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Poor Toms

Poor Toms

AI visibility and ranking for Wine & Spirits: Australia

Wine & Spirits [AU]
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Marrickville gin and vodka distillery with an attached bar.

Poor Toms
appears in
1.2
% of measured AI answers in this industry and market.

Found score

Track Poor Toms’s AI visibility weekly →

AI visibility scores and ranking

Data through

November 8, 2026

Updated

November 8, 2026

Latest scan visibility

1.3

November 8, 2026

Overall visibility

1.2

21 August – 8 November 2026 (scans 1–13)

Industry rank

21

Within this industry and market

Published scan history

Across 13 recorded scans from 21 August 2026 to 8 November 2026, Poor Toms's single-scan score moved from 1.6% to 1.3%, down 0.3 percentage points. Latest recorded scan 1.3% on 8 November 2026; combined-window score 1.2%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 1.2% over 21 August – 8 November 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20261.6%
24 August 20260.9%
30 August 20261.3%
6 September 20260.7%
13 September 20260.7%
20 September 20260.2%
27 September 20262.0%
4 October 20261.8%
11 October 20261.3%
18 October 20261.1%
25 October 20261.1%
1 November 20261.1%
8 November 20261.3%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

1.2%

Perplexity Logo

Perplexity

1.1%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

1.2%

21 August – 8 November 2026 (scans 1–13)

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ChatGPT names Poor Toms most often.

It appears in 1.2% of collected ChatGPT answers and 1.1% of Perplexity answers: a difference of 0.1 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 21 of 150 questions.

Poor Toms appears in at least one collected answer to 14.0% of the tracked questions. That is question coverage; the 1.2% visibility score measures its share of individual answers.

Across 13 published scans, visibility ranged from 0.2% to 2.0%. The latest scan was 1.3% on 8 November 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August – 8 November 2026 (scans 1–13)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best Australian amaro
  • Best Australian craft distilleries
  • Best Australian distilleries
  • Best Australian gin brands
  • Best Australian gin for a gin and tonic
  • Best Australian gin for beginners

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best Australian spirits brands (Starward Whisky, Sullivans Cove, Never Never Distilling Co)
  • Best Australian craft distilleries (Four Pillars Gin, Never Never Distilling Co, Starward Whisky)
  • Best Australian spirits brands right now (Four Pillars Gin, Never Never Distilling Co, Archie Rose Distilling Co)
  • Best small batch Australian spirits (Never Never Distilling Co, Belgrove Distillery, Archie Rose Distilling Co)
  • What are the best Australian spirits brands (Starward Whisky, Lark Distillery, Archie Rose Distilling Co)
  • Best Australian distilleries (Four Pillars Gin, Starward Whisky, Sullivans Cove)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Which Australian distilleries are worth trying

From the recorded answer

Poor Toms 4.5 (104) …
Read recorded answer

Recorded answer text · Google AI Overviews · 8 November 2026

Australia has a booming craft spirits scene, with standout distilleries known for world-class single malt whiskies, innovative gins, and unique regional craft.

### Top Australian Distilleries by Region & Specialty

#### Victoria

---

![]( Four Pillars Distillery 4.8 (1.6K) Distillery Open Healesville VIC CallDirections Website Famous for defining modern Australian gin with iconic expressions like Rare Dry Gin, Spiced Negroni Gin, and Bloody Shiraz Gin. Stop by their Yarra Valley distillery door for tastings.

---

![]( Little Lon Distilling Co.4.8 (244) Distillery Closed Melbourne VIC CallDirections Website Set inside a tiny, heritage-listed 19th-century red-brick building in the heart of Melbourne, offering small-batch craft gins and bourbon-barrel-aged genevers.

---

![]( Starward 4.7 (366) Distillery Open Port Melbourne VIC CallDirections Website Globally acclaimed for maturing single malt whisky in Australian red wine barrels (shiraz, cabernet, and pinot noir), giving it a distinct, fruit-forward profile.

#### Tasmania

---

![]( Lark Distillery 4.6 (1.1K) $20-140 Bar Open Hobart TAS CallDirections Website A pioneer of the modern Tasmanian whisky movement, celebrated for rich, complex single malts and barrel-aged releases.

---

![]( Sullivans Cove 4.8 (427) Distillery Open Cambridge TAS CallDirections Website Consistently winning international acclaim and top marks for its single malt whiskies, including rare French oak and American oak single-cask expressions.

---

![]( William McHenry & Sons Distillery 4.8 (354)Distillery CallDirections Website Australia's southernmost whisky distillery, utilizing pure spring water from Mount Arthur to craft high-altitude single malts and gins.

#### New South Wales

---

![]( Manly Spirits Co.4.8 (204) Distillery Open Brookvale NSW CallDirections Website Captures the coastal botanicals of Sydney's northern beaches in signature gins (like Coastal Citrus Gin), marine vodkas, and whiskies.

