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Yalumba

Yalumba

AI visibility and ranking for Wine & Spirits: Australia

Wine & Spirits [AU]
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Australia's oldest family-owned winery, established 1849 in the Barossa Valley.

Yalumba
appears in
6.2
% of measured AI answers in this industry and market.

Found score

Track Yalumba’s AI visibility weekly →

AI visibility scores and ranking

Data through

November 8, 2026

Updated

November 8, 2026

Latest scan visibility

7.8

November 8, 2026

Overall visibility

6.2

21 August – 8 November 2026 (scans 1–13)

Industry rank

7

Within this industry and market

Published scan history

Across 13 recorded scans from 21 August 2026 to 8 November 2026, Yalumba's single-scan score moved from 5.8% to 7.8%, up 2.0 percentage points. Latest recorded scan 7.8% on 8 November 2026; combined-window score 6.2%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 6.2% over 21 August – 8 November 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20265.8%
24 August 20266.2%
30 August 20264.9%
6 September 20264.9%
13 September 20264.4%
20 September 20266.2%
27 September 20265.3%
4 October 20266.9%
11 October 20266.7%
18 October 20266.9%
25 October 20267.4%
1 November 20266.9%
8 November 20267.8%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

7.6%

Perplexity Logo

Perplexity

6.2%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

4.8%

21 August – 8 November 2026 (scans 1–13)

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ChatGPT names Yalumba most often.

It appears in 7.6% of collected ChatGPT answers and 4.8% of Google AI Overviews answers: a difference of 2.8 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 39 of 150 questions.

Yalumba appears in at least one collected answer to 26.0% of the tracked questions. That is question coverage; the 6.2% visibility score measures its share of individual answers.

Across 13 published scans, visibility ranged from 4.4% to 7.8%. The latest scan was 7.8% on 8 November 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August – 8 November 2026 (scans 1–13)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best Australian cabernet sauvignon
  • Best Australian dessert wine
  • Best Australian family owned wineries
  • Best Australian red wine
  • Best Australian shiraz
  • Best Australian sparkling wine for celebrations

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best Australian spirits brands (Starward Whisky, Sullivans Cove, Never Never Distilling Co)
  • Which Australian distilleries are worth trying (Four Pillars Gin, Starward Whisky, Lark Distillery)
  • Best Australian craft distilleries (Four Pillars Gin, Never Never Distilling Co, Starward Whisky)
  • Best Australian spirits brands right now (Four Pillars Gin, Never Never Distilling Co, Archie Rose Distilling Co)
  • Best small batch Australian spirits (Never Never Distilling Co, Belgrove Distillery, Archie Rose Distilling Co)
  • What are the best Australian spirits brands (Starward Whisky, Lark Distillery, Archie Rose Distilling Co)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best Australian wine brands

From the recorded answer

Yalumba: Australia's oldest family-owned winery, acclaimed for its deep-rooted history, old-vine Grenache, and signature whites.[]( …
Read recorded answer

Recorded answer text · Google AI Overviews · 8 November 2026

!The Top 12 Australian Wines of 2020 - Tyson Stelzer Australia is home to some of the most prestigious and diverse wine brands in the world, ranging from historic legacy icons to regional benchmarks.

### Iconic & Prestige Australian Wine Brands

- Penfolds: Widely regarded as the premier and most prestigious wine brand in Australia, famous globally for its multi-regional flagship Grange Shiraz, along with Bin 389 and St. Henri. - Henschke: Celebrated for single-vineyard mastery in the Eden Valley, most notably its legendary Hill of Grace Shiraz. - Torbreck: A powerhouse of the Barossa Valley known for rich, deep red wines like RunRig and The Struie. - Yalumba: Australia's oldest family-owned winery, acclaimed for its deep-rooted history, old-vine Grenache, and signature whites. - Yarra Yering: One of the Yarra Valley's most historic and revered estates, celebrated for its complex Dry Red Wine No. 1.

