points. Latest recorded scan 6.7% on 11 October 2026; combined-window score 5.7%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 5.7% over 21 August – 11 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20265.8%
24 August 20266.2%
30 August 20264.9%
6 September 20264.9%
13 September 20264.4%
20 September 20266.2%
27 September 20265.3%
4 October 20266.9%
11 October 20266.7%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

7.4%

Perplexity Logo

Perplexity

5.5%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

4.2%

21 August – 11 October 2026 (scans 1–9)

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ChatGPT names Yalumba most often.

It appears in 7.4% of collected ChatGPT answers and 4.2% of Google AI Overviews answers: a difference of 3.2 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 33 of 150 questions.

Yalumba appears in at least one collected answer to 22.0% of the tracked questions. That is question coverage; the 5.7% visibility score measures its share of individual answers.

Across 9 published scans, visibility ranged from 4.4% to 6.9%. The latest scan was 6.7% on 11 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August – 11 October 2026 (scans 1–9)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best Australian cabernet sauvignon
  • Best Australian dessert wine
  • Best Australian family owned wineries
  • Best Australian red wine
  • Best Australian shiraz
  • Best Australian sparkling wine for celebrations

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best Australian distilleries (Lark Distillery, Hellyers Road Distillery, Sullivans Cove)
  • Best independent Australian distilleries (Lark Distillery, Hellyers Road Distillery, Sullivans Cove)
  • Best boutique Australian distilleries (Four Pillars Gin, Bakery Hill Distillery, Archie Rose Distilling Co)
  • Best craft spirits brands Australia (Sullivans Cove, Lark Distillery, Starward Whisky)
  • Best hand crafted Australian spirits (Starward Whisky, Four Pillars Gin, Sullivans Cove)
  • What are the best Australian spirits brands (Starward Whisky, Lark Distillery, Archie Rose Distilling Co)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best Australian wine brands

From the recorded answer

Yalumba: Australia's oldest family-owned winery, famous for exceptional Viognier and rich reds.
Read recorded answer

Recorded answer text · Google AI Overviews · 11 October 2026

!The Top 12 Australian Wines of 2020 - Tyson Stelzer Australia's best wine brands include historic icons and world-class regional specialists known for distinct varietals.

- Penfolds: Famed globally for its legendary Grange Shiraz, Bin 389, and consistent collectability. - Henschke: Celebrated in the Eden Valley for producing the single-vineyard Hill of Grace Shiraz. - Tyrrell's: A historic Hunter Valley benchmark renowned for aged-vine Shiraz. - Yalumba: Australia's oldest family-owned winery, famous for exceptional Viognier and rich reds.

### Premium Regional Specialists

- Wynns Coonawarra Estate: The undisputed gold standard for Coonawarra Cabernet Sauvignon. - Vasse Felix & Leeuwin Estate: Margaret River flagships celebrated for world-class Chardonnay and Cabernet. - Clonakilla: Celebrated as a pioneer for cool-climate Shiraz-Viognier blends from the Canberra District. - Grosset: Recognized for benchmark, biodynamic Clare Valley Rieslings. - Mount Mary: A Yarra Valley legend known for its complex Quintet Cabernet blends and fine Chardonnay.

You can browse curated collections and purchase bottles through retailers like Langtons or check out everyday award-winners via Dan Murphy's.If you'd like to narrow down these choices, tell me:

- Your preferred wine type (red, white, sparkling) - Your target price range - The occasion or food pairing you have in mind

ChatGPT

The question asked

Best wine brands Australia

From the recorded answer

![2022 Yalumba The Signature Cabernet Shiraz | 97pt Flagship Cab Shiraz …
Read recorded answer

Recorded answer text · ChatGPT · 11 October 2026

Australia has some of the world's best wine producers, from premium collectible labels to excellent-value bottles you can enjoy at home. If you're looking for the best Australian wine brands in 2026, I'd start with these names, selected for reputation, wine quality and recognition from Australian wine critics. www.timeout.comwww.canstarblue.com.au

## Best Australian wine brands to know

![Penfolds 'Grange' Shiraz 2020 - Crown Cellar & Co.](

1\. Penfolds

(Premium favourite)

Famous for Grange and powerful Shiraz-Cabernet blends. A strong choice for luxury gifts, collectors and special occasions.

Best for: premium red wine

---

!Henschke Hill of Grace Shiraz 2017

2\. Henschke

An acclaimed family winery known for elegant, age-worthy Shiraz, especially Hill of Grace.

Best for: luxury reds and collectors

---

![2023 Yarra Yering Dry Red No. 1 Cabernet | Yarra Valley - Lamont's Cottesloe](

3\. Yarra Yering

A standout producer of refined, complex cool-climate wines. It ranked Australia's number-one winery in The Real Review's 2026 rankings. www.timeout.comwww.canstarblue.com.auwww.winecompanion.com.auwww.decanter.comthisiswine.com.au

Best for: sophisticated reds

---

!Tyrrell's Vat 1 Semillon 2019

4\. Tyrrell's Wines

A historic Hunter Valley producer particularly renowned for Semillon and quality Shiraz.

Best for: distinctive whites and reds

---

!Leeuwin Estate Art Series Chardonnay 2023 - Buy Online | The Wine Collective

5\. Leeuwin Estate

Best known for its Art Series Chardonnay, a benchmark Australian white wine with depth and elegance.

