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Poor Toms

Poor Toms

AI visibility and ranking for Wine & Spirits: Australia

Wine & Spirits [AU]
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Marrickville gin and vodka distillery with an attached bar.

Poor Toms
appears in
1.2
% of measured AI answers in this industry and market.

Found score

Track Poor Toms’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 18, 2026

Updated

October 18, 2026

Latest scan visibility

1.1

October 18, 2026

Overall visibility

1.2

21 August – 18 October 2026 (scans 1–10)

Industry rank

22

Within this industry and market

Published scan history

Across 10 recorded scans from 21 August 2026 to 18 October 2026, Poor Toms's single-scan score moved from 1.6% to 1.1%, down 0.5 percentage points. Latest recorded scan 1.1% on 18 October 2026; combined-window score 1.2%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 1.2% over 21 August – 18 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20261.6%
24 August 20260.9%
30 August 20261.3%
6 September 20260.7%
13 September 20260.7%
20 September 20260.2%
27 September 20262.0%
4 October 20261.8%
11 October 20261.3%
18 October 20261.1%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

1.1%

Perplexity Logo

Perplexity

1.2%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

1.2%

21 August – 18 October 2026 (scans 1–10)

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Perplexity names Poor Toms most often.

It appears in 1.2% of collected Perplexity answers and 1.1% of ChatGPT answers: a difference of 0.1 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 19 of 150 questions.

Poor Toms appears in at least one collected answer to 12.7% of the tracked questions. That is question coverage; the 1.2% visibility score measures its share of individual answers.

Across 10 published scans, visibility ranged from 0.2% to 2.0%. The latest scan was 1.1% on 18 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August – 18 October 2026 (scans 1–10)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best Australian amaro
  • Best Australian craft distilleries
  • Best Australian distilleries
  • Best Australian gin brands
  • Best Australian gin for a gin and tonic
  • Best Australian gin for beginners

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best independent Australian distilleries (Lark Distillery, Sullivans Cove, Hellyers Road Distillery)
  • Which Australian distilleries are worth trying (Lark Distillery, Sullivans Cove, Hellyers Road Distillery)
  • Best Australian distilleries (Lark Distillery, Starward Whisky, Sullivans Cove)
  • Best Australian spirits for gifting (Lark Distillery, Starward Whisky, Archie Rose Distilling Co)
  • Best boutique Australian distilleries (Archie Rose Distilling Co, Four Pillars Gin, Lark Distillery)
  • Best hand crafted Australian spirits (Starward Whisky, Sullivans Cove, Four Pillars Gin)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

What's the difference between Australian gin brands

From the recorded answer

Contemporary & Aromatic: Brands like Archie Rose or Poor Toms lean into softer juniper with heavy floral, fresh fruit, and spice lifts.
Read recorded answer

Recorded answer text · Google AI Overviews · 18 October 2026

Australian gin brands differ primarily by their choice of native botanicals, base spirits, regional styles, and innovative flavor categories rather than following rigid European rules.

### Key Factors That Set Australian Gin Brands Apart

- Native Australian Botanicals: Unlike traditional London Dry gins built around core European spices, many Australian distillers use local flora. Common local ingredients include: - Lemon myrtle and finger lime for bright citrus notes. - Wattleseed for nutty, roasted coffee-like warmth. - Tasmanian pepperberry and pepperleaf for spice. - Sea lettuce or oyster shells (used by coastal producers like Manly Spirits or Hickson House) for a subtle saline, maritime character. - Unique novelties like green ants (used in Seven Seasons Green Ant Gin). - Base Spirit Variations: While standard gins use a neutral grain spirit, some Australian craft distillers use distinctive local bases, such as grape-based spirits (like 78 Degrees ) or wine and molasses derivatives. - Regional & Climate Influences: Brands reflect their local environment-from the cool-climate, pepperberry-laden gins of Tasmania (e.g., Forty Spotted, Southern Wild) to the sun-soaked, citrus-forward or umami styles of Western Australia and South Australia. - Unique Australian Wine Gins: A standout local invention is the Shiraz/Wine Gin category (pioneered by Four Pillars ), where dry gin is steeped or rested with local red wine grapes (like Shiraz) as a warm-climate alternative to traditional British sloe gin. - Production & Style Spectrum: - Classic / London Dry Twists: Brands like Australian Distilling Co. or Melbourne Gin Company focus on juniper-forward, clean, traditional structures with a local signature. - Contemporary & Aromatic: Brands like Archie Rose or Poor Toms lean into softer juniper with heavy floral, fresh fruit, and spice lifts. - Navy Strength: High-ABV, punchy expressions (such as Four Pillars Navy Strength or The Broadside) turn up the intensity of citrus and spice. - Barrel-Aged & Special Infusions: Aged in local wine, Sherry, or whisky barrels for a richer, textural, or savory profile.

