Found
/
The List
/
Menswear
/

Peregrine

Peregrine

AI visibility and ranking for Menswear: United Kingdom

Menswear [UK]
Visit website ↗

English knitwear and waxed jacket brand run by the Glover family, with its own Manchester factory.

Peregrine
appears in
3.5
% of measured AI answers in this industry and market.

Found score

Track Peregrine’s AI visibility weekly →

AI visibility scores and ranking

Data through

November 1, 2026

Updated

November 2, 2026

Latest scan visibility

3.6

November 1, 2026

Overall visibility

3.5

16 October 2026 – 1 November 2026 (scans 1–4)

Industry rank

23

Within this industry and market

Published scan history

Across 4 recorded scans from 16 October 2026 to 1 November 2026, Peregrine's single-scan score moved from 3.1% to 3.6%, up 0.5 percentage points. Latest recorded scan 3.6% on 1 November 2026; combined-window score 3.5%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 3.5% over 16 October 2026 – 1 November 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
16 October 20263.1%
18 October 20263.8%
25 October 20263.6%
1 November 20263.6%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

6.3%

Perplexity Logo

Perplexity

3.0%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

1.2%

16 October 2026 – 1 November 2026 (scans 1–4)

Claude LogoDeep Seek LogoGrok Logo

See insights from more platforms.

Track your brand everywhere its mentioned with Lift.

Explore Lift →

ChatGPT names Peregrine most often.

It appears in 6.3% of collected ChatGPT answers and 1.2% of Google AI Overviews answers: a difference of 5.1 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 20 of 150 questions.

Peregrine appears in at least one collected answer to 13.3% of the tracked questions. That is question coverage; the 3.5% visibility score measures its share of individual answers.

Across 4 published scans, visibility ranged from 3.1% to 3.8%. The latest scan was 3.6% on 1 November 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

16 October 2026 – 1 November 2026 (scans 1–4)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best British made men's clothing
  • Best British made men's knitwear
  • Best UK menswear labels that ship internationally
  • Best buy it for life men's clothing UK
  • Best classic men's clothing brands UK
  • Best heritage British menswear brands

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best men's clothing brands for men over 40 UK (Reiss, Marks & Spencer, Uniqlo)
  • Best menswear brands UK (Barbour, Uniqlo, ASOS)
  • Best British menswear brands (Sunspel, Barbour, Private White V.C.)
  • Best men's clothing brands for men in their 30s UK (Uniqlo, Sunspel, Arket)
  • Best men's clothing brands online UK (Uniqlo, Arket, Next)
  • Best mid-range men's clothing brands UK (Reiss, Charles Tyrwhitt, Percival)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best men's knitwear brands UK

From the recorded answer

Peregrine: A historic family-run British clothing manufacturer focusing on rugged, traditional wool and Millerain-accented knitwear.
Read recorded answer

Recorded answer text · Google AI Overviews · 1 November 2026

The UK and Scotland have some of the world's finest heritage and contemporary knitwear makers, spanning luxury Scottish mills to accessible everyday pieces.

### Heritage & Scottish Mills (Luxury / Buy-for-Life)

- John Smedley: Operating since 1784, it is the oldest manufacturing factory in the world. Famous for ultra-fine Sea Island cotton and lightweight merino wool rollnecks and crewnecks. - William Lockie: A premier Scottish border knitter specialising in cashmere, Geelong lambswool, and camelhair. - Harley of Scotland: Renowned for seamless, shaggy-dog and Fair Isle Shetland wool sweaters crafted in Scotland. - Johnston's of Elgin: Masters of cashmere and fine wools, handling everything from raw fibre to finished piece in Scotland. - Paul James Knitwear: A British brand focused on pure, natural-fibre knitwear (cotton, wool, and cashmere) since 1976.

### Contemporary British & High-Street Favorites

- Charles Tyrwhitt: Best known for reliable, machine-washable pure merino wool crewnecks and zip-neck jumpers (around £60). - Reiss: Offers sleek, modern, slim-fit merino wool and textured knit crewnecks (around £98). - Peregrine: A historic family-run British clothing manufacturer focusing on rugged, traditional wool and Millerain-accented knitwear. - Toast & Community Clothing: Great options if you lean toward a slow-fashion, transparently sourced, or community-backed British manufacturing model.

### European & International Staples Popular in the UK

- Gran Sasso: An Italian master of fine-gauge merino, cashmere, and cable-knit polos. - NN07: Known for statement alpaca sweaters, textured cardigans, and contemporary Scandinavian styling.

