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Vitsoe

Vitsoe

AI visibility and ranking for Furniture: United Kingdom

Furniture [UK]
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London-based maker of the Dieter Rams-designed shelving and seating programmes, manufactured in the UK.

Vitsoe
appears in
0.3
% of measured AI answers in this industry and market.

Found score

Track Vitsoe’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 18, 2026

Updated

October 18, 2026

Latest scan visibility

0.2

October 18, 2026

Overall visibility

0.3

21 August 2026 – 18 October 2026 (scans 1–10)

Industry rank

32

Within this industry and market

Published scan history

Across 10 recorded scans from 21 August 2026 to 18 October 2026, Vitsoe's single-scan score moved from 0.2% to 0.2%, unchanged (0.0 percentage points). Latest recorded scan 0.2% on 18 October 2026; combined-window score 0.3%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 0.3% over 21 August 2026 – 18 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20260.2%
24 August 20260.2%
30 August 20260.4%
6 September 20260.2%
13 September 20260.4%
20 September 20260.0%
27 September 20260.2%
4 October 20260.2%
11 October 20260.4%
18 October 20260.2%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

0.7%

Perplexity Logo

Perplexity

0.1%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

0.0%

21 August 2026 – 18 October 2026 (scans 1–10)

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ChatGPT names Vitsoe most often.

It appears in 0.7% of collected ChatGPT answers and 0.0% of Google AI Overviews answers: a difference of 0.7 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 3 of 150 questions.

Vitsoe appears in at least one collected answer to 2.0% of the tracked questions. That is question coverage; the 0.3% visibility score measures its share of individual answers.

Across 10 published scans, visibility ranged from 0.0% to 0.4%. The latest scan was 0.2% on 18 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 18 October 2026 (scans 1–10)

Share of collected answers naming each brand

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best British made furniture
  • Best modular shelving UK
  • Best shelving units UK

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best British furniture brands (Ercol, G Plan, Duresta)
  • What furniture brands do Brits actually buy (Ercol, Tom Dixon, Sofa.com)
  • Best furniture brands UK (Ercol, Heal's, OKA)
  • Best boutique furniture brands UK (Soho Home, OKA, The Conran Shop)
  • Which British furniture brands are actually good (Ercol, G Plan, Parker Knoll)
  • Best British furniture for the whole house (Ercol, Darlings of Chelsea, Sofas & Stuff)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

ChatGPT

The question asked

Best modular shelving UK

From the recorded answer

Explore Vitsœ …
Read recorded answer

Recorded answer text · ChatGPT · 18 October 2026

# Best modular shelving in the UK

The best choice depends on whether you want affordable everyday storage, stylish designer shelving, or a flexible system you can expand over time. My shortlist covers all three, from budget-friendly IKEA to premium systems such as String and Vitsœ. Current UK comparisons also highlight Shelved, ON&ON and USM Haller as worthwhile alternatives. mestrashelving.commestrashelving.commestrashelving.com

## My top picks

!String String Shelves System 58x20 | Mohd Shop

1\. String System shelving

(Best all-round designer choice)

An elegant, lightweight Scandinavian system with wall-mounted metal side panels, adjustable shelves and optional cabinets. Great for living rooms, home offices and alcoves.

Price guide: from a few hundred pounds for smaller configurations; larger systems cost considerably more.

Explore String Furniture

---

!IVAR shelving unit with storage box, pine, 259x30x179 cm - IKEA Lithuania

2\. IKEA IVAR

(Best budget option)

Simple, adaptable solid-pine shelving that you can extend with additional sections and accessories. Ideal for books, plants, utility rooms and practical home storage.

Price guide: around £100 for a basic multi-section setup, depending on configuration.

Shop IKEA IVAR

---

!Gallery | 606 Universal Shelving System | Vitsœ

3\. Vitsœ 606 Universal Shelving System

Best for longevity

A meticulously designed system with adjustable shelves, cabinets and flexible mounting options. Particularly appealing if you want to buy once and expand or reconfigure it over many years.

Price guide: typically £1,000+ for a substantial arrangement.

Explore Vitsœ

---

!Beadlam | Modular Shelving With 20 Square Shelves | Shelved

4\. Shelved modular shelving

Best for bold, modular freestanding storage

A geometric, grid-based design with a steel frame and interchangeable-looking open compartments. Suits modern interiors, display storage and larger walls.

Price guide: around £1,300-£1,700 for larger configurations.