You can explore ratings of top local bottles via the Wine Companion Australian Gin Guide.If you'd like, let me know:

- What flavor profile you prefer (e.g., citrus-heavy, spicy, traditional juniper, or sweet/fruit-infused) - How you plan to drink it (e.g., in a classic G&T, Martini, or negroni)

I can recommend a specific Australian brand to match your taste.

ChatGPT

The question asked

How to choose an Australian gin

From the recorded answer

!POOR TOMS SYDNEY DRY GIN 700ML - The Wine Providore …
Read recorded answer

Recorded answer text · ChatGPT · 18 October 2026

# How to choose an Australian gin

Australian gin is a great place to explore if you enjoy distinctive botanicals, native Australian ingredients and craft spirits. The best bottle for you depends on how you like to drink gin: in a classic gin and tonic, in a martini, or in a more aromatic cocktail.

The trick is to choose by flavour profile, botanical style and how you plan to serve it, rather than simply buying the bottle with the best-known Australian label.

## 1\. Know your gin styles

!Four Pillars Rare Dry Gin 700ml. - คราฟต์จินออสเตรเลีย กลิ่นส้มสดและเครื่องเทศ รสสัมผัสนุ่มนวลทันสมัย

Classic dry gin

Crisp, juniper-forward, with notes of citrus, pepper or herbs. A versatile choice for a gin and tonic, a martini or a Negroni.

Choose this if you enjoy traditional gin flavours.

---

!Finger Lime Gin: 'I tried one of Australia's most expensive gins, here's what I thought' - 9Kitchen

Native botanical gin

May feature lemon myrtle, finger lime, wattleseed, pepperberry or other Australian botanicals, bringing citrus, floral, earthy or peppery notes.

Choose this if you want a distinctly Australian character.

---

!My Lilly Pilly Pink | Vibrant Lilly Pilly Pink Gin - Manly Spirits Co.

Floral or contemporary gin

Often lighter and more aromatic, with floral, fruity or delicate herbal flavours. Some versions are coloured or designed for fruit-forward serves.

Choose this if you prefer a softer, fragrant drink.

---

![Single Barrel Reserve Gin | Premium Australian Barrel-Aged Gin - Original Spirit Co](

Barrel-aged gin

Oak maturation can add vanilla, spice, toasted wood and richer, whisky-like notes.

Choose this for sipping neat or experimenting with spirit-forward cocktails.

## 2\. Australian gins worth exploring

These are useful starting points from different parts of Australia's gin scene. The 2026 Australian Gin Awards are also a good way to discover bottles recognised within their particular styles. australianginawards.com.auspiritstreet.com.au

!Buy Four Pillars Rare Dry Gin 700ml - Vaucluse Cellars

Four Pillars Rare Dry Gin

Victoria · All-rounder

A good starting point for a classic dry gin with a modern Australian twist. Try it in a gin and tonic or a Negroni.

---

!Never Never Triple Juniper Gin - Singlemalt.ph

Never Never Distilling Co.

South Australia · Juniper-forward

Worth exploring if you like a more assertive gin character. Its Southern Strength is the 2026 Australian Gin Awards winner in the over-proof category. australianginawards.com.auspiritstreet.com.au

---

!Prohibition Liquor Company Prohibition Original Gin 700ml

Prohibition Liquor Co.

