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Wine & Spirits
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Winc

Winc

AI visibility and ranking for Wine & Spirits: United States

Wine & Spirits [US]
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Los Angeles producer of wine under its own proprietary labels.

Winc
appears in
2.8
% of measured AI answers in this industry and market.

Found score

Track Winc’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 25, 2026

Updated

October 25, 2026

Latest scan visibility

1.8

October 25, 2026

Overall visibility

2.8

21 August 2026 – 25 October 2026 (scans 1–11)

Industry rank

10

Within this industry and market

Published scan history

Across 11 recorded scans from 21 August 2026 to 25 October 2026, Winc's single-scan score moved from 3.8% to 1.8%, down 2.0 percentage points. Latest recorded scan 1.8% on 25 October 2026; combined-window score 2.8%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 2.8% over 21 August 2026 – 25 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20263.8%
24 August 20262.7%
30 August 20263.1%
6 September 20263.3%
13 September 20263.1%
20 September 20262.4%
27 September 20264.0%
4 October 20263.6%
11 October 20261.1%
18 October 20261.8%
25 October 20261.8%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

4.2%

Perplexity Logo

Perplexity

2.8%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

1.4%

21 August 2026 – 25 October 2026 (scans 1–11)

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ChatGPT names Winc most often.

It appears in 4.2% of collected ChatGPT answers and 1.4% of Google AI Overviews answers: a difference of 2.8 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 12 of 150 questions.

Winc appears in at least one collected answer to 8.0% of the tracked questions. That is question coverage; the 2.8% visibility score measures its share of individual answers.

Across 11 published scans, visibility ranged from 1.1% to 4.0%. The latest scan was 1.8% on 25 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 25 October 2026 (scans 1–11)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best American rose wine
  • Best American wine club
  • Best Mother's Day wine gift America
  • Best monthly wine subscription America
  • Best value wine subscription America
  • Best wine club for beginners America

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best independent American distilleries (Westward Whiskey, St. George Spirits, Koval Distillery)
  • Best boutique American distilleries (St. George Spirits, Kings County Distillery, Westward Whiskey)
  • Best American whiskey distilleries (Westland Distillery, Stranahan's, Garrison Brothers)
  • Best American spirits brands (WhistlePig, Stranahan's, St. George Spirits)
  • Best American spirits brands right now (WhistlePig, New Riff Distilling, Stranahan's)
  • Best American spirits for gifting (Garrison Brothers, Barr Hill, Kings County Distillery)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best wine club for beginners America

From the recorded answer

Winc …
Read recorded answer

Recorded answer text · Google AI Overviews · 25 October 2026

The best wine clubs for beginners in America combine simple onboarding, educational materials, and flexible shipping options to help you build your palate without feeling overwhelmed.

---

### Top Wine Clubs for Beginners

- Firstleaf Wine Club - How it works: You take a quick, beginner-friendly taste quiz about your food and flavor preferences, and their algorithm matches you with personalized bottles. - Best for: Personalized taste matching and risk-free exploration (backed by a 100% satisfaction/replacement guarantee). - Pricing: Intro box of 6 bottles for around $44.95 (plus shipping), then roughly $15 per bottle for subsequent shipments. - Winc - How it works: Uses simple, everyday questions (like how you feel about citrus or sour foods) rather than complex wine jargon to gauge your profile. - Best for: Absolute novices who want a fun, low-pressure digital quiz to guide their early picks. - Pricing: Pay-per-bottle model with flexible monthly selections. - Wine Access (The Discovery Club) - How it works: Named the #1 wine club by Wirecutter, it sends quarterly shipments of 6 bottles (red, white, or mixed) alongside detailed guides to teach you about tannins, texture, and terroir. - Best for: Beginners who want to learn the "why" and "how" behind great wine through master-sommelier curation. - Pricing: Around $150 per shipment (includes member discounts and complimentary shipping). - Cellars Wine Club (Premium Club) - How it works: Offers a straightforward monthly delivery of approachable, balanced red and white wines with no complicated membership fees, quizzes, or point-scaling required. - Best for: Traditional monthly subscriptions that avoid harsh tannins or overly complex profiles while offering a "No Bad Bottle Guarantee". - Pricing: Starts at $29 and up per month depending on the specific sub-club (such as the Sweet Wine Club or 90 Point Club).

---

### Quick Comparison | Wine Club | Primary Strength | Typical Cost (Intro / Regular) | |---|---|---| | Firstleaf | Taste quiz & algorithm matching | $44.95 for 6 bottles (intro) / $15+ per bottle | | Winc | Plain-English preference quiz | Varies by bottle selection | | Wine Access | Sommelier guidance & deep education |~$150 per quarterly 6-bottle box | | Cellars Wine Club | Predictable, no-hassle monthly delivery | Starts at $29+ per month |

To help you pick the right one, tell me:

- Do you prefer reds, whites, or a mix? - Are you looking for budget-friendly everyday sippers or educational/tasting experiences?

ChatGPT

The question asked

How does an American wine club work

From the recorded answer

!31 Best Wine Subscription Boxes in 2022 for Holiday Gifting: Winc, Wine Insiders, Firstleaf, Saucey, Harry & David | SELF …
Read recorded answer

Recorded answer text · ChatGPT · 25 October 2026

An American wine club is usually a subscription service that delivers wine to your home on a regular schedule, such as monthly, every other month, or quarterly. You pay for a shipment of wine, and depending on the club, you may also receive tasting notes, food-pairing suggestions, discounts, or access to exclusive bottles.

