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Wolff

Wolff

AI visibility and ranking for Coffee: Australia

Coffee [AU]
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Brisbane roaster carrying a family coffee legacy into a new generation of ownership.

Wolff
appears in
1.2
% of measured AI answers in this industry and market.

Found score

Track Wolff’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 18, 2026

Updated

October 18, 2026

Latest scan visibility

1.3

October 18, 2026

Overall visibility

1.2

27 September – 18 October 2026 (scan 4 of 4)

Industry rank

27

Within this industry and market

Published scan history

Across 12 recorded scans from 11 August 2026 to 18 October 2026, Wolff's single-scan score moved from 1.1% to 1.3%, up 0.2 percentage points. Latest recorded scan 1.3% on 18 October 2026; combined-window score 1.2%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 1.2% over 27 September – 18 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
11 August 20261.1%
13 August 20261.3%
16 August 20262.4%
26 August 20261.3%
30 August 20261.3%
6 September 20261.3%
13 September 20260.7%
20 September 20260.7%
27 September 20261.1%
4 October 20260.9%
11 October 20261.3%
18 October 20261.3%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

1.2%

Perplexity Logo

Perplexity

1.2%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

1.2%

27 September – 18 October 2026 (scan 4 of 4)

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What the results show

The measured platforms show the same visibility.

Wolff appears in 1.2% of collected answers on each measured platform in this published window.

Named across 10 of 150 questions.

Wolff appears in at least one collected answer to 6.7% of the tracked questions. That is question coverage; the 1.2% visibility score measures its share of individual answers.

Across 12 published scans, visibility ranged from 0.7% to 2.4%. The latest scan was 1.3% on 18 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

27 September – 18 October 2026 (scan 4 of 4)

Share of collected answers naming each brand

Explore other markets.

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best coffee drip bags Australia
  • Best coffee for pour over Australia
  • Best coffee roasters Brisbane
  • Best cold brew concentrate Australia
  • Best premium instant coffee Australia
  • Best rotating single origin subscription Australia

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best coffee roasters Australia (ONA Coffee, Market Lane, Proud Mary)
  • Best Australian coffee brands (Market Lane, Seven Seeds, Industry Beans)
  • Best coffee roasters Melbourne (Proud Mary, Duke's, Veneziano)
  • Best online coffee roasters Australia (Sample Coffee, Airjo, Rumble)
  • What coffee beans do cafes use in Australia (Campos, Vittoria, Grinders)
  • Where should I buy coffee beans online in Australia (Five Senses, Blacklist, Market Lane)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best specialty coffee roasters Australia

From the recorded answer

Big Bad Wolff Espresso Bar 4.5 (108) …
Read recorded answer

Recorded answer text · Google AI Overviews · 18 October 2026

Australia has a thriving specialty coffee scene featuring top-tier roasters known for ethical sourcing, single-origin highlights, and micro-lot skills.

### Leading Specialty Coffee Roasters in Australia

---

![]( St. ALI Coffee Roasters 4.2 (4.0K) $20-40 Cafe Open South Melbourne VIC Call Directions Website

- Known for: Organic espresso, innovative blends, and direct-trade sourcing.

---

![]( Campos Coffee 4.6 (1.5K) $1-20 Coffee shop Open Newtown NSW Call Directions Website

- Known for: One of Australia's pioneer specialty brands focusing on long-term grower relationships and rare single origins like Panama Esmeralda Geisha.

---

![]( Single O 4.4 (21) Coffee roastery Closed Botany NSW Call Directions Website

- Known for: Seasonal espresso blends, single-source micro-lots, and eco-conscious brewing setups.

---

![]( Industry Beans 4.4 (2.1K) $20-40 Cafe Open Fitzroy VIC Call Directions Website

- Known for: Transparent farm-to-cup sourcing, specialty filter roasts, and signature blends.

---

![]( Axil Coffee Roasters 4.4 (1.5K) $20-40 Coffee shop Open Hawthorn VIC Call Directions Website

- Known for: Precision roasting, competition-grade single origins, and rich espresso profiles.

---

![]( Toby's Estate Coffee Roasters 4.1 (724) $1-20 Coffee shop Open Chippendale NSW Directions Website

- Known for: Extensive single-origin rotations, barista training, and direct farm programs.

---

![]( Ona Coffee 4.2 (918) $20-40 Coffee shop Open Fyshwick ACT Directions Website

- Known for: World Barista Championship-winning pedigree, experimental processing methods, and distinct single origins.

---

![]( Blacklist Coffee Roasters 4.6 (334) $1-20 Coffee shop Open Subiaco WA Directions Website

- Known for: Award-winning micro-lots, custom roasting profiles, and immersive tasting experiences.

---

![]( Big Bad Wolff Espresso Bar 4.5 (108) $20-40 Cafe Open Hendra QLD Call Directions Website

- Known for: Master roaster Peter Wolff's rotating single origins, nitro-cold-brew, and on-site coffee college.

If you tell me your preferred brew method (e.g., espresso machine, plunger, filter) or flavor profile (fruity/floral vs. rich/chocolatey), I can recommend specific beans or a roaster to try.

ChatGPT

The question asked

Best premium instant coffee Australia

From the recorded answer

!Wolff DRK Instant Coffee …
Read recorded answer

Recorded answer text · ChatGPT · 18 October 2026

If you're looking for premium instant coffee in Australia, I'd focus on rich flavour, a clean finish and a coffee that tastes good black as well as with milk - rather than simply choosing the most expensive jar.

