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Toshi

Toshi

AI visibility and ranking for Baby & Kids: Australia

Baby & Kids [AU]
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Established Australian babywear brand centred on certified organic cotton and sun-protective design.

Toshi
appears in
1.8
% of measured AI answers in this industry and market.

Found score

Track Toshi’s AI visibility weekly →

AI visibility scores and ranking

Data through

November 8, 2026

Updated

November 8, 2026

Latest scan visibility

1.5

November 8, 2026

Overall visibility

1.8

25 October – 8 November 2026 (scan 3 of 4)

Industry rank

18

Within this industry and market

Published scan history

Across 15 recorded scans from 16 August 2026 to 8 November 2026, Toshi's single-scan score moved from 1.5% to 1.5%, unchanged (0.0 percentage points). Latest recorded scan 1.5% on 8 November 2026; combined-window score 1.8%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 1.8% over 25 October – 8 November 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
16 August 20261.5%
19 August 20260.7%
22 August 20261.1%
25 August 20260.0%
30 August 20260.7%
6 September 20260.4%
13 September 20261.3%
20 September 20260.2%
27 September 20260.2%
4 October 20261.5%
11 October 20261.1%
18 October 20261.1%
25 October 20262.0%
1 November 20262.0%
8 November 20261.5%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

1.5%

Perplexity Logo

Perplexity

2.6%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

1.3%

25 October – 8 November 2026 (scan 3 of 4)

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Perplexity names Toshi most often.

It appears in 2.6% of collected Perplexity answers and 1.3% of Google AI Overviews answers: a difference of 1.3 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 12 of 151 questions.

Toshi appears in at least one collected answer to 7.9% of the tracked questions. That is question coverage; the 1.8% visibility score measures its share of individual answers.

Across 15 published scans, visibility ranged from 0.0% to 2.0%. The latest scan was 1.5% on 8 November 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

25 October – 8 November 2026 (scan 3 of 4)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best Australian kids clothing brands
  • Best Australian owned baby brands
  • Best Instagram famous baby brand Australia
  • Best baby brand for a girl Australia
  • Best boutique baby brands Australia
  • Best gender neutral baby clothing Australia

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best boutique baby brands Australia (Goldie + Ace, Wilson & Frenchy, Purebaby)
  • Best female founded baby brands Australia (Purebaby, b.box, ergoPouch)
  • Which Australian baby brands are actually good (Purebaby, Love To Dream, Bubs Australia)
  • Best Australian baby brands (Purebaby, Goldie + Ace, Oobi)
  • Best Instagram famous baby brand Australia (Snuggle Hunny Kids, Purebaby, ergoPouch)
  • Best independent kids clothing labels Australia (Oobi, Goldie + Ace, Minti)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best new Australian baby brands

From the recorded answer

Toshi …
Read recorded answer

Recorded answer text · Google AI Overviews · 8 November 2026

Australia has a thriving market for sustainable, locally-made, and stylish infant wear and accessories.

### Top Australian Baby Brands

- Kit & Cradle - Focus: Certified Australian-made, 100% organic cotton baby clothes with hand-drawn native flora and fauna prints (like wattle and brush prints). - Highlights: Eco-friendly water-based inks and gift-ready newborn bundles. - Purebaby - Focus: Iconic organic cotton clothing, growsuits, and swaddles known for the popular Purebaby Australiana Collection featuring koalas, possums, and eucalyptus motifs. - Highlights: Sustainable practices with portions of proceeds supporting the Australian Wildlife Conservancy. - Bondi Booti Baby - Focus: Long-standing Australian-made family brand specializing in 100% organic cotton rompers, waffle long-sleeve bodysuits, and smock dresses. - Highlights: Classic slow-fashion pieces combined with adorable toddler accessories and matching sets. - Toshi - Focus: Hand-illustrated Australian design baby and toddler wear, sun-protection hats, and organic cotton essentials. - Highlights: Functional design with UPF50+ sun protection and breathable fabrics. - Jamie Kay - Focus: Beloved trans-Tasman/Australian parent favorite for soft, muted aesthetic baby clothes and seasonal collections (such as Petit Poème and Where the Wildflowers Grow). - Highlights: Gentle organic textiles, timeless knits, and delicate palettes.

If you'd like to narrow this down, let me know:

- What type of product you are looking for (e.g., newborn clothing, sleep bags, blankets, or skincare)? - Are you shopping for a specific age or stage (like a newborn gift or toddler wear)?

ChatGPT

The question asked

Best kids sun protection clothing Australia

From the recorded answer

!Toshi Swim Kids Rashie Longsleeve Half Zip Classic - Surf Soul | Baby Bunting AU …
Read recorded answer

Recorded answer text · ChatGPT · 8 November 2026

For Australian conditions, I'd prioritise UPF50+ kids' clothing that is lightweight, breathable, comfortable and provides good skin coverage\. There are some excellent Australian brands, particularly for beach days, playgrounds and everyday outdoor wear.

Here are my favourites from the search.

## Best kids' sun protection clothing brands in Australia

![Ride The Waves Sun-Safe Romper

- Sunfolk Apparel](

1\. Sunfolk Apparel

(Best everyday sunwear)

- UPF50+ everyday shirts and rompers. - Lightweight, relaxed-fit fabric. - Tested by ARPANSA to AS4399:2020. - Particularly good for toddlers and everyday outdoor play.

Shop Sunfolk

---

!Toshi Swim Kids Rashie Longsleeve Half Zip Classic - Surf Soul | Baby Bunting AU

2\. Toshi

(Best for hats and swimwear)

- UPF50+ swimwear and sunhats. - Lovely designs for younger children. - Chlorine-safe swimwear. - Particularly good for babies and children aged 3-7.

