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Winc

Winc

AI visibility and ranking for Wine & Spirits: United States

Wine & Spirits [US]
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Los Angeles producer of wine under its own proprietary labels.

Winc
appears in
3.3
% of measured AI answers in this industry and market.

Found score

Track Winc’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 4, 2026

Updated

October 4, 2026

Latest scan visibility

3.6

October 4, 2026

Overall visibility

3.3

21 August 2026 – 4 October 2026 (scans 1–8)

Industry rank

7

Within this industry and market

Published scan history

Across 8 recorded scans from 21 August 2026 to 4 October 2026, Winc's single-scan score moved from 3.8% to 3.6%, down 0.2 percentage points. Latest recorded scan 3.6% on 4 October 2026; combined-window score 3.3%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 3.3% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20263.8%
24 August 20262.7%
30 August 20263.1%
6 September 20263.3%
13 September 20263.1%
20 September 20262.4%
27 September 20264.0%
4 October 20263.6%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

5.2%

Perplexity Logo

Perplexity

2.8%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

1.8%

21 August 2026 – 4 October 2026 (scans 1–8)

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ChatGPT names Winc most often.

It appears in 5.2% of collected ChatGPT answers and 1.8% of Google AI Overviews answers: a difference of 3.4 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 12 of 150 questions.

Winc appears in at least one collected answer to 8.0% of the tracked questions. That is question coverage; the 3.3% visibility score measures its share of individual answers.

Across 8 published scans, visibility ranged from 2.4% to 4.0%. The latest scan was 3.6% on 4 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 4 October 2026 (scans 1–8)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best American rose wine
  • Best American wine club
  • Best Mother's Day wine gift America
  • Best monthly wine subscription America
  • Best value wine subscription America
  • Best wine club for beginners America

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best American whiskey distilleries (Westland Distillery, Stranahan's, Westward Whiskey)
  • Best American distilleries (St. George Spirits, Westward Whiskey, Stranahan's)
  • Best American spirits brands (Westland Distillery, Stranahan's, WhistlePig)
  • Best American spirits brands right now (Westland Distillery, Uncle Nearest, WhistlePig)
  • Best craft spirits brands America (St. George Spirits, Stranahan's, Westward Whiskey)
  • What are the best American spirits brands (WhistlePig, Westland Distillery, St. George Spirits)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best monthly wine subscription America

From the recorded answer

Winc (Best for Casual & Fuss-Free Sipping) …
Read recorded answer

Recorded answer text · Google AI Overviews · 4 October 2026

The Firstleaf Wine Subscription is the best overall monthly and flexible wine subscription in America for value, personalization, and introductory pricing.

### Top Wine Subscriptions in America

- Firstleaf (Best for Personalization & Value) - Price: Introductory offer of 6 bottles for $44.95; subsequent shipments average around $99 per 6-bottle box. - Features: Uses a flavor profile quiz to match your palate, offers flexible delivery schedules (2 to 12 weeks), and includes a 100% satisfaction guarantee with replacement bottles. - Wine Access Discovery Club (Best for Curation & Quality) - Price: Starting at $150 per 6-bottle shipment. - Features: Curated by master sommeliers, features hard-to-find global boutique selections, and includes complimentary shipping plus member discounts. - SommSelect (Best for Wine Education) - Price: Starts around $99 for 3 bottles or $118 to $209 for 4-6 bottle clubs. - Features: Curated by Master Sommeliers, detailed storytelling and educational tasting notes, with monthly and quarterly flexible plans. - Plonk Wine Club (Best for Organic & Natural Wine) - Price: Starting at $134.99 per shipment. - Features: Focuses purely on biodynamic, organic, and minimal-intervention sustainable wines from boutique producers. - Winc (Best for Casual & Fuss-Free Sipping) - Price: Subscriptions start around $86.40 per month for a minimum of 3 bottles, with free shipping on orders over $50. - Features: Highly customizable, beginner-friendly quiz interface, and easy ability to skip or cancel online without fees.

