Found
/
AI Index
/
Wine & Spiritswine-spirits
/

Poor Toms

Poor Toms

AI Visibility Score and Ranking for

Wine & Spirits: Australia

Wine & Spirits [AU]
Marrickville, NSW
Ranked
Visit website ↗

Marrickville gin and vodka distillery with an attached bar.

Poor Toms ranks #19 in the AU Wine & Spirits AI Visibility Index with a Visibility Score of 1.3/100 — named in 17 of 1,350 AI answers across 8 of 150 tracked questions, averaging position 4.1 when mentioned.

1.3

Visibility score

19

Found Rank

-4

Movement vs last window

4.1

Avg. position when mentioned

8

Prompts hit, of 150

Poor Toms vs Wine & Spirits

Running at 0.3x the Wine & Spirits category average — well behind the field.

Poor Toms (you) — 1.3
Wine & Spirits category average — 4.2

1

4

What's working
Working
1. A consistent presence in AI answers
Named 17 times across the 1,350-answer window, averaging position 4.1 when mentioned.
2. Shows up across a spread of questions
Named in 8 of 150 tracked questions (5%), spanning ChatGPT, Perplexity and Google AI Overviews.
3. Strongest on ChatGPT
ChatGPT gives Poor Toms its highest appearance rate — named in 1.6% of that platform's answers.
What could improve
Improve
1. Thin on Google AI Overviews
Appears in just 0.9% of Google AI Overviews answers — the weakest of the three platforms tracked.
2. Breadth still has room to grow
Named in 8 of 150 questions — room to extend beyond its current question coverage.
3. Visibility score has room to climb
A visibility score of 1.3/100 places it at rank #19 of 32 tracked brands in this vertical.

Where this brand sits in its industry

Not every platform agrees.

AI platforms don't agree with each other. Here's how the score breaks down, and which one rates it highest.

ChatGPT 1.6% · Perplexity 1.3% · AI Overviews 0.9%

Want to rank higher?

See what’s holding your brand back and where the biggest opportunities are.

Book an Agentic Assessment

How it works

The questions shoppers ask. Every week. Every platform.

1. We ask what shoppers ask

150 questions per industry, drawn from real search and AI query data, not questions a brand would write about itself.

2. We ask every week, on every platform.

ChatGPT, Perplexity and Google's AI Overviews. Weekly scans, accumulated across a rolling scan window. Hundreds of answers per industry.

3. We record who gets named.

Every brand mention, its position in the answer, and which platform said it. The Visibility Score is the share of answers a brand appears in. Nothing weighted, nothing modelled.

How the score is measured

A fixed battery of questions per vertical, asked weekly on ChatGPT, Perplexity and Google AI Overviews and accumulated across the full scan window. Visibility Score is the share of all answers that named the brand. Every population is frozen before scoring, with a documented cut log.

Read the full methodology

Frequently asked questions

What is Poor Toms's AI Visibility Score?

Poor Toms has an AI Visibility Score of 1.3 in the AU Wine & Spirits AI Visibility Index, ranked #19.

How often does AI recommend Poor Toms?

Poor Toms was named in 17 of 1,350 AI answers analysed, across 8 tracked questions, averaging position 4.1 when mentioned.

How is the AI Visibility Score calculated?

We asked ChatGPT, Perplexity and Google's AI Overviews the questions Australian wine & spirits shoppers actually ask, and tracked how often each brand was named. Full methodology at flux.agency/found/methodology.

Want the full picture?

We'll send your complete Visibility Score breakdown, your average position, and the one thing costing you the most visibility. No charge, no pitch.

Book your AI Visibility Review