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Yalumba

Yalumba

AI visibility and ranking for Wine & Spirits: Australia

Wine & Spirits [AU]
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Australia's oldest family-owned winery, established 1849 in the Barossa Valley.

Yalumba
appears in
5.8
% of measured AI answers in this industry and market.

Found score

Track Yalumba’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 18, 2026

Updated

October 18, 2026

Latest scan visibility

6.9

October 18, 2026

Overall visibility

5.8

21 August – 18 October 2026 (scans 1–10)

Industry rank

7

Within this industry and market

Published scan history

Across 10 recorded scans from 21 August 2026 to 18 October 2026, Yalumba's single-scan score moved from 5.8% to 6.9%, up 1.1 percentage points. Latest recorded scan 6.9% on 18 October 2026; combined-window score 5.8%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 5.8% over 21 August – 18 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20265.8%
24 August 20266.2%
30 August 20264.9%
6 September 20264.9%
13 September 20264.4%
20 September 20266.2%
27 September 20265.3%
4 October 20266.9%
11 October 20266.7%
18 October 20266.9%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

7.5%

Perplexity Logo

Perplexity

5.5%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

4.4%

21 August – 18 October 2026 (scans 1–10)

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ChatGPT names Yalumba most often.

It appears in 7.5% of collected ChatGPT answers and 4.4% of Google AI Overviews answers: a difference of 3.1 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 36 of 150 questions.

Yalumba appears in at least one collected answer to 24.0% of the tracked questions. That is question coverage; the 5.8% visibility score measures its share of individual answers.

Across 10 published scans, visibility ranged from 4.4% to 6.9%. The latest scan was 6.9% on 18 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August – 18 October 2026 (scans 1–10)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best Australian cabernet sauvignon
  • Best Australian dessert wine
  • Best Australian family owned wineries
  • Best Australian red wine
  • Best Australian shiraz
  • Best Australian sparkling wine for celebrations

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best independent Australian distilleries (Lark Distillery, Sullivans Cove, Hellyers Road Distillery)
  • Which Australian distilleries are worth trying (Lark Distillery, Sullivans Cove, Hellyers Road Distillery)
  • Best Australian distilleries (Lark Distillery, Starward Whisky, Sullivans Cove)
  • Best Australian spirits for gifting (Lark Distillery, Starward Whisky, Archie Rose Distilling Co)
  • Best boutique Australian distilleries (Archie Rose Distilling Co, Four Pillars Gin, Lark Distillery)
  • Best hand crafted Australian spirits (Starward Whisky, Sullivans Cove, Four Pillars Gin)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best Australian wine brands

From the recorded answer

Yalumba: Australia's oldest family-owned winery, celebrated for its pioneering work with Barossa Grenache and rich whites.
Read recorded answer

Recorded answer text · Google AI Overviews · 18 October 2026

!Wines of the week: Twelve wines for Australia Day | The... Australia is home to some of the world's most acclaimed wine brands, ranging from historic global icons to boutique regional specialists.

### Iconic & Prestige Brands

- Penfolds: Famous globally for its legendary Grange Shiraz, along with benchmark releases like Bin 707 Cabernet Sauvignon and St. Henri. - Henschke: A family-owned South Australian estate renowned for single-vineyard masterpieces like Hill of Grace and Mount Edelstone in the Eden Valley. - Tyrrell's Wines: A cornerstone of Hunter Valley winemaking since 1858, famous for age-worthy Vat 1 Semillon and old-vine Old Patch Shiraz. - Yalumba: Australia's oldest family-owned winery, celebrated for its pioneering work with Barossa Grenache and rich whites.

### Regional & Cool-Climate Benchmarks

- Leeuwin Estate: Located in Margaret River, globally lauded for its Art Series Chardonnay and refined Cabernet Sauvignon. - Yarra Yering: A Yarra Valley legend repeatedly named among top winery honors, known for its complex Dry Red No. 1 and single-block selections. - Cullen Wines: A biodynamic Margaret River pioneer celebrated for the Diana Madeline Cabernet-Merlot blend. - Grosset Wines: The gold standard for Clare Valley Riesling, particularly the single-vineyard Polish Hill. - Torbreck Vintners: Barossa specialists crafting powerful Rhône-style reds like RunRig and The Struie. - Rockford Wines: Famous for traditional, basket-pressed Barossa Shiraz that defines classic old-school winemaking.