One useful benchmark is CHOICE's blind taste test of 18 supermarket instant coffees. It rated Vittoria Mountain Grown 100% Arabica at 80%, Moccona Specialty Blend Rich & Dark at 75%, and Lavazza Prontissimo\! Intenso at 78%. The test is from 2023, so treat the scores as a guide rather than a current ranking. www.choice.com.auwww.choice.com.au

## Best premium instant coffees to consider

![Reserve Instant Coffee - Iris Estate Ambrosia, Panama, Nitrogen Washed - ONA Coffee](

### 1\. ONA Reserve Instant Coffee - Iris Estate Ambrosia

(Luxury pick)

## \$49 AUD

Available from ONA Coffee

My pick if you want something genuinely specialty-oriented rather than a premium supermarket brand. ONA offers a reserve instant coffee made with Panama Iris Estate coffee. A good option to investigate if you enjoy distinctive, nuanced coffee flavours.

Shop at ONA Coffee

---

!Wolff DRK Instant Coffee

### 2\. Wolff Instant Specialty Coffee

## \$49.95 AUD

The Roast Collective

A specialty-coffee alternative worth considering if you want something beyond traditional supermarket instant. Best suited to someone who values the coffee itself more than brand familiarity.

Shop Wolff Instant

---

![All Products - illy Australia](

### 3\. illy Instant Intense

## \$14.99

La Dispensa + others

A more accessible premium option with a recognisable Italian coffee brand behind it. Worth trying if you like a more assertive, espresso-style cup without spending \$50 on specialty instant.

View product

---

!Vittoria Freeze Dried Instant Coffee Mountain Grown 100g | Woolworths

### 4\. Vittoria Mountain Grown 100% Arabica

## \$23.00

Coles Supermarkets + others

The sensible everyday premium choice. It scored 80% in CHOICE's blind taste test, with testers describing it as balanced and mild. A strong starting point if you don't want to spend luxury-coffee prices. www.choice.com.auwww.choice.com.au

View product

---

!Lavazza Prontissimo Intenso Premium Instant Coffee 95g | Woolworths

### 5\. Lavazza Prontissimo! Intenso

Rich, intense Italian-style coffee

A candidate for those who prefer a stronger cup with a deeper, more roasted character. It scored 78% in CHOICE's taste test, just below Vittoria. www.choice.com.auwww.choice.com.au

See CHOICE's comparison

## My recommendation

- Best luxury experience\: ONA Reserve Iris Estate Ambrosia. - Best premium everyday coffee\: Vittoria Mountain Grown. - Best to try for a stronger Italian-style cup\: Lavazza Prontissimo\! Intenso. - Best familiar supermarket-style option\: Moccona Barista Reserve Classic Creme - particularly if you like a creamy, café-style drink. cornercoffeestore.com

Prices and stock can vary by retailer, and premium specialty instant isn't necessarily better tasting than more affordable options.

One question to narrow it down\: How do you usually drink your coffee?

1\. Your preferred coffee

Black, long black or Americano

With milk, flat white or latte style

Strong espresso-style flavour

Smooth, low bitterness and acidity

---

2\. Budget per jar or pack (AUD)

Under \$20

\$20-\$35

\$35-\$60

\$60+ for exceptional specialty coffee

[Find my best match]

Perplexity

The question asked

Best rotating single origin subscription Australia

From the recorded answer

For the best rotating single-origin coffee subscription in Australia, Wolff Coffee Roasters is the strongest overall pick: it sends a different single-origin coffee every two weeks, making it ideal for frequent variety and freshness.
Read recorded answer

Recorded answer text · Perplexity · 18 October 2026

For the best rotating single-origin coffee subscription in Australia, Wolff Coffee Roasters is the strongest overall pick: it sends a different single-origin coffee every two weeks, making it ideal for frequent variety and freshness.

Other excellent options:

- Wood & Co. Origin Drop - Best for maximum variety, with a new seasonal single origin selected every week. - Rosso Roasting Co. Roaster's Choice - Best for curated specialty coffee chosen by an experienced roasting team. - Single O Clockwork Origins - Best for a dependable monthly subscription with rotating origins suitable for filter or espresso. - Sustainable Coffee Company - Best budget option, starting at $16 every six weeks, with new single origins released monthly. - Lottie Lane - Best simple monthly option: one 250 g bag of roaster's-choice single origin for $24 per month. - Alt Drop - Best multi-roaster experience, rotating the roaster as well as the coffee; its filter subscription focuses on single origins.

Recommendation: Choose Wolff for fortnightly discovery, Wood & Co. for weekly variety, or Single O for a polished monthly subscription.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Wolff

Coffee

27 September – 18 October 2026 (scan 4 of 4)

1.2

%

AI visibility

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How we measure AI visibility

A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

21

Answers naming the brand

1800

Answers collected

1.2

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Wolff ranks #27 among 36 tracked brands for Coffee · Australia (27 September – 18 October 2026). Its visibility is 1.2%. It was named in 21 of 1,800 AI answers across 10 of 150 tracked questions, averaging position 2.1 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 1.2% AI visibility for Wolff in Coffee · Australia, measured over 27 September – 18 October 2026. It ranks #27 among 36 tracked brands.

How often does AI mention this brand?

Wolff was named in 21 of 1,800 collected AI answers, across 10 of 150 tracked questions, for Coffee · Australia (27 September – 18 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Wolff by all 1,800 answers in the published Coffee · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
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