To help you narrow down the best choice, let me know:

- What is your budget range per jumper? - Do you prefer lightweight layers (like merino for the office) or heavyweight/chunky knits (like Shetland or fisherman ribs)?

ChatGPT

The question asked

Which British men's clothing labels are actually good

From the recorded answer

!Peregrine at M&S …
Read recorded answer

Recorded answer text · ChatGPT · 1 November 2026

If we're talking about British men's clothing brands that genuinely deserve your money, rather than labels with a nice heritage story and inflated prices, there are some very good ones.

My shortlist would focus on fabric quality, construction, fit, design, durability and value for money.

I'd put these near the top of the list.

## The British labels actually worth knowing

### 1\. The strongest all-rounders

!Universal Works Bakers Jacket Light Olive | END.

Universal Works

(Excellent all-rounder)

Nottingham-based. Excellent workwear-inspired jackets, overshirts, trousers and knitwear. Interesting without being overly fashionable.

Verdict\: One of the best contemporary British menswear labels.

---

!The Field Agent - Olive

Private White V.C.

(Exceptional craftsmanship)

Manchester-made outerwear, excellent fabrics and traditional manufacturing. Particularly good jackets and coats.

Verdict\: One of the most convincing premium British labels.

---

![Tailoring's New Era: Modern Versatility - Oliver Spencer](

Oliver Spencer

Relaxed tailoring, excellent casual shirts, trousers, jackets and knitwear. A good balance between smart and casual.

Verdict\: Particularly good if you want understated sophistication.

---

!Huntly Jacket in Dark Olive - Blue Owl Workshop

Kestin

Scottish label specialising in workwear, outdoor influences, textured fabrics and relaxed tailoring.

Verdict\: A genuinely interesting independent label.

---

!View the Folk Men's Coats Collection | Style without drama

Folk

Minimalist but not boring. Strong casual trousers, shirts, knitwear and jackets.

Verdict\: Very good for everyday understated clothing.

### 2\. Heritage brands that still have something to offer

![Barbour - Bedale Waxed Jacket Classic Olive - TJ Bishop](

Barbour

Particularly good for waxed jackets. Its traditional wax jackets are still manufactured in South Shields. Be selective about its other ranges.

!Peregrine at M&S

Peregrine

Strong knitwear, wool jumpers, cardigans and traditional casualwear. Worth considering if British manufacturing matters to you.

!John Smedley - Belper Açık Gri Polo Yaka Merino Triko - Açık Gri

John Smedley

Excellent fine-gauge merino wool, Sea Island cotton and classic knitwear. One of Britain's most credible clothing manufacturers.

!Men's Riviera Polo Shirt in Navy | Sunspel

Sunspel

Particularly good T-shirts, polos, underwear and understated basics. Not cheap, but worth looking at.

!Men's Dunkeld Raintec® 3/4 Length Coat - Mackintosh

Mackintosh

Raincoats and proper outerwear are its strengths. Expensive, so buy for the right piece rather than the name.

### 3\. More fashion-led British labels

![The Spring Transitional Lookbook - Drakes](

Drake's

Beautiful shirts, knitwear, ties, jackets and relaxed tailoring. Excellent design, although expensive.

![Rick Jacket in Indigo - Studio Nicholson](

Studio Nicholson

Exceptional silhouettes, trousers, outerwear and minimalist design. More designer fashion than traditional British clothing.

!Men's Brown And Blue Skate Check Overshirt | Wax London

Wax London

Good overshirts, textured shirts and casual trousers. More accessible than many designer labels.

!Wide Leg Trousers in Organic Denim - King & Tuckfield

King & Tuckfield

Great vintage-inspired knitwear, polos, trousers and retro silhouettes. A more distinctive aesthetic.

### 4\. British footwear deserves its own mention

!Connaught Black Calf E | Crockett & Jones - Crockett & Jones UK

Crockett & Jones

Excellent traditional leather shoes.

![Tricker's Bourton Country Shoe Acorn Antique - claymoreshop](

Tricker's

Robust country shoes and boots.

!Joseph Cheaney Chiswick R Derby In Mahogany Grain Leather

Cheaney

Very good traditional Goodyear-welted footwear.

!Black Greasy 8 Eye Derby Boot | Solovair | Handmade in England - NPS Solovair USA

Solovair

Worth considering for traditional leather boots and shoes.