### Everyday & Value Favorites

- Wynns Coonawarra Estate: Renowned for iconic terra rossa Cabernet Sauvignon like the John Riddoch as well as accessible everyday reds. - Vasse Felix: Margaret River's founding estate, offering everything from approachable regional whites to the flagship Tom Cullity. - Yellow Tail: A globally massive commercial brand from Casella Family Brands known for easy-drinking, high-value varietals.

Are you looking for a specific wine style or varietal (like Shiraz, Chardonnay, or Pinot Noir), or shopping within a certain price range?

ChatGPT

The question asked

Best wine brands Australia

From the recorded answer

!Yalumba The Signature Cabernet Shiraz | winevybe …
Read recorded answer

Recorded answer text · ChatGPT · 18 October 2026

# Best wine brands in Australia 🇦🇺

If you're looking for the best Australian wine brands, I'd start with a mix of premium wineries known for quality and reliable everyday brands that offer good value. There isn't one universal winner - the best choice depends on whether you prefer red, white, sparkling or rosé, and your budget.

According to The Real Review's 2026 rankings, Yarra Yering ranked Australia's top winery, followed by Levantine Hill and Wendouree. www.timeout.comwww.timeout.comwww.canstarblue.com.au

## 10 Australian wine brands worth knowing

!2017 Bin 389 Cabernet Shiraz

1\. Penfolds

(Premium icon)

Famous for Grange and Bin 389. A great place to start for bold Shiraz and Cabernet Sauvignon blends.

Best for: special occasions and gifts

---

!Yarra Yering Dry Red Wine No. 1 2021 | Kent Street Cellars

2\. Yarra Yering

A highly regarded Victorian producer, ranked Australia's top winery in 2026 by The Real Review.

Best for: elegant reds and premium wine lovers

---

!2022 Hill of Grace

3\. Henschke

Renowned for Hill of Grace Shiraz and sophisticated, age-worthy wines.

Best for: luxury reds and collectors

---

!2019 Tyrrell's Vat 1 Semillon Hunter Valley

4\. Tyrrell's Wines

A classic Australian winery, especially respected for Hunter Valley Semillon and Chardonnay.

Best for: distinctive whites

---

!Leeuwin Estate Art Series Chardonnay 2022 750ml - 1855 The Bottle Shop Pte Ltd

5\. Leeuwin Estate

Known for world-class Art Series Chardonnay and structured Margaret River Cabernet.

Best for: premium whites and elegant reds

---

!Yalumba The Signature Cabernet Shiraz | winevybe

6\. Yalumba

An established family-owned producer with excellent Cabernet-Shiraz blends and Viognier.

Best for: quality across several price points

---

!Brown Brothers Prosecco NV 750mL | Liquorland

7\. Brown Brothers

A popular Victorian brand offering sparkling wine, Prosecco, Moscato and approachable reds and whites. It was Canstar Blue's top-rated Australian wine brand in 2025.

Best for: casual drinking and value

---

!Wolf Blass Yellow Label Cabernet Sauvignon | Sense of Taste

8\. Wolf Blass

Widely available wines, including easy-drinking Shiraz and Cabernet Sauvignon.

Best for: everyday reds

---

!Buy de Bortoli Estate Vineyard Pinot Noir 2023 | Qantas Wine

9\. De Bortoli

A broad range, from affordable everyday wines to more refined Yarra Valley Pinot Noir and Chardonnay.

Best for: versatile food-friendly wines

---

![Wakefield Taylor's Family Wines The Estate Shiraz 2021 750ml - Wine Not HKG](

10\. Taylors Wines

A well-regarded Clare Valley producer, especially for Cabernet Sauvignon and Riesling.

