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Vittoria

Vittoria

AI visibility and ranking for Coffee: Australia

Australia's biggest coffee roaster, a household name found in supermarkets and cafes across the country.

Vittoria
appears in
12.5
% of measured AI answers in this industry and market.

Found score

Track Vittoria’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 11, 2026

Updated

October 11, 2026

Latest scan visibility

12.2

October 11, 2026

Overall visibility

12.5

27 September – 11 October 2026 (scan 3 of 4)

Industry rank

3

Within this industry and market

Published scan history

Across 11 recorded scans from 11 August 2026 to 11 October 2026, Vittoria's single-scan score moved from 13.6% to 12.2%, down 1.4 percentage points. Latest recorded scan 12.2% on 11 October 2026; combined-window score 12.5%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 12.5% over 27 September – 11 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
11 August 202613.6%
13 August 202612.9%
16 August 202614.0%
26 August 202611.6%
30 August 202612.7%
6 September 202612.4%
13 September 202612.0%
20 September 202611.1%
27 September 202611.3%
4 October 202614.0%
11 October 202612.2%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

19.3%

Perplexity Logo

Perplexity

11.3%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

6.9%

27 September – 11 October 2026 (scan 3 of 4)

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ChatGPT names Vittoria most often.

It appears in 19.3% of collected ChatGPT answers and 6.9% of Google AI Overviews answers: a difference of 12.4 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 58 of 150 questions.

Vittoria appears in at least one collected answer to 38.7% of the tracked questions. That is question coverage; the 12.5% visibility score measures its share of individual answers.

Across 11 published scans, visibility ranged from 11.1% to 14.0%. The latest scan was 12.2% on 11 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

27 September – 11 October 2026 (scan 3 of 4)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Are supermarket coffee pods any good
  • Best 1kg coffee beans Australia
  • Best Australian coffee brands
  • Best Australian grown coffee beans
  • Best Nespresso compatible pods Australia
  • Best alternative to Lavazza Australia

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Which Australian coffee roasters are actually good (Market Lane, ONA Coffee, Axil)
  • Best specialty coffee roasters Australia (Market Lane, ONA Coffee, Single O)
  • Best online coffee roasters Australia (Inglewood, Proud Mary, Padre)
  • What coffee beans do cafes use in Australia (Campos, Toby's Estate, Single O)
  • Best coffee roasters Australia (ONA Coffee, Proud Mary, Single O)
  • Best coffee roasters Melbourne (Market Lane, Seven Seeds, Proud Mary)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best Nespresso compatible pods Australia

From the recorded answer

**[Vittoria Variety Pack (40 Pack)]( …
Read recorded answer

Recorded answer text · Google AI Overviews · 11 October 2026

Top-rated Nespresso-compatible (Original Line) coffee pods available in Australia combine great taste, machine safety, and value from major supermarkets and local roasters:

- Moccona Dark Espresso Roast (Intensity 10/14): Voted a top dark roast choice in Australian taste tests for a bold, rich, and authentic espresso flavor. - L'OR Espresso Series (e.g., Supremo or Ultimo): Uses aluminium capsules that rival official Nespresso pods for heat retention, crema, and intensity (up to intensity 13). - Lavazza Qualità Oro & Crema e Gusto: Widely available at Woolworths, offering balanced 100% Arabica or punchy Arabica/Robusta blends with cocoa and wood notes. - Vittoria Variety Pack (40 Pack): A popular supermarket and Amazon AU option featuring smooth, medium-to-dark 100% Arabica blends like Italian, Latte, and Mountain Grown.

### Specialty & Eco-Friendly Local Brands

- High Voltage Coffee Capsules: Australia's self-proclaimed strongest Nespresso-compatible pod, featuring a dark roast with 100% compostable and biodegradable materials. - Pod Co. Coffee: Melbourne-based roaster offering specialized taster and mega packs (such as their Signature and Daybreak lines) tailored for Original Nespresso machines. - Choice Findings: According to consumer testing by CHOICE, major supermarket options often cost under 50 cents per pod compared to official Nespresso pods (around 79 cents), making them a great budget-friendly alternative.

To help you narrow down the best choice, tell me:

- Do you prefer a dark/strong roast or a milder/fruity profile? - Do you usually drink your coffee black or with milk?

ChatGPT

The question asked

Best dark roast coffee Australia

From the recorded answer

!Mountain Grown Coffee Blend | Shop Vittoria Coffee …
Read recorded answer

Recorded answer text · ChatGPT · 11 October 2026

If you love bold, rich, full-bodied dark roast coffee in Australia, I'd start with beans that deliver deep chocolate, roasted nuts, caramel and a strong espresso flavour rather than simply tasting burnt.

My shortlist includes Australian specialty roasters and traditional Italian-style blends, with options for home espresso machines, plunger and stovetop moka pots.

## Best dark roast coffees to try in Australia

!Italo Disco | Italian Espresso Blend | ST. ALi

1\. ST. ALi Italo Disco

(Best specialty pick)

A Melbourne-roasted espresso blend with rich chocolate and spice notes. A good starting point if you want a darker café-style coffee, especially with milk.

