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Archie Rose Distilling Co

Archie Rose Distilling Co

AI Visibility Score and Ranking for

Wine & Spirits: Australia

Wine & Spirits [AU]
Sydney, NSW
Ranked
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Sydney gin, whisky and vodka distillery founded 2014 — the first new distillery to open in metro Sydney in over 160 years.

Archie Rose Distilling Co ranks #1 in the AU Wine & Spirits AI Visibility Index with a Visibility Score of 23.0/100 — named in 310 of 1,350 AI answers across 60 of 150 tracked questions, averaging position 2.2 when mentioned.

23.0

Visibility score

1

Found Rank

+1

Movement vs last window

2.2

Avg. position when mentioned

60

Prompts hit, of 150

Archie Rose Distilling Co vs Wine & Spirits

Running at 5.5x the Wine & Spirits category average — a wide lead over the field.

Archie Rose Distilling Co (you) — 23.0
Wine & Spirits category average — 4.2

23

4

What's working
Working
1. Ranks near the top when mentioned
When AI names Archie Rose Distilling Co, it tends to place it early — averaging position 2.2 among the brands mentioned.
2. Shows up across a spread of questions
Named in 60 of 150 tracked questions (40%), spanning ChatGPT, Perplexity and Google AI Overviews.
3. Strongest on ChatGPT
ChatGPT gives Archie Rose Distilling Co its highest appearance rate — named in 29.8% of that platform's answers.
What could improve
Improve
1. Thin on Perplexity
Appears in just 19.1% of Perplexity answers — the weakest of the three platforms tracked.
2. Breadth still has room to grow
Named in 60 of 150 questions — room to extend beyond its current question coverage.
3. Defending the top spot
Leads the vertical at 23.0/100 — the gap to #2 is the number to watch each scan window.

Where this brand sits in its industry

Not every platform agrees.

AI platforms don't agree with each other. Here's how the score breaks down, and which one rates it highest.

ChatGPT 29.8% · Perplexity 19.1% · AI Overviews 20.0%

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How it works

The questions shoppers ask. Every week. Every platform.

1. We ask what shoppers ask

150 questions per industry, drawn from real search and AI query data, not questions a brand would write about itself.

2. We ask every week, on every platform.

ChatGPT, Perplexity and Google's AI Overviews. Weekly scans, accumulated across a rolling scan window. Hundreds of answers per industry.

3. We record who gets named.

Every brand mention, its position in the answer, and which platform said it. The Visibility Score is the share of answers a brand appears in. Nothing weighted, nothing modelled.

How the score is measured

A fixed battery of questions per vertical, asked weekly on ChatGPT, Perplexity and Google AI Overviews and accumulated across the full scan window. Visibility Score is the share of all answers that named the brand. Every population is frozen before scoring, with a documented cut log.

Read the full methodology

Frequently asked questions

What is Archie Rose Distilling Co's AI Visibility Score?

Archie Rose Distilling Co has an AI Visibility Score of 23.0 in the AU Wine & Spirits AI Visibility Index, ranked #1.

How often does AI recommend Archie Rose Distilling Co?

Archie Rose Distilling Co was named in 310 of 1,350 AI answers analysed, across 60 tracked questions, averaging position 2.2 when mentioned.

How is the AI Visibility Score calculated?

We asked ChatGPT, Perplexity and Google's AI Overviews the questions Australian wine & spirits shoppers actually ask, and tracked how often each brand was named. Full methodology at flux.agency/found/methodology.

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