Best for: dependable mid-range wines

These selections combine premium reputation, regional quality and everyday popularity. For the 2026 rankings, see The Real Review's top wineries and Canstar Blue's consumer ratings\. www.timeout.comwww.canstarblue.com.au

## Which wine should you buy?

1\. Your preferred wine

Red - Shiraz, Cabernet, Pinot Noir

White - Chardonnay, Sauvignon Blanc, Riesling

Sparkling wine or Prosecco

Rosé

---

2\. Budget per bottle (AUD)

Under \$20

\$20-\$40

\$40-\$100

\$100+

---

3\. What is it for?

Everyday drinking

Dinner party

Gift

Collecting premium wines

[Find my best wines]

Perplexity

The question asked

Best Australian wine labels

From the recorded answer

Yalumba - One of Australia's historic family-owned producers; excellent Viognier, Shiraz, and Cabernet.
Read recorded answer

Recorded answer text · Perplexity · 18 October 2026

Here are some of the best Australian wine labels, spanning iconic collectors' wines, excellent regional producers, and strong-value bottles:

- Penfolds - Best known for Grange, Australia's most internationally famous red; also look for Bin 389 and Bin 407. Premium South Australia. - Henschke - Exceptional Eden Valley and Barossa Shiraz, especially Hill of Grace, plus elegant Riesling. - Torbreck - Rich, powerful Barossa Valley Shiraz and Rhône-style blends. - Leeuwin Estate - Margaret River's acclaimed Art Series Chardonnay, with refined Cabernet Sauvignon. - Vasse Felix - A leading Margaret River producer, particularly for age-worthy Chardonnay and Cabernet. - Wynns Coonawarra Estate - Reliable, structured Coonawarra Cabernet Sauvignon at several price levels. - Yalumba - One of Australia's historic family-owned producers; excellent Viognier, Shiraz, and Cabernet. - d'Arenberg - Distinctive McLaren Vale reds and creative blends, often with strong value. - Grosset - Benchmark Clare Valley Riesling, particularly for crisp, long-lived dry styles. - Rieslingfreak - A specialist producer with consistently strong Rieslings across multiple Australian regions. - Leeuwin Estate - A top choice for premium Australian Chardonnay. - Giant Steps - Highly regarded Yarra Valley Pinot Noir and Chardonnay. - Bass Phillip - Prestigious Gippsland Pinot Noir, often sought by collectors. - Cullen Wines - Organic and biodynamic Margaret River wines, especially Cabernet and Chardonnay. - Moss Wood - Classic Margaret River Cabernet Sauvignon and Chardonnay; a notable fine-wine producer.

### Best labels by style

| Style | Labels to try | |---|---| | Premium Shiraz | Penfolds, Henschke, Torbreck, Glaetzer | | Cabernet Sauvignon | Wynns, Moss Wood, Vasse Felix, Cullen | | Chardonnay | Leeuwin Estate, Giaconda, Giant Steps, Vasse Felix | | Riesling | Grosset, Rieslingfreak, Pewsey Vale | | Pinot Noir | Bass Phillip, Giant Steps, Tolpuddle | | Good value | Yalumba, d'Arenberg, Hewitson, Tahbilk |

For a single bottle, choose Penfolds Bin 389 for a recognizable premium red, Leeuwin Estate Art Series Chardonnay for white wine, or Grosset Polish Hill Riesling for a dry, age-worthy Riesling. Australia's classic fine-wine names include Penfolds Grange and Henschke Hill of Grace.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Yalumba

Wine & Spirits

21 August – 18 October 2026 (scans 1–10)

5.8

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

262

Answers naming the brand

4499

Answers collected

5.8

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Yalumba ranks #7 among 32 tracked brands for Wine & Spirits · Australia (21 August – 18 October 2026). Its visibility is 5.8%. It was named in 262 of 4,499 AI answers across 36 of 150 tracked questions, averaging position 1.1 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 5.8% AI visibility for Yalumba in Wine & Spirits · Australia, measured over 21 August – 18 October 2026. It ranks #7 among 32 tracked brands.

How often does AI mention this brand?

Yalumba was named in 262 of 4,499 collected AI answers, across 36 of 150 tracked questions, for Wine & Spirits · Australia (21 August – 18 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Yalumba by all 4,499 answers in the published Wine & Spirits · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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