---

![]( The Farmer's Wife Distillery 5.0 (43) Distillery Open Pokolbin NSW Order CallDirections Website Known for immersive rural gin experiences, including seasonal release tasting flights paired with local tonics and garnishes.

---

![]( Poor Toms 4.5 (104) Distillery Closed Marrickville NSW CallDirections Website A beloved inner-Sydney staple famous for vibrant, aromatic gins like the Strawberry Gin and Sydney Dry.

#### South Australia

---

![]( Never Never Distilling Co.4.6 (418) Distillery Open McLaren Vale SA CallDirections Website Powerhouse juniper-forward distillers (creators of the punchy Juniper Freak Gin ) known for bold, intense flavor profiles.

---

![]( 78 Degrees (The Hills Distillery)4.0 (24) Distillery Open Hay Valley SA Directions Website Innovative producers of sustainable Australian whiskies, alternative grain spirits, and creative botanical gins.

---

### Where to Explore More

- Browse broader regional lineups and tasting packs via The Whisky List or check out curated collections at The Wine Providore.

If you share your preferred spirit (whisky, gin, rum, or vodka) and your state or city, I can recommend specific distillery door visits or bottle-shop picks near you.

ChatGPT

The question asked

What's the difference between Australian gin brands

From the recorded answer

![Poor Toms Sydney Dry Gin 700mL (Lowest Price) …
Read recorded answer

Recorded answer text · ChatGPT · 8 November 2026

Australian gin brands can taste surprisingly different, even though they all use juniper as their defining botanical. The biggest differences are the botanicals they use, how much juniper you taste, their citrus or floral character, and how they make the gin.

Australian distillers are particularly good at using native ingredients such as lemon myrtle, finger lime, Tasmanian pepperberry, wattleseed and native pepperleaf.

Here's a guide to the main Australian brands and what makes each one distinctive.

## 1\. Comparing popular Australian gin brands

These are general flavour profiles of their signature or best-known styles, rather than every gin in each range.

!Four Pillars Rare Dry Gin 700ml - Victoria Wines

Four Pillars - Victoria

(Great all-rounder)

- Flavour: fresh orange, citrus, spice and native botanicals. - Character: rounded, aromatic and approachable. - Best for: gin and tonic, Negroni and entertaining. - Signature: Rare Dry Gin.

Their distinctive feature is using whole fresh citrus in their gins. fourpillarsgin.comwww.danmurphys.com.au

---

!Archie Rose Signature Dry Gin | Sense of Taste, Brisbane's Top Bottle Shop

Archie Rose - Sydney

- Flavour: citrus, juniper, pepper, herbs and subtle eucalyptus. - Character: sophisticated, layered and complex. - Best for: classic martinis, G&Ts and sipping. - Signature: Signature Dry Gin.

Uses individually distilled botanicals and Australian native ingredients. archierose.com.auwinecompanion.com.au

---

!Never Never Distilling Co Triple Juniper Gin - Kent Street Cellars

Never Never - South Australia

- Flavour: pronounced juniper, citrus and spice. - Character: bold, dry and intense. - Best for: martinis, Negronis and people who enjoy traditional gin. - Signature: Triple Juniper Gin.

A good choice if you want to taste the gin itself rather than just the tonic.

---

!Liquorland | Buy Beer, Wine, Spirits & Ciders at Great Prices

Brookie's - Byron Bay

- Flavour: rainforest botanicals, herbs, citrus and native spices. - Character: fresh, botanical and distinctly Australian. - Best for: refreshing G&Ts. - Signature: Byron Dry Gin.

Particularly interesting for its use of native rainforest ingredients.

---

!Buy Ink Gin Online Now - Husk Farm Distillery

Ink Gin - Northern NSW

- Flavour: floral, citrus and spice. - Character: distinctive, aromatic and visually unusual. - Best for: creative cocktails and colourful G&Ts. - Signature: Ink Gin.

Famous for its natural blue colour, which changes towards pink or purple when acidic mixers such as tonic are added.

---

![Poor Toms Sydney Dry Gin 700mL (Lowest Price) - Booze House](

Poor Toms - Sydney

- Flavour: contemporary botanicals, citrus and floral notes. - Character: modern, playful and approachable. - Best for: cocktails and easy-drinking G&Ts. - Signature: Sydney Dry Gin.

---

!Manly Spirits Spirits Australian Dry Gin 700mL | Woolworths

Manly Spirits - Sydney

- Flavour: coastal botanicals, citrus and herbs. - Character: fresh, savoury and maritime-inspired. - Best for: seafood, refreshing G&Ts and summer drinks. - Signature: Australian Dry Gin and Coastal Citrus Gin.