Explore Shelved

---

!KALLAX scaffale, bianco, 147x147 cm - IKEA Italia

5\. IKEA KALLAX

Best for affordable cube storage

A versatile cube system for books, vinyl, baskets and display items. Inserts and doors make it easy to mix open and concealed storage, although it is less adaptable than rail-based shelving.

Price guide: tens to a few hundred pounds, depending on size.

Shop IKEA KALLAX

---

!USM Haller Modular System

6\. USM Haller

Best premium statement piece

A modular steel system with distinctive chrome joints and coloured panels. Excellent for high-end interiors, offices and storage that doubles as architectural furniture.

Price guide: typically £1,500-£3,000+ for substantial configurations.

Explore USM Haller

## Three more worth comparing

| System | Best for | Price positioning | |--------|--------|--------| | ON&ON | Wall-mounted metal shelving, with optional timber finishes | Premium | | Jali | Made-to-measure shelving kits in MDF or oak veneer | Budget to mid-range | | Regalraum | Configurable shelving and practical wall storage | Budget to mid-range |

These alternatives are particularly useful if you need an exact fit or want a less expensive alternative to designer systems. mestrashelving.commestrashelving.com

## Which would I choose?

- Under £200\: IKEA IVAR or KALLAX. - £300-£800\: A smaller String arrangement or a more substantial IKEA setup, depending on the look you prefer. - £800-£1,500\: String, or a carefully configured timber or metal system. - £1,500+\: Vitsœ, USM Haller or a larger Shelved arrangement.

These are indicative shopping budgets, not like-for-like quotes; configuration, materials and installation make a substantial difference.

## Let's narrow it down

1\. What is your approximate budget?

Under £200

£200-£300

£300-£800

£800-£1,500

£1,500+

---

2\. Which look do you prefer?

Scandinavian / minimalist

Warm wood / natural

Industrial metal

Colourful designer furniture

Practical / understated

---

3\. Where will it go?

Freestanding

Wall-mounted

Alcove or full wall

Room divider

---

4\. What will it hold?

Books and display

Vinyl records and media

Clothes and general storage

Heavy items

[Find my best options]

Perplexity

The question asked

Best modular shelving UK

From the recorded answer

If you want the best modular shelving in the UK, the strongest options in the results are Shelved, ON&ON, Regalraum, IKEA modular systems, and designer systems from Vitsoe/FRAMA/HAY/Moebe depending on budget and style.
Read recorded answer

Recorded answer text · Perplexity · 13 September 2026

If you want the best modular shelving in the UK, the strongest options in the results are Shelved, ON&ON, Regalraum, IKEA modular systems, and designer systems from Vitsoe/FRAMA/HAY/Moebe depending on budget and style.

- Best overall for a custom UK-made system: Shelved - UK-designed and made, with made-to-fit modular furniture and free delivery. - Best premium bespoke option: ON&ON - modular shelving with made-to-measure parts and long seamless shelves up to 5m. - Best configurator/flexibility option: Regalraum - offers modular shelving systems and a 3D configurator to tailor units to your space. - Best mainstream budget choice: IKEA modular storage systems - flexible mix-and-match storage at accessible prices. - Best designer/statement shelving: Vitsoe 606 System, FRAMA Shelf Library, HAY Pier, or Moebe Shelving System are highlighted as top modular wall systems available in the UK.

If your priority is value for money, the Independent's roundup picked BTFY Vonhaus modular wall shelving as its overall top pick for affordability and design.

For a quick recommendation: - Budget: IKEA or B&Q modular shelving. - Mid-range custom: Shelved or Regalraum. - High-end design: Vitsoe, FRAMA, HAY, or Moebe via UK retailers like Nest.

If you want, I can turn this into a top 5 by budget, best for books, or best for a living room/home office.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Vitsoe

Furniture

21 August 2026 – 18 October 2026 (scans 1–10)

0.3

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

12

Answers naming the brand

4496

Answers collected

0.3

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Vitsoe ranks #32 among 37 tracked brands for Furniture · United Kingdom (21 August 2026 – 18 October 2026). Its visibility is 0.3%. It was named in 12 of 4,496 AI answers across 3 of 150 tracked questions, averaging position 1.4 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 0.3% AI visibility for Vitsoe in Furniture · United Kingdom, measured over 21 August 2026 – 18 October 2026. It ranks #32 among 37 tracked brands.

How often does AI mention this brand?

Vitsoe was named in 12 of 4,496 collected AI answers, across 3 of 150 tracked questions, for Furniture · United Kingdom (21 August 2026 – 18 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Vitsoe by all 4,496 answers in the published Furniture · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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