Source: www.experteasy.com.au

Shop ST. ALi

---

![The Reaper Blend Dark Roast Coffee | Freshly Roasted in Melbourne - Motobean Roasters](

2\. Motobean The Reaper

(Best for a punchy espresso)

A locally roasted dark coffee with customer reviews praising its full flavour and performance in flat whites and straight espresso shots.

Source: www.motobean.com.au

Shop The Reaper

---

!Coffex - Scuro beans - Royal Nut Company

3\. Coffex Scuro

(Best Italian-style profile)

A bold, full-bodied dark roast with roasted-nut sweetness and a cacao-nib finish. Worth considering if you prefer traditional, intense espresso flavours.

Source: www.coffex.com.au

View Coffex Scuro

---

!Skybury Coffee - Roast Coffee Pack 1 kg - Dark - Skybury Coffee Pty Ltd

4\. Skybury Dark Roast

A distinctive option if you want Australian-grown coffee. Available as whole beans or ground to your requirements, with customer feedback highlighting its strong, full flavour.

Source: skybury.com.au

Shop Skybury

---

!Mountain Grown Coffee Blend | Shop Vittoria Coffee

5\. Vittoria Mountain Grown

Best widely available option. A traditional, bold coffee style worth considering for everyday espresso and milk-based drinks. It's also identified as a dark-roast pick in a 2026 Australian coffee roundup.

Source: iftf.com.au

Shop Vittoria

## My recommendation

Start with ST. ALi Italo Disco if you want a genuinely dark, intense espresso. The roaster describes it as its most intense blend, with dark chocolate and spice notes, and says it works especially well in a moka pot or with milk. A 500 g bag is listed at Coles for A\$38\. stali.com.auwww.coles.com.au

You can also compare ST. ALi's Wide Awake blend, which leans toward dark chocolate, butterscotch and almond praline. stali.com.au

## Help me narrow it down

1\. What type of coffee do you buy?

Whole beans

Ground coffee

Instant coffee

---

2\. Which flavour do you prefer?

Very dark, strong and intense

Dark chocolate and smooth

Traditional Italian espresso

Dark but not bitter

---

3\. What's your budget?

Under A\$25/kg

A\$25-45/kg

A\$45-70/kg

Premium - any budget

---

4\. How do you brew it?

Espresso machine

Stovetop moka pot

French press / plunger

Instant / just add hot water

[Find my best dark roast]

Perplexity

The question asked

Best Australian coffee brands

From the recorded answer

For supermarket coffee, try Lazzio, Vittoria, Campos, Grinders, or Harris. Aldi's Lazzio has received strong Australian consumer and award recognition, while Vittoria remains one of the country's most widely available brands.
Read recorded answer

Recorded answer text · Perplexity · 11 October 2026

Australia has an excellent specialty-coffee scene. The best brands depend on whether you want café-quality beans, supermarket convenience, or instant coffee.

- Market Lane Coffee - Excellent Melbourne roaster known for carefully sourced single-origin coffees and balanced blends. - Seven Miles - One of Australia's oldest specialty roasters; strong choice for espresso blends and home brewing. - Campos Coffee - Widely available, approachable, and especially good for milk-based drinks. - Proud Mary Coffee - Known for distinctive, high-quality specialty coffees and experimental single origins. - ONA Coffee - Award-winning Canberra roaster with sophisticated blends and filter coffees. - St. Ali - Melbourne pioneer offering bold, modern espresso blends. - Toby's Estate - Broad range of blends and single origins, with good availability nationwide. - Allpress Espresso - Reliable, smooth espresso blends popular in cafés across Australia and New Zealand. - Axil Coffee Roasters - Strong option for balanced espresso and fresh seasonal beans. - Niccolo Coffee - Recognized for expressive blends and single-origin coffees, with cafés and retail beans available.

For supermarket coffee, try Lazzio, Vittoria, Campos, Grinders, or Harris. Aldi's Lazzio has received strong Australian consumer and award recognition, while Vittoria remains one of the country's most widely available brands.

For instant coffee, Alcafé, Bushells Classic Gourmet, and Nescafé Gold are among the better-known options; Alcafé has ranked highly in recent Australian satisfaction surveys, while Bushells received a strong expert taste-test rating.

Best overall starting point: Campos Superior Blend for an easy-to-find espresso, Market Lane for specialty beans, and Lazzio Dark or Medium Roast for value.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Vittoria

Coffee

27 September – 11 October 2026 (scan 3 of 4)

12.5

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

169

Answers naming the brand

1350

Answers collected

12.5

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Vittoria ranks #3 among 36 tracked brands for Coffee · Australia (27 September – 11 October 2026). Its visibility is 12.5%. It was named in 169 of 1,350 AI answers across 58 of 150 tracked questions, averaging position 1.8 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 12.5% AI visibility for Vittoria in Coffee · Australia, measured over 27 September – 11 October 2026. It ranks #3 among 36 tracked brands.

How often does AI mention this brand?

Vittoria was named in 169 of 1,350 collected AI answers, across 58 of 150 tracked questions, for Coffee · Australia (27 September – 11 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Vittoria by all 1,350 answers in the published Coffee · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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