If you'd like to narrow down the right choice, tell me:

- Your preferred budget per bottle or box - Whether you prefer red, white, or mixed wines - Your experience level with wine (beginner looking to explore vs. enthusiast seeking rare finds)

I can give you a tailored recommendation.

ChatGPT

The question asked

Best American wine club

From the recorded answer

2. Winc - Best for beginners & easy customization …
Read recorded answer

Recorded answer text · ChatGPT · 4 October 2026

If you mean the best wine subscription clubs in the U.S., my top picks for 2026 are:

1. Firstleaf - Best overall for most people Personalized selections, good value, flexible shipping, and you can swap wines. Current offer: 6 bottles for $44.95, then $99 per shipment. www.firstleaf.comwww.bonappetit.comwww.foodnetwork.com Firstleaf

2. Winc - Best for beginners & easy customization Very simple palate quiz, lots of choice, and relatively affordable bottles. Bon Appétit currently rates it highly for a fuss-free experience. www.firstleaf.comwww.bonappetit.comwww.foodnetwork.com Winc

3. SommSelect - Best for serious wine lovers More sommelier-driven and geared toward discovering higher-quality, interesting bottles rather than inexpensive everyday wine. www.bonappetit.comthewinescribes.com SommSelect

4. Naked Wines - Best for discovering independent winemakers Particularly appealing if you'd rather support smaller producers and explore less-mainstream wines. www.foodnetwork.com Naked Wines

### 🏆 My pick Firstleaf is the best all-around choice if you want good wine + personalization + reasonable cost + flexibility. If you're already knowledgeable about wine and want more interesting bottles, I'd choose SommSelect instead.

If you tell me your budget per month (e.g. $50, $100, $150+) and whether you prefer red, white, or mixed, I can narrow it down to the best 2-3 clubs for you.

Perplexity

The question asked

Best wine subscription America

From the recorded answer

| Simple, casual drinking | Winc | Straightforward monthly service with personalized bottle suggestions. | …
Read recorded answer

Recorded answer text · Perplexity · 4 October 2026

Firstleaf is the best overall wine subscription in America for most people: it uses a taste quiz and ratings to personalize selections, offers flexible shipment sizes, and is widely praised for combining variety with reasonable pricing.

| Best for | Recommendation | Why | |---|---|---| | Most people | Firstleaf | Personalized recommendations and an easy-to-use rating system; frequently selected as the best overall service. | | Budget | Wine Insiders | One of the lower-cost options for regular wine delivery. | | Simple, casual drinking | Winc | Straightforward monthly service with personalized bottle suggestions. | | Natural wine | A natural-wine club | Best if you specifically want low-intervention wines; selection and customization vary by club. | | Premium winery experience | Niner Wine Estates | Customizable four-, six-, or twelve-bottle shipments three times yearly, with free shipping and member discounts. |

Best choice: Start with Firstleaf unless you already know you want natural, boutique, or winery-specific wines. Check delivery availability and shipping rules for your state before subscribing, since wine regulations vary across the U.S.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Winc

Wine & Spirits

21 August 2026 – 4 October 2026 (scans 1–8)

3.3

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

117

Answers naming the brand

3599

Answers collected

3.3

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Winc ranks #7 among 43 tracked brands for Wine & Spirits · United States (21 August 2026 – 4 October 2026). Its visibility is 3.3%. It was named in 117 of 3,599 AI answers across 12 of 150 tracked questions, averaging position 1.9 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 3.3% AI visibility for Winc in Wine & Spirits · United States, measured over 21 August 2026 – 4 October 2026. It ranks #7 among 43 tracked brands.

How often does AI mention this brand?

Winc was named in 117 of 3,599 collected AI answers, across 12 of 150 tracked questions, for Wine & Spirits · United States (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Winc by all 3,599 answers in the published Wine & Spirits · United States sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
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