### Regional Benchmarks

- Margaret River (Western Australia): - Vasse Felix: Widely recognized as a pioneer and benchmark for the region, known for the Tom Cullity Cabernet Malbec and Heytesbury Chardonnay. - Leeuwin Estate: Famous for its world-class Art Series Chardonnay. - Deep Woods Estate: Consistently topping charts with maritime-climate Chardonnays. - Coonawarra (South Australia): - Wynns Coonawarra Estate: The definitive benchmark for Coonawarra Cabernet Sauvignon and regional terra rossa terroir. - Clare Valley (South Australia): - Grosset: Famed for benchmark, biodynamic, and slate-driven Rieslings like Polish Hill. - Hunter Valley (New South Wales): - Tyrrell's: An iconic name stewardship-wise for old-vine Hunter Semillon and the historic Old Patch Shiraz.

### Consumer Perspectives Opinions on major commercial versus boutique labels vary among collectors and enthusiasts:You can browse a curated selection of fine labels via Langtons Fine Wine Store or check out current award-winners on Dan Murphy's Australian Wine Awards.If you'd like to narrow this down, let me know:

- What is your preferred wine style or varietal (e.g., Shiraz, Cabernet, Chardonnay, Riesling, Pinot Noir)? - What is your budget range per bottle?

ChatGPT

The question asked

Best wine brands Australia

From the recorded answer

!Yalumba The Signature Cabernet Shiraz 750mL Bottle - Web Browser Support …
Read recorded answer

Recorded answer text · ChatGPT · 8 November 2026

Australia produces some of the world's finest wines, particularly Shiraz, Cabernet Sauvignon, Chardonnay and Riesling.

Based on the 2026 Australian winery rankings, established reputation and consumer satisfaction, here are some of the best Australian wine brands to know. winecompanion.com.auwww.timeout.comwww.canstarblue.com.au

## Top 15 Australian wine brands

!펜폴즈의 180년, 경계를 넘어 호주 와인의 아이콘을 만들어온 시간 - 와인21닷컴

1\. Penfolds

(Iconic luxury brand)

- Famous for: Grange, Bin 389, Bin 407 - Style: Premium Shiraz and Cabernet Sauvignon

---

!Henschke Hill of Grace 2021 - Camperdown Cellars

2\. Henschke

- Famous for: Hill of Grace - Style: Exceptional Shiraz and elegant reds

---

!Leeuwin Estate Art Series Chardonnay 2022 750ml - 1855 The Bottle Shop Pte Ltd

3\. Leeuwin Estate

- Famous for: Art Series Chardonnay - Style: Premium Chardonnay and Cabernet

---

!Yalumba The Signature Cabernet Shiraz 750mL Bottle - Web Browser Support

4\. Yalumba

- Famous for: The Signature - Style: Shiraz, Cabernet and Viognier

---

!VASSE FELIX HEYTESBURY - SINGLE BOTTLE | M&S

5\. Vasse Felix

- Famous for: Heytesbury Chardonnay - Style: Cabernet Sauvignon and Chardonnay

---

!Tyrrell's Vat 1 Semillon 2019

6\. Tyrrell's Wines

- Famous for: Vat 1 Semillon - Style: Semillon and Shiraz

---

!Yarra Yering Dry Red No 1 2018 | 8Wines EU/UK

7\. Yarra Yering

- Famous for: Dry Red No. 1 and No. 2 - Style: Elegant premium reds

---

![Mount Mary / Quintet 2018 - Cellar Door Aoyama](

8\. Mount Mary

- Famous for: Quintet - Style: Refined Bordeaux-style blends

---

!Brokenwood Graveyard Vineyard Hunter Valley Shiraz 2023 - Buy Online | The Wine Collective

9\. Brokenwood

- Famous for: Graveyard Vineyard Shiraz - Style: Shiraz and Semillon

---

!2022 Cullen Diana Madeline - Buy Online | The Wine Collective Marketplace

10\. Cullen Wines

- Famous for: Diana Madeline - Style: Cabernet blends and Chardonnay

Other excellent names worth exploring\:

11. Giant Steps - Pinot Noir and Chardonnay. 12. Shaw + Smith - Sauvignon Blanc and Chardonnay. 13. Torbreck - Premium Barossa Shiraz. 14. Brown Brothers - Good variety and approachable wines. 15. Wolf Blass - Well-known Cabernet and Shiraz.