Best for: premium Chardonnay

---

!Brown Brothers Prosecco | Australian Sparkling Wine | Bathirst Liquor

6\. Brown Brothers

A popular, approachable brand with a wide range of sparkling, white, rosé and red wines. It was rated Australia's most satisfying wine brand in Canstar Blue's 2025 survey. www.timeout.comwww.canstarblue.com.au

Best for: everyday drinking and value

---

!Jacob's Creek Double Barrel Shiraz | winevybe

7\. Jacob's Creek

Widely available and generally approachable, with options across several grape varieties and price points.

Best for: affordable everyday wine

---

![2022 Yalumba The Signature Cabernet Shiraz | 97pt Flagship Cab Shiraz - liquidvibe.com.au](

8\. Yalumba

A long-established family producer offering everything from accessible wines to premium Shiraz, Cabernet and Viognier.

Best for: dependable quality across budgets

## Best brands by wine style

| If you like… | Brands to look for | |--------|--------| | Bold Shiraz | Penfolds, Henschke, Torbreck | | Cabernet Sauvignon | Vasse Felix, Yalumba | | Chardonnay | Leeuwin Estate, Vasse Felix | | Riesling | Pewsey Vale, Grosset | | Sparkling wine | Jansz, House of Arras | | Affordable everyday wine | Brown Brothers, Jacob's Creek, Yalumba |

These recommendations reflect established strengths across Australian wine regions, with current recognition for producers and individual wines in the 2026 Halliday and wine-review selections. www.timeout.comwww.winecompanion.com.auwww.decanter.comthisiswine.com.au

## My shortlist

If you want just three names to start with\:

- Best luxury brand\: Penfolds - Best for refined, premium wines\: Henschke - Best all-rounder for different budgets\: Yalumba

One important tip: the specific bottle and vintage matter more than the brand name alone.

What price range are you looking at? I can narrow this down to the best bottles available in Australia.

Your budget per bottle

Under A\$20

A\$20-40

A\$40-100

Over A\$100

---

Preferred wine

Red wine

White wine

Sparkling wine

Rosé

Any style

---

What is it for?

Drinking at home

A gift

A special occasion

Investment or collecting

[Find my best wines]

Perplexity

The question asked

Best Australian wine labels

From the recorded answer

Yalumba - Reliable, historic producer with excellent Shiraz, Viognier and Cabernet.
Read recorded answer

Recorded answer text · Perplexity · 11 October 2026

Australia has excellent labels across several regions and styles. A strong shortlist is:

- Penfolds - Iconic South Australian Shiraz, especially Grange; also strong Cabernet and blends. - Henschke - Premium Eden Valley and Barossa Shiraz, including Hill of Grace. - Torbreck - Powerful, Rhône-inspired Barossa reds. - Yalumba - Reliable, historic producer with excellent Shiraz, Viognier and Cabernet. - Vasse Felix - Margaret River Chardonnay and Cabernet; known for refined, age-worthy wines. - Leeuwin Estate - Margaret River Chardonnay, particularly Art Series. - Cullen Wines - Organic and biodynamic Margaret River Cabernet and Chardonnay. - Two Hands - Modern Barossa and McLaren Vale Shiraz; Angels' Share is a notable example. - d'Arenberg - Characterful McLaren Vale Shiraz and unusual blends. - Giant Steps - Highly regarded Yarra Valley Chardonnay and Pinot Noir. - Bass Phillip - Premium Gippsland Pinot Noir. - Tolpuddle Vineyard - Elegant Tasmanian Pinot Noir and Chardonnay. - Tyrrell's - Hunter Valley Semillon and Shiraz. - Brokenwood - Hunter Valley Semillon and Shiraz. - Rieslingfreak - Specialist Clare Valley and Eden Valley Riesling; it has featured in Halliday's Top 100 wineries. - Gentle Folk - Contemporary Adelaide Hills wines, including expressive Chardonnay and cool-climate varieties; featured in Halliday's 2025 Top 100.

Best by style:

| Style | Labels to try | |---|---| | Shiraz | Penfolds, Henschke, Torbreck, Two Hands | | Cabernet Sauvignon | Vasse Felix, Leeuwin Estate, Cullen | | Chardonnay | Leeuwin Estate, Giant Steps, Vasse Felix | | Pinot Noir | Tolpuddle, Bass Phillip, Giant Steps | | Riesling | Rieslingfreak, Grosset, Pewsey Vale | | Semillon | Tyrrell's, Brokenwood | | Sparkling | Jansz Tasmania, Arras, Chandon Australia |

For the best balance of quality and price, start with Yalumba, Vasse Felix, Giant Steps, Tyrrell's, Pewsey Vale or d'Arenberg.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Yalumba

Wine & Spirits

21 August – 11 October 2026 (scans 1–9)

5.7

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

231

Answers naming the brand

4050

Answers collected

5.7

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Yalumba ranks #7 among 32 tracked brands for Wine & Spirits · Australia (21 August – 11 October 2026). Its visibility is 5.7%. It was named in 231 of 4,050 AI answers across 33 of 150 tracked questions, averaging position 1.1 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 5.7% AI visibility for Yalumba in Wine & Spirits · Australia, measured over 21 August – 11 October 2026. It ranks #7 among 32 tracked brands.

How often does AI mention this brand?

Yalumba was named in 231 of 4,050 collected AI answers, across 33 of 150 tracked questions, for Wine & Spirits · Australia (21 August – 11 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Yalumba by all 4,050 answers in the published Wine & Spirits · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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