## 2\. How they differ in taste

Here's a simpler way to think about them\:

| If you like… | Try | |--------|--------| | Orange and citrus flavours | Four Pillars | | Complex, refined flavours | Archie Rose | | Strong juniper and traditional gin | Never Never | | Herbs and native Australian botanicals | Brookie's | | Floral flavours and unusual cocktails | Ink Gin | | Modern, easy-drinking gin | Poor Toms | | Fresh coastal flavours | Manly Spirits |

## 3\. What actually makes one gin different from another?

There are five things worth looking at\:

- Juniper\: The more prominent it is, the more traditional and piney the gin tends to taste. - Citrus\: Orange, lemon and finger lime create freshness. - Native botanicals\: Lemon myrtle, pepperberry and wattleseed give Australian gins their distinctive character. - Floral botanicals\: Create softer, more fragrant flavours. - Alcohol strength (ABV)\: Higher-strength gins can taste more intense and hold their flavour better in cocktails.

For example, Four Pillars and Archie Rose both make contemporary Australian dry gins, but their botanical combinations and distillation techniques give them different flavour profiles. archierose.com.aufourpillarsgin.comwww.oscarhunt.com.au

## 4\. My recommendation

If you're exploring Australian gin, I'd start with three bottles\:

!Liquorland | Buy Beer, Wine, Spirits & Ciders at Great Prices

Four Pillars

Citrus and spice

!Archie Rose Signature Dry Gin | Sense of Taste, Brisbane's Top Bottle Shop

Archie Rose

Complex and refined

!Never Never Triple Juniper Gin 43% 700mL Bottle - Club Connect

Never Never

Bold and juniper-forward

These three give you a good introduction to the range of Australian gin styles.

## 5\. One question: what sort of gin do you enjoy?

I can narrow the recommendations down considerably depending on your taste.

1\. Which flavour profile appeals most?

---

2\. How do you usually drink gin?

[Find my ideal Australian gin]

Perplexity

The question asked

Best Australian gin brands

From the recorded answer

Poor Toms - New South Wales; acclaimed for Sydney Dry Gin, with a softer, fruitier profile.
Read recorded answer

Recorded answer text · Perplexity · 8 November 2026

Australia has an excellent gin scene. The strongest brands to start with are:

- Four Pillars - Victoria; the benchmark Australian producer. Try Rare Dry Gin for a classic style or Bloody Shiraz Gin for a fruit-forward option. - Never Never Distilling Co. - South Australia; known for intense, juniper-led gins, especially Triple Juniper Gin and Southern Strength. - Archie Rose - New South Wales; polished contemporary gins, including Signature Dry Gin and Bone Dry Gin. - Manly Spirits Co. - New South Wales; approachable Australian Dry Gin, a good choice for gin and tonics. - Poor Toms - New South Wales; acclaimed for Sydney Dry Gin, with a softer, fruitier profile. - Melbourne Gin Company - Victoria; a highly regarded traditional Dry Gin. - Patient Wolf - Victoria; distinctive small-batch gins such as Blackthorn and Melbourne Dry Gin. - The West Winds - Western Australia; excellent Martini-oriented gins, particularly The Sabre. - Forty Spotted - Tasmania; notable for botanical and wine-influenced expressions, including Pinot Noir Gin. - Kangaroo Island Spirits - South Australia; a strong choice for native-botanical styles, including O Gin. - Prohibition Liquor Co. - South Australia; its Original Gin was named a 2026 Australian contemporary-gin winner. - Blackwattle Distilling Co. - New South Wales; its Dry Sydney Gin won the 2026 classic-gin category.

Best first bottles: 1. Four Pillars Rare Dry Gin - versatile all-rounder 2. Never Never Triple Juniper Gin - bold and juniper-heavy 3. Archie Rose Signature Dry Gin - contemporary and aromatic 4. The West Winds The Sabre - excellent in a Martini 5. Four Pillars Bloody Shiraz Gin - best for a sweeter, fruitier serve

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Poor Toms

Wine & Spirits

21 August – 8 November 2026 (scans 1–13)

1.2

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

68

Answers naming the brand

5843

Answers collected

1.2

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Poor Toms ranks #21 among 32 tracked brands for Wine & Spirits · Australia (21 August – 8 November 2026). Its visibility is 1.2%. It was named in 68 of 5,843 AI answers across 21 of 150 tracked questions, averaging position 3.6 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 1.2% AI visibility for Poor Toms in Wine & Spirits · Australia, measured over 21 August – 8 November 2026. It ranks #21 among 32 tracked brands.

How often does AI mention this brand?

Poor Toms was named in 68 of 5,843 collected AI answers, across 21 of 150 tracked questions, for Wine & Spirits · Australia (21 August – 8 November 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Poor Toms by all 5,843 answers in the published Wine & Spirits · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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