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Wilson & Frenchy

Wilson & Frenchy

AI Visibility Score and Ranking for

Baby & Kids: Australia

Baby & Kids [AU]
Melbourne
Ranked
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Melbourne newborn and kids' brand pairing sun-safe swimwear with organic cotton essentials.

Wilson & Frenchy ranks #2 in the AU Baby & Kids AI Visibility Index with a Visibility Score of 14.6/100. It was named in 132 of 906 AI answers across 47 of 151 tracked questions, averaging position 2.9 when mentioned.

14.6

Visibility score

2

Found Rank

0

Movement vs last window

2.9

Avg. position when mentioned

47

Prompts hit, of 150

Wilson & Frenchy vs Baby & Kids

Running at 4.1x the Baby & Kids category average — clearly ahead of the field.

Wilson & Frenchy (you) — 13.9
Baby & Kids category average — 3.4

14

3

Coffee

What's working
Working
1. Ranks near the top when mentioned
When AI names Wilson & Frenchy, it tends to place it early, averaging position 2.9 among the brands mentioned.
2. Shows up across a spread of questions
Named in 47 of 151 tracked questions (31%), spanning ChatGPT, Perplexity and Google AI Overviews.
3. Strongest on Perplexity
Perplexity gives Wilson & Frenchy its highest appearance rate, naming it in 16.9% of that platform's answers.
What could improve
Improve
1. Thin on Google AI Overviews
Appears in just 12.3% of Google AI Overviews answers, the weakest of the three platforms tracked.
2. Breadth still has room to grow
Named in 47 of 151 questions, so there is room to extend beyond its current question coverage.
3. Visibility score has room to climb
A visibility score of 14.6/100 places it at rank #2 of 39 tracked brands in this vertical.

Where this brand sits in its industry

Not every platform agrees.

AI platforms don't agree with each other. Here's how the score breaks down, and which one rates it highest.

ChatGPT 14.6% · Perplexity 16.9% · AI Overviews 12.3%

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How it works

The questions shoppers ask. Every week. Every platform.

1. We ask what shoppers ask

150 questions per industry, drawn from real search and AI query data, not questions a brand would write about itself.

2. We ask every week, on every platform.

ChatGPT, Perplexity and Google's AI Overviews. Weekly scans, accumulated across a rolling scan window. Hundreds of answers per industry.

3. We record who gets named.

Every brand mention, its position in the answer, and which platform said it. The Visibility Score is the share of answers a brand appears in. Nothing weighted, nothing modelled.

How the score is measured

A fixed battery of questions per vertical, asked weekly on ChatGPT, Perplexity and Google AI Overviews and accumulated across the full scan window. Visibility Score is the share of all answers that named the brand. Every population is frozen before scoring, with a documented cut log.

Read the full methodology

Frequently asked questions

What is Wilson & Frenchy’s AI Visibility Score?

Wilson & Frenchy has an AI Visibility Score of 14.6 in the AU Baby & Kids AI Visibility Index, ranked #2.

How often does AI recommend Wilson & Frenchy?

Wilson & Frenchy was named in 132 of 906 AI answers analysed, across 47 tracked questions, averaging position 2.9 when mentioned.

How is the AI Visibility Score calculated?

We asked ChatGPT, Perplexity and Google's AI Overviews the questions Australian parents actually ask, and tracked how often each brand was named. Full methodology at flux.agency/found/methodology.

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