There are two common types: wine clubs run by individual wineries and wine clubs that select wines from different producers\.

## How an American wine club works

!31 Best Wine Subscription Boxes in 2022 for Holiday Gifting: Winc, Wine Insiders, Firstleaf, Saucey, Harry & David | SELF

1\. You choose a membership

You select a club based on your preferences, budget, and how often you want wine delivered. Some specialize in California wines, while others offer wines from around the world.

---

!About - Carnegie Cellars Wine Bar + Kitchen Rochester

2\. You choose the type of wine

Depending on the club, you can choose red, white, rosé, sparkling, or mixed selections. Some clubs select the bottles for you.

---

!About - Firstleaf

3\. You receive regular shipments

A typical shipment contains 2, 3, 6, or 12 bottles. You are charged for the shipment, and shipping or membership fees may be additional.

---

!Celebrate the New Year with an Innovative Wine Tasting at Home

4\. You enjoy member benefits

Clubs may offer discounts on additional bottles, tasting events, winery visits, members-only wines, or information about the wines you receive.

## How much does it cost?

Prices vary significantly by club, wine quality, and bottle count. As a rough guide, a U.S. wine club might look like this: www.cuvee.clubwww.mummnapa.com

| Membership | Approximate cost per shipment | |--------|--------| | 2 bottles | \$30-\$60 | | 6 bottles | \$75-\$150 | | 12 bottles | \$150-\$300+ | | Premium or collectible wines | \$300+ |

These are illustrative price ranges, not guaranteed current offers. Taxes and shipping may be extra.

## Important things to know in the United States

- You generally must be 21 or older to join and receive wine shipments. - An adult signature is typically required when wine is delivered. - Shipping depends on state law. Not every wine club can deliver to every state. - Membership may renew automatically. Check whether there is a minimum number of shipments and how to cancel or skip a delivery. www.stagsleap.comcawineclub.com

## Which type of wine club is best?

!Domaine Chandon tasting room | Wine country california, Domaine chandon, Napa trip

Winery wine club

Best if you love a particular winery and want its wines, member discounts, and tasting-room benefits.

!Wijnreis Europa Wijnbox | Wijnproeverijbox.nl - Wijnproeverijbox.nl

Wine discovery club

Best if you want to explore different regions, grape varieties, and producers without choosing every bottle yourself.

!Wine Cellar Racks: Your Complete Guide to Storage Excellence | Prestige

Premium wine allocation club

Best if you collect fine wines or want access to limited-production bottles that may not be available in ordinary shops.

One important distinction: if someone invites you to join a wine club at a winery in America, joining often doesn't cost anything upfront. Instead, you agree to purchase recurring shipments, and the winery charges your card when each shipment is prepared.

Are you asking about joining an American wine club as a customer, or about starting and operating a wine club as a business in the United States? The process is quite different for each.

Perplexity

The question asked

Best wine subscription America

From the recorded answer

| Choose-your-own variety | Winc | Large, approachable selection with customer ratings and flexible browsing. | …
Read recorded answer

Recorded answer text · Perplexity · 25 October 2026

For most Americans, Firstleaf is the best all-around wine subscription: it uses a taste quiz to personalize selections, offers broad variety, and typically costs about $15 per bottle after introductory promotions. Availability, shipping fees, and alcohol-delivery rules vary by state.

| Best for | Recommendation | Why | |---|---|---| | Overall | Firstleaf | Strong personalization and wide selection; six-bottle shipments are commonly around $90 after the introductory box. | | Premium wines | Wine Access | Best for serious wine drinkers, with multiple clubs and higher-end selections. | | Low cost | Wine Insiders | Value-focused shipments, often around 12 bottles every 12 weeks. | | Independent winemakers | Naked Wines | Supports smaller producers and lets members choose among recommended bottles. | | Beginners | Bright Cellars | Taste quiz and approachable recommendations designed for newer wine drinkers. | | Natural/organic wine | Plonk Wine Club | Focuses on organic and biodynamic wines, with red, white, or mixed options. | | Sommelier-curated bottles | Parcelle Wine Drop | Three sommelier-selected bottles monthly, aimed at more adventurous drinkers. | | Choose-your-own variety | Winc | Large, approachable selection with customer ratings and flexible browsing. |

Best default choice: Start with Firstleaf if you want personalized recommendations and convenience. Choose Wine Access if quality and discovery matter more than price, or Wine Insiders for the lowest-cost regular supply. Check the cancellation terms and shipping cost before ordering, especially after any introductory discount.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Winc

Wine & Spirits

21 August 2026 – 25 October 2026 (scans 1–11)

2.8

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

138

Answers naming the brand

4941

Answers collected

2.8

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Winc ranks #10 among 43 tracked brands for Wine & Spirits · United States (21 August 2026 – 25 October 2026). Its visibility is 2.8%. It was named in 138 of 4,941 AI answers across 12 of 150 tracked questions, averaging position 1.9 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 2.8% AI visibility for Winc in Wine & Spirits · United States, measured over 21 August 2026 – 25 October 2026. It ranks #10 among 43 tracked brands.

How often does AI mention this brand?

Winc was named in 138 of 4,941 collected AI answers, across 12 of 150 tracked questions, for Wine & Spirits · United States (21 August 2026 – 25 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Winc by all 4,941 answers in the published Wine & Spirits · United States sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
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