Soho Home
AI Visibility Score and Ranking for
Furniture: United Kingdom
The interiors and furniture brand of the Soho House group.
Soho Home ranks #5 in the UK Furniture AI Visibility Index with a Visibility Score of 7.4/100. It was named in 201 of 2,700 AI answers across 42 of 150 tracked questions, averaging position 2.7 when mentioned.
7.4
Visibility score
5
Found Rank
+1
Movement vs last window
2.7
Avg. position when mentioned
42
Prompts hit, of 150
Soho Home vs Furniture
Running at 1.9x the Furniture category average — ahead of the field.
7
4
Where this brand sits in its industry
How it works
The questions shoppers ask. Every week. Every platform.
1. We ask what shoppers ask
150 questions per industry, drawn from real search and AI query data, not questions a brand would write about itself.
2. We ask every week, on every platform.
ChatGPT, Perplexity and Google's AI Overviews. Weekly scans, accumulated across a rolling scan window. Hundreds of answers per industry.
3. We record who gets named.
Every brand mention, its position in the answer, and which platform said it. The Visibility Score is the share of answers a brand appears in. Nothing weighted, nothing modelled.
How the score is measured
A fixed battery of questions per vertical, asked weekly on ChatGPT, Perplexity and Google AI Overviews and accumulated across the full scan window. Visibility Score is the share of all answers that named the brand. Every population is frozen before scoring, with a documented cut log.
Read the full methodologyFrequently asked questions
What is Soho Home's AI Visibility Score?
Soho Home has an AI Visibility Score of 7.4 in the UK Furniture AI Visibility Index, ranked #5.
How often does AI recommend Soho Home?
Soho Home was named in 201 of 2,700 AI answers analysed, across 42 tracked questions, averaging position 2.7 when mentioned.
How is the AI Visibility Score calculated?
We asked ChatGPT, Perplexity and Google's AI Overviews the questions British furniture shoppers actually ask, and tracked how often each brand was named. Full methodology at flux.agency/found/methodology.
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