These recommendations are consistent with the British menswear coverage from FashionBeans and Ape to Gentleman, as well as independent discussions among UK menswear enthusiasts. www.fashionbeans.comwww.apetogentleman.comwww.reddit.com

## My honest ranking

If I were narrowing it down to ten labels worth investigating\:

| Brand | What I'd buy | |--------|--------| | Private White V.C. | Jackets and coats | | Universal Works | Everyday clothing | | John Smedley | Knitwear | | Oliver Spencer | Smart casual | | Drake's | Shirts and tailoring | | Peregrine | Wool knitwear | | Sunspel | T-shirts and polos | | Kestin | Jackets and trousers | | Crockett & Jones | Shoes | | Barbour | Wax jackets |

One important distinction\: British brand doesn't necessarily mean British-made. Some of these manufacture in the UK, others use excellent factories in Portugal, Italy, Japan and elsewhere. Judge the individual garment, not just the flag on the label.

## What I'd like to narrow down

There are quite different types of British menswear, and I don't want to recommend brands that aren't your taste.

1\. What sort of style do you prefer?

---

2\. What's your comfortable price range per item?

---

3\. What's most important?

[Find my best brands]

I can then give you a much more selective list, including some lesser-known British labels that are arguably better than the famous names.

Perplexity

The question asked

Best men's waxed jacket UK

From the recorded answer

Best budget choice: Peregrine Bexley - British Millerain waxed cotton, cotton lining and a traditional design, with an RRP of £220.
Read recorded answer

Recorded answer text · Perplexity · 1 November 2026

The best all-round men's waxed jacket in the UK is the Barbour Bedale Wax Jacket. It combines a classic British cut with lightweight, durable 6-oz waxed cotton and is widely regarded as Barbour's most versatile everyday style; it costs around £279.

## Best options by use

- Best overall: Barbour Bedale - versatile, practical and suitable for country or town wear; regular fit with a shorter cut. - Best slimmer fit: Barbour Ashby - a more tailored alternative to the Bedale, available for roughly £249-£269 depending on retailer and colour. - Best rugged country jacket: Barbour Beaufort - longer and roomier, with a large rear game pocket; current versions are around £299-£329. - Best modern/outdoor option: Dubarry Broadford - insulated with PrimaLoft and lined for colder weather; listed at an RRP of £349. - Best budget choice: Peregrine Bexley - British Millerain waxed cotton, cotton lining and a traditional design, with an RRP of £220. - Best premium alternative: Belstaff Trialmaster - distinctive belted styling and a heritage four-pocket design, but substantially more expensive at around £495.

Recommendation: Choose the Bedale for the best balance of authenticity, durability and everyday versatility. Pick the Ashby if you prefer a neater silhouette, or the Beaufort if you need extra room and a longer, more protective cut. Waxed jackets generally require sponge-cleaning and periodic rewaxing rather than machine washing.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

Your questions. Your market. Your next move.

Track your own prompts with Lift.

Go beyond the public list. Choose questions about your products, competitors and customers, then track how AI answers them over time.

Chat GPT logo

Which running shoes suit wide feet?

Product fit

Perplexity Logo

What are good alternatives to my usual skincare brand?

Comparison

Claude Logo

Which sofa brands deliver to regional Australia?

Market

Deep Seek Logo

Which protein powders contain no dairy?

Product fit

Grok Logo

Is this brand worth the premium?

Brand perception

Chat GPT logo

Which outdoor brands offer repair services?

Purchase intent

Perplexity Logo

What should I compare before buying a home gym?

Discovery

Claude Logo

Which coffee subscription suits a small office?

Audience

Deep Seek Logo

What do shoppers say about this brand’s sizing?

Brand perception

Explore Lift →

Illustrative prompts · tailored to your tracking plan

Pause animation

Found / Brand snapshot

Peregrine

Menswear

16 October 2026 – 1 November 2026 (scans 1–4)

3.5

%

AI visibility

Free industry report

See the bigger picture in your industry

Get the industry report by email. Compare brand rankings and AI platform results in your market, then share the findings with your team.

Industry rankings / Brand visibility / Platform comparisons

Get the free industry report →

A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

63

Answers naming the brand

1792

Answers collected

3.5

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Peregrine ranks #23 among 36 tracked brands for Menswear · United Kingdom (16 October 2026 – 1 November 2026). Its visibility is 3.5%. It was named in 63 of 1,792 AI answers across 20 of 150 tracked questions, averaging position 3.7 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 3.5% AI visibility for Peregrine in Menswear · United Kingdom, measured over 16 October 2026 – 1 November 2026. It ranks #23 among 36 tracked brands.

How often does AI mention this brand?

Peregrine was named in 63 of 1,792 collected AI answers, across 20 of 150 tracked questions, for Menswear · United Kingdom (16 October 2026 – 1 November 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Peregrine by all 1,792 answers in the published Menswear · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

Close
Found by Flux
Get the full AI search report
Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
Where should we send it?
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.