These names reflect a mix of premium producers and popular consumer brands. The 2026 Halliday rankings placed Mount Mary first and Tyrrell's second. winecompanion.com.auwww.timeout.comwww.canstarblue.com.au

## Best brands by wine type

| Wine preference | Brands to explore | |--------|--------| | Premium Shiraz | Penfolds, Henschke, Torbreck | | Cabernet Sauvignon | Vasse Felix, Cullen, Leeuwin Estate | | Chardonnay | Leeuwin Estate, Giant Steps, Shaw + Smith | | Pinot Noir | Giant Steps, Mount Mary | | Sauvignon Blanc | Shaw + Smith | | Sparkling | House of Arras | | Good everyday variety | Brown Brothers, Yalumba |

## A question to narrow it down

Are you looking for Australian wines for\:

- Luxury and premium gifting - Everyday quality and value - Building a wine collection - Restaurant or hotel wine lists - Exporting or importing Australian wine brands

I can narrow this down to the 10 best Australian wine brands with recommended labels and approximate AUD price ranges\.

Perplexity

The question asked

Best Australian wineries

From the recorded answer

Yalumba - Barossa Valley, South Australia: A historic, broad-ranging estate with excellent viognier, shiraz and fortified wines.
Read recorded answer

Recorded answer text · Perplexity · 8 November 2026

Australia's standout wineries span classic icons and innovative modern producers. A strong shortlist for 2026 is:

- Yarra Yering - Yarra Valley, Victoria: A benchmark for elegant, age-worthy reds; ranked Australia's top winery by The Real Review. - Mount Mary - Yarra Valley, Victoria: The 2026 Halliday Winery of the Year, celebrated for refined cabernet blends and chardonnay. - Penfolds - South Australia: Australia's most internationally famous producer, best known for Grange and its Magill Estate experience. - Tyrrell's - Hunter Valley, New South Wales: A historic producer renowned for semillon and shiraz. - Henschke - Eden Valley, South Australia: One of the country's greatest names for premium shiraz, including Hill of Grace. - Cullen - Margaret River, Western Australia: A leading biodynamic estate, particularly strong in cabernet sauvignon and chardonnay. - Wendouree - Clare Valley, South Australia: A highly sought-after, traditional producer with a strong reputation for shiraz and cabernet. - House of Arras - Tasmania: Australia's leading sparkling-wine specialist and 2027 Winery of the Year. - Brokenwood - Hunter Valley, New South Wales: An excellent destination for semillon, shiraz and structured red blends. - Thistledown - McLaren Vale, South Australia: A contemporary producer particularly noted for grenache. - Yalumba - Barossa Valley, South Australia: A historic, broad-ranging estate with excellent viognier, shiraz and fortified wines. - Giant Steps - Yarra Valley, Victoria: A strong choice for cool-climate chardonnay and pinot noir.

Best regions by style:

- Cabernet: Margaret River, especially Cullen and Vasse Felix. - Shiraz: Barossa and Eden Valley, including Henschke and Penfolds. - Semillon: Hunter Valley, especially Tyrrell's and Brokenwood. - Pinot noir and chardonnay: Yarra Valley and Tasmania. - Sparkling wine: Tasmania, especially House of Arras. - Best winery-tour destinations: Yarra Valley, Barossa Valley, Hunter Valley, Margaret River and McLaren Vale.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Yalumba

Wine & Spirits

21 August – 8 November 2026 (scans 1–13)

6.2

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

361

Answers naming the brand

5843

Answers collected

6.2

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Yalumba ranks #7 among 32 tracked brands for Wine & Spirits · Australia (21 August – 8 November 2026). Its visibility is 6.2%. It was named in 361 of 5,843 AI answers across 39 of 150 tracked questions, averaging position 1.1 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 6.2% AI visibility for Yalumba in Wine & Spirits · Australia, measured over 21 August – 8 November 2026. It ranks #7 among 32 tracked brands.

How often does AI mention this brand?

Yalumba was named in 361 of 5,843 collected AI answers, across 39 of 150 tracked questions, for Wine & Spirits · Australia (21 August – 8 November 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Yalumba by all 5,843 answers in the published Wine & Spirits · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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