South Australia · Contemporary

A producer to investigate if you want a modern botanical style. Its Original Gin won the contemporary-style category at the 2026 Australian Gin Awards. australianginawards.com.auspiritstreet.com.au

---

!POOR TOMS SYDNEY DRY GIN 700ML - The Wine Providore

Poor Toms

New South Wales · Contemporary craft

Another name worth trying if you want to explore Sydney's small-batch gin scene and move beyond traditional London Dry styles. australianginawards.com.auspiritstreet.com.au

## 3\. Read the label before you buy

Look for these four things\:

- Botanicals\: Lemon myrtle and finger lime suggest citrus; pepperberry often brings spice; wattleseed can add earthy, roasted notes. - Alcohol strength (ABV)\: Around 40-45% is a useful starting range. Higher strength can give a more concentrated flavour and stand up better in some cocktails. - Distillery and origin\: Check where the gin is actually distilled, not just where the brand is based. - Price versus purpose\: For a gin and tonic, a balanced everyday bottle may be better value than an expensive limited release.

Native ingredients can be a lovely point of difference, but their presence alone doesn't guarantee a better gin. Balance matters. winecompanion.com.authreelittlebirdsdistillery.com.au

## 4\. Match the bottle to your drink

!How to Make a Perfect Gin & Tonic | Alcohol Professor

Gin and tonic

Choose a balanced dry or citrus-led gin. Start with a 1:3 ratio of gin to tonic and garnish with lemon or lime.

---

!How to Make a Gin Martini: Supplies & Easy Recipe

Martini

Choose a clean, dry, juniper-led gin that stays distinctive alongside dry vermouth.

---

!Top 10 Gin Cocktails that will impress your guests at home

Negroni

Choose a robust gin with enough juniper, spice and structure to balance bitter aperitif and sweet vermouth.

## 5\. The best way to find your favourite

If possible, taste three gins side by side: one classic dry, one native-botanical and one contemporary or floral. Smell each first, take a small sip, then add a little water or try each with the same tonic. Notice which flavours remain and whether the finish is smooth, spicy, citrusy or bitter. A guided tasting is often more useful than relying on medals alone. www.gourmettraveller.com.auwww.visitvictoria.com

---

## Let's narrow it down to the right Australian gin for you

What will you use it for?

Gin and tonic

Martinis and cocktails

Sipping neat or over ice

A gift for someone

---

Which flavours appeal most?

Citrusy and fresh

Juniper-forward and classic

Floral and delicate

Peppery and complex

Smooth and rich

Distinctive Australian native botanicals

---

What is your budget per bottle?

Under A\$50

A\$50-80

A\$80-120

Over A\$120

Who is it for?

For myself

As a gift

[Find my Australian gin]

Perplexity

The question asked

Best Australian gin for a gin and tonic

From the recorded answer

Poor Toms Sydney Dry Gin - piney, fruity, and lightly floral; especially good if you prefer a softer, more aromatic G&T.
Read recorded answer

Recorded answer text · Perplexity · 18 October 2026

Four Pillars Rare Dry Gin is the best all-round Australian choice for a gin and tonic: juniper-forward, citrusy, and balanced enough to work with a range of tonics. Four Pillars specifically identifies it as its classic G&T gin.

Serve it with:

- A premium Indian tonic - Plenty of ice - A lemon or orange wedge - A ratio of roughly 1 part gin to 2-3 parts tonic

Good alternatives:

- Poor Toms Sydney Dry Gin - piney, fruity, and lightly floral; especially good if you prefer a softer, more aromatic G&T. - Manly Spirits Lilly Pilly Pink Gin - bright and aromatic, with citrus, coriander, and wattle-seed notes. - Spring Bay Classic Gin - a fresh option that suits a lime or orange garnish. - Dobson's Gin - a strong choice specifically recommended for a G&T.

For one bottle, choose Four Pillars Rare Dry.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Poor Toms

Wine & Spirits

21 August – 18 October 2026 (scans 1–10)

1.2

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

52

Answers naming the brand

4499

Answers collected

1.2

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Poor Toms ranks #22 among 32 tracked brands for Wine & Spirits · Australia (21 August – 18 October 2026). Its visibility is 1.2%. It was named in 52 of 4,499 AI answers across 19 of 150 tracked questions, averaging position 3.5 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 1.2% AI visibility for Poor Toms in Wine & Spirits · Australia, measured over 21 August – 18 October 2026. It ranks #22 among 32 tracked brands.

How often does AI mention this brand?

Poor Toms was named in 52 of 4,499 collected AI answers, across 19 of 150 tracked questions, for Wine & Spirits · Australia (21 August – 18 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Poor Toms by all 4,499 answers in the published Wine & Spirits · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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