THE AI VISIBILITY INDEX / AUSTRALIA

Valco Baby

Rank

16

·

·

Melbourne

1.8

VISIBILITY SCORE

8

Appearances

6

Prompts hit, of 10

1

Days seen

1.0

Average position

WHERE THE SCORE COMES FROM

Perplexity 0.7% · ChatGPT 3.3% · AI Overviews 1.3%

Valco Baby has an AI Visibility Score of 1.8 in the AU Baby & Kids AI Visibility Index. In scan 1 of 4 (16 August 2026), we put the same 151 questions Australian parents actually ask to Perplexity, ChatGPT and Google's AI Overviews. Valco Baby was named in 8 of 453 answers, across 6 of the 151 questions, at an average position of 1.0 among the Australian brands mentioned. Valco Baby's AU Instagram sits at just 12,300 followers despite genuine international retail distribution across the US, Canada, Poland and the CIS — an order of magnitude below AU baby-fashion accounts with a fraction of its footprint, a follower-vs-reputation mismatch consistent with the pattern seen elsewhere in this series.

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