Shop Toshi

---

!Girls Swim / Active Shorts with Tie | Swim Shorts for Kids - Tribe Tropical

3\. Tribe Tropical

(Best for beach days)

- UPF50+ swimwear. - Long-sleeved rashies and full-coverage swimsuits. - Bright colours for visibility around pools and beaches. - Sizes from babies to approximately 14 years.

Shop Tribe Tropical

---

![Girls Long Sleeve Sunsuits UPF 50 | All-in-one bathers | Age 3m to 5 - TicTasTogs](

4\. TicTasTogs Best for full coverage

- UPF50+ fabrics. - Long-sleeved sunsuits and rashies. - Baby swimwear and nappy-change options. - Sizes from babies to 14 years.

Shop TicTasTogs

---

!Sardines Under The Wharf Long Sleeve Rashie | Sandy Feet Australia

5\. Sandy Feet Australia Best for regular swimming

- UPF50+ swimwear. - Chlorine-resistant fabric. - Long-sleeved rashies and separate bottoms. - Good for swimming lessons and frequent pool use.

Shop Sandy Feet

---

!Baby Swimwear | UPF 50+ One & Two Piece | Cotton On Kids Australia

6\. Cotton On Kids Best budget-friendly option

- Selected UPF50+ swimwear. - Baby all-in-ones and children's rashies. - Easy to find in Australian stores. - Good for everyday swimming and holidays.

Shop Cotton On Kids

## Specific products worth considering

These are some products I found available through Australian retailers.

Bedhead Kids Rash Vest UPF50+

## \$31.95

Panda Kids and Baby · 4.9/5 (33 reviews)

Bedhead Kids Beach Bundle

## \$74.95

Bedhead Hats · Swim hat, rash vest and wet bag

Sharkskin Rapid Dry Long Sleeve Rashie

## \$64.00

Sharkskin Australia · 4.9/5 (88 reviews)

Cancer Council Kids Adrenalin High Visibility Rashie

## \$34.95

Cancer Council Shop · 4.8/5 (7 reviews)

## What I'd look for when buying

- UPF50+ rating, ideally tested to Australian standard AS 4399. - Long sleeves and higher necklines. - Lightweight, breathable fabric for hot Australian summers. - Broad-brimmed, bucket or legionnaire-style hats. - Comfortable fits that children will actually want to wear.

Remember that UPF clothing only protects the skin it covers, so sunscreen and shade are still important. raisingchildren.net.auwww.cancersa.org.au

## Let me narrow it down

I'd love to find the best options rather than just the most popular swimwear brands.

Are you mainly looking for\:

1\. What age are the children?

Babies (0-12 months)

Toddlers (1-3 years)

Preschool (3-5 years)

School age (5-12 years)

---

2\. What type of clothing?

Everyday clothing - playground, daycare, walking

Swimwear and beach clothing

Both

Hats and accessories

---

3\. What's most important?

Maximum sun protection

Breathable and cooling in hot weather

Natural fabrics and minimal chemicals

Affordable and good quality

Premium quality, willing to spend more

[Find the best options]

Perplexity

The question asked

Best Australian kids clothing brands

From the recorded answer

Toshi - Popular for baby and toddler clothing, accessories, hats and soft seasonal pieces.
Read recorded answer

Recorded answer text · Perplexity · 8 November 2026

Here are some of the best Australian kids' clothing brands, grouped by what they do best:

- Bonds - Reliable everyday basics, babywear, sleepwear and underwear; soft, durable and often discounted. - Cotton On Kids - Affordable, trend-led clothing for babies through tweens, with a broad everyday range. - Seed Heritage - More premium, polished clothing with timeless designs and quality fabrics. - Huxbaby - Minimalist, modern childrenswear with a strong focus on soft organic cotton and distinctive prints. - Purebaby - Especially good for newborns and babies, with practical organic-cotton essentials and sleepwear. - Rock Your Kid - Bright, imaginative and distinctive outfits for children who like bold style. - Gorman - Colourful, artistic statement pieces; best for special outfits rather than basic wardrobes. - Milkshake - Playful prints and durable everyday pieces with plenty of personality. - Toshi - Popular for baby and toddler clothing, accessories, hats and soft seasonal pieces. - Kit & Cradle - A strong choice for Australian-made and ethically produced baby and kids' clothing; its garments are designed, printed and made in Australia. - Bhumi - Organic-cotton sleepwear and basics, with an emphasis on ethical production. - Ava ly - Aboriginal-owned ethical childrenswear inspired by Australian landscapes and culture.

Best overall shortlist: Bonds for value, Purebaby for babies, Huxbaby for organic modern style, Cotton On Kids for affordability, Seed Heritage for premium basics, and Rock Your Kid or Gorman for colourful statement pieces.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Toshi

Baby & Kids

25 October – 8 November 2026 (scan 3 of 4)

1.8

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

25

Answers naming the brand

1359

Answers collected

1.8

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Toshi ranks #18 among 39 tracked brands for Baby & Kids · Australia (25 October – 8 November 2026). Its visibility is 1.8%. It was named in 25 of 1,359 AI answers across 12 of 151 tracked questions, averaging position 3.1 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 1.8% AI visibility for Toshi in Baby & Kids · Australia, measured over 25 October – 8 November 2026. It ranks #18 among 39 tracked brands.

How often does AI mention this brand?

Toshi was named in 25 of 1,359 collected AI answers, across 12 of 151 tracked questions, for Baby & Kids · Australia (25 October – 8 November 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Toshi by all 1,359 answers in the